Date post: | 14-Dec-2014 |
Category: |
Education |
Upload: | rahul-shinde |
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How to solve a case study!!
What is a case?
Description of an Enterprise– History– Environment– Internal Operations
Cases do not have full information, but enough information– Reasonable assumptions
Is all the case information Imp!
No As a manager you will be bombarded with
information Manager’s job
– Separate Wheat from chaff– Deal with uncertainty
How to begin solving the case
Read the Case Prepare a List of the major opportunities
before the company, and the problems faced by the company
Multiple solutions might be possible, so analyze them and choose the best one
Tell how will you implement the solution
Tools to help you…
Note the Important Points– Environment
Competitors Economic Conditions
– Internal Problems– SWOT
Strength Weakness Opportunity Threat
For this case study…
SWOT Analysis
Strength – Sources of strength for the company– Cost, Skill, patents, Consumer Loyalty, etc.
Weakness– Areas of Vulnerability for the Company
Opportunity Threats
Segmentation
Dividing the market into distinct meaningful groups of buyers who can be served differently.
Bases for segmentation– Geographic– Demographic etc.
Targeting
Thanks …
Please click F5 to see the presentation
From PSBM.