Executive Summary

MadridMayo 2013

Alex Barrera (@abarrera)http://www.press42.com

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

It’s not a summary of the plan

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

It’s not random facts

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

It’s not the ultimate document

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

First peak

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Grab

Problem

Solution

Market

Competitive Advantage

Business Model

Team

Financial Projections

Current state

Financial requirements

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

The Grab

Summary within summaryWhy are you the next Google?

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Haz Problem?

PAINValue Proposition

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Solution

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Market

Segmentation

Size

Growth

Dynamics

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Competitive advantage

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Business Model

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

The team

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Financial projections

Sales

Income (key drivers)

Costs (headcount)

Cash flow

IRR

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Current milestones

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Financial requirements

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Grab

Problem

Solution

Market

Competitive Advantage

Business Model

Team

Financial Projections

Current state

Financial requirements

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

WTF?