@dougaled

Idea to Innovation

@dougaled

GOT IDEAS ?

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An idea is nothing more nor less than a new combination of old elements

- James Webb Young

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What is ideation anyway?

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Jargon?

“It depends…”

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PMs & Tech

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The Design Thinkers

“RADICAL” design alternatives

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@dougaled

The Design Thinkers

“RADICAL” design alternatives

@dougaled

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Everyone else…

Idewhat??

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@dougaled

Ideation Techniques Brainstorming (alone/together) Borrowing Logical level Up Brainwriting ForceFit (intense peace) Poetry Bizarro world

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People can be overly concerned about how their ideas will be perceived.

Most ideas never leave the thinker’s mind because of this internal editing.

Brainstorming & groupthink

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An exercise in brainwriting.

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2 minutes

Write your name

&

A problem you want to solve

Pass it on

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How might we…

Use parts of this problem for good?

Separate the problem from the experience?

Make it the opposite of the problem?

Challenge the assumption of the problem?

Change the status quo that

@dougaled

The BIG idea Take a moment to get a little bit of background

“WHY?” Think of a BIG idea that may (or may not) be an answer to this problem.

DOESN’T MATTER (or does it?)

Pass it on

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Develop the idea Read the problem and the BIG idea.

Look for a connection.

Ask yourself “WHY?”

Develop idea in a way you think might work.

Pass it on

@dougaled

Pass it on

Conclude the idea Read the problem and the ideas.

Look for a connection.

Ask yourself “WHY?”

Develop idea in a way you think might work.

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Ideation is…

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the process of bringing ideas to life

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Ask yourself some questions… Do you think you are solving a problem?

Do you know whose problem you’re solving?

Do you know what problem you’re solving?

How do you know?

Have you talked to people?

…Has your idea changed as a result?

@dougaled

“We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.”

- Someone

@dougaled

The journey of an idea

Minimum Viable

Product

Traction

Woooohoooooo!

Confusion, Chaos

[Time & Money]

Validation

YAY!

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@dougaled

“If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

(but… we have the luxury of failing)

- Albert Einstein

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No problem?!

PROTOTYPE

AARGHH!

IDEA? HELP!

IDEA!!

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IDEAS

CODE

DATA

LEARN

BUILD MEASURE

Lean Startup

@dougaled / @getviable

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Customer Development

@dougaled / @getviable

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Business Model Canvas

@dougaled / @getviable

@dougaled

“Human centered” innovtion don’t accept the problem as given - Probe - Prototype - Collaborate Ask WHY…. And, above all, ACT

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@dougaled

“It’s only when you open yourself up to the absurd that you find true creativity”

- Someone Else

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“I’d like my crayons back, please.”

@dougaled / @getviable

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Where is ideation?

ideation

MVP Traction Chaos

Validation

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In closing

Time to get practical…

@dougaled

@dougaled

Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)

with (secret sauce) .

@dougaled

7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice

3.  Single revenue stream

4.  Name your customer

5.  Easy to explain 6.  BIG market

7.  Legitimate secret sauce

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The idea itself

1.  Must be specific

2. Avoid buzzwords

3. Avoid adjectives

@dougaled

Testing your idea

1.  Share your idea – feedback rocks

2.  Ideas don’t matter – execution does

3.  Nobody is going to steal your idea

4.  NDAs are becoming obsolete in tech

Dougal Edwards 0422 522 339 dougal@brightarena.com /in/dougaledwards @dougaled

Questions?