HOW VERIMATRIX HELPED REALIZE THE STOFA WEBTV VISION
“…we first needed to ensure that we could effectively secure multi-screen services — not only to prevent piracy and revenue loss, but also to ensure a high quality of experience (QoE) for our valued subscribers. VCAS for Internet TV addresses all of these needs by offering a robust, yet flexible and user friendly security solution”
- Thomas Helbo, Technical Director - Stofa
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INDUSTRY TRENDS
Operators around the globe increasingly desire to deploy
advanced multi-screen and TV Everywhere solutions throughout
the home and beyond. The following trends are emerging:
•Adaptivebitratestreamingprotocols,especiallyHLS,is
going mainstream as delivery technology for premium
video services to all types of devices
•Over-the-top(OTT)servicesincreasinglyencompassboth
on-demand and live content
•CableTVoperatorsembraceOTTvideoasbothadefensive
move and new opportunity
•Contentsecurityrequirementsarebecomingincreasingly
stringent for new delivery modes, especially OTT as well
as Ultra HD/4K
Leading Danish Cable Operator Chooses VCAS for Internet TV to Protect Multi-screen Premium Content Offering
COMMON CHALLENGES
A key challenge regarding OTT delivery is to achieve a seamless integration of linear channels with video-on-demand
(VOD)intoasingle,easy-to-navigateuserexperiencewhileensuringthehighestlevelofcontentsecurity.Pay-TVoperators
alike are striving, if not struggling, to:
•AchieveaTVEverywhereexperiencethat’satrueadvanceonthatofbroadcastTV
•Offermulti-deviceserviceswithaunifiedandintuitiveuserinterface,andensureaspectsofservicepersonalization
and recommendation pervade the multi-screen interface
•MeetstringentlicensingconditionsofpremiumcontentforOTTvideoservices,preventunauthorizedaccessand
unlawful content copying and re-distribution
•Managecontentusagerightsuniformlyacrossmultiplenetworksandscreens
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THE COMPANIES
Stofa, the second largest cable TV and triple play operator in Denmark, and a subsidiary of the energy concern SE
(SydEnergi),providesabroadselectionoftelevisionandpay-TVofferings,highspeedbroadbandandtelephone
servicestoitscustomers.Some475,000householdsareconnectedtoitsIPbackboneoutof600,000customerhomes.
Verimatrix® Inc., a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services
around the globe, has delivered an impressive record of growth and success since its founding in 2000. The
company is the trend-setting multi-network revenue security provider globally, featuring award-winning solutions for
IPTV,DVB,InternetTV/OTT,andbroadcast-hybridnetworks(20+awards).
STOFA SELECTS VERIMATRIX
AkeyaspectofthenewStofaWebTvservicesexperienceisensuringthattheoperator’scontentissecureasitisdelivered
and consumed across multiple devices. This is where Verimatrix excels by providing a complete security infrastructure for
advanced multi-screen pay-TV services on any network.
Stofa and Verimatrix announced in June 2013 that Stofa had deployed the Verimatrix Video Content Authority System
(VCAS™)forInternetTVtoprovideanenhancedrevenuesecurityfoundationforStofa’sWebTv.
“Stofa has been very
successful in its efforts to
extend their service brand and subscriber
relationships beyond the living room, indeed
beyond the home, to satisfy demands for
personalized choices and flexible viewing models”
VerimatrixwaschosentohelpfacilitateStofa’stransitionfromatraditionalcableoperatortooneofferingstate-of-the-artOTT
services to connected and mobile devices. The goal for Stofa was to gain maximum flexibility to respond to market demand
and competitive conditions without compromising revenue security, which is why the company selected VCAS.
– Steve Oetegenn, President,Verimatrix
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 04
VCASprovidesacompletesecurityinfrastructureforadvancedmulti-networkpay-TVservices.Stofa’sWebTvservicesfeature
advanced ViewRight®WebclientsthatprovideenhancedHTTPLiveStreaming(HLS)securityforPC/Macplatforms,iOSand
Android tablets and smart phones – all from a single security authority platform.
Verimatrixhasbeenranked#1globallyinIPTVcontentprotectionanddigitalrightsmanagementforsevenstraightyearsby
SNLKaganMRG.BasedinSanDiego,California,ithasmorethan750pay-TVoperatorcustomersin100+countries.
REALIZING THE WEBTV VISION
TheserviceisdeliveredoverStofa’slargelyfiber-basedbroadbandnetworkviatheHLSprotocol,andfeatures150live
andon-demandTVchannels,includingpremiumcontentfromCMoreandHBO.WebTvalsofeaturesfullyinteractive
control functions such as pause, rewind, a library of 7,000 movies for rental, and a 48-hour catch-up service on 80
channels.Contentisdeliveredtooff-the-shelfCEdevices,includingPCsandMacs,smartphonesandtablets.
“Stofa is committed to providing our subscribers with the content and the service options
they crave,” said Thomas Helbo, Technical Director, Stofa. “To successfully offer our subscribers
morechoices,however,wefirstneededtoensurethatwecouldeffectivelysecuremulti-
screen services — not only to prevent piracy and revenue loss, but also to ensure a high
qualityofexperience(QoE)forourvaluedsubscribers.VCASforInternetTVaddressesall
of these needs by offering a robust, yet flexible and user friendly security solution.”
“Stofa has been very successful in its efforts to extend their service
brand and subscriber relationships beyond the
living room, indeed beyond the home, to satisfy
demands for personalized choices and
flexible viewing models,” said Steve
Oetegenn,PresidentofVerimatrix.“Ithasbeen
a pleasure to collaborate with their talented
teamtohelpthemoptimizethemonetizationof
their valuable content and services across a
multi-network, multi-screen environment.”
www.verimatrix.com 04
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 05
VCAS FOR INTERNET TV
VCASforInternetTVprovidesacomprehensivesecuritysolutionforOTTservicesovernetworksimplementingHLS
adaptivebitratevideodelivery.Thesolutionprotectsvideoservicesforbothbroadcast(linear)andon-demanddelivery
modes, to the broadest range of devices. Verimatrix enhanced HLS security incorporates advanced protection
technologiesotherwiseonlyfoundinmanagedIPTVandDVBpay-TVsystems,providingthefollowingadvantages:
•Designedandoptimizedforstreamingservicedelivery
•Fullassetentitlementcheckbeforekeysaredeliveredtoclient
•Flexiblebusinessmodelswithlicenserecycling
•Head-enddomainmanagement(crossDRM,crossnetwork)
•IPv6ready
•EvolutiontoMPEG-DASHandsupportforUltraHD/4Kvideo.
LEVERAGING THE LEADERSHIPS
ThepartnershipbetweenStofaandVerimatrix leveragesthestrengthsofeachcompanytooptimizevideoquality,
security, interactivity, and the user experience (UX). The joint solution enables a next-generation, high-quality TV
experiencebycombiningtheStofaUXacrossmultipledeviceswithprovendigitalTVcontentandrevenuesecurityfor
from Verimatrix based on its award-winning VCAS. The result is a secure solution for TV Everywhere services, further
supported by an intuitive Stofa user interface with easy navigation among video services. The Stofa application
availableforiOS,AndroiddevicesandPC/MacWebbrowsersprovidesaccesstolinearandondemandservices
both in the home and on the go.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 06
JOINT SOLUTION CHARACTERISTICS
•TVEverywhereexperiencewithpremiumcontentavailableanytime,anywhere
•150TVchannelsincluding38inhighdefinition(HD)
•Fullyinteractivecontrolfunctionssuchaspause,rewind,movierentalsandstart-over
•Independentlyauditedandaward-winningVerimatrixsecurity,whichextendsbeyondthesingle-networkconditional
access approach in order to protect pay-TV services delivered to any screen over any network
•Verimatrix-enhancedHLSsecuritywithkeyfeaturesfromIPTVandDVBpay-TVsystems
–Advancedkeymanagement,alreadyprovenin750+pay-TVdeployments.
–X.509digitalcertificatesensuressecureend-userdeviceauthentication.
–Entitlementverificationensuresonlyauthorizeduserscanwatchservices.
– Trusted technology facilitates content licensing process and time-to-market.
•VerimatrixViewRight®clientsecurityavailableforDVBandIPTVSTBs/PVRs,iOSandAndroidtabletsandsmart
phones,PC/Maccomputingplatforms,andsmartTVs
VCASMulti-networkArchitecture
VerimatrixCSM
(Managed IPTV &Broadcast Hybrid)
VerimatrixOperator Mgmt Interface& Entitlements Database
VCAS™ UnifiedHead-End
Third partySMS/Middleware
VerimatrixBroadcast CSM
(One-way)
VerimatrixAdaptive CSM
(HLS)
VerimatrixAdaptive CSM(MPEG-DASH)
VerimatrixMultiRights
PlayReady DRM, etc.
MultiRights Framework
VCAS MultiRights Extensionto additional integrated DRM Servers
On-DemandContent
VCAS™
Client Support
Scramblers, Encoders,Servers, Modulators
KeyData
Internet & OTT
IP Return Pathfor ViewRight IPTV,Hybrid, or OTT Clients
RF
IPTV
LinearContent
Verimatrix MultiRights extensionto additional integrated DRM Servers
3rd Party Players& DRM Clients
VerimatrixViewRight Web
VerimatrixViewRight PC/Mac
VerimatrixViewRight STB
Unified Subscriber Management Interface and DB Across Networks, Devices
Security for All Network Types( Managed and OTT) and Content Formats
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 07
VCASsingle securityauthority supportsvariousvideoandDRMformatswhileprovidingaharmonizedcontent rights
managementforIPTV,DVB,andInternetTVandhybridnetworks.VCASprovidesthetoolsandsupportthatdigitalTV
operatorsrequiretocapitalizeonthenewopportunitiespresentedbytheacceleratingconvergenceofvideodeliveryover
various types of networks to multiple devices.
InMarch2014,VerimatrixwontheTVConnectIndustryAwardforBestMultiscreenTVSolution.
STOFA ECOSYSTEM
Stofa has assembled a best-of-breed ecosystem as follows:
•ElementalencodersandpackagersforliveTVcontent
•Enviviotranscodersandpackagersforon-demandassets
•EdgewareConvoystreamingplatform
•VerimatrixVCASforInternetTVcontentandrevenuesecurity
•NXPSoftwareQuickPlayerforAndroid
•CEdevices:PCs,Macs,iOSandAndroidsmartphonesandtablets
Stofa has also performed substantial in-house developments:
•AllCEdeviceapps
•SubscriberManagementSystem,integratedwithVerimatrixOMI
STOFA – CONTINUED PAY-TV INNOVATION AND LEADERSHIP
WiththelaunchoftheWebTvoffer,inconnectionwithitsleadingbroadbandspeedsandfixedtelephonyservices,
Stofa will continue to provide consumers with the best possible triple-play experience. The winning solution has
enabledStofatocontinueonthepathofinnovationestablishedalreadyin1959asthepremierpay-TVoperatorin
Denmark.VerimatrixisproudtohavehelpedStofarealizeitsWebTvvision.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 08
ABOUT STOFA
Stofa is a Danish triple play operator providing a broad selection of television & pay-TV offerings, high speed
broadband and telephone services to its customers. For the past 55 years Stofa has developed a strategic
relationshiptosome300antennaassociationsinDenmark.With550employeesatitsheadquartersinHorsens
and5branchofficesacrossDenmark,StofahasgeneratedsalesofEUR200millionin2013.Throughoutthe
past few years the TV has converged with the web, and new services as well as device innovations have been
launched at an increasing pace. Thus, Stofa has already introduced time-shift TV, a 48 hour catch-up service,
WebTvandWebTvToGo.TothisshouldbeaddedtheprovenDVB-C/IPSTB&PVRservicesaswellasaVOD
service.StofawasestablishedinHorsensbyAntonPetersenin1959,andearly2013Stofawasacquiredby
SE, a Danish energy concern.stofa.dk.
ABOUT VERIMATRIX
Verimatrixspecializesinsecuringandenhancingrevenueformulti-network,multi-screendigitalTVservicesaroundthe
globe. The award-winning and independently audited Verimatrix VideoContent Authority System (VCAS™) and
ViewRight®solutionsenablecable,satellite,terrestrial,IPTVandOTToperatorstocost-effectivelyextendtheirnetworks
and enable new business models. As the established leader in cardless security solutions, the company has leveraged
itsinnovative3-DimensionalSecurityapproachtoprovideharmonizedrightsforpremiumcontentdeliverytoarange
of devices over new hybrid network combinations.
Maintainingcloserelationshipswithmajorstudios,broadcasters,standardsorganizationsanditsunmatchedpartner
ecosystemenablesVerimatrixtoprovideauniqueperspectiveonvideobusinessissuesbeyondcontentsecurityas
operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO
9001:2008certifiedcompany.
CONNECT
Formoreinformation,pleasevisitwww.verimatrix.com,ourPayTVViewsblog,andfollowusat@verimatrixinc,
FacebookandLinkedIntojointheconversation.
CONTACT Telephone: +1.858.677.7800 | Email: [email protected]