Date post: | 19-Sep-2014 |
Category: |
Self Improvement |
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How to Create A Cult Following for Your Product On Facebook & Twitter
Cindy Lin | August 2010
Today’s Discussion
• What does it mean by having a cult following?• How does that translate into your brand?• Leverage your WHUFFIE• -> Build better relationships -> That leads to buying customers -> Who will come back over and over and -> become your SALES TEAM
All Rights Reserved 2009 Cindy Lin | www.staged4more.com | www.ecojoekits.com
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All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
EXCITEMENT
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EMOTIONALPhoto credit: Ali Brohi on flickr
1 BRAND. + LEGS
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oOOMPH
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EVERYWHERE
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Photo credit: .: Philipp Klinger :. on flickr
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105+ Million
Users in US 29.6MillionSmall
BusinessesIn US
700,000+ local businesses have active Pages*Based on 2009 stats
Average user has 130 friends on the site
Average user spends more than 55 minutes per day on Facebook
*Based on 2009 stats
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INDIVIDUAL ENGAGEMENT
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COMMUNITY
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ARMY OF FANS
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A CLICK OF THE MOUSE
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WORD OF MOUTH
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
Vanity URL
Landing Page
Custom Tabs
Promotions + Contests
Status Update
Branded Virtual Gifts
Import Your Blog
Widgets
Fan Badges
Insights
Advertising
Advertising (con’t)
Use Your WHUFFIE
Photo credit: Tara Hunt of The Whuffie Factor
Instead of $$$
Credit: Tara Hunt of The Whuffie Factor
Whuffie =
Credit: Tara Hunt of The Whuffie Factor
Social Capital
Credit: Tara Hunt of The Whuffie Factor
= reputation
Credit: Tara Hunt of The Whuffie Factor
connections
Credit: Tara Hunt of The Whuffie Factor
influence
Credit: Tara Hunt of The Whuffie Factor
Access to resources/ talent/ more connections
Credit: Tara Hunt of The Whuffie Factor
Favors added up[reciprocity]
Credit: Tara Hunt of The Whuffie Factor
Publicly known accomplishments
Credit: Tara Hunt of The Whuffie Factor
Level of TRUST
Credit: Tara Hunt of The Whuffie Factor
Etc.
Credit: Tara Hunt of The Whuffie Factor
Status Update
AMPLIFY
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HUH?
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BRAND enforcement
BRAND engagement
BRAND transparency
BRAND rep management
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
FINAL WORDS
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HAVE FUN!
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
the end.
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[email protected]@ecojoekits.com