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How to Create Your First Facebook Ad Facebook ads are a great way to drive sales for your products. When you are starting your very

first Facebook ad campaign, it can seem daunting. However, in this over-the-shoulder style step-

by-step training, we will show you exactly how to create your first Facebook ad campaign going

live.

In this training, you’ll learn:

– How to create a Facebook ad

– How to create a Facebook post

– How to get a product URL to promote

– How to shorten your URL

– How to select a marketing objective

– The best marketing objective

– How to select an audience on Create Ad page

– How to save your audience for later use

– Why to be cautious of Instagram

– How to set a daily budget

– Some valuable budget tips

– How to schedule your ad

Now that we have researched an audience and determined the product we want to promote, it’s

time to start promoting your product to the consumers and potential customers.

Go to Design > Manage Designs

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Get your SunFrog Product URL:

Open the product you want to promote.

The URL you want to promote will look like this.

Here is how your product URL looks:

https://www.sunfrog.com/122556857-654238982.html?10488

Next you need a Facebook ad image. (We discussed how to create a Facebook ad design using

Canva in our previous video. Please watch that video if you haven’t already.)

Note: If you just want to share your product link on Facebook, the post image will be populated

from the link and you don’t have to worry about the ad image separately.

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How to Shorten Your Link:

Another thing you can consider is to shorten your URL.

If you’re not aware of the process, it’s really simple.

Click here to open Google URL Shortener.

Simply enter your long SunFrog URL and click “Shorten URL.”

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A box will appear with your short URL.

Simply click the “copy icon” to copy your URL.

https://goo.gl/k8Hj8g

This is how your short URL will look.

Note: If you’re sharing your URL, then it’s a really cool way to shorten your URLs because sharing

long and bulky URLs can be difficult. This step is not necessary, but I highly recommend you do

this.

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OK, so now we have the product, the ad creative, and a URL — we can go ahead and make our

Facebook ad.

How to Create a Facebook Page Post:

– Go to your Facebook page and add your ad image as a post. – Enter a message, like an engaging question. – With an engaging message, in addition to potential likes and shares on your post, you’ll

also be more likely to get comments from people, which will increase engagements. – Enter a Call to Action. – Enter your short URL.

Once all set, click the “Publish” button.

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This is how your post will look.

So whenever anyone clicks the URL, they will be sent to your product page. When a purchase is

made, you’ll get credit for it.

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How to Create a Facebook Ad

Now it’s time to take it to the next level. Let’s create a Facebook ad.

In the Facebook drop-down list, click “Create Ads.”

This is how your Facebook Create Ad page will look.

You can select any marketing objective here, but for starters, I recommend you start with

“Engagement” for a couple of reasons.

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Best Marketing Objective

Engagements offer a multipurpose approach. You’ll get posts as well as post likes, shares, and

engagements, and it will also help increase engagements on your page, helping you build a fan

page. Also, among all the ad objectives, it is the easiest to set up.

So here we’ll select “Engagements.”

– Enter a “Campaign Name” — choose something relevant so you can easily identify the

campaign later

– Select between “Post Engagement / Post Likes / Event Responses”

– Here we’ll select “Post engagement” and click “Continue”

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Audience

The next step is to select your audience.

In the previous two trainings, we found our audience to market to. That’s the audience we’re

setting this ad to go to.

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– Enter “Ad Set Name” — be relevant so you can identify the ad later

– Select your audience age range

– Select your audience gender

– In “Detailed Targeting,” select your target interest, “Shakeology”

This is how you set up your audience.

Save Audience Tip: Once you set up your audience, you can also click the “Save Audience” button

to save your audience for later use.

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Placements

The next thing you’ll look at is “Placements.”

Mostly you can run “Automatic” to see how it works. But for this particular ad type, our

conversion is based on the users clicking the URL, so select “Edit Placements” and uncheck

“Instagram” under platforms.

Important Note for Instagram: If you goal is to get more engagements, keep “Instagram” selected

because Instagram can offer you good engagements. But if your goal is to get sales, then keep

Instagram unchecked because it doesn’t drive sales from engagement ads, and if kept as

selected, you’ll lose money and get no sales.

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Set Up a Budget for Your Ad:

Next you’ll decide on a budget. I highly recommend you to start with $5.00 daily budget because

this way you won’t lose much money per day. The higher the budget, the broader your audience

gets. So imagine $5.00 per day is your budget for your target audience, “Shakeology.” For $5.00

a day, Facebook will put your ad directly in front of those people who’re mostly likely to engage

with your content. If you increase your budget to $15 or $20, Facebook will start showing your

ad to friends of your audience. If you spend even more money, then Facebook will show your

ads to friends of friends of your audience.

Note: $5.00 is the minimum budget per day you can assign to a campaign.

Select a schedule for how long you want to run your ad.

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Keep the “Bid Amount” set to automatic. Some people say manual bidding can be very helpful,

but that’s a more advanced feature, so I suggest not using that unless you’re an expert.

Click the “Continue” button to proceed.

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On next page, you will link your post to your ad.

– Select your Facebook page.

– Select the post you want to promote.

– Once you select a post, you’ll see the preview of your ad.

– Make sure to select “Pixel Tracking.” Selecting this will ensure your ad performance is

tracked properly.

Once you’re done, click the “Place Order” button to run your Facebook ad.

Congratulations! In this training, you learned how to run your Facebook ad.

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IMPORTANT LINKS AND RESOURCES

SIGN UP TO SUNFROG AND BECOME AN ARTIST AND OR SELLER

http://bit.ly/2nIfAUN

SUBSCRIBE TO THE OFFICIAL SUNFROG YOUTUBE CHANNEL

Be the first to watch new videos released from SunFrog on the SunFrog YouTube channel.

https://www.youtube.com/user/sunfrogshirts

LEARN FROM WORLD-CLASS INSTRUCTORS AT YOUR OWN PACE AT THE SUNFROG ACADEMY

Learn from the best and sell more products online inside the SunFrog academy.

academy.sunfrog.com

JOIN THE SUNFROG ACADEMY FACEBOOK GROUP

Network with fellow online entrepreneurs and t-shirt sellers inside the SunFrog academy Facebook

group. Share tips, tricks, ideas, and case studies. Together we are stronger.

https://www.facebook.com/groups/750888361594576/

LIKE AND FOLLOW THE SUNFROG SELLER FAN PAGE

Always stay up to date with the latest news from SunFrog by following the SunFrog seller fan page. We

release official announcements, promos, and new product releases on the seller fan page.

https://www.facebook.com/SunFrogSellers/

JOIN THE SUNFROG SELLER AND ARTIST EMAIL NEWSLETTER

http://bit.ly/2o9IWIe SUNFROG OVERVIEW: SunFrog is the largest online t-shirt platform in the world. We offer a platform that connects both artists and sellers around the world. You can earn as an artist by uploading your art onto products through our product designer and earn a commission when those products sell. You can earn as a SunFrog seller. Advertise any of our millions of designs from the SunFrog marketplace and earn a seller commission by adding your seller ID at the end of any product page URL. No need to create your own products; you can promote any product from within the marketplace.