HOW WE BROUGHT 1,367 PEOPLE TO OUR EVENT. WITH 0$ BUDGET

IF YOU’RE EXPECTING ME TO SHARE A BUNCH OF TACTICS, YOU CAN EASILY DUPLICATE AN IMPLEMENT TOMORROW.

YOU’RE GOING TO BE VERY DISAPPOINTED.

I’LL SHARE THE TRUTH INSTEAD.

THIS IS HOW MOST EVENT ORGANIZERS OPERATE

Research LogisticsPromote

Context

IT’S RED BECAUSE THAT’S WHEN YOU FREAK OUT

Promote

HERE’S HOW WE OPERATE

Research Logistics PromoteContext

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Abraham Lincoln

ContextI’VE BEEN

BUILDING MY BRAND FOR 7

YEARS

Research

Knowing what’s out there

What interests my target audience

Looking into the community

Best practitioner VS. Best speaker

Create inherent- rarity

Reading blogs

I DON’T CARE HOW MANY PEOPLE SHOW UP.I’M UP FOR GIVING EXTREME VALUE.

LogisticsRight messages for speakers

Location

Infrastructure needed

Promote

A real event landing page

Planning my distribution channels

Facebook event

Leverage the community

The inside story

Email marketing

Hype

Hashtag

Real engagement

Mid-event Live broadcast

Live Tweeting

After-event Email marketing

Incentives

DO THE WORKS FOR THE LONG RUN.BUILD A BRAND AND A COMMUNITY

THANK YOU

FIND ME AT

ROY@ROYPOVARCHIK.COMTWITTER / ROYPOVAR

SNAPCHAT / ROYPOVARINSTAGRAM / ROYPOVARROY.ROYPOVARCHIK.COM