PRESENTERS

Fatima AbbasMaham BokhariMaliha BangashYasir Gaba

What Do you Do?

What Is Your Business?

• Our business deals in making Art using/with stones.

• We combined our skills in art with the raw materials we were given i.e stones/rocks to make something innovative

Value Proposition

• We are making products that are visually attractive, are useful and are unique artistic items that serve as collectables.

• They are not mainstream products and not everyone has them, so while they add beauty they are also unique in nature, added to the fact that are handmade

Product Portfolio

Hand painted stones that can be used as decorative items, paperweights, collectibles, and as gifts.

Product Portfolio

• We offer customization and different sizes of stones as well.

• We have 2 ranges of size in the stones, although a different size can be used if customized by the customer.

• Although all stones are different shapes and sizes, we try to keep a uniformity in them for all our customers

• We offer wall hangings that are also

hand painted and have stone work on

them.

• We offer customization in sizes and

designs in wall hangings too.

• Rustic home decor•Wall hangings: hand lettering on

wooden planks with a stone border. Could be customized. • Candle stands: candle stands

made of wood with stones decorations.

Who are your Customers?

• Our customer segments are youth as well adults.• The customers are attracted to the

visual appeal as well as how the products match their interests e.g. shows, quotes etc.• Key motivation: the product speaks for

itself.

HOW DO YOU EARN FROM THIS BUSINESS?

3-What is your price structure?

Profit

Packaging

Labor

Other cost

Price Structure

3-What are your costs? What are your profit margins? What value are they willing to pay?

• Cost varies from product to product

3-What pricing strategies did you use? Why?

• Penetration pricing strategy • to have faster growth• to have economic advantage• to gain the maximum market share

• Value-based pricing

3-How did the target market & the general public react to your pricing?

HOW & WHERE DO YOU SELL?

4-How do you market & promote your product? Why? How does it work for your target market?We use • referral marketing• Instagram• Facebook • Text Messages• WhatsApp• Fcc Socities• Google website• Print add• visited faculty offices

4-What are the sales & delivery channels you use or have used to sell? Which ones worked best for the target market? Why?• Direct selling

one to one

• E-Commerceuse of internet

• Home delivery by delivering door-to-door

4-Which one is the most cost-efficient to you? How would you do it in the long run? Why?

• Direct marketing to have less handling.

• Courier serviceto avoid delays & late delivery.

HOW DO YOU KEEP CUSTOMERS HAPPY?

5-• We respond to every message/comment• Plan a meeting with customers if required• Help the customer decide the design • Share post of our satisfied customers• Customize orders• Address customers as Ma’am/Sir• Deliver products ourselves

• Get feedback• Small talk

• Hand made bags

5-• Give respect to customer• Don’t directly ask customers to buy• Value-added products

YOUR EXPERIENCE RUNNING A REAL BUSINESS

6-Talk about the human aspects of running a business in a partnership

Pros

• Responsibilities shared• Investment cost

divided• Creativity• Complementing

eachother

Cons

• Communication issues• Sharing Profit• Autonomy

6-Talk about issues that arose while reacting with customers & lessons learnt from all of this

• Confusion in coordinating with customers• Don’t set a fixed price• Don’t give an exact date• Value added items are helpful• Importance of prototyping• Team playing

What is your business? Why did you pick this product to make & sell?

• home décor: Making Candle Stands and Wall hangings

• Unique/different idea• Wide Scope • Convenient to make• Less cost more profit