Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 14 times |
Download: | 3 times |
Title
Title
Channel’s 5 service outputs
.
Spatial convenience
Lot size
Waiting and delivery time
Product variety
Service backup
Number of Intermediaries
Terms and policies
• Price policy
• Conditions of Sale
• Distributor’s Territorial Rights
• Mutual Services and Responsibilities
Evaluating major channel alternatives
• Each channel alternative will produce a different level of sales and costs.
• So 3 steps are very Important
• Estimating how many sales each alternative
Estimating costs of selling different volumes through each channel
Comparing sales and costs
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