Date post: | 06-Apr-2017 |
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Business |
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How To Create Winning Ads On Facebook
Pearl OmotoyinboDirector, Marketing
The iVEN Team
By The End of This Presentation, You Will Learn:
Three Elements To Creating Successful Facebook AdsThe Right Strategy To Get Potential Clients To Respond To
Your Ads4 Elements of a Winning AdThe Secret To Keeping Your Business In your Client's Mind
24/7
Why Facebook?
1.86 Billion Monthly Active Users
Intuitive Advertising PlatformKiller Targeting options
Own platforms like Facebook Messenger, Instagram, Whatsapp.
2 Things
Facebook Advertising Is An Investment
Don’t Run Away from it but focus on getting a positive ROI
You need to know how to do it right. Must Have The Winning Formula.
I am Pearl Omotoyinbo.Director, Marketing at The iVEN Team
I am a Facebook Advertising Expert.
You can find me at @miss_pearlie
Why Should You Listen To Me?My Results
3,000+ Visits to Website for $75
5,000+ Visits to Website for $135&
11,000+ Visits to Website for $130
Spent: $128Income: $947
Spent: $175Income: $1,610
Bottom Line, I Know What Works!
3 Elements Of A Successful Facebook Ad
Winning Ad Formula
Successful Facebook Ad Strategy
Tact
Offer
Offer
You must have a converting Offer i.e. something people want and are willing to pay for
Strategy
3-Step Strategy
Buy-InAwareness Conversion
AWARENESS
Introduce them to you, your brand, products and services.
BUY-IN
Get Them To Know, Like & Trust You.
Get Them to Identify Themselves As Potential Clients
CONVERSION
Ask them to buy something.
Tact
T-A-C-T
Target Ad Copy Creative Track
Target
Who Are You Targeting?
Target
1. People/Personalities/Organisations They Follow
2. Magazines/Books They Read3. Websites They Go To4. TV Shows They Watch5. Their Occupation
Ad Copy
What Are You Saying To Them?
Ad Copy
Long or Short Copy
Call out to your audience...
It is Social Media… Be Conversational
Call To Action
Text: Call Out To Your Audience
Creative: Image/Video/Slideshow etc
Headline: What They Get
Call-to-Action ButtonDisplay URL
Creative
What Are You Using To Grab Their Attention?
Creative
VideoImageSlideshowInfographicGifBOTTOM LINE: It must be
congruent!
Aim Catch Their Attention
Track
What Is Working? What Is Not?
Track
Facebook Pixels
Track
Facebook Pixels1. Track Actions People Take (Click, Visit
Sites, Watch Videos, Buy)2. Follow them up
Track
Facebook PixelsStep 1: Install it on your websiteStep 2: Create events (Actions you want to track)Step 3: Optimise for Specific conversions
Winning Ad Formula
Successful Facebook Ad Strategy
Tact
Offer
Different Types of Ads
Send Traffic To Your WebsiteLeadsConversions (Leads, Sales, Etc)Video ViewsApp InstallsStore VisitsProduct Catalog Sales
Let Your Goal Guide You!
Who This Is For...
● Business Owner● An Agency● Entrepreneur● Marketing Executive● Sales Professional● Social Media Manager/Consultant
If You Are A:
If you are interested in showcasing your products and services to more people!
If you are interested in making more sales and getting a positive ROI on your social
media marketing efforts
...This is for you
What is it?
4 Week Facebook Ads Intensive Class
Facebook Ads Masterclass
What You Get
Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & Retargeting
Bonus
Private Facebook GroupWeekly Q& A on Facebook Ads
You Pay:3 x $77
OR 3 x N29,997
Save 20% and pay one-time fee:ime fee of:$197 OR
N74,997
That’s Not All...
More Bonuses
Ultimate Facebook Fanpage Makeover Checklist
Social Media Daily Activity Guide
All You Get
Week 1: Facebook Marketing StrategyWeek 2: Applying T-A-C-TWeek 3: Creating AdsWeek 4: Facebook Pixels & RetargetingBonus 1: Ultimate Facebook Fanpage Makeover Checklist Bonus 2: Social Media Daily Activity GuideBonus 3: Weekly Q&A SessionBonus 4: Private Facebook GroupBonus 3: Weekly Q&A SessionsBonus 4: Private Facebook Group
3 X $77 OR
3 X N29,997
Offer expires in 48 hours!!!in 48 hours
$197 ONLYOR
N74,997
Offer expires in 48 hours!!! Offer expires in 48 hours