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How To Represent Relevant Business Data About Competing Patent Applicants

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Competing Patent Applicants’ Business Relevant Data Representation Nissrine El Marchoum
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Page 1: How To Represent Relevant Business Data About Competing Patent Applicants

Competing Patent Applicants’ Business Relevant Data Representation

Nissrine El Marchoum

Page 2: How To Represent Relevant Business Data About Competing Patent Applicants

Outline

Background Patent Application & Evaluation

Business-Relevant Competing Applicant Data Stakeholders Data Sources Relevant Data

Country of Applicants Commercial Potential Monopoly Power Patent Portfolio Competitor Monitoring

Competing Applicants’ Data Representation Back Office Data Search Representation Data Representation

Conclusion

Page 3: How To Represent Relevant Business Data About Competing Patent Applicants

Background: Definitions

A Patent: the right granted to an inventor -for a specific period of time- that forbids any other party from making, using or selling his invention without his permission (EPO).

A patent is a negative right Patent Applicant: entity who requests the ownership of a patent

via a written request.

Page 4: How To Represent Relevant Business Data About Competing Patent Applicants

Background: Motivation & Assumptions Motivation

Provide visual aids and decision making basis to decision makers

Assumptions Difference between European patent system and that of other

countries rather trivial. Stakeholders are mainly investors

Discard patent examiners perspective (matter of scope)

Page 5: How To Represent Relevant Business Data About Competing Patent Applicants

Patent Application & Evaluation

Applicants fill patent application documents and provide endorsing documents

Application evaluation takes place By Patent Examiners

Final Decision communicated to the patent applicant Grant, Rejection or suspension

Page 6: How To Represent Relevant Business Data About Competing Patent Applicants

Stakeholders of Patent Applicant Information

Patent Examiners are rather interested in the intellectual property aspect of the patent

Business stakeholders: Firms interested in investing in new technologies/markets

Contribution to background checks on potential partners Track competition

Page 7: How To Represent Relevant Business Data About Competing Patent Applicants

Patent Applicants’ Data Sources

Not easy.

Patent Databases hold limited information about patent applicants (e.g. name, address, date… etc.) Use them as a starting point for research

Large Firm Listing Databases (eg. IBISWorld) Interesting business information.

No direct mapping to the applicants Best Practice:

Investigate patent business-relevant information Combine results with data about patent applicants from external data sources

Page 8: How To Represent Relevant Business Data About Competing Patent Applicants

Business-Relevant Data About Applicants

1. Country of Applicants2. Commercial Potential3. Monopoly Power4. Patent Portfolio5. Competitor Monitoring

Page 9: How To Represent Relevant Business Data About Competing Patent Applicants

1. Country of Applicant

Use country of competing patent applicants to compare patent systems for a cost-benefit analysis

Patent fees Flow of returns

Is it economically viable to invest in the patents the applicants are holding (or apply for)?

Page 10: How To Represent Relevant Business Data About Competing Patent Applicants

2. Commercial Potential

Potential: ability or intent to commercialize the subject of the patents at hand How profitable is the commercialization of the invention/idea?

Applicants holding a patent for fairly long can be a proof of its commercial value

Page 11: How To Represent Relevant Business Data About Competing Patent Applicants

3. Monopoly Power

Does the fact that competing applicants hold some patents imply that these applicants own the exclusive right to monopolize the concerned inventions?

Frequency of Patent Renewal Owning a patent and frequently renewing it tells a lot about the

patentee.

Page 12: How To Represent Relevant Business Data About Competing Patent Applicants

4. Patent Portfolio

Approach revolves around what patent applicants & what they intend to do with it. Patent Portfolio Diversification Many patents of poor value vs. few patents of high value Patents in dead fields vs. patents in promising fields

Therefore, stakeholders can infer: Diversification Strategies Investment interests Competitive Potential

Page 13: How To Represent Relevant Business Data About Competing Patent Applicants

5. Competitor Monitoring Strategic Management

Track the competing applicants’ pool of patents and react accordingly

Holger Ernst (2003), Beisheim Graduate School: Use of indicators for monitoring competitors by assessing

their patenting strategy By extension define the key aspects and motivations

that drive their investment decisions.

Page 14: How To Represent Relevant Business Data About Competing Patent Applicants

Important Patenting Indicators for Competitor Monitoring

Patent information for strategic technology management, Ernst, H. 2003

Page 15: How To Represent Relevant Business Data About Competing Patent Applicants

Data Representation: A concept

Back Office Cloud Computing Technology

Consider Cost

Use Data Mining Algorithms

Page 16: How To Represent Relevant Business Data About Competing Patent Applicants

Data Search & Representation Process

Filter Search Display Results

Page 17: How To Represent Relevant Business Data About Competing Patent Applicants

Data Search & Display Process Explained

Selecting the search filter By Patent Applicant’s Name By Country By Field of Business By Inventors

Perform Search Algorithms Build a Model Clustering, classification, data analytics algorithms…

Page 18: How To Represent Relevant Business Data About Competing Patent Applicants

Data Search & Display Process Explained Display of Results

Page 19: How To Represent Relevant Business Data About Competing Patent Applicants

Conclusion

Gathering relevant data from a business perspective is not a trivial task Requires analysis & business background Already existing DBs do not explicitly hand in the information

Future Work Suggestions Data Repositories holding patent applicants data

Page 20: How To Represent Relevant Business Data About Competing Patent Applicants

References Alcácer, J., Gittelman, M., & Sampat, B. (2009). Applicant and examiner citations in u.s. patents: An

overview and analysis. Research Policy. Epo - glossary. (2012, 12 20). Retrieved from http://www.epo.org/service-support/glossary.html. Ernst, H. (2003). Patent information for strategic technology management. World Patent Information,

25(2003), 233-242. Retrieved from http://www.journals.elsevier.com/worldpatent-information .European Patent Office. (2012). Glossary. Retrieved June 10, 2013, from: http://www.epo.org/service-support/glossary.html#p.

European Patent Office. (2013). European patents and the grant procedure. Retrieved from http://www.epo.org/service-support/publications/procedure/european-patents.html.

Hsieh, C. (2012, 11 13). Patent value assessment and commercialization strategy. Retrieved from http://www.sciencedirect.com/science/article/pii/S0040162512002405.

Kelly, E.T., & Shear, T.E. (2003). A Researcher’s Guide to Patents. Plant Physiology, 132,1127-1130. Lanjouw, J. O., Pakes, A., & Putnam, J. (1998). How to count patents and value intellectual property. The

Journal Of Industrial Economics, XLVI(4), 405-432. Pakes, A. (1986). Patents as options: Some Estimates of the Value of holding European Patent stocks.

Econometrica, 54(4), 755-784. Retrieved from http://www.jstor.org/discover/10.2307/1912835?uid=2&uid=4&sid=21102433476691.

Pitkethly, R. (1997, March). The valuation of patents : A review of patent valuation methods with consideration of option based methods and the potential for further research. Retrieved from http://users.ox.ac.uk/~mast0140/EJWP0599.pdf.

Webster, E., & H.Jensen, P. (2011). Do Patents Matter For Commercialization?. Journal of Law And Economics, 54(2), 431-453. Retrieved from http://www.jstor.org/discover/10.1086/658487?uid=2&uid=4&sid=21102433428181.

Page 21: How To Represent Relevant Business Data About Competing Patent Applicants

Thank You


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