Date post: | 26-Aug-2014 |
Category: |
Self Improvement |
Upload: | swoop-digital |
View: | 350 times |
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Presenta(on on Webmaster Tools
by Carol Poole
Poll
• Have you used webmaster tools before?
– 89% Yes / 11% No
• How long have you been using webmaster tools?
– 50% under 1 year / 50% 1-‐3 years
• How would you rate level of experience?
– 63% beginner, 25% intermediate / 12% advanced
What is Webmaster Tools
• Free Tool from Google
• Designed for webmasters
• Used by:
– Webmasters
– SEO Professionals
– AnalyUcs & AdWords Professionals
Why Use Webmaster Tools
• To help improve visibility in search engines
• Ensure the website is healthy
• Understand & improve how the website is found
– Search queries
– Who links to your website
• Improve the user experience (UX)
Tools for Different Purposes
• Tools for site visibility – Site map, structured data, robots.txt
• Tools for Website health – Broken links, crawl errors, site errors
• Tools to improve how the website is found – Search queries & CTRs – Links to your site
• Tools to improve UX – Broken links & site errors
Key Features
• Sitemap submission
• Fix crawl errors & set crawl rate
• Site health & messages
• See which websites link to the site
• See what searches people type into Google when people find the site
– Can the CTR be improved?
Valuable Data in Webmaster Tools
Add Your Site
Verify Site Ownership
Verify Site Ownership
Submit Site Map
Submit Site Map
• You can usually find what sitemaps you have by typing in sitemap.xml
• Some sites have more than 1 sitemap. Submit all of them.
Wordpress Sitemap Plugins
• WordPress SEO by Yoast
• Google XML Sitemaps Plugin
• XML Sitemaps
Linking To Google Analy(cs
• Go to Google AnalyUcs
• To Queries
Linking to Google Analy(cs
Linking To Google Analy(cs
Linking To Google Analy(cs
Linking To Google Analy(cs
Linking To Google Analy(cs
Search Queries Data in Webmaster Tools
Search Queries Data in Google Analy(cs
Analyzing Search Query Data
Sneaky Trick To Get Keyword Data Back
Sneaky Trick To Get Keyword Data Back
Sneaky Trick To Get Keyword Data Back
Sneaky Trick To Get Keyword Data Back
• Free (with ads)
• Without ads
Sneaky Trick To Get Keyword Data Back
SeMng Up Page Owners & Users
• Three levels of access – Owner – User – Full Access – User – Restricted Access
• Users with full access can not add new users or link to Google AnalyUcs
• Users with restricted access can generally only view data
h"ps://support.google.com/webmasters/answer/2451999
Fix Important Crawl Errors
• Really common in ecommerce sites
• PrioriUse the important URLS (the 404’s)
• If it’s a big list, download
– Work out where old URLs should point to
– Do a 301 redirect (server side)
• Mark as fixed in WMT
Errors To Pay ASen(on To
• 404 Not found errors
Errors To Remove Or Ignore
Errors To Remove Or Ignore
Fetch As Googlebot
• What is it?
– Lets you see a page as Google sees it
– NoUfies Google when there are new pages or changes to a page
• Why Use?
– Troubleshoot page’s poor performance in search results
– Helps get new pages or changes to pages indexed quickly
– Check crawl errors and redirects are fixed
HTML Improvements
• What is it?
– Shows potenUal issues when Google is crawling & indexing site
• Why Use?
– Improve user experience
– Drive traffic to your site
– Helps idenUfy problems with Utle tags or non-‐indexable content
Sitelinks
• What are sitelinks?
– AddiUonal links to your website that appear underneath the main URL in the organic lisUng
– Auto Generated
Demote Sitelinks
• Give you extra real estate under your brand name
• Site links can be demoted in Webmaster Tools
• Why demote:
– InformaUon is incorrect
– Don’t want a parUcular page appearing as a sitelink
Other Features
• Rich snippets / data highlighter
– A way of summarizing content on a page to make it easier for users to understand what the page is about
• Page speed insights
– Enables you to test speed of website which is now considered a factor that impacts search engine rankings
Structured Data
Structured Data
• Yoast WordPress SEO – Facebook, Twiier & G+
• Schema Creator
• Webmaster tools – Data Highlighter
• Genesis Themes
Who Should Have Access
• Webmasters
• Website Owners
• Google AdWords Professionals
• AnalyUcs Professionals
• SEO Professionals
Useful Wordpress Resources
• Wordpress SEO By Yoast
• RedirecUon plugin
Ques(ons?