Hello World.

I’m Lynn, an Artist.

As a Web Designer,

This is how your daily life looks like…

You are alone.

How to start your

own business?

Repeat Business

It’s all about…

Repeat Business

1. Specialization

2. Communication

3. Quality

1. Specialization

Competition is for Losers.

Start from Small.

Then expand to Monopoly.

1. Specialization

What you deliver Where you are Across the market

A good place to start is… Your Existing Clients.

Join their Communities.

Join their Communities.

Attend & Speak at Conferences.

2. Communication

I’m a f*cking Web Designer!

Manufacturer

Service Provider

A sense of Feeling.

What are you going to do to make our website project

fun for us to work on?

Things

You

Shouldn’t

Do

Cold Calling

Things

You

Shouldn’t

Do

Cold Calling

Bidding SitesThings

You

Shouldn’t

Do

Cold Calling

Advertising

Bidding SitesThings

You

Shouldn’t

Do

Cold Calling

Advertising

Bidding Sites

Networking Events

Things

You

Shouldn’t

Do

Things

You

Keep

In Mind

Converse

Things

You

Keep

In Mind

Be Personal

Converse

Things

You

Keep

In Mind

Be Personal

Converse

Contribute Value

Things

You

Keep

In Mind

Be Personal

Converse

Contribute Value

Do not Spam.

Things

You

Keep

In Mind

Write Blogs & Trade Publications

Free Consulting Clinic

On a Regular Basis

Benefits of Happy Clients

Excellent References

More Recommendations

More Patience when things go wrong

More Repeat Business

3. Quality

Matrix Team Model Dedicated Team Model

Fixed Price Time & Materials

Better for new clients but add contingency

Don’t forget to add PM time

No Limits and it requires trust

Better with regular clients and for smaller pieces of work

Have an associated rough estimate

Give the client warning well before the estimate

Speculative Design isn’t recommended

Design is a processExtra efforts

Sales

Don’t hire salespeople

Based on sales…

Sales

Don’t hire salespeople

Based on profits…

1. Specialization

2. Communication

3. Quality

Repeat Business

As Conclusions…

As Conclusions…

Repeat Business

No Marketing Cost

Lower Cost of Sale

Higher Value Clients

Less Hassle

Higher Profit Margins

Leads to better website

Some other Tips

for Starting your Business

1. Hiring

Should I hire somebody? Overworking

Weakness

Jobs you hate

Who should I hire?

1. Hiring

Should I hire somebody? Overworking

Weakness

Jobs you hate

Who should I hire? Fill your weakness

Don’t hire a clone

Do jobs you hate

2. Office

Do I need an office? Bring Clients

Working Environment

Distractions of Home

Office Considerations

2. Office

Do I need an office? Bring Clients

Working Environment

Distractions of Home

Office Considerations Avoid long-term commitments

Consider hidden costs

3. Growth Control

Staying Small Fewer mouths to feed

Ability to pick and choose work

Turn away projects

Set realistic deadlines

Thanks for

your listening.