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HOW TO MAKE IT BIG AS A GAME DEVELOPER IN INDIA In conversation with
PowerPoint Presentation
HOW TO MAKE IT BIG AS A GAME DEVELOPER IN INDIAIn conversation with
ABOUT INMOBI1.5 BILLION+UNIQUE MOBILE DEVICESInMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide. 20,000+GLOBAL ADVERTISERS120+ TBOF USER DATA ANALYZED MONTHLY6 MILLION+APP DOWNLOADS TRACKED MONTHLY32,000+PUBLISHER APPS200 BILLION+MONTHLY AD REQUESTS
ABOUT NEXTWAVE MULTIMEDIA2 MILLION+DAILY ACTIVE USERSWith blockbuster app store games such as World Cricket Championship 2 (WCC2) and Bat Attack Cricket under its belt, Nextwave Multimedia is one of the most awarded app developers in India. Winner of the Nasscom Gaming Forum Awards Peoples Choice Game of the Year in 2015 for WCC2, Nextwave Multimedia develops games, digital content and digital creation tools. 10+ AWARDSNATIONALLY AND Globally for game development30 MILLION+HOURS OF DAILY USER ENGAGEMENT8 MILLION+MONTHLY ACTIVE USERS
INTRODUCING THE SPEAKERSP R RAJENDRANFOUNDER & CEO, NEXTWAVE MULTIMEDIA
prrajendran@nextwaveappsNAVIN MADHAVANHEAD, BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS, INDIA
navinmadhavan
@madnavin
BUILDING A SUCCESSFUL GAMEMASTERING AD MONETIZATION
KEY TAKEAWAYS
BUILDING A SUCCESSFUL GAMETHE NEXTWAVE MULTIMEDIA STORY
KEY TAKEAWAYS
START
2010Foray into Mobile GamingINCEPTION
TIPPING POINTZERO TO ONE2012
The IdeaGame Development LifecycleKey ChallengesAwards
World Cricket Championship
MARKET LEADERSHIPLEVEL-UP2014
Audience BehaviorGame featuresContrasts or Similarities
Casual vs mid-core vs hard-coreCricket vs Other Categories
WCC vs WCC2Current Portfolio
BUILDING A SUCCESSFUL GAMEFORMULA FOR SUCCESS
KEY TAKEAWAYS
GAME DEVELOPMENT
Building blocksSketch a solid storyline/concept
Understand the role of Gameplay and Game mechanics
Build monetization into the core loop
Testing & UpdatesDrive usability and preserve functionality
A/B test to determine key levers
Picking a Niche/Genre
Marketing Channels
Paid vs OrganicOffline vs OnlineInfluencer ChannelsBuilding Social properties
USER ACQUISITION
Virality
App nameBrand associations IP based gamesEntertainment based games
App Store Optimizations
iOS vs AndroidLeveraging the Featured sectionMarket based approach
PERFORMANCE METRICS
Crash RateApp LoadingAPI Latency
MEASURING SUCCESS
USER-BASED METRICS
Daily Active UsersMonthly Active UsersDevice/OSGeo Segmentation
ENGAGEMENT METRICS
Average Session DurationSession IntervalRetention RateApp Rating
BUSINESS METRICS
Average revenue per user (ARPU)Average revenue per daily active user (ARPDAU)eCPMs
INMOBI MONETIZATION SOLUTIONSMASTERING AD MONETIZATION
KEY TAKEAWAYS
HIGHER REVENUES AND BEST USER-EXPERIENCE WITH THE INMOBI SDK
Buffer-free playback of video ads
Lightweight, near crash-free, stable SDK
Pre-bundled MOAT, IAS SDK for viewability measurement
Crash Analytics with pro-active logging
Easy plug-and-play SDK integration within 10 minutes
Inbuilt, robust caching solutionPartnerships with leading mediation & developer platforms in the ecosystem
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DIVERSE AND PREMIUM ADVERTISER ECOSYSTEMAccess to biggest brands directly through the InMobi network, programmatically on the InMobi Exchange or through Reseller channels.Access to premium demand dollars from the best performance, brand, and remarketing advertisers across the globe.
PUBLISHERREMARKETINGPERFORMANCEBRAND
Direct sales
Programmatic
Reseller Platform
THE NEXTWAVE SUCCESS STORYMASTERING AD MONETIZATION
KEY TAKEAWAYS
NEXTWAVE MULTIMEDIA: INMOBISOLUTION: Diverse global demand across India, Middle East, Australia and USAMonetization through multiple ad formats such as video and interstitialExclusive access to seasonal burst campaigns
CHALLENGE: Scale Monetization globally without trading off user welfare
LEARNING FROM GLOBAL PLAYERSMASTERING AD MONETIZATION
KEY TAKEAWAYS
Zeptolabs Exploring new opportunities
CHALLENGE: Monetize one of the biggest puzzle games Cut the Rope
RESULTS:100% Revenue Growth MoM
We strive to create experiences which amalgamates the science of fun through our titles. We wanted to monetize Cut The Rope and InMobi implemented an innovative Native Banner format to help us monetize, while keeping the essence of scientific fun for our users unperturbed. We are extremely happy with the partnership, and look forward to working together on more exciting innovations.
Global Marketing Manager, Zeptolabs SOLUTION: Implemented native banners curated for their game
Simply Game SDK + Video led growth
CHALLENGE: Monetize top casual gaming app Popping Stars 3
RESULTS:700% Revenue Growth
We at Simply Game are extremely happy with InMobi's performance. We partnered with them on our hit game Popping Stars 3 as we wanted a robust ad network that can help maximize our revenues. We integrated their SDK seamlessly and implemented Interstitials and Video ads. We worked closely with their campaign management teams and even to our surprise, saw our revenues increase by a whopping 700%! And all this without any drop in fill rates.
CEO, Simply Game SOLUTION: Seamless InMobi SDK integrationImplemented video and interstitial ads
2017 PREDICTIONS
*Source: YourstoryINDUSTRY TRENDS*INMOBI NETWORKINSIGHTS
Growth in GAMING ad spend
5X
MOST POPULAR CONTENT CONSUMED BY INDIANS
3rd
OF ALL ADVERTISER SPEND ON GAMING APPS
25%LARGEST GAMING MARKET GLOBALLY
5thBIG GAMING MARKETIN 2020
$5 BNCAGR OF GAMING IN-APP REVENUES
87%
GAMING ON THE RISE
Superior RESULTS FOR PUBLISHERS
Source: InMobi Network Video Insights 2016. Engagement, as measured by CTR.Video CTR includes end cards and CTAs5X higher ENGAGEMENTOver INTERSTITIAL2X HIGHER e-CPMover INTERSTITIAL4X GROWTH IN REWARDED VIDEO INVENTORYTHE VIDEO WAVE
Growth in video ad spend
300%
Growth in video ad consumption
200%
Increase in videos share of spend across all formats
3x
PREFERRED BY ADVERTISERS AND USERS ALIKE
Superior RESULTS FOR PUBLISHERS
Source: InMobi Network Video Insights 2016. Engagement, as measured by CTR.Video CTR includes end cards and CTAs10XCTR OVER STATIC BANNER3XCPM OVER INTERSTITIAL3XCONSUMPTION OF REWARDED VIDEOTHE VIDEO WAVE
Growth in video ad spend
300%
Growth in video ad consumption
200%
Increase in videos share of spend across all formats
3x
PREFERRED BY ADVERTISERS AND USERS ALIKE
THANK YOUP R RAJENDRAN
NAVIN MADHAVANREACH OUT TO OUR [email protected]@inmobi.comDownload the Nextwave Multimedia Monetization Case Study
