ArnAud robin online marketing manager at kontestSocial Media London, January 24th, 2012
on facebook and the web
How to run SucceSSfuL conteStS
about contestsWhat you should knoW
a Websitea fanpage on facebook
a blog
where ?
why?
targetyour audience
Qualify new leads
build a database
launching a neW productlaunching a facebook fanpage
special days and events
when ?
tips to run a successful competitionthe best practices
everywhereMake it available
Mobile Web facebook
chez zucky
coMply With proMotions guidelines
use an application
Write Mandatory Mentions
on facebook
don’t use facebook features
for entry or registration
as a voting MechanisM
to notify or announce Winners
in every country Where it’s available
legal obligationsmake sure to respect the law
sWeepstake
Quiz or poll
instant Win
photo contest
Make it siMplefun, quick and easy
beautiful and attractive design
eye-catching position on Website
creative designfor better impact
Money
high-tech products
travels
virtual goods
offer exciting prizesthe main reason people enter
partnershipsadvertising
social netWorks
Website
eMail database
spreadtheword
proMote your caMpaign
thank and reWard
provide links
explain the benefits of being fan
engage peoplebefore they leave
ask precise inforMation
target your leads and fulfill their needs
Mesure your roi
collectdata
rocket your social marketingto conclude
incentive
poWerful tool
advertising
triangle of success
a Word aboutkontest
www.kontestapp.com
turnkey platforM
social Marketing
Multiple channels
thankyou
www.kontestapp.com