Date post: | 20-Sep-2014 |
Category: |
Self Improvement |
View: | 11 times |
Download: | 2 times |
“How to expand your Business through Social Networking”
Presented by Hugo HernandezPresident of El Club de Comerciantes
All Rights reserved
How do your clients see their relationship with you?
Do they feel like clients or users?
Do they see you as a business connection?
Or do they see you as friends?
Do they keep buying from you because of the relationship?
And opening new doors… Please send me more information
We like your stuff, please contact us early next year
Apply online
You can bid on our current projects online
Social media is a complement… But not a substitute for:
◦ Shaking hands and eye contact
◦ Letters, networking, PR, and tradeshows
◦ Or any of your existing business-lead generation processes
Creates and builds beneficial relations
Offers 24/7 engagement with your brand
Opens low cost networking opportunities
Designed to form two-way communication between employers and consumers
Free way to promote a small business Endless opportunities for success
Social media by numbers Facebook: 200 million active members LinkedIn: 30 million professional members Google sites: 4 billions videos viewed
monthly Twitter: estimated 55 million monthly visits
A video sharing website where users can upload, view and share video clips
Provides knowledge and resources to public
Bold statement made by customers that companies cannot afford to ignore
Promotes communication flow
Advertises to millions for no cost
Resolves conflict quickly using video messages
Videos catch the attention of customers
Most popular free social networking website world-wide
200 Million active users
Hosts over 100,000 pages for businesses
Users join networks organized by city, workplace, school, and region
Ability to connect and interact with other people
Free to users and generates revenue through advertisements
Popularity of the site offers chances to promote companies
Social media website, maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos
Helps establish and maintain relationships Builds trust and authority with public
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Earns respect among your professional field not solely your customers
Ability to keep an eye on competition to stay up to date with business trends
Allows the consumers to leave feedback based on company decisions
Registered users maintain a list of business details of their contacts
Requires preexisting relationships with professionals before contact can be made
This approach builds trust among professionals
Way for people to speak their opinions on various topics
Opinions are accessible to people world-wide
Encourages consumers to speak out
Builds more publicity
Shout!! A little bit louder now..
make quick, consistent tweets to update daily, hourly, or by the minute Consumers feel connected to the company
Social media 7 week plan Week 1 Design a plan Week 2 Start with the basics Week 3 Blog Week 4 Youtube Week 5 Facebook Week 6 Linkedin Week 7 Do the mix
Design a Plan Research competition in current and target
markets Define your market by industry, country and
city How do they communicate? Define your marketing goals Define the immediate, short and long term
calls for action How much you are willing to reshape your
story?
Start with the basics Sharp website and a clear message
◦ User friendly and easy to navigate◦ How much can I interact or play with your
website?◦ Can I subscribe, can I add comments? ◦ What is the instant gratification ?◦SEO◦ It is Search Engine optimization friendly?◦ Analyze your ranking at search engines ◦ Select good keywords and tags
Blog good stories Import your sales pitch from your website or
brochure Upgrade from a sales pitch to a good story Add cases, media coverage, surveys and
RSS It is creating a buzz? Would people email a link to your blog as a
source of information?
YouTube: Lights, camera, action Story to PowerPoint and save the .PPT as
jpg Use Windows Moviemaker to make a movie Distribute video online with Tube Mogul to
the main 7 video portals Use your good keywords and tags Include your story as text with links
Let’s do Facebook Post an award winning marketing piece for your
profile Search for contacts from your school, previous
companies, and cities Find your target clients by industry, city and
company Join up to 300 communities in your industry and
target industries Create your own communities Add all your stories and RSS from your blog,
website and video channel
Facebook tips for success Identify super connectors and open networkers
in the target country or market; follow their path; network with them
Join groups related to real life associations and main events in the target country or market
Share useful or inspiring information
Connect people and Volunteer to manage existing groups
Participate in discussion boards
Here are some extra “Do’s” Post short comments Short emails Chat on Facebook Schedule a real call Do coffee or webinar instead a hard sale Always communicate with a neutral
language Promote an environment where people feel
safe and inspired inside your network
Let’s LinkedIn
Post the same award winning marketing piece for your profile
Post your blog and and links Type your keywords for the summary and
expertise sections Solicit recommendations Participate, join and create groups
Give first and then you can ask Give:
◦ Introductions◦ Recommendations◦ Answer questions◦ Participate in discussions
Ask:◦ Ask for recommendations◦ Ask for introductions◦ Ask for referrals
LinkedIn tips and tricks Develop a double PR tactic
Personal and professional rapport
Read their postings and requests
Follow your contacts networks contacts to find new people and projects
Do the mix and enjoy the sales!Connect your new sales puzzle
Web-email marketing E-newsletter- business cards PR-tradeshows- networking events- Presentations- Interviews- Associations Print collaterals
Online groups in Latin America and US
El Club de Comerciantes at facebook and linkedinhttp://groups.to/elclubdecomercianteshttp://www.linkedin.com/e/gis/59951/0B7FBE59E3DDhttp://elclub.ning.comUS-Chile Friendship Clubhttp://www.linkedin.com/e/gis/99293/404D3E1018A3US-Spain Friendship Club
http://www.linkedin.com/groups?home=&gid=99292&trk=anet_ug_hm US- Puerto Rico, Dominican Republic and Jamaica friendship club http://www.linkedin.com/groups?gid=99295 Cuban-American Business Council
http://www.linkedin.com/e/gis/74571/6BD2AE3CAF50Universidad Iberoamericana en Norteamericahttp://www.linkedin.com/e/gis/63980/5F0517220C5AFinance and Insurance Hispanic networkhttp://www.linkedin.com/e/gis/77595/5BFEA7734FAEFriends of latinos in the Southeasthttp://www.linkedin.com/e/gis/74572/336E1223E458Hispanics in Washingtonhttp://www.linkedin.com/e/gis/77569/0749E2521556New media Hispanic professionals networkhttp://www.linkedin.com/e/gis/77716/71F1085F3321
Online groups in Latin America, Spain and US
SINERGIAwww.ynergia.com
Mexico Open Networkers http://www.linkedin.com/e/gis/68084/6B73A04F6254 Mexican Professionals http://www.linkedin.com/groups?gid=39274&trk=anetsrch_name&goback
=%2Egdr_1245433427887_1 LATAM Central America and Caribean Network http://www.linkedin.com/groups?gid=1089147&trk=anetsrch_name&goback=
%2Egdr_1245433608224_1 http://elegibles.ning.com/ Contactos en español http://www.linkedin.com/groups?gid=54914 NASHMBA http://www.linkedin.com/groups?gid=25208
You have a few friendship requests from:
Hugo Hernandez
Thank You!
You can contact us to request more information about your our services @
[email protected] 678 372 9057 www.somoscomerciantes.com http://www.linkedin.com/in/
elclubdecomerciantes http://twitter.com/Elclub