Filip Persson Product Manager, Lundalogik AB

HOW TO LAUNCH A PRODUCT IN AN OLD

ORGANISATION, USING LEAN

!

A SUCCESS

20-YEARS

IN THE

MAKING

IT’S LIKE SALES…

…MEETS SPOTIFY

AVOIDING FAILURE

TESTING THE THEORIES

VALIDATEDLEARNING

IS THEKEY METRIC

OF SUCCESS*

1

*The Lean Startup, Eric Ries

ORGANIZE INNOVATION

DIFFERENTLY FROM

PRODUCTION*

2

*Innovators Dilema, Clayton M. Christensen

KNOWWHO

KNOW WHOYOU ARE

SELLING TO*

3

*Crossing the Chasm, Geoffrey A. Moore

PROJECT X

PROJECT X Can you persuade other companies to follow suit?It is virtually impossible. They all look at me as if I'm crazy. [...] It's been in Harvard Business Review. They've seen it.

”

”P&G’s Claudia Kotchka in Fast Company

Filip Persson Product Manager, Lundalogik AB

projectx.lundalogik.se