Date post: | 09-May-2015 |
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How to get the most out of SxSW
VisasBand must have a Working Visa (P2) to play
Managers/delegates need a – ESTA – http://esta.cbp.dhs.govPassport, Carrier, US address – at least 72 hours before
UK Citizens can enter for ‘business’ – less
than 90 days must not be a journalist on assignment, nor “seeking gainful employment”
Must have a machine readable passport
Achieving Your Aims
Be clear what you want to get from SxSW
1 or 2 main aims
Have a plan to achieve these
Additional Opportunities as they arise
Achieving Your Aims
Research before – have a schedule
Divide up responsibilities between group
Try to cover as many bases – split up
Seminars & networking opportunitiesSxSW: Panels, Keynote, Speakers, Mentor Sessions, Quickies Sessions,
Demo Listening Sessions, CLE (Legal issues)
SxSW – The Reality
150,000 Attendees – similar to Glastonbury
30,000 Conference Delegates
2,000 artists
90 stages – 70 venues
The ‘best in the World’ (SxSW 2008)
Networking“You meet companies and people as an ‘equal’, as a fellow delegate rather than in the usual context - you looking for a gig or a deal - this is very valuable for artists because it puts you on a level footing: people are very frank in terms of honest feedback and are open with you. It also empowers you to be able to make deals on an equal footing.”
Networking
Take advantage of as many opportunity
Try to cover as many bases – split up
Seminars & networking opportunitiesSxSW: Panels, Keynote, Speakers, Mentor Sessions, Quickies Sessions,
Demo Listening Sessions, CLE (Legal issues)
Make use of band pass – share itTradefair, seminars etc
Networking
Cannot be shy or retiring
Americans generally very open
Delegates are enjoying themselves
You never know who you could be eating a
taco next to
Networking
Cannot only rely on your manager
If you just go and see gigs there won’t be
as many opportunities
Invite people to your shows
My SxSW – messaging to delegates
Networking
You need your own promo material
Have plenty of business cards, CDs and
flyers on you all the time – even at 2am!
Promo CDs should have email address,
telephone number as well as website &
myspace
Promotion
Use any means possible
Promo devices, stunts - originality
Be innovative
Word of mouth – PR – talk yourselves up
Go out flyering
PressScotland & UK – before & after
Have a ready made ‘story’
New media – blogs websites
Self promo – on blogs, message boards,
groups, Twitter etc
Photocall – Trying to arrange 2 calls
Networking
Follow up when you get back is key
There will be some people you miss or
who miss you but still follow up
Scottish and UK networking useful
Make use of Trade Stand
Showcases
Live show must be good
You must promote your shows
Let people know who you are from stage a
few times during your set
Invite people to meet you after your set
Merch
It is our plan to have Merch stalls
We can sell for you if you have merch
Will take a small % to cover costs of staff
unless you can provide staff to man stall
Afternoon and Evening Showcase
Hard Work
You have invested a lot of time and money
in this – need to work hard on the ground
If you stay in bed all day you’ll miss out
If you drink all day you’ll miss out
4 long hard days and nights
Working Together
Promote each others’ shows & parties
Equipment and backline
Crew – can we share crew?
Opportunities may not fit you but could be
good for others
Showcasing Scotland
Two showcase – Day & Night Fri 20 March
2,000 Promo CDs
Posters & Flyers
T-shirts
Trade Fair
British Music Embassy
Scottish Posters SxSW 2009 designed by
CD
Scottish Posters SxSW 2009 designed by
300 Posters Day-time
300 Posters Night-time
300 Posters Showcases
1,000 Flyers – Day-time
1,000 Flyers – Night-time &
showcases
T shirts
Trade FairThe Scottish Arts Council are part of the
UK Stand in the trade fair
Free for all bands to use
Need for at least one Scottish delegate
there at all times – Rota
One 2hr shift during event
Trade Fair
Austin Convention Center, Level 4
Wednesday – Friday 12.00 noon – 6:00pm
All bands and delegates should use
Block Party Thu 19 4:00 – 6:00 pm
Acoustic Sets?
Trade Fair 2008
British Music Embassy
Dedicated venue for UK shows day & night
Scottish Arts Council NIMIC
UKTi Music West Yorkshire
PRSF Liverpool Sound City/NW
AIM Other UK Partners – evenings
UK PA, Backline & Engineers
British Music Embassy 08
British Music Embassy 09Wednesday 18 March 8pm British Inter-Music Party
Thursday 19 March
12.30 – 3pm Belfast Nashville 8pm – 1am NME
Friday 20 March
1.30pm – 5.30pm Showcasing Scotland
8pm – 1am Kerrang!
Saturday 21 March
11.30am-2.30pm Yorkshire Party 3pm – 6pm Liverpool
Sound City/Best of the North West
British Music Embassy 09RSVP for British Parties:
www.britishguestlist.info
But try to keep Scottish Party delegate focussed
Manage your lists/guest but any problems see me. I will
have a must get in list or way to get press, delegates or
other key people in.
Other UK events
Thursday 19 March 12.30pm-1.30pm Convention Ctr
Meet the Scottish International Speed Dating
Friday 20 March – PRSF 3:30pm Music Licensing in a
Converging World – Rm 15 Convention Centre
Fun!
Showcases – wristband will not always guarantee entry,
delegates get priority, many venues small
Day parties – most RSVP
http://www.austin360.com/news/content/music/stories/20
09/02/sxswside.html
Credit
Promote Scottish Arts Council – makes my job so much
easier when there are a raft of good press stories, all
those who are supported have logos on flyers, website,
emails and mention the support, in interviews at shows
etc.
Every year I have to make the case for continuation and
for budget to be able to undertake SxSW.
After the event
Group Debrief Meeting – April/May
Individual feedback meeting/written report
followed up 6 months and 1 year later.
Share contacts – leads etc
Future training events