Filip Persson Product Manager, Lundalogik AB
HOW TO LAUNCH A PRODUCT IN AN OLD
ORGANISATION, USING LEAN
!
A SUCCESS
20-YEARS
IN THE
MAKING
IT’S LIKE SALES…
…MEETS SPOTIFY
AVOIDING FAILURE
TESTING THE THEORIES
VALIDATEDLEARNING
IS THEKEY METRIC
OF SUCCESS*
1
*The Lean Startup, Eric Ries
ORGANIZE INNOVATION
DIFFERENTLY FROM
PRODUCTION*
2
*Innovators Dilema, Clayton M. Christensen
KNOWWHO
KNOW WHOYOU ARE
SELLING TO*
3
*Crossing the Chasm, Geoffrey A. Moore
PROJECT X
PROJECT X Can you persuade other companies to follow suit?It is virtually impossible. They all look at me as if I'm crazy. [...] It's been in Harvard Business Review. They've seen it.
”
”P&G’s Claudia Kotchka in Fast Company
