How To Let Everyone How To Let Everyone Know How Awesome You Know How Awesome You

Are With SEO Are With SEO Rebecca MorrowRebecca Morrow

Twitter: @rebecca_morrowTwitter: @rebecca_morrowWeb: RebeccaLynnMorrow.comWeb: RebeccaLynnMorrow.com

Email: Email: Rebecca.Morrow@gmail.comRebecca.Morrow@gmail.comWanna call me? GV 205.677.8149Wanna call me? GV 205.677.8149

Tweeting? Use #wcbhm10Tweeting? Use #wcbhm10

Why Research Your Why Research Your Competitors Competitors

► Your Competitors Are Ahead of YouYour Competitors Are Ahead of You► Ideas for KeywordsIdeas for Keywords►What Are They Doing That You’re NotWhat Are They Doing That You’re Not

Links – Internal & ExternalLinks – Internal & External ContentContent

►Home PageHome Page► Internal PagesInternal Pages►BlogsBlogs►Social MediaSocial Media

How To Research Your How To Research Your KeywordsKeywords

►Google Keyword ToolGoogle Keyword Tool Search multiple keywordsSearch multiple keywords Search Websites for keywordsSearch Websites for keywords Countries, mobile stats, categories and filtersCountries, mobile stats, categories and filters

►SEO Book Keyword ToolSEO Book Keyword Tool Search one keyword at a timeSearch one keyword at a time Allows you to look at Google, Yahoo, Bing, Allows you to look at Google, Yahoo, Bing,

Google trends, Google Insight and moreGoogle trends, Google Insight and more►Trellian (Paid) (results used by SEOBook)Trellian (Paid) (results used by SEOBook)►WordTracker (Paid) (results used by WordTracker (Paid) (results used by

SEOBook)SEOBook)

How Keywords Create Silos How Keywords Create Silos ► Break Down Keywords Into GroupsBreak Down Keywords Into Groups

You’ll start seeing patterns in your keyword You’ll start seeing patterns in your keyword researchresearch

► Groups Offer Ideas for NavigationGroups Offer Ideas for Navigation Navigation helps set up your architectureNavigation helps set up your architecture

►Services, products, categories for blog postsServices, products, categories for blog posts

► Offers Ideas for ContentOffers Ideas for Content Longer tail keywords, longer phrases are great Longer tail keywords, longer phrases are great

starters for content.starters for content.

How Silos Create ContentHow Silos Create Content►Silos Help Create the Architecture of Silos Help Create the Architecture of

Your WebsiteYour Website A Good Architecture Means A Well A Good Architecture Means A Well

Organized SiteOrganized Site►Silos Help Organize Your ContentSilos Help Organize Your Content

Organized Content Gives a Cohesive Organized Content Gives a Cohesive Value to a SiteValue to a Site

►Contributes to Optimized Meta Tags – Contributes to Optimized Meta Tags – Titles and DescriptionsTitles and Descriptions

What’s In A Title?What’s In A Title?► Titles have several functions. Titles have several functions.

H1H1 URLURL Proximity and Prominence of Specific KeywordsProximity and Prominence of Specific Keywords Marketing in the Search EnginesMarketing in the Search Engines Adds to Click Through Rates (CTRs)Adds to Click Through Rates (CTRs)

What’s In A Description?What’s In A Description?►Descriptions Are Short Snippets of What Descriptions Are Short Snippets of What

Each Page is AboutEach Page is About►Search Engines Default to Your Search Engines Default to Your

DescriptionsDescriptions►Your Description is the First Thing Visitors Your Description is the First Thing Visitors

See in the SERPsSee in the SERPs►Needs to be CompellingNeeds to be Compelling►Provides Most Control Over What Potential Provides Most Control Over What Potential

Audience Sees in the SERPsAudience Sees in the SERPs

What is Google Caffeine What is Google Caffeine Anyhow? And, Why It’s Anyhow? And, Why It’s

Important Important ►Google CaffeineGoogle Caffeine

Provides 50% faster refresh ratesProvides 50% faster refresh rates►NewsNews►TwitterTwitter►BlogsBlogs►YouTubeYouTube

► Analyzed in Smaller PortionsAnalyzed in Smaller Portions►Constant UpdatesConstant Updates►Global UpdatesGlobal Updates►Scalable with growthScalable with growth

ExtrasExtras► Get Analytics on Your SiteGet Analytics on Your Site

Google Analytics is FREEGoogle Analytics is FREE Google Webmaster ToolsGoogle Webmaster Tools

► Detailed reports on your site’s visibilityDetailed reports on your site’s visibility► Get a FREE Membership with SEOBookGet a FREE Membership with SEOBook► Read SEO BlogsRead SEO Blogs

SEOMozSEOMoz Search Engine WatchSearch Engine Watch Bruce ClayBruce Clay Search Engine JournalSearch Engine Journal SEO ChatSEO Chat

► Talk To Your Friends for Fresh Ideas – They know Talk To Your Friends for Fresh Ideas – They know more than you thinkmore than you think

Thanks, Y’all!Thanks, Y’all!►Want More?Want More?

Web: RebeccaLynnMorrow.comWeb: RebeccaLynnMorrow.com Email: Email: Rebecca.Morrow@gmail.comRebecca.Morrow@gmail.com Twitter: @rebecca_morrowTwitter: @rebecca_morrow Google Voice: 205.677.8149Google Voice: 205.677.8149 LinkedIn: Rebecca MorrowLinkedIn: Rebecca Morrow