MBA 6013 Organizational Behavior

WELCOME

How to Introduce Communication Technologies at

WorkplaceBy HARIS AWANG

MBA 6013 Organizational Behavior

Question

• Companies have been slow and reluctant to adopt social media channels (SMC), cell phone text messaging, and similar forms of communication.

• If you were a senior manager, how would you introduce these communication technologies in the workplace to share information and knowledge more effectively?

MBA 6013 Organizational Behavior

Workflow

Define the Problem

Assess the Organization

Identify the Need for SMC

Set-up Steering

Committee

Choose The SMC

Evaluate the SMCSMC PolicyImplementatio

n

Monitoring Review

SMC = Social Media Channels

MBA 6013 Organizational Behavior

Assumptions

• The CEO has given the green light to use communication technologies (SMC) for information sharing

• Senior Manager is tasked to introduce it to the company

• Traditional communication technology like email is no longer effective

MBA 6013 Organizational Behavior

Problems

• Company is slow and reluctant to adopt- People normally don’t like changes

- Why change if everything is okay

- Not comfortable with learning new technologies

• Company may be lagging behind if good communication is not in place

- Information is slow to get across

- Slow in responding to changes

MBA 6013 Organizational Behavior

The Workplace

• Nature of business: Manufacturing of electronics consumer products

• No. of Employees: 700• Current email users: 100 (managers, engineers,

executives, officers, supervisors, clerks)• Target users for SMC: all employees

MBA 6013 Organizational Behavior

The Importance of Communication

• Communication is the vehicle through which people clarify their expectations and coordinate work, which allows them to achieve organizational objectives more efficiently and effectively. (McShane & Von Glinow, 2010).

• The advent of current communication technologies has offered a leverage to organizations

MBA 6013 Organizational Behavior

The Need for SMC

• Advantages• Faster dissipation of information• Action can be taken in a timely manner

• Disadvantage• Abuse or misuse• Everyone has to have a gadget – mobile phone, computer,

iPad, etc.

MBA 6013 Organizational Behavior

Objective

To share information and knowledge more effectively among employees

MBA 6013 Organizational Behavior

Plan

MBA 6013 Organizational Behavior

Set-up Steering Committee

• Purpose is to oversee the overall implementation of communication technologies

• Cross-functional members

Sr. Manager

Secretariat

MBA 6013 Organizational Behavior

Choosing the Social Media

MBA 6013 Organizational Behavior

Monthly Active Social Media Users 2015

Pinterest

Twitter

Instagram

LinkedIn

Google+

Whatsapp

Facebook

0 200 400 600 800 1000 1200 1400 1600

70

284

300

347

363

900

1400

(In Millions)

Source: www.jeffbullas.com

MBA 6013 Organizational Behavior

Purpose of SMC

Facebook – Socializing and content sharing with friends, family members, interest groups

WhatsApp – Timely communication with individual or a group

Google+ - Almost the same as Facebook but less popular

LinkedIn – Professional socializing, recruitment and corporate information

Instagram – Mostly used by age group 18-29

Twitter – Keeping up with celebrities or personalities updates

Pinterest – 88% users are women

MBA 6013 Organizational Behavior

Evaluate

Lauren Kozak (2009):Remember that social media is a toolset for you; it is not necessarily a checklist or a list of sites you have to have a presence on. Look at your strengths and weaknesses, look at the features sets of any different kind of social media tool, and see what makes sense for you.

Source: Wikipedia

MBA 6013 Organizational Behavior

SMC Policy

• Social media within your business• Social media and recruitment• Social media and managing performance• Social media and discipline and grievances• Social media and inappropriate conduct of employees• Managing improper use of social media• Managing social media in the workplace• Monitoring social media usageSource: www.nibusinessinfo.co.uk

MBA 6013 Organizational Behavior

Implementation

• Test with a smaller group of people• Expand to another group• Make sure administrator can cope• Address all issues and problems and find

solutions• Full implementation

MBA 6013 Organizational Behavior

Monitoring

Monitor the activities of SMC usage

MBA 6013 Organizational Behavior

Review

Has the implementation of SMC as communication technologies achieved its objective?

PlanDoCheckAction

MBA 6013 Organizational Behavior

THANK YOU!