Date post: | 29-Oct-2014 |
Category: |
Social Media |
Upload: | cafegive-social |
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Use the Chat to ask questions
Introduce yourself!
Alan Robinson
Stephanie Arendt
Your Speakers
Alan RobinsonMarketing DirectorCafeGive Social
Stephanie ArendtSocial Marketing ManagerCafeGive Social
• Why social media is critical to B Corps
• How B Corps are uniquely positioned to excel with social
• Using social to build & benefit your “B” brand
• How to deepen your impact through social media
1.Being a B Corp is good for business*
2. Instant network
3.Consumers prefer companies that give back
B Corps & socially-responsible businesses are
strategically positioned for success
*Best For The World 2012 B Corp Report. “Rockstars of the New Economy”
94%Consumers believe businesses have responsibility to support social & environmental causes
*CONE Communications 2013 Global Consumer CSR Report
7 in 10 Consumers use social media to connect with companies around environmental/social issues
*CONE Communications 2013 Global Consumer CSR Report
*B Lab B Corp Ads Campaign 2011
Bridge gap between company impact & consumer awareness
Communicate your impact
Connect with more consumers & fans around your impact
Use social to
#1 1 million + followers
#2 Cross-promotion7,670 134 504
+ +
#3 Visibility
B Corp Certification gives credibility
Social media gives visibility
The Dragonfly Effect
“Some social media-driven campaigns are so compelling that they beat incredible
odds or cause millions to act. We call this phenomenon of using social technology
for impact the “Dragonfly Effect.”
- Jennifer Aaker
More followers?
Attitude of consumers?
More B Corps sign on?
Involvement in your community impact?
Increased traffic and/or sales?
Get more specific
We will build our B Corp Brand by
In order to
We will have succeeded when
As measured by
Building overall B Movement
Uniform “look”
Brand partners
On-going campaigns
*Ben & Jerry’s B Corp Banner*Channel Islands B Corp Banner
Raise Awareness about Being a B
Attract consumers
*Numi Organic Teas (image from B Corp site)
Attract consumers – The New Social Currency
*Marc Jacobs Daisy Pop Up #Tweetshop 2013
Internal B Corp Brand Building
*Prometheus Real Estate POrCH 2013
Report impact & increase transparency
*Climate Ride 2013
5 Ways to Use Social Media to Deepen B Impact
Freedigitalphotos.net courtesy of scottchat
Tell your B Corp story
Multiple channels
Compelling visual
Continual content
1
*Skoll Foundation B Lab B Corp Video
Bridge online & off-line social & environmental impact
Connect Communities2
Likes = Donations = Stories =
• Make real-world connection
• Showcase goals (& what you’re doing to reach them)
• Celebrate benchmarks
Track your impact3
- Track Your Impact -
4 Recruit
Engage5Right content
- Engage -
Right channels Right Time
*Pacific NW Kale Chips*Oreo “Dunk In The Dark”
- Engage -
67% awareness rate
289K Tweets using #GivingTuesday Dec 3rd
*Shop Small 2012 Report, American Express*Giving Tuesday 2013 Results
• Get strategic about your B Corp brand
• Social media is the multiplier
• Connect all communities
• Think “Dragonfly”
Social Media Takeaways
QUESTIONS?
Upcoming Webinars & Demo
Social Impact ProfileTM
Wednesday, April 23rd
11am PST (2pm EST)