Relevant Social Media Channels

Twitter

Pros Cons Frequency

Fast and direct Engage directly with followers Capture people’s reactions to the news and journalists Be seen as accessible

Need to respond within a couple of hours Higher level of content needed Exposure to potential negative reactions

4-8 time a days, with 2-3 status updates and the rest as responses http://visual.ly/science-social-timing (EST time)

Relevant Social Media Channels

Facebook

Pros Cons Frequency

Facebook has huge penetration and is largely used for personal use Can produce richer status updates Tempo is more sedate Can project a more rounded view of journalists

Need to keep track and moderate user responses Content created needs to be more in-depth than Twitter Can’t reach out beyond Fans already connected

1-2 status updates a day with a response for every 3-5 comments Lunchtime, 5pm, or Saturday morning. http://visual.ly/science-social-timing (EST time)

Relevant Social Media Channels

Tumblr

Pros Cons Frequency

Can produce long form blog posts as well as short photo/video/quote based ones Ability to embed content i.e. Storify Existing community within the blogging network who can reblog Greater visual customisation

More work required to create entries Need to moderate comments if enabled

1 long post every 1 or 2 days, or 1-2 short posts every day. Responses as required. 4pm, 7pm EST, especially Fridays.

Relevant Social Media Channels

YouTube

Pros Cons Frequency

Established community Easy to embed or share videos on other networks Easily promote brand videos Can respond to others’ videos

Comment quality can be very low Need to moderate comments if enabled Exposure to potential negative reactions

Assuming populated based on video production plan 6pm, especially Wednesdays and Thursday

Relevant Social Media Channels

Pinterest

Pros Cons Frequency

Massively popular image site Designed for sharing & embedding Ability to curate groups of themed images Can embed a link within image

Community still not reached full maturity Few tools to track activity Benefits still debatable

3-5 pins a day, comments as required 2-4pm, 8pm-1am, Saturday Morning EST

Relevant Social Media Channels

Storify

Pros Cons Frequency

Fantastic curation tool Can build story with any embeddable content Great way to promote other people and build community Be seen as knowledgeable and a source of information

Time consuming to build each story board Needs updating to remain relevant Tool can be unreliable No great community to speak of yet

1 story board every 3-5 days, updated regular during that period. Responses to comments as required If UK story cover UK hours early morning

Relevant Social Media Channels

Flickr / Instagram

Pros Cons Frequency

Easy tools to build database of images Instagram more community driven and immediate Can be used to embed images in other social channels Be seen as accessible

Instagram needs access to a smartphone Very hard to get any traction in Flickr community

Instagram should be at least 1 photo a day or 2, Flickr as and when images produced No set time for Flickr

The Editorial Process

What to Write?

Encourage people to participate. The more you

solicit and respond to content from your followers,

the more engagement you’ll see.

Aim to fill a gap. Try for a unique angle, cover

topics or provide information which is missing from

the existing discussion.

Don’t try to be everything to everyone – or your

content will mean nothing to anyone.

How to Deal With Conflict

Identify what might be causing the conflict

Take plenty of screenshots

Escalate if necessary as per your procedures

Publicly acknowledge the issue

Ask questions of the participants to try and help

clear up any misunderstandings

Take a step back

Address the emotional aspect of the argument

Limit possible escalation into name-calling

Encourage communication in a non-judgmental way

Community Response Workflow

Contact

eModeration

Tamara Littleton, CEO

b: http://blog.emoderation.com

tw: www.twitter.com/emoderation

li: www.linkedin.com/emoderation

fb: https://www.facebook.com/eModeration

g+: http://gplus.to/emoderation

p: http://pinterest.com/emoderation

ss: http://www.slideshare.net/emoderation