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Property Property MarketingMarketing P R O P O S P R O P O S A LA L
Marketing ProposalMarketing Proposal
Presented ByPresented By Howard KoorVanguard Realty
Direct (617) 257-3868
April 10, 2023
Understanding Your Understanding Your ExpectationsExpectations
What Are You Looking What Are You Looking For In A Real Estate For In A Real Estate
Agent?Agent?
Professional Professional StrengthsStrengths
Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentativeWhy Me?
Locally owned and operated company
We live and work right here and care about the neighborhood
We support local groups and charities
Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentativeWhy Me?
Consistently one of the top agents in the area
Will work hard until your house is sold
Has Showcase homes on Realtor.com.
Strong and effective Internet Marketing Strategy
Strong relationships with Brookline & Brighton agents
Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentativeWhy Me?
ExperienceCommitmentHard WorkEnthusiasmIntegrityResults!
Choosing a Real Estate Choosing a Real Estate RepresentativeRepresentative
I will create maximum value for you with our comprehensive marketing program
Your business is very important to me and I will work tirelessly to ensure your satisfaction
I specialize in residential sales and I understand the Brookline & Brighton markets
Why Me?
Because you will get more service and more money in your pocket.
Choosing a Real Estate Choosing a Real Estate CompanyCompany
Ranked #1 in Sales among Brighton offices for 2006.
Locally owned and operated.
More marketing than any other firm in our market.
Always using the latest technology and best practices.
We can do more without charging higher fees.
Why Vanguard Realty?
Choosing a Real Estate Choosing a Real Estate CompanyCompany
Why Vanguard Realty?
State-of-the-art facilities Central location Latest technologies
Choosing a Real Estate Choosing a Real Estate CompanyCompany
Why Vanguard Realty?
• Featured in Profiles in Commerce in Banker & Tradesman, the top industry trade publication.
“One of Brighton’s top-producing real estate offices.” – Banker & Tradesman
I will be your resource and guide every step of the way.
Initial Consultation• Determine your needs and priorities• Review “agency” choices and select appropriate
working relationship• Discuss Marketing Plan• Establish Pricing Strategy• Complete our Pre-Flight Evaluation
Design and Implement Marketing Plan• Complete home enhancement recommendations• Carry out scheduled marketing activities• Show the property to brokers and prospective buyers• Communicate with you on a regular basis• Monitor results of marketing activities• Modify Marketing Plan and Pricing Strategy as necessary
Review Offer and Reach Agreement with Buyer• Buyer’s Real Estate Professional presents offer• Discuss and clarify proposed terms and conditions• Negotiation; possible counteroffers• Reach final agreement
Homeselling ProcessHomeselling Process
Complete Settlement Process (per purchase contract)• Deposit of buyer’s earnest money• Home inspection• Smoke inspection by fire department• Title search; preliminary title report to buyer• Removal of remaining contingencies • Buyer’s final walk-through of property• Loan funding/balance of funds from buyer • Recording of title• Relocation of seller; possession of property by buyer
After-sale Service• Help you find your next home, as needed• Assist you with relocation, as needed• Provide resources for other after-sale home owner needs
Homeselling ProcessHomeselling Process
Objective Pre-Market Evaluator
Marketing Manager
Property & Neighborhood Specialist
Experienced Negotiator
Transaction Manager/Coordinator
Trusted Advisor
My RoleMy RoleSelling your home is not just a financial decision, but an emotional one as well. That’s why it’s important to choose the right real estate agent who cares about more than just the transaction.
The Pre-Marketing The Pre-Marketing AnalysisAnalysis
Analyze your property’s “buyer emotional appeal” Work with you to develop an cost-effective plan to enhance emotional appeal Coordinate and manage team to put plan into action and make improvements if necessary
Maximizing value and getting faster results Maximizing value and getting faster results with our unique pre-marketing plan.with our unique pre-marketing plan.
Our Marketing SystemOur Marketing System
Staged homes sell for significantly more First 10-15 seconds are critical Exclusive Home Staging Strategy Report
StagingStaging
Our Marketing SystemOur Marketing System
MLS – Hundreds of Offices. Thousands of Agents. Real estate magazines Local newspapers –
Boston Homes,
Boston Globe
How will I market your home locally?How will I market your home locally?
Our Marketing SystemOur Marketing System
Company website – www.vanguard-realty.com over 110,000 hits a month!
My website – www.mattbless.com Enhanced Realtor.com listings Other top websites – local &
national
How will I market your home locally?How will I market your home locally?
Floor plans Postcard campaign to target markets Postcard campaign to agents Extensive Internet campaign including banner ad on boston.com
Local MarketingLocal MarketingProperty Tours and AnnouncementsProperty Tours and Announcements
Open houses & broker
tours Full color Just Listed
postcards Virtual Tours – With
CirclePix, excellent quality Market to my own pool of
buyers
Local MarketingLocal MarketingProperty Tours and AnnouncementsProperty Tours and Announcements
Local MarketingLocal Marketing
- Full color, multi-page
Property Marketing Sheet for
open houses &
broker tours.
Open House MarketingOpen House Marketing
Local MarketingLocal Marketing
- Our Professional Floor plans allow
buyers to envision how they would
make a home their own.
Open House MarketingOpen House Marketing
Local MarketingLocal MarketingFull Size Property Information PostersFull Size Property Information Posters
Internet Internet MarketingMarketing
80% of buyers first see the home they end up buying online
These buyers need to see your property and it needs to look good!
Internet Internet MarketingMarketingHow will we use the internet to maximize exposure How will we use the internet to maximize exposure of your property?of your property?
Property search at www.vanguard-realty.com Listings on the most active real estate
websites Our Virtual Tour allows your home to be
toured 24/7 looking its very best Search engine placement allows surfers to
easily find our website and your property listing
Featured advertiser on BOSTON.COMYour home will be featured on all the most active real estate websites.
Internet Internet MarketingMarketingVirtual ToursVirtual Tours
Internet Internet MarketingMarketingVirtual ToursVirtual Tours
www.realtor.com www.boston.com MLS pin website homefind.com vanguard-
realty.com
Internet Internet MarketingMarketing
Registered buyers can search for properties online at
vanguard-realty.com.The site gets over110,000 hits a month!
Vanguard WebsiteVanguard Website
Internet Internet MarketingMarketing
Registered buyers will receive an email telling them about your new listing and pointing them to our featured properties page.
Vanguard WebsiteVanguard Website
Internet Internet MarketingMarketing
Banner advertising on boston.com increases internet exposure for your property.
Boston.comBoston.com
Internet Internet MarketingMarketing
Studies show that properties are 500 times more likely to be clicked on when they have pictures
Many companies in this market DO NOT show property pictures on boston.com!
Boston.comBoston.com
Internet Internet MarketingMarketing
Paid placement on Google, Yahoo, Lycos and many other search engines generates more traffic
Buyers from all over the world can find your property through web searches, using keywords like “Brookline Condo” or “Brighton MA Property”
Boston.comBoston.com
Internet Internet MarketingMarketing
We are able to create our own boston.com listings that have a link to the Virtual Tour.
No other office in our market has Virtual Tour links on their boston.com listings!
Boston.comBoston.com
Internet Internet MarketingMarketing
How will your listing stand out on realtor.com?
Through our marketing agreement with Realtor.com, our properties feature ALL of the available listing enhancements.
Realtor.comRealtor.com
Internet Internet MarketingMarketingRealtor.comRealtor.com
Internet Internet MarketingMarketingRealtor.comRealtor.com
Showcase box on listing results
Banner text on listing results
Complete MLS remarks instead of no description at all
Multiple photos instead of one photo
Link to Virtual Tour and Real Estate Show
Logo and link on results page and listing detail page
Photo Gallery link Scrolling text on listing
detail
- Online floorplans
allow buyers to virtually
look through the
property.
Internet Internet MarketingMarketingOnline Interactive FloorplansOnline Interactive Floorplans
- Most sales are “co-broked” meaning another agent brings the buyer
- Pro-active approach to marketing to other agents
- Formatted “reverse prospecting” emails
Internet Internet MarketingMarketingAgent-to-Agent MarketingAgent-to-Agent Marketing
Internet Internet MarketingMarketing
Some of the sites where your listing will appear:Some of the sites where your listing will appear:
Aren’t all MLS listings the same, what makes ours stand out from the crowd?
Lots of high quality, bright, clear photos Remarks that draw in the buyer and pique
interest Links to Virtual Tours, “Real Estate Shows”,
floorplans Complete and accurate listing information Brokerage firm is trusted and respected by
agents Competitive 2.5% co-broke pay out Property is staged for maximum impact
Multiple Listing Service - Multiple Listing Service - MLSMLS
PricingPricing
Understanding Market Understanding Market ValueValueMarket-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.
– The existing pool of prospective buyers determines a property’s value based on:
• Location, design, amenities and condition.• Availability of comparable (competing) properties.• Economic conditions that affect real property transactions.
– Factors that have little or no influence on the market value of a house include:
• The price the seller originally paid for the property.• The seller’s expected net proceeds.• The amount spent on improvements.
– The impact of accurate pricing:• Properties priced within market range generate more showings and
offers, and sell in a shorter period of time.• Properties priced too high have a difficult time selling.
These are the best buyers! 1) They understand what they’re looking for and know how much to pay for it.2) They can make a fast decision.
An asking price that is beyond market range can adversely affect the marketing of a property.
– Fewer buyers are attracted, and fewer offers received.
– Marketing time is prolonged, and initial marketing momentum is lost.
– The property attracts "lookers" and helps competing houses look better by comparison.
– If a property does sell above true market value, it may not appraise,and the buyers may not be able to secure a loan.
– The property may eventually sell below market value.
Benefits of Market PricingBenefits of Market Pricing
The Bottom Line
.........................................
Approximate Selling Price:
$330,000-360,000
Competitive Market Competitive Market AnalysisAnalysis
Total Total Satisfaction Satisfaction
and Then Someand Then Some
I will apply my knowledge and expertise to market your home. Here is what you can expect from me:
– Your needs, interests and objectives will be my top priority.
– I will give you reliable information and solid advice so that you can make informed decisions.
– I will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction.
– Communication is important. We will want to agree to a system of regular contacts.
It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.
What I Will Do For YouWhat I Will Do For You