PREPAREPrepare your promotional materials.(Find all templates in the “Marketing Your App” folder at crowdcompass.com/gettingstarted)

• Design website banners that read: “Download this App Now”

• Write app teaser emails and social media tweets

• Write “App is Live” emails and social media tweets

• Edit “Download the App Now” PowerPoint slides to be used during “Welcome Announcements” the morning of your conference

• Create postcards for the drop bag explaining how to download the app

• Design and print pop-up tabletops with a QR code and URL to download the app

PROMOTEEncourage your attendees to download the app and provide on-site support during your event.

• Train registration people on how to download and use the event app

• Give registration people the FAQ sheet for simple troubleshooting issues

• Hand out “How to Download the App” postcard to attendees when they sign-in/register

• Put out pop-up tabletops near registration desks and have staff point them out to each attendee after they check in

• Continue promoting your event app on social media

• Include the “How to Download the App” PowerPoint slides in the “Welcome” presentation when the event kicks-off

PUBLICIZECreate your promotion calendar and figure out the “who, what and when.” Decide who will be sending which promotional material and on what date.

• Post banners on website (who, what, when)

• Launch teaser emails and post social media tweets (who, what, when)

• Send “App is Live” emails and post social media tweets (who, what, when)

If you want to successfully market your event app, you need to be organized. Follow these three steps to stay on track.

How to market your event app

There are three key times for you to promote your event app:1. Before the app launch date

2. Once the app is live

3. The day of the event

05SW1115