How to Be a Small Business Social Web Supermaven

How to Be a Small Business

Social Web Supermaven

By: Audience Matters, Inc.For: You Host the Group—City Club of BuckheadJuly 30, 2013

Some Starting (and Maybe Startling) Stats

(c) 2013. Audience Matters, Inc. All rights reserved.

Your Presence on Social Media Matters

• 78% of people in sales who use social web marketing (specifically social media) outsell their competitors. (Source: Forbes)


Connection to Your Business Matters

• 71% of social media users say they’re more likely to purchase from a brand they are connected with. (Source: AllTwitter)


Social Web Marketing Produces Better Leads

• Social media produces almost DOUBLE the marketing leads of telemarketing, direct mail, or PPC.


Social Web Marketing Requires Real Time

Source: MarketingPilgrim.com


But, Social Web Marketing Produces Benefits


But, Is It Social Media or Social Web Marketing?

• Well, it’s both. Social web marketing is any kind of marketing you can do online that’s driven by or uses social media as the key marketing strategy to direct traffic to your site.


So How Do I Master Social Web Marketing?• Start by knowing your audience or target market

and how to reach them on the social web.


Then, Start With a Great Website

• .05 seconds is the amount of time visitors spend on poorly designed websites, especially those with poor layouts. (Source: Google)


A Great Business Website…

• Has a clear brand identity with consistent brand standards.

• Is professionally designed and developed. • Is responsive, contemporary, attractive and

easy-to-navigate.• Has excellent, high-value, original, regularly

updated, SEO-friendly and branded content.• Connects your visitors to the rest of your social

web presence.• Converts visitors to customers.


Next, Set Up Your Social Media


But Which Social Media?


How to Choose & Use…

• Start by knowing where your audience or target market is on social media and how they use it.

• Pick those networks and platforms that are best for your business.

• Pick those platforms that fit your personality, especially if you’re a solopreneur.

• Learn how to engage on each platform.• Be audience-driven and engage regularly.• Invest in expert help if you need it.


A Word On Blogging

• Blogging (a form a content marketing) is a must do activity.

• It must be done regularly.• It can drive up search engine rankings

significantly. • 90% of consumers find custom content

useful so write original content.• Get professional help if you don’t write well

or hate writing.


What Else Should I Do?


Use Other Web Marketing Strategies & Tools to Promote

• Email marketing. • Webinars.• Forums, groups and email lists.• Online ads.• Industry and niche websites.• Directories.• Search marketing.• Rating sites.


Some Final Words…


Last Words But Not Least…

• Social web marketing is part of your 360ₒ marketing

strategy; it’s no longer optional.• Social web marketing is process; it can’t be learned

overnight and there are no instant results.• Remember “know, like, trust.” Your audience trusts you

most if your social web marketing is done well; regularly.• Become a trusted advisor, thought-leader or subject

expert in your field for best success.• Be findable on the social web and tell everyone where

you are online; that increases trust.• Monitor, manage your web presence, reputation carefully.• Quality matters; get help if you need it.


Thank you!


(404) 913-3340

Get connected with us:

• Web: myaudiencematters.com or socialwebquickstart.com (blog)• Facebook: http://www.facebook.com/MyAudienceMatters• Twitter: @baudiencedriven (hastag: #audiencedriven• LinkedIn: http://www.linkedin.com/in/dahnamchandler

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Date post:	13-Sep-2014
Category:	Business
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