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LONDON LESSONS 19/11/2014
HOW TO SETUP A MEASUREMENT PLAN
AGENDA
HOW TO SETUP A MEASUREMENT PLAN
1. Setup Business Objectives
2. Identify Goals
3. Setup KPI’s
4. Targets to track progress
5. Segments that we will study
XXX KPI REPORTING @ Team Victoria
1. Context
2. The IT Dashboard
3. Routines
WHY DO WE NEED TO ANALYSE…
…BECAUSE WE WORK AGILE!
“ The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.”
Eric Ries
THE ANALYTICS INFRASTRUCTURE
THE MEASUREMENT PLAN
THE MEASUREMENT PLAN
THE MEASUREMENT PLAN1. Setting Business Objectives and Tactics
Objectives should be DUMB:
Doable
Understandable
Manageable
Beneficial
1. Setting Business Objectives and Tactics
Examples of digital business objectives
THE MEASUREMENT PLAN2. Identify Goals for the Objectives
“Goals are specific strategies
you'll leverage to accomplish
the business objectives.”
THE MEASUREMENT PLAN3. Setup KPIs
“A key performance indicator (KPI)
is a metric that helps you
understand how you are doing
against your objectives.”
Do you want to rock Google Analytics?
THE MEASUREMENT PLAN3. Setup KPIs - REMEMBER!
“An actionable metric is one
that ties specific and repeatable
actions to observed results.”
THE MEASUREMENT PLAN4. Define your targets
“Targets are numerical values
you’ve pre-determined as indicators
of success or failure.”
THE MEASUREMENT PLAN5. Identify your segments
“Segments are any group of people,
their sources, onsite behavior,
and outcomes”
THE MEASUREMENT PLAN
WEEKLY KPI REPORTING @ TEAM VICTORIA
XXX MEASUREMENT PLAN
Business Objective
Goal
KPI
Segments
Increase CR Increase spent per customer
Sell more!
Increase performance
CR, Revenue, Transactions
AOV Load time
Desktop, Tablet, Smartphone
Targets5% CR desktop 2.5% CR tablet
1.5% CR smartphone- Trend should be to decrease,
on every device
BY: Enric Durany, Project Manager November 2014