LIVE WEBINAR: HOW TO GET 50K EMAIL SUBSCRIBERS IN A YEAR
Learn how Noah Kagan got 50k+
email subscribers in 10 simple activities
Brought to you by:
Meet Your Speakers:
Moderator: @AmandaSibley
Campaigns Manager, HubSpot
Presenter: @NoahKagan
Founder, AppSumo.com
Housekeeping Notes
ü Presentation will be recorded and sent out tomorrow to all attendees
ü Interact with us in the questions panel
And now on to the presentation…
50,000 Emails in 8 months, The OkDork.com Story
The Zuckerberg Principle
FOCUS ON 1 SPECIFIC GOAL
Goal:
50,000 EMAIL SUBSCRIBERS FOR
OKDORK.COM BEFORE 2015
Work Backwards from Your Goal
Map out your plan
Want the tools for yourself? Grab them now at:
okdork.com/50k
Agenda: 10 steps to generate 50,000+ subscribers
1. Ask for Emails 2. Launch a Course via Email 3. Scale Your Content 4. Optimized Guest Posting 5. Giveaways 6. Content Upgrades 7. Recycling Content 8. Facebook Advertising 9. Community Involvement 10. Syndication
Ask for Emails
Ask Nicely
Gate Your Homepage
Use Scroll Box or List Builder via SumoMe.com
Optimize Why Someone Should Join
Remove Page Distractions
Optimize Top Pages
Drive traffic to a gated offer from your
top webpages or blog posts
Realize Most People Don’t Read
Move CTA higher up on your
posts!
The Results?
Increase conversion rate from 3% → 10%
Launch a Course Via Email 2
Launch Campaign W/ Email Sign-Up
Plan Course Promotion In Advance
The Results?
*Get template + email launch sequence for free at: h6p://OkDork.com/50k
9,000 Emails
Scale Your Content 3
LONG CONTENT = MORE EMAILS
SOLUTION: GUEST BLOGGERS W/ UNIQUE CONTENT
The Results?
6,000 Emails
Email tally so far: 15,000
Optimized Guest Posting 4
Create Relationships with External Blog Sites
Include Bonus Materials Linking to Your Site
See it now at: okdork.com/hubspot
Critical!
1. Use BuzzSumo.com to find key articles
2. Email with 3 titles in your proposal
3. Create optimized landing page.
The Results?
5,000 Emails
Email tally so far: 20,000
Intermission: Go install SumoMe.com and do 1
optimization now!
5 Minute Q&A +
Giveaways 5
Example Giveaway:
Critical!
1. Use KingSumo.com code: HUBSPOTROCKS
2. Get promoters confirmed BEFORE you launch
3. Remind entrants to re-promote on the last day
The Results?
10,000 Emails
Email tally so far: 30,000
Offer Content Upgrades 6
Incentivize your readers
Offer email bonus for subscribing
Bonus Area…
The Results?
4,000 Emails
Email tally so far: 34,000
Recycle Content 7
Re-promote Every 30 Days
The Results?
1,500 Emails
Email tally so far: 35,500
Social Advertising to Promote Content 8
Facebook Advertising
The Results
ü Spent $22,614 ü Generated 11,873 emails ü CPA = $1.90
The Results?
12,000 Emails
Email tally so far: 47,500
Get Involved in Communities 9
Pro Tip: Be helpful & participate over the long term. Create
relationships.
DEVELOP AN “INNER-CIRCLE”
Example: Growth Hackers
The Results?
2,500 Emails
Email tally so far: 50,000
Serve and Repeat 10
Repackage Your Content
The Results?
The Results?
5,000 Emails
Email tally so far: 55,000
Final Email Subscriber Tally:
55,000 Email Subscribers
400% Increase in Traffic
But wait, there’s more
Want all the resources / links mentioned? http://okdork.com/50k
SumoMe.com
Free Tools to Increase Traffic & Email Subscribers
QUESTIONS?
THANK YOU