1 SET YOUR

GOALS

1•  WHY I BUILT MY SITE? •  WHAT I WANT TO SHARE? •  HOW CAN I HELP THE SOCIETY? •  WHAT I HOPE TO GET?

SET YOUR GOALS

2 ANALYZE YOUR

PUBLIC

2 •  DEMOGRAFIC •  INTERESTS •  GEO •  ENGAGEMENT •  COMPARE METRICS

ANALYZE YOUR PUBLIC

3 GIVE TO THEM

QUALITY CONTENT

3•  WHAT KIND OF SUBJECT YOUR PUBLIC LIKES / SEARCH?

QUALITY CONTENT

•  KEYWORDS •  GOOGLE TRENDS •  ASK YOUR PUBLIC

4 UNDERSTAND YOUR

PUBLIC

4•  ARE YOUR PUBLIC ENJOYING YOUR CONTENT?

UNDERSTAND YOUR PUBLIC

•  ARE YOUR PUBLIC HAVING ENGAGEMENT WITH YOUR SITE / CONTENT?

5 REVISE YOUR

GOALS

5 •  ARE YOU ACHIEVING YOUR GOALS?

•  IF YES, KEEP GOING •  IF NOT, ANALYSE BEHAVIOUR

FROM PUBLIC •  ASK THEM ABOUT IMPROVEMENTS

REVISE YOUR GOALS

6 REVISE YOUR

CONTENTS

6 •  SPECIFIC TITLES •  SPECIFIC KEYWORDS •  UTM TAGS •  MAKE TESTS A/B

REVISE YOUR CONTENTS

7 ANALYZE YOUR

RESULTS

7 •  COMPARE METRICS •  FIND SOMETHING TO IMPROVE •  MAKE TESTS A/B

ANALYZE YOUR RESULTS

8 ACHIEVE

RESULTS

9 KEEP GOING WITH

FOCUS

10

DON’T GIVE UP!

THANKS!

LUCAS XAVIER

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