HP CMS Solutions Guide

HP Communications & Media SolutionsProducts and solutions guideDecember 2009Technology for better business outcomes

The experience makes the difference 4

Service Delivery Infrastructure &Applications 6

Subscriber Data Management 7

HP Home Location Register Consolidation 8

HP Backup HLR 9

HP Unified User Profile 10

Service Delivery Framework 12

HP SDP - Service Governance Framework 13

HP SDP - Storefront Portal 15

HP SDP - Service Orchestration Manager 16

HP SDP - Service Enablement 17

HP Mobile Device Management 19

HP Testing and Certification 22

Value-Added Services 24

HP Network IVR 24

HP Next Generation IntelligentNetwork Solutions 26

HP Next Generation Messaging 28

Business Services 30

HP Video Surveillance Solution 31

HP Aggregation Platform forSaaS solutions 33

RealTime Business SupportSystem Solutions 35

Revenue Intelligence

HP CentralView 36

Investigations

Data Retention & InterceptionHP DRAGON 38

Policy and Charging

HP SNAP 40

HP RealTime Charging 42

HP Internet Usage Manager 44

Next Generation OperationsSupport Systems 46

NGOSS Assurance 47

HP Service Quality Management Solution 49

HP Performance Reporting Solution 50

HP TeMIP 51

NGOSS Fulfillment 52

HP Service Activator 54

HP Order Management 55

Digital Media 56

Media Control

HP Control Room 57

HP Traffic Control 58

Media Workflow

HP Media Workflow Master 59

HP Media Storage 60

Services and Products 62

Services

Solution Consulting Services 63

Solution Delivery Services 64

Solution Management Services 65

Partner Program 66

Products 66

HP OpenCall Home Location Register 67

HP OpenCall Home Subscriber Server 68

HP OpenCall Profile Manager 69

HP Virtual Identity and Profile Broker 70

HP Equipment Identity Register 71

HP Intelligent Network Server 72

HP OpenCall Media Platform 73

HP OpenCall Service Controller 75

HP OpenCall Service Access Controller 76HP OpenCall Universal SignalingPlatform (HP OC-USP) and HP OpenCallInternet Protocol Signaling TransferGateway (HP OCIP-STG) 77

HP XML Document Management Server 79

Table of contents

Create asmarter network

TRANSFORM THE CUSTOMER EXPERIENCE

Industry-specifi c products

Solution Consulting Services Solution Delivery Services Solution Management Services

Manage andmonetize content

Transform operationsand management

Enable newbusiness models

Service DeliveryInfrastructure &

Applications

Value-Added Services

Service Delivery Framework

Subscriber Data Management

Business Services

RealTime BSS

Policy and Charging

Revenue Intelligence

Investigations

Next Generation OSS

Assurance

Fulfi llment

Digital Media

Media Control

Media Workfl ow

Connecting strategic agenda and portfolio

HP Communications & Media Solutions Blueprint

3

The experience makes the difference

Give the people what they want

Simple, transparent, engaging, and always available—that’s what consumers expect their communications services to be. In homes and businesses around the world, consumers are carefully watching their spending, while putting a premium on the ability to enjoy a consistently outstanding and intuitive user experience.

HP Communications & Media Solutions (CMS) is uniquely positioned to help you deliver that consistently rewarding service experience to your customers—quickly, cost-effectively, and with demonstrable return on investment. Drawing upon HP’s global leadership in communications and media, HP CMS is an integrated business unit that delivers industry focused solutions based on unique software and consulting assets and capabilities, combined with leading partnerships and go to market agreements. These offerings mitigate risks and enable you to compete and thrive, even in highly-competitive markets. We bring a depth of industry knowledge and best practices that control costs and cut the time-to-market for new and enhanced services.

Get exactly what you need

In today’s dynamic marketplace, it’s not enough to compete solely through price or service quality. You need both. The entire customer experience—every touch point—offers opportunities to stand out from the crowded field.

HP CMS has the right tools and technologies needed to improve user satisfaction and drive new revenue. We’ll enable you to offer a broad portfolio of rich services, improve infrastructure performance across the enterprise, and help you to quickly resolve problems before they reach the end user. Additionally, HP CMS can empower you to adopt new business models to quicklycapitalize on emerging opportunities.

Only HP addresses the complete communications and media services lifecycle—Design, Build, and Run. From acting as a trusted advisor to designing and implementing solutions and critical capabilities, to operating and managing completely outsourced solutions, HP CMS can engage with you at exactly the level of interaction you need.

Build success on four pillars

To help our customers compete in the evolving marketplace, HP CMS addressesfour imperatives:

● Infrastructure transformation—standards-based computing offers enhanced flexibility and lower costs; service-oriented architectures (SOA) enable you to rapidly develop, deploy, and manage converged digital services. HP CMS leverages a unique blend of information technology architectures and communications networks experience to make this transition seamless and non-disruptive to existing operations.

● Operational excellence—detect and resolve issues faster, and eliminate performance bottlenecks that hinder your agility and damage customer satisfaction. HP CMS delivers integrated, automated end-to-end capabilities for service fulfillment and assurance, as well as comprehensive data and content management and distribution enterprise-wide. You’ll save money while improving security and compliance, and you’ll make it easier for your customers to access the rich services they demand.

● Real-time customer insight—know your customer and profit as never before. HP CMS gives you the means to quickly recognize and react to shifts in services consumption, using a comprehensive, real-time view of your customers’ activities. You’ll make better, faster decisions with HP business intelligence solutions, improve the accuracy of marketing campaigns, and be able to deliver the kinds of personalized experiences that reduce churn and drive additional revenue.

4

5

● Service innovation—be ready for innovation, no matter where it comes from. HP CMS solutions and services support the “open garden” services model with SOA-based service delivery platforms and infrastructure. Third-party independent software vendors (ISVs) and service developers can securely access and use network elements and service enablers, so you can bring exciting new services to market faster and at lower cost. There’s less risk, because HP safeguards network integrity and consistently enforces policy management. Rich capabilities from an industry leader.

Rich capabilities from an industry leader

The pages that follow highlight the broad and deep portfolio of capabilities delivered by HP Communications & Media Solutions. These capabilities are built upon the experience and innovation of HP and our solutions partners, customized for the precise business model and marketplace, and implemented quickly and efficiently with unmatched global scale.. HP CMS provides comprehensive capabilities—design, test, install and support—for engagements of all sizes.

This brochure features offerings from HP’s solution and service domains, encompassing:

● HP Service Delivery Infrastructure & Applications (SDI&A) solutions—featuring modular, standards-based capabilities designed to deliver rich converged services with fast return on your investment. HP Service Delivery Infrastructure & Application solutions bridge communications and media services with IT domains, enabling you to address new business models and services ecosystems. They enable you to better serve critical market segments such as business and enterprise, while providing a flexible foundation for future network evolution.

● HP RealTime BSS solutions—offer real time customer insights that lead to better customer experience, greater loyalty and higher revenues. HP RealTime BSS is composed of industry-leading solutions encompassing policy and charging, revenue intelligence and investigation, addressing both traditional and next generation services with a common approach. HP RealTime BSS products and services help in the areas of service enablement, monetization, analysis, and compliance across traditional and next generation IP-based services.

● HP Next Generation Operations Support System (NGOSS) solutions— cutting the time-to-market for new services and control the costs of OSS ownership and operations. HP CMS offers comprehensive consulting services for any size OSS project, along with a rich portfolio of solutions and capabilities for fulfillment and assurance. These draw upon commercial-off-the- shelf (COTS) applications, and a standards-based, integrated application suite that enables you to reap the benefits from your service-oriented architecture.

● HP Digital Media Solutions—meeting the evolving needs of today’s media companies, these capabilities combine field-proven hardware, software, and services to enable you to automate and accelerate the complete digital workflow from content creation through distribution. They capitalize on HP’s record of success in the digital media marketplace, and offer a low-risk, cost-effective path for continued network evolution.

● HP CMS products and services—delivering effective answers for today’s challenges, while providing investment protection and solid return. HP industry- specific products and consulting, delivery, and management services, bring together people, processes, and technology to implement the capabilities you need quickly. With a proven legacy of successful customer engagements, HP CMS products and services lower the risks and timeframes for engagement at an affordable price.

Service Delivery Infrastructureand Applications

6

Consumers and professional users are embracing rich, personalized services, drawn in large part by the ease of use and transparency with which these services are delivered. Your ability to consistently provide these engaging services—whenever and wherever your subscribers want them, and on their devices of choice—is a major differentiator in a tightly contested marketplace.

HP Service Delivery Infrastructure & Applications (SDI&A) solutions give you the ability to compete and thrive, with a comprehensive portfolio of capabilities designed to cost-effectively deliver rich converged services and with a predictable return on your investment. HP takes a modular, standards-based approach to infrastructure and application modernization, which saves money and protects your investments.

The need to adapt to the dynamic marketplace has driven the transition to service-oriented architectures (SOAs) and Long Term Evolution(LTE)/IP Multimedia Subsystem (IMS) technologies. As these enabling technologies themselves continue to evolve, HP solutions and services address the emerging challenges, from services testing to governance to management and quality across the network, IT and Web-based services. Privacy, identity management, and integration of the service delivery platform (SDP) into the enterprise-wide SOA are all enabled and supported by HP capabilities and those of our partners.

HP Service Delivery Infrastructure & Applications solutions encompass Subscriber Data Management, Service Delivery Framework, Value-Added Services, and Business Services.

● Subscriber Data Management—deliver a single customer view to improve operational efficiencies, enrich the subscriber experience, and open new revenue opportunities. HP offers market-leading tools for leveraging identity,

location and device information, preferences, online behaviors, and other profiles to improve the customer experience and enforce policies. They enable you to simplify management of third-party relationships and improve your subscriber knowledge, so you can deliver better service, increase service uptake, control churn, and drive revenue.

● Service Delivery Framework—fully leverage your SOA technologies by drawing upon third-party content and services. The HP Service Delivery Framework allows simple, secure, and manageable third-party innovation, so you can launch engaging services faster and at lower cost, supported by device management and testing capabilities.

● Value-Added Services—reduce the costs of core voice services, while capturing new business potential in new multimedia features and services. The HP Value-Added Services portfolio features solutions for Next Generation Intelligent Network (NGIN) and call management, Network IVR and call completion and messaging Next Generation Messaging. These solutions are designed to consolidate your infrastructure, generate revenue, and improve service acceptance while helping you evolve to future network technologies.

● Business Services—consistently capture more revenue from enterprise and small-to-mid-sized business (SMB) customers for years to come with proven services that address your specific strategy and marketplace realities. In this space, HP IP Contact Center, HP Self-Service IVR, and HP Video Surveillance are examples of standalone services that offer cost-effective revenue potential. They can also be provided by as part of an aggregation platform for Software as a Service (SaaS) offerings that allow you to aggregate services, including those from other SaaS providers, for genuine marketplace differentiation.

7

The mobile experience is evolving in response to subscribers’ expectations for anytime, anywhere access to the content, communities, and personal connections they demand—regardless of the network or device they’re using at the time. The core network environment too, is shifting as the integration of new and faster technologies introduces additional levels of complexity into an already intricate network ecosystem. The HP Subscriber Data Management solutions helps to answer these challenges by correlating and managing subscriber data, including identity, status, preferences, behavior, and social profiles through the use of sophisticated, network-ready enablers, products, and complete solutions. These help simplify network management and improve the customer experience by building a single view of the subscriber across domains. This single view enables mobile network operators to better know their subscribers, apply policy decisions that lead to a higher levels of service that help to reduce churn, and generate new revenue opportunities.

Subscriber Data Management Overview

8

Solution description

HP Home Location Register (HLR) Consolidation incorporates HP OpenCall HLR, HP OpenCall Intelligent Network Server (INS), and the HP NonStop platform. Delivered along with services and installation, this efficient, highly-scalable HLR solution is less expensive to operate and manage, and offers extensive configuration options that enable seamless integration into any network. In addition to the traditional scope of an HLR (managing subscriber transient and static data) for ANSI, GSM, GPRS, and UMTS networks, HP HLR Consolidation supports the next-generation subscriber profile and identity with an integrated Home Subscriber Server (HSS).

Solution value

● Reduces time-to-market for new services through network-wide deployment of new software versions ● Cuts maintenance costs by reducing the number of HLRs to maintain● Enables a “greener” HLR with reduced environmental costs for floor-space, electricity, and cooling● Provides high availability, scalability, and reliability● Decouples the data layer to facilitate the move towards a unified user profile strategy

Why HP?

● #1 HLR provider in North America

● Offers a clear mobility management evolutionary path to 3GPP Long Term Evolution (LTE), wireless broadband (WiMax), and IP Multimedia Subsystem (IMS) with a unified profile strategy

● Proven, quantifiable experience in deploying and supporting massive Tier 1 subscriber networks (up to 100 million+ subscribers)

● Globally-available services personnel with direct experience in HLR migration and consolidation

Subscriber Data Management - Mobility Management: HP Home Location Register Consolidation

Protocol stack layer

Application layer front ends

Application layer front ends

MAP (C, D, Gr)

HLR

Native API

HLR View

IMS (Cx, Sh)

HSS

Native API

HSS View

RADIUS

AAA

GMI

AAA View

Web 2.0SOAP / XML

HP Virtual IdentityProfi le Broker

JDBC

Database Layer

HP OpenCall HLR

Application Enabling Software Operating Systems

HP OpenCall INS HP NSK

Hardware HP Services

HP NonStop servers Installation, migration, maintenance

Solution components

HLR Consolidation

9


In today’s mobile environment, any service outage means lost revenue and unhappy customers. Legacy infrastructure with subscriber information stored across scattered systems is unable to meet expectations for fast problem resolution. The HP Backup Home Location Register (HLR) incorporates the HP OpenCall HLR, HP OpenCall Intelligent Network Server (INS), and the HP NonStop platform in a unique configuration to improve service availability of non-HP OpenCall HLRs in the event of an outage. Delivered along with services and installation, the HP Backup HLR allows mobile network operators to store subscriber data for all HLRs in the network on a single, centralized system, which can act as a routing path should the linkset(s) to non-HP OpenCall HLRs go out of service.

Solution value

● Protects against a complete system-wide HLR outage

● Features sizing based on the maximum anticipated failover for all provisioned subscribers

● Deploys on the field-proven and scalable HP NonStop platform

Why HP?

● Offers proven interoperability with multiple vendors; can mimic proprietary messaging between the Mobile Services Switching Center (MSC) and HLR

● Delivers a single HLR solution for backing up all ANSI, GSM , GPRS, UMTS subscribers

● Demonstrated experience in providing reliable performance in a mobile network

Subscriber Data Management - Mobility Management: HP Backup HLR

HLR 0 HLR 1 HLR 2HLR15

LocalHLR

ADSHP HLRsSS7MSC

MSC

Traffi c rerouted to HP HLRs during failure

HP OpenCall HLR

Application Enabling Software Operating Systems



HP NonStop servers Installation, migration, maintenance

Solution components

HP Backup HLR

10


Coupling a detailed understanding of subscriber preferences, context, and behavior, with the agility to respond with tailored subscriber experiences, can significantly impact a service provider’s competitive positioning. HP Unified Profile provides a single view of personal, contextual, and behavioral information about a subscriber – e.g., personal profile elements, applications, preferences, activities, devices, interests, data security controls, and user-generated content. These can be used to support, enhance, and influence subscriber experiences and behaviors, while also serving a service provider’s general business interests, Operations, revenue generation, data security and integrity, business partnerships, market and business agility, and market leadership can all benefit from this subscriber insight. HP Unified Profile enables a richer subscriber experience by enabling this information to be leveraged by applications and services within and beyond the mobile operator’s domain, including leverage by external Web-based services.

The solution takes a holistic approach which minimizes the impact on application operations across the network while supporting key master data management initiatives. This enables faster delivery of new service to market and the development of new applications that leverage profile information obtained from disparate data sources.

The solution includes HP Virtual Identity and Profile Broker (HP VIP Broker) and HP OpenCall Profile Manager, as well as consultation and implementation services.

Solution value

● Supports any subscriber data management strategy, including: o Federation -- presents to an application a virtual aggregation of the data as if it resides in a central store, while keep that data secure in its current location and structure o Data consolidation -- eliminates database redundancies by migrating the data they contain to a central store o Replication – using dynamic copies of existing data, supports centralized (single-source) provisioning (hub-and-spoke), multi-way data synchronization (multi-master), and centralized data caching (enterprise service bus architecture) o Any combination of the above approaches across data stores● Provides immediate use of dispersed subscriber data via a “use-in-place” approach (federation) ● Features data release governance for central control, release, and policy application point ● Provides multiple protocol support ● Includes identity aliasing capabilities that enable applications to access subscriber data across multiple stores ● Delivers rich data management, which supports central creation, hosting, and distribution of subscriber data ● Enables dataless applications● Allows for multiple virtual data models ● Improves real-time response through embedded cache capabilities ● Delivers a fully-modular service-oriented architecture● Opens opportunities for new revenue models ● Simplifies the subscriber experience across contexts, applications, environments, and devices

Subscriber Data Management - Unified Profile: Unified User Profile

HP VIP BrokerHP OpenCall Profile Manager

Application Operating Systems

Red Hat LinuxHP NSK


HP C7000HP NonStop serversHP BladeSystem servers

CMS DeliveryCMS Delivery

Solution components

11

Why HP?

● Unique market innovation and technological leadership as demonstrated through the practical application of both virtual and physical data access and management technologies

● Field-proven 99.999% availability and reliability in data

repository capabilities, using HP OpenCall Home Location Register (HP OpenCall HLR) and HP Service Delivery Platform technologies and experience

● Immediate, cost-effective leverage of dispersed subscriber data through virtual aggregation (use-in-place brokering), with the flexibility to undertake more complex data migration and consolidation initiatives

● Offers outstanding flexibility and ease of adaptation to the specific service provider network through multiple access interface and database options, including XML, LDAP, RMI, and/or JDBC access to virtual and physical aggregations of data

● Decouples the application-facing presentation of multiple virtual data models from physical data models, whether existing or new consolidation-driven models

● Global experience and a legacy of success worldwide offering design, delivery, and maintenance of complex subscriber-data initiatives

● Reduces risks through HP migration best practices in using IT platforms for network subscriber data management

Integrated Profi le Graphic

SOAP/XML

Abstracted view of the HP OpenCall

Profi le Manager Data Modelpresented to

northbound clients

Applications

UsersVIP-Broker

HP OpenCall Profi le Manager API’s

External Data Repositoriesholding federated data

Agnostic Access

HP OpenCallProfi le Manager

HP OpenCallProfi le ManagerMeta Confi guration

HLR

AAA

HSS

Profi le/Service Datathat has been consolidated into the HP

OpenCall Profi le Manager data repository

HLR Data

AAA Data

HSS Data

HP OpenCallProfi le Managerdata repository

HP Unified Profile architecture

12

HP gives you the tools to consistently and cost-effectively deliver rich services to eager consumers. The HP Service Delivery Platform (SDP) was built to optimize service innovation and monetize network and partner assets. It enables end-to-end governance, policy control, and management of converged services, no matter where they come from—internal, third-party developers, or advanced consumers. The increasing complexity of mobile services and device proliferation requires the adoption of a holistic approach to mobile device management and testing and certification to ensure a rapid return on investment, reduce service launch risks, and deliver more enjoyable user experiences.

● HP Service Delivery Platform—Unleash the power of Web 2.0 to create and monetize service innovation, and empower third-party partners to easily generate targeted, converged services that drive revenue. The HP SDP is a standards-based solution designed to enable the development, delivery, and management of converged network and subscriber services. It leverages the flexibility of a service-oriented architecture (SOA), and the optimized convergence of IT, networks and Web 2.0 to bring governance, management, and quality to service delivery. Solution areas include service enablement, service orchestration, service governance, and a developer ecosystem.

● HP Mobile Device Management—Grow revenue while cutting operational expenses with standards-based capabilities for device configuration and management, diagnostics, profile-based customization, and much more. These services can be provided directly through HP CMS delivery, or as an outsourced service via EDS, an HP company.

● HP Testing and Certification—Based on HP industry standard business technology optimization (BTO) products and partner products, these solutions allow you to cut days, weeks, or even months off the testing process for internal and third-party offerings, as well as for new devices. We address component validation, service governance, change management, and every part of the overall customer experience.

Service Delivery Framework Overview

13


Improve the speed of new service creation, monetize assets, and contain and manage service delivery costs, with the HP SDP Service Governance Framework (SGF). By applying seamless and holistic service governance, HP SGF enables new applications to be more rapidly developed and deployed, and better managed across service delivery channels, Operations Support Systems (OSS), and Business Support Systems (BSS). Through the framework, outside developers can securely access and use simple service enablers to create more sophisticated applications and services—without needing to have a detailed knowledge of the underlying systems. This capability has become even more vital as service wholesalers and advanced consumers increasingly use these service building blocks to create their own service mash-ups.

Solution value

● Speeds new services to market, enabling service providers to quickly and consistently open additional revenue streams, seize emerging opportunities, and serve niche markets ● Harness the revenue potential generated by the proliferation of services using the HP SDP Revenue Management Module, a simple revenue sharing system including an E-wallet that can be integrated into existing billing solutions ● Cuts operational and capital expenses (OpEx/CapEx) required for developing, delivering, and managing new rich services through standardized service development processes and workflows, service element reuse, reduced complexity of service validation, and automated change management● Helps to attract new customers, including the Web 2.0 community, by securely exposing existing internal and third-party services as common Web 2.0- supported formats ● Provides the means to capitalize on new business models, including advertising- supported services, using comprehensive capabilities for enablement, governance, and scalability of Web 2.0 services● Enables the quick creation of multiple application offers, such as offers tied to policy decision points within the SGF, including cross-selling opportunities, privacy, promotions, and advice of charge ● Enhances the customer experience by enabling the offering of a vast service portfolio—without sacrificing control—as new services can be quickly developed, tested, published, managed, and retired● Broadens the developer base by opening the telecom environment to non-telecom developers with the HP RESTful (Representational State Transfer) gateway which automatically translates Web services into an application programming interface that is widely used in the Web 2.0 community.

Services Delivery Platform - HP Service Governance Framework

RUNTIME MANAGEMENT

POLICYMODEL

Runtime management

Application/userinteraction

Policy evaluation andenforcement

Policy processingframework

Multimodal context and channel integration

Auditing, fault andperformance metrics

Alerts, notifi cation,CDR, and reporting

Partner management

Service management

Service discoverymanagement

Service groupmanagement

Access management

CoS management

EUS management

Serviceregistry Policy repository Service repository

Servicebrokering& policymodel

Lifecyclepolicymodel

Manageabilitypolicymodel

EUSpolicymodel

REPOSITORIES

SDP : SGF

HP Service Governance Framework

14

Service Governance

RESTful Gateway

Revenue Management Module

OCSG v4.1 connector

Application Partners Operating SystemsEnabling Software

Oracle Fusion Middleware

Red Hat

N/A

CMS IUM product

Oracle

Red Hat Linux

Red Hat Linux

Red Hat Linux

Red Hat Linux

HP SOA Policy EnforcerHP SOA Systinet Oracle 10G Database & RACOracle Access ManagerOracle Web Logic ServerRed Hat Directory ServerSGF binaries, Admin Portal, Partner portal, SGF caching

SGF software binaries

SGF binaries and optional license, IUM software integration

SGF binaries


HP BladeSystem serversHP ProLiant servers

HP BladeSystem serversHP ProLiant serversHP BladeSystem serversHP ProLiant servers

HP BladeSystem serversHP ProLiant servers

HP CMS Delivery

HP CMS Delivery

HP CMS Delivery

HP CMS Delivery

Solution components

Services Delivery Platform - HP Service Governance Framework continued

Why HP?

● As a SDP thought leader, HP applies the latest in proven technologies to deliver cost-savings and revenue-generation, such as Web 2.0 support.● Our 30+ years of Telco experience offers proven delivery performance bringing SDP solution know-how, software IP, and verticalized SOA IT products for the CMS market.

● HP has a long record of success in implementing innovative, field proven solutions for major customers such as Telefonica, Telecom Italia, and Telenor.● One of the world’s largest software companies, HP is a long-term player in the marketplace.● HP delivers end-to-end solutions featuring consultative design, integration, and support, all delivered by experienced personnel on the ground worldwide.

15


Providing the right environment to harness creativity allows service innovation to be accelerated across the development community. The HP Storefront Portal provides developers with community services, search, blogs, forums, as well as API descriptions, mash-ups, widget creation tools, cookbooks, sample code, and an application showcase where applications can be posted, tried, and rated. It is built on a two-tier architecture. The first tier consists of a baseline platform of common features such as user profile, authentication, authorization, repository, lifecycle management, and administrator functions, etc. The second tier offers functional modules such as a community section, developer environment, and a storefront widget and application gallery for users to access and rate applications. By empowering the developer community, the solution helps to create a potentially massive pool of rich, self-perpetuating convergent applications that can provide marketplace differentiation. Solution value

● Enables, in just weeks, the creation of a live Web 2.0 community of developers and end users ● Unites the developers with a trusted infrastructure vendor and clear business models● Provides a Web-based “sandbox,” encouraging the widest possible involvement of developers looking for a platform-independent aggregator● Subscribers can browse the services on offer and even try them out.● Privacy can be carefully managed and applications can be implemented independent of device and offered across platforms, PC or mobile.● Allows service providers to become aggregators of third-party applications and services

Why HP?

● Independent of device and application store vendors with service providers interests driving development● Combination of IT and telecommunications expertise blended to produce tools for the converged world● HP is constantly evolving the SDP in order to meet the latest challenges in the market, such as the emergence of applications stores and Web 2.0.● Empowering the 3rd party community with SDP3.0 assets will accelerate the proliferation of services that more closely meet the subscriber requirements.● Years of experience working with Tier 1 service providers creating developer ecosystems

Services Delivery Platform - HP Storefront Portal

HP Storefront Portal

Enabling Software Operating Systems

JBOSS Enterprise Portal

Red Hat Linux


HP ProLiant servers CMS Delivery

Solution components

Application

HP SGFTesting

Monetization

Next Gen Portal

Widget framework

Advertisement API Mash-up Tool

Portal Gallery SDK

Access Gateway

Subscriber Developer Admin

HP StorefrontPortal

16


Defining new composite services or deploying services involves multiple interactions with network, IT, and BSS systems. Simple, flexible workflow engines make these interactions quick and easy. HP Service Orchestration Manager (SOM) offers prepackaged service composition tools for the SDP, along with off-the-shelf revenue-generating services such as premium short message service (SMS) that can be hosted on the service delivery platform for third-parties to use. By aiding in the creation of more personalized services, HP Service Orchestration Manager can help broaden the appeal of services to specific target segments of the subscriber base. Solution value

● Delivers services that can be easily tuned to be even more relevant to the subscriber● Improves service adoption rates, drives network traffic and revenue generation, and helps enhance stickiness● Greater contextualization translates to less money spent on retention and churn while customer acquisition is made easier and cheaper.● Defines business or composite services workflow but also provides off-the-shelf revenue generating services, such as premium SMS ● Provides an intuitive, easy-to-use graphical interface with drag-and-drop capabilities such as items, nodes, adapters to quickly create a skeleton service flow Why HP?

● Built on tried and tested HP IP-based infrastructure that has been in service delivery since 2001

● HP is uniquely placed with the right combination of capabilities and experience, as well as system integration expertise in the converged services marketplace. ● An intrinsic part of the SDP 3.0 package of solutions, all designed to attract service innovators from within the developer community● Experience gained through deployments with leading service providers worldwide ● HP offers complete system integration support for SDP components to ensure a rapid route to revenue.

Services Delivery Platform - HP Service Orchestration Manager

HP Service Orchestration Manager


JBOSS SOA Platform

Red Hat Linux


HP ProLiant servers CMS Delivery

Solution components

Application

LDAP J2EE BSSSNMP

Service creation environment

Service bus

Policy rule engine

Process orchestration engine

Message store and broker

Premium SMS

Age Check Blacklist

Connectors

HP ServiceOrchestration Manager

17


HP Service Delivery Platform (HP SDP) Service Enablement provides service enablers to be used as building blocks by HP SDP to create cost-effective revenue streams on a Web-based platform. These enablers include location, messaging, call control, conferencing, device profile, content download, digital rights, presence, notification, and user profile. Service enablers provide an abstraction layer on top of network assets to simplify service development; they are offered to applications and are used to build more sophisticated end user services. Network gateways translate various network capabilities and protocols into common, simplified API sets for service development, interaction, and deployment. Third-party independent software vendors (ISVs) may be granted secure access to these service enablers, access to which is managed through the HP SDP Service Governance Framework.

The HP Service Delivery Platform Service Enablement layer consists of three elements:

1. Off-the-shelf feature servers, which provide a predefined set of capabilities, such as Oracle Presence Server, messaging servers, and HP OpenCall Video Conferencing Server

2. Application servers (AS), such as Session Initiation Protocol (SIP) AS, with multiprotocol support and a service creation environment

3. Service gateways, such as PARLAY X gateway and Oracle Communications Services Gatekeeper (OCSG)

Services Delivery Platform - HP Service Enablement

Parlay X Gateway

SIP Application Servers

Feature Servers

Feature Servers


Oracle (OCSG)

Oracle (OCCAS)

N/A

Airwide

Red Hat Linux

Red Hat Linux

Red Hat Linuax

Red Hat Linux

Java EE

Java EE , Java SE

CMS Video Conferencing Server

Messaging Gateway


HP ProLiant serversHP BladeSystem servers




HP CMS Delivery

HP CMS Delivery

HP CMS Delivery

HP CMS Delivery

Solution components

18

Services Delivery Platform - HP Service Enablement continued

Solution value

● Provides the building blocks that drive new business models and differentiation in a crowded marketplace ● Expands operator business models from walled garden to partners and the long tail of Web 2.0 communities to generate incremental revenues● Exposes existing assets, such as location, messaging, and call control, using consistent standard interfaces, such as PARLAY X gateways● Enables innovative service development using new feature servers, such as conferencing or presence servers, and using application servers, such as SIP AS● Features robust network access controls that enable service providers to add services and increase revenue without risking network assets and integrity

Why HP?

● Long experience and expertise deploying successful service enablement solutions lowers costs, timeframes, and risks.● HP offers end-to-end solutions, complete with consulting and integration, and support from core network to the edge to the consumer.● Standards-based interfaces used by HP integrate quickly and easily with mobile networks. ● HP pre-tests and pre-integrates solution components to ensure interoperability and simplified deployments.● Broad and deep partnerships with industry leaders enable HP to implement best- of-breed solutions.

Applications

Common Framework including Service Governance Framework

LocationService Enablers

Messaging Conferencing

Devicemanagement Device Profi le Presence Single Sign-on Data

synchronization

Identity Notifi cation Content download Browsing DRM

WAP GW MMSC SMSC RADIUSserver GGSN

Network Assets

ParlayGateway

SIPGateway

...

BBS

- Ser

vice

Usa

ge

OSS

- Se

rvic

e D

eliv

ery,

Ass

uran

ce

HP Service Enablement

19


HP Mobile Device Management (HP MDM) solutions help mobile operators increase revenue by enabling the delivery of value-added content and services while decreasing the operational expenses associated with providing new services. HP MDM is a complete end-to-end solution, encompassing everything from device configuration to firmware OTA, integrating standards-based hardware with best-in-class partner software. HP MDM covers the specific needs of consumer and business subscribers, and can be offered as an outsourced service via EDS, an HP company, or as a direct project via HP CMS Delivery.

HP MDM solutions include:

(U)SIM management: manages operator and subscriber data stored on the Subscriber Identity Module (SIM) card

Automatic device detection (ADD): real-time network component that is able to detect when subscribers are changing their device and to trigger external systems like a Device Configuration system with up-to-date triplet (IMSI/IMEI/MSISDN)

Direct messaging platform: creates a bi-directional SMS tunnel between the network and the device/SIM to deliver the settings to the devices detected by the ADD, or to reduce the time required to execute a large over-the-air (OTA) SIM campaign, or to improve the interaction between the end user and a back-end server for dynamic, SIM tool kit-related, value-added services

Unified Device Capability Repository (UDCR): allows operators to analyze their device population based on features criteria and to centralize all device profiles data into a single repository

Advanced device management engine: enables the creation and automation of device management tasks based on business rules

Campaign manager: enables the creation and execution of a predefined set of MDM tasks campaign for a large number of subscribers/devices

Device configuration: enables the operator to send the appropriate configuration settings for the subscribers to access mobile data services

Device diagnostic: provides tools to query, in real time, the end user’s phone, spot any potential issues, and suggest appropriate actions to correct issues or show the end user how to use the phone by taking control of that phone with the end user’s consent

Software and firmware management: provides operators and handset manufacturers with device software component management to remotely manage the software and firmware of the handsets over the air, or via point-of-sale tools

Device customization engine: enables mobile phone user interfaces, such as menus and background, to be customized based on end-user profiles and device profiles in order to improve the usage experience and encourage the maximum take-up of mobile data services

Service quality manager: enables operators to retrieve, through the use of an agent on the (U)SIM or on the terminal itself, the real-time data related to either end-user interactions or radio network quality

Device data synchronization: gives subscribers the ability to save, add, edit, and delete data via a friendly Web-based mobile user interface

Security and enterprise: provides enterprise customer IT managers with the correct tools to scan device content, lock devices, and erase data remotely, among other features

CMS Universal MDM Platform: When ADD is combined with UDCR, it creates a real-time inventory of which devices are being used by which subscribers. This means it can support a full-blown Equipment Identity Register (EIR) and become the central platform to manage devices.

HP Mobile Device Management

20

Solution value

● Extends operator reach, enabling the remote establishment of user settings based on services requested by individual subscribers, and the phone models they use

● Enables scheduling of OTA device provisioning, OTA SIM, or a firmware OTA campaign for specific phone models and/or customer segments at a particular date and time

● Saves time and costs by enabling operators to manage software inventory on the phones and remotely update a software stack on handsets to address bugs or enable new functionalities

● Increases customer satisfaction by empowering call center representatives to query phones in real time, retrieve a rich set of phone and SIM information, spot inconsistencies, and help subscribers correct errors and better utilize their phones via remote diagnostic capabilities

● Improves adherence to service level agreements (SLAs) by allowing operators to activate agents/probes on the mobile devices to retrieve service quality information from an end user perspective

Why HP?

● HP intellectual property and knowledge collected via vast worldwide experience in the device management area has given HP a broad range of software assets that are highly applicable to this space.

● This broad and deep portfolio of targeted, standards-based solutions is integrated with partner solutions and products to create highly-targeted solutions for every marketplace.

● Global delivery and implementation services help cut the time, costs and risks of deployment.

HP Mobile Device Management continued

Marketing

OS penetrationTop 20 device modelsFeatures penetration

Future use

M2M4th screenWIMAX

LTE

End user

Customer Self-serviceWe of device access

Call Center

Diagnostic issues fasterHelp subscribers

Promote new servicesEnable new services

Social Community

Network address bookShare user generated data

Download B&R clientSynchronize content

Apps Store

Automatically provisionDownload widgets,

native and java applicationsSend bookmarks

Customize device

Detect new deviceApply Theme - Send settings

Download widgets Update fi rmwareProvision applications

Send bookmarks

Support retail

Transfer devices contentFind suitable deviceDiagnosis deviceUpdate fi rmware

Protect data

Lock & unlock deviceWipe data

Full backup of dataRestore data on new device

Corporate/SME

IT Manager consoleAsset mgt - Fleet mgt

Data protectionRemote control

Enable productivity tools

Device settingsApplications, widgets

and themesUser data

Device fi rmware update3G connectivity device drivers

Device capability databaseISP settings

Device Management

Device Management

21

(U)SIM management

Direct messaging platform

Automatic device detection

Unified device capability repository

Advanced device management engine

Campaign manager

Device configuration

Device diagnostic

Software and firmware management

Device customization engine

Service quality manager

Device data synchronization

Security and enterprise


Gemalto

None

None

None

None

None

WDSGlobalmFormationInnoPathmFormationInnoPathmFormationInnoPath

None

mFormation

Gemalto O3SIS

mFormationInnoPath

HP-UXRed Hat LinuxHP-UXRed Hat LinuxHP-UXRed Hat LinuxRed Hat Linux

Red Hat Linux

Red Hat Linux

HP-UX Red Hat Linux

HP-UXRed Hat LinuxHP-UXRed Hat Linux

Red Hat Linux

HP-UX Red Hat Linux

HP-UX Red Hat Linux

HP-UX Red Hat Linux

Gemalto GemConnect OTA

HP Direct Messaging Platform

HP OpenCall Automatic Device DetectionHP Unified Device Capability Repository (UDCR)

HP Advanced DM Engine

HP Campaign Manager

WDSGlobal Ltd DCEmFormation MSM suite

InnoPath iMDM suitemFormation MSM suiteInnoPath iMDM suitemFormation MSM suiteInnoPath iMDM suiteHP Device Customization Engine

mFormation MSM suiteHP SQM

Gemalto LinqUs Phonebook BackupO3SIS UMD – Living Address Book

mFormation MSM suiteInnoPath iMDM suite


HP Itanium serversHP ProLiant serversHP Itanium servers HP ProLiant serversHP Itanium servers HP ProLiant serversHP Itanium servers HP ProLiant servers

HP ProLiant servers

HP ProLiant serversHP Itanium serversHP ProLiant servers

HP Itanium servers

HP Itanium servers

HP ProLiant servers

HP Itanium servers

HP Itanium serversHP ProLiant servers

HP Itanium servers

HP CMS Delivery & Support servicesHP CMS Delivery & Support servicesHP CMS Delivery & Support servicesHP CMS Delivery & Support services

HP CMS Delivery & Support services

HP CMS Delivery & Support servicesHP CMS Delivery & Support services

HP CMS Delivery & Support servicesHP CMS Delivery & Support services





Solution components

22


Service quality is critical to service adoption and customer satisfaction. Before services can be offered to consumers, they must be tested and validated for quality, security, scalability, and functionality across a range of digital devices. Traditional testing and validation uses manual processes, delaying certification and service introduction.

The CMS Testing and Certification Suite of solutions, based on HP industry standard business technology optimization (BTO) products and partner products, automates and accelerates the overall testing process for the launch of new services and devices. The suite provides validation for service components, service governance processes, and all elements that impact the total customer experience. In addition, the overall solution addresses services lifecycle management, including change management for applications and services.

Three modular, pre-integrated components comprise the suite; each can be implemented individually or as part of a comprehensive offering:

● Services Experience Testing, which automates the operator’s service and device testing process and addresses the following key use cases: - End-to-end service monitoring - Service testing on devices - Device testing and certification

● Services Quality Testing, which helps operators define service quality processes across both traditional telecom and new SOA/SDP environments for internal and third-party services. The solution addresses the following testing areas: - Application testing, an automated testing platform for both functional and regression testing of applications - Service enabler testing, which validates and exercises services, service enablers, and services brokered through the SDP - ISV applications self-certification, for automating certification of ISV services against SOA best practices, security, and development standards

● Services Performance Testing, to reveal how each element of a service will scale and how those elements will work together, before the service ever reaches the end user. It is aimed at SOA/SDP implementations and, for example, performs stress testing on service enablers.

HP Testing and Certification

Service Quality Testing

Service Experience Testing

Service Performance Testing


DeviceAnywhere Nexperience

Microsoft WindowsRed Hat Linux



HP SystinetHP Quality CenterHP Quick Test ProHP Service Test

HP Quality CenterHP Quick Test Pro

HP Performance Center HP LoadRunner HP Diagnostic


HP ProLiant servers

HP ProLiant servers

HP ProLiant servers

HP CMS Delivery Services



Solution components

23

CMS Testing and Certification Suite

Devicetesting

Service Experience TestingValidation of services and functionalities on devices

Service Quality TestingCertifying third-party ISV services and validating the quality of operator services

Service Performance TestingValidating services and infrastructure performance

Covering the full test lifecycle

Test Processdefi nition

Test planning

Usabilitytesting

Test design

Businessprocesstesting

Validationtesting

Systemtesting

Performancetesting

Acceptancetesting

Servicemonitoring

Defectmanagement

Functionaltesting

End-to-end Testing

Defi ne - RequirementTest Planning and Strategy

Manage

Deployment / Optimization Run and Analyze

Test Results

Design - ModelingTest Cases and Date

Solution value

● Shortens time-to-market for new services up to 75%, by automating the testing and certification process ● Improves customer satisfaction by helping services to work as intended, no matter what digital devices the consumer uses to access the service● Lowers operational expenses while increasing quality by automating service testing processes for reduced development costs, and minimizing the number of calls to customer care centers● Mitigates risks and costs of service failure by gathering and analyzing performance indicators from all application tiers, servers, and components, to help consistently deliver high-quality services to consumers at lower costs

● Addresses the complete services management lifecycle, including change management for telecom applications and services

Why HP?

● Based on industry-leading, standards-based software from HP BTO● HP supports this comprehensive, end-to-end service and device testing solution with a vast range of HP capabilities. ● Solution technologies from HP allow for testing new and existing services on diverse network infrastructures and end-user devices, including all supporting processes and workflows.

24

HP Value-Added Services solutions power today’s most used interactive telecom experiences, from network IVR to visual voice mail and VPN. Deploying a cost-effective set of voice services based on consolidated interactive voice response (IVR) platform with open and flexible interfaces, supporting multi-network architectures

HP Network Interactive Voice Response solutions can reduce the cost of your current IVR services. Prepaid IVR, customer self-service IVR, voice portal, and ring back tone services can be deployed on a common, open, standards-based IP/Time-Division Multiplexing (TDM) platform. Creation of VoiceXML-based services and traditional intelligent network (IN) applications is supported within the same architecture. As a result, you can safely migrate IVR and IN services to a next-generation IP-based network.

HP Next Generation Call Completion and Messaging solutions enhance user experiences while maintaining voice revenues. Visual voice mail attracts users who prefer more personal and intuitive messaging. Personalized notification offers more options for completing missed calls. 3G video messaging enriches user experiences. All of these services can be deployed on common infrastructure using standard software and servers.

HP Next Generation Intelligent Network (NGIN) solutions enhance real-time, value-added services based on session control platforms. These include solutions to enable individual subscribers to set policies for incoming and outgoing calls and text messages, and convergent virtual private network (CVPN), providing private numbering plans with abbreviated dialing, self-provisioning, and multiple closed-user groups.

Value-Added Services Overview


Cut operations costs and give subscribers greater control over their service experience, with HP Network IVR, a front-end interactive voice response (IVR) solution for service providers, contact centers, Intelligent Network, Prepaid and self-service systems. It leverages the industry standard HP OpenCall Media Platform (HP OCMP) with Voice Extensible Markup Language (VoiceXML) and service creation environment capabilities to replace legacy IVR components.

Foe Contact center, it decouples the IVR from the Automatic Call Distribution (ACD) by using specific “connectors” that integrate the OpenCall Media Platform into any contact center vendor equipment including offerings from Avaya, Cisco, and Genesys. For Intelligent Networks (IN) proliferate, it manages the transition of aging IVR systems towards a more cost-effective IN-friendly solution. HP Intelligent Network IVR is an intelligent peripheral announcement server using the modern VXML-enabled SRF module to enhance, scale, or migrate Intelligent Network services. It also replaces end-of-life prepaid IVRs and increases capacity for growth, while providing better user experiences for prepaid applications such as account inquiries and recharging—and reduces operational expenses at the same time.

Solution value

● Replaces siloed, application-driven model with a standard IT-based model● Saves up to 30–50 percent of operating expenses for voice and video services via an IVR platform based on standard hardware (HP ProLiant servers) and software (Linux)● Reduces the cost of Intelligent Network services development using a standard-based common media platform● Cost-effective and competitively priced

Value-Added Services - HP Network IVR

25

Operating SystemsEnabling Software

Red Hat Enterprise LinuxHP OpenCall Media Platform based on open standards:VoiceXML, CCXML, INAP and CAMEL, Netann, MSCMLService Execution, EnvironmentAutomatic Speech, Recognition/Text To SpeechHP OpenCall Studio


HP ProLiant DL380 G5 serversHP DL385 G2 serversHP BladeSystem servers

Project specification, customizationIVR application development and migrationsoftware installation configuration and integration testssupport of acceptance testsoperations trainingpilot supportroll-out support

Solution components

Why HP?

● Global experience with IVR consolidation, scalable platforms, and in combining prepaid IVR with other IVR systems for reduced OpEx● Flexible financing options include on-demand and pay- as-yougrow options● Investment-wise solution paths for both TDM and IP infrastructure, as well as full support for future interactive video response● Comprehensive consultation, integration, delivery, and support services for the consolidated media platform

HP Network IVR Highlights

Operation SupportSystem Contract centers Charging systems Database back-ends

HP OpenCall StudioService Creation

Environment

HP CDR Collection &Processing System

IVR application call fl ows

Contact CenterConnectors

DatabaseConnectors

Charging Connectors

MessagingConnector Element Manager Media Content

Manager

HP Service Execution Environment

HP OpenCall Media PlatformHP OpenCall USPMHP OpenCall SNS

Network layer

26


HP NGIN solutions offer a wide range of packaged, customizable applications spanning both legacy and IP networks. These include the following:

● HP Convergent Virtual Private Network (CVPN) solution: This solution allows service providers to manage VPNs for their business customers over fixed, mobile, and IP networks. It provides businesses with better control over their phone bill charges through call control and classification, and discounted tariffs inside the VPN. It also enables private numbering plans over dispersed company locations. Features include abbreviated dialing, call screening, controlled access to international dialing, call forward, and follow-me.

● HP Pay4Me solution: This is a reverse-charging service, ideal for many prepaid mobile subscribers. It equips service providers with a simple means to obtain greater revenue per subscriber by providing the opportunity and incentive to complete calls that would otherwise be left unmade.

● HP Community Charging solution: This solution enables flexible charging plans to attract multiple groups of subscribers who share a common interest. Subscribers benefit from less expensive rates for calls made within their group, and service providers can propose other promotional offers to the group. This can be a powerful solution to reduce subscriber churn.

● HP Charging Gateway solution: This solution links the service provider’s back-office online charging system with core telecom networks, and controls the calls and sessions in real time. It facilitates the replacement of IN prepaid systems approaching their end-of-life with a cost-effective real-time convergent charging solution that can enrich the system’s charging capabilities.

● HP Service Broker solution: This solution orchestrates multiple services on the same session using highly configurable criteria to allow sophisticated service chaining. It may include legacy services on existing IN platforms from

different vendors to ease the migration to new solutions or to avoid the high cost of rewriting services. Additionally, it can bridge network-specific services across a multi-network infrastructure or act as a Service Capability Interaction Manager (SCIM) in an IMS network. It also allows the service mix to be based on individual subscriber data criteria.

● HP NGIN solutions have a layered architecture, and allow clear definition of solution components that can be reused in different configurations: ● HP OpenCall Signaling components, deployed by 40 of the world’s top service providers, delivers a solid base at the core of the solution.

● HP Service Execution Environment (SEE) provides a common Java-based execution environment, shared across by HP Network IVR solutions, allowing an IT-approach to telecom applications development. Common connectors enable applications to share these resources, as well as to simplify the integration of multiple HP solutions into the network. HP SEE operations administration and management is based on Service Availability Forum (SAF) standards, which enhance portability and integration capabilities, as well as provide a common framework for application scalability.

● HP OpenCall Convergent Communication Platform (OCCP) provides many of the building blocks needed to adapt to different network call/session control (INAP, CAP, B2B SIP, and Diameter), making it possible to adapt to external systems (legacy service control platforms, Online Charging, and Service Delivery Platform), as well as to orchestrate different real-time service elements based on specific subscriber profiles.

● HP NGIN applications provide the application services, as well as the database provisioning and network IVR (self-care) modules necessary to integrate and deploy a service in a live network.

Value Added Services - HP Next Generation Intelligent Network solutions

27

HP NGIN solutions

HP OpenCall Convergent Communication Platform

Real Time Orchestration Engine

Network session control(INAP, CAMEL, SIP, Diameter...)

HP SEE (Java, Protocol Connectors, High Availability, OAM events and alarms

HP IP-STG HP OCMP

Service adapters(Charging, Parlay X, SIP AS, CAMEL/INAP SSF...)

HP SEE

HP NetworkIVR solutions

HP IN IVR

HP PrepaidIVR

HP ChargingGateway

HP ConvergentVPN

HP Pay4Me

HP CommunityCharging

HP ServiceBroker

Application database

Provisioning Interface

SDP

BSS

OSS

OnlineCharging

Operations

Activation

NGN/IMS2G/3GLegacySCP

RemoteSIP AS

Solution value● Increases efficiency and reduces both costs and risks - Multi-application hosting environment - Proven solution sets - Customer self-provisioning functionalities - Customizable charging features - Accelerates time-to-market - End-to-end solution, enabling quick delivery and implementation timelines - Simplified interoperability testing and easier ongoing service maintenance

Why HP?● Feature-rich portfolio of services with emphasis on social networks and cost management● Provides services that can be quickly fine-tuned to meet varying market needs● Partnerships with leading technology innovators enables each solution to be tailored to the specific situation● Reliability, scalability, and performance proven in deployments worldwide

HP NGIN solution architecture

28


Consumers expect a more personalized messaging experience, and the HP Next-Generation Messaging solution gives it to them. The solution offers rich and engaging messaging, including voicemail, missed call notification, videomail, visual mail, and voice SMS. Users can opt in and out of services as they please, while a unified message store enables service providers to store and manage all voice and video messages. Further, it protects investments, because it’s designed to work across today’s networks, as well as the next generation, using a common media platform and consistent architecture.

Solution value● Reduces total cost of ownership (TCO) through media server consolidation, a unified message store, and media resources reallocation● Enhances the user messaging experience with alternatives for non-voicemail users, single inbox, and service level flexibility● Enables transformation of the network through progressive move to the next-generation network (NGN), accelerated roll- out of new features and IMS readiness

Why HP?

● Proven expertise in deploying next-generation messaging solutions with leading service providers ● Experienced, globally-available personnel provide responsiveness and commitment● Customization flexibility through complementary HP and partner offerings and standards-based platform and technologies (VXML, CCXML)● Leverages a blueprint for further expansion towards other messaging or rich communication applications● Standards-based HP solutions enable a modular approach while eliminating vendor lock-in.

HP Next Generation Messaging

Voicemail

Visual Mail (client- or MMS-based)

Voice SMS

Videomail


Standard email server interface: IMAP and SMTP.Storage: RAID 5, 146 or 300 Gb per disk, 4,00 Gb total.

HP OpenCall Media Platform, based on open standards: VoiceXML, CCXML, Netann, MSCML.

Red Hat Enterprise Linux


HP ProLiant DL 380 G5 servers

HP DL385 G2 servers

HP BladeSystem servers

Project specification, customization, software installation, configuration and integration tests, support of acceptance tests, operations training, pilot support, roll-out support.

Solution components

Application

29

Value Added Services: HP Next Generation Messaging

Subscriberprofi les

Messagestore

Solutiondatabase

Confi gurationserver

Notifi cationserver

Callcompletionapplication

Next generationmessagingapplication

Telephonyuser

interface renderer

Signalingaccess

Mediaaccess

VoiceXMLbrowser

Data layer

Application layer

Network access layer

30

The Small-to-Medium Business (SMB) market presents rich revenue opportunities for fixed line, broadband, and mobile service providers, especially those who can offerinnovative business solutions through a Software as a Service (SaaS) model. This cost-effective model appeals to SMB customers who get top-of-class services without heavyinvestment in infrastructure and staffing. HP Business Services solutions enable service providers to offer fully integrated solutions through SaaS models for the SMB market. HP Business Services solutions feature comprehensive IP telephony business-oriented solutions, such as IP Contact Center, Unified Communication, Video Surveillance, and Aggregation Platforms for SaaS model services. These proven services can help you take your business communications to a superior level of productivity.

HP Business Services overview

31


HP Video Surveillance offers end users the ability to access—through their mobile phones or PCs—enhanced real-time video surveillance content that is captured by 3G and IP cameras. These images can be taken from the home or office, at security checkpoints, or in potentially hazardous locations, any time around the clock. If intruders or unexpected events are detected, an alarm can be triggered and a notification sent to the user prompting action. For service providers, this solution presents an opportunity to capture and grow new revenue, while drawing customers away from the competition.

Solution value● Drives incremental revenue from additional monthly fees, increased airtime, resell/lease of accessories and storage, and installation● Addresses both broadband and mobile users● Attracts premium customers● Delivers new user experience and sets brand apart● Provides additional flexibility through the ability to offer as a standalone service or integrated in a service bundle● Engages customers with an innovative fixed-mobile converged service● Offers compatibility with leading 3G/IP cameras and sensors

Why HP?

● Proven solution—three-year HP Video Surveillance solution deployment experience● Knowledge acquired as a key provider in ADSL networks worldwide● End-to-end elements ensuring 3G and IP services success: consulting, trials, solution design, deployment, and support● Saves time and money by providing both broadband and mobile access with focus on HP and third-party product integration, rather than development from scratch

Business Services - HP Video Surveillance solution

Video Surveillance


Vivotek

Axis


HP OpenCall Media Platform, based on open standards: VoiceXML, CCXML, INAP and CAMEL, Netann, MSCML

Video and Audio codecs: H263,H264


HP ProLiant DL 380 G5 servers

HP DL385 G2 servers


Radvision VGW

Project specification, customization, application development and migration, software installation, configuration and integration tests, support of acceptance tests, operations training, pilot support, roll-out support

Solution components

IP coreCamera stream capturer

(RT visualization, recording)

MJPEG Image capturer(Videowall)

OC SEE Application server(PM, AR, WP, VW logic)

Monitoring

Oracle database

Domain controller (OpenLDAP)

NAS storage (HP MSA + HP Poly Server)VSS mobile CS Video portal

OCMP Media server

Billing

VSS mobile PS portal

H.324M video GW

PLMN(3G)

3G video phone

VSS mobile CS video portal TUI

SS mobile PS client

VSS portal internet account

ADSL modem

Network cameras

$$$

SMS notifi cations

32

HP Video Surveillance Solution

Business Services - HP Video Surveillance solution continued

33


The HP Aggregation Platform for SaaS is positioned to facilitate and standardize the processes for service providers to enable a SaaS business model and product offering for communication and IT services. The Aggregation Platform eases the integration of these IT/communication SaaS services into the service provider environment and expedites the delivery to SMB customers. The Aggregation Platform is also a key component of the HP Communications as a Service (HP CaaS) program, providing wireless, wireline, and broadband companies with four key business applications (unified communications, self-service interactive voice response, IP contact centers, and video surveillance) that can grow the enterprise side of their businesses by providing SMBs with “one-stop shop” outsourcing. The HP Aggregation Platform for SaaS also provides a means for service providers to extend their offerings to infrastructure as a service, management as a service, and custom offerings.

From the service provider perspective, the Aggregation Platform for SaaS serves as the single point of access for all applications (SaaS services). It enables operators to create a SaaS marketplace portal where SMB customers can discover SaaS products and bundles, run trials, subscribe to services, and consume them. It also provides an environment for marketing to develop and price bundles and enable efficient lifecycle management of SaaS service and providers. The platform supports the standard functions that are customary for this type of environment, such as:

● User provisioning into SaaS services● Customer charging by leveraging the existing service provider’s BSS systems● Support charging models relevant to SaaS business model (trial, subscription, and pay-per-use)● Storefront/Marketplace portal where customers can discover the products and bundles using an easy to use Web application● Revenue management between service providers, SaaS providers, and resellers● Allows service providers to manage revenue streams due to reseller partners● Monitoring the availability of SaaS services to guarantee service level agreements

Solution value

The HP Aggregation Platform for SaaS:

● Enables the rapid introduction of relevant revenue-generating services leveraging SaaS delivery and business model● Helps reduce the capital expenses service provider incur as they launch new services by enabling single integration into service provider OSS/BSS● Helps manage a large portfolio of services with limited effort● Enables launch of new services with a limited investment and risk● Facilitates the creation of attractive packages/bundles for various market segments, including IT and communication services● Keeps and attracts new end users with a flexible SaaS Marketplace Portal where customers can discover, test, buy, and manage their services● Increases service adoption by providing easy self-provisioning by the SMB

Why HP?

● Suite of market-validated communication solutions, providing fast ROI● Combined with an open SaaS platform enabling other additional HP and third-party SaaS services● Opex-based financial proposition using SaaS business model● Strong system integration capabilities with IT/Network, from market validation to full support● Power of HP brand in the SMB space

Business Services - HP Aggregation Platform For SaaS solutions

34

HP Aggregation Platform for Saas

Service Ingestion ProductOffering

ProductConsumption

Operations,BusinessSupport Systems

(!) SaaS Service Management and IntegrationService

(4) Operations,billing, settlements functions

(2) Defi nition of productoffers to be proposed

to customers

(3) Sell product offers to customers through

a web portal

SP - enabledSaaS

ServiceIntroduction

Process

Business Services - HP Aggregation Platform For SaaS solutions continued

HP RealTime BSS Solution

Policy and Charging solutions

Subscriber, Network and Application Policy Real Time Charging & Meditation

Powered by HP SNAP and HP IUM

Revenue Intelligence solutions

Fraud Management Revenue Assurance

Powered by HP CentralView

Investigation solutions

Data Retention Lawful Intercept Request Management

Powered by HP DRAGON

Enable, monetize, analyze and comply across both new and traditional services

HP CMS Solution Services: Consulting (SCS) Delivery (SDS) Management (SMS)

HP RealTime BSS platform Partners

35

HP RealTime BusinessSupport System Solutions

It’s a new service world. Online, on-demand and on-the-go, today’s communications customers expect personalized offerings, ubiquitous access, broad choices and reliable, seamless experiences. They depend on their service providers to communicate, exchange information, get up-to-date and be entertained—and all of it done in real-time.

The HP RealTime BSS solution enables Communications Service Providers (CSPs) to deliver managed customer experience, greater loyalty and higher revenues in the

new service world. By tightly linking network data, customer data, and services in real time, the solutions enable dynamic, better-informed decision making. HP RealTime BSS solutions span Policy and Charging while HP has also partnered with leaders in the industry to provide complementary solutions to solve specific needs.

Whether it’s monetizing new services, ensuring fair usage, providing parental control, preventing bill shock, thwarting fraud, reducing revenue leakage, retaining customers or complying with authorized organizations’

requirements, HP RealTime BSS meets these needs across both the traditional and new service worlds.HP RealTime BSS is supported by a common real time BSS software platform for ease of deployment and management. With proven throughput and scalability for carrier-grade requirements, standards- based integration and affordability using standard IT platforms, HP uniquely addresses the network and IT needs of the evolving real time BSS marketplace.

HP RealTime BSS Solution

36


In the competitive marketplace, every customer transaction must be scrutinized for maximum revenue generation, optimization, and protection. HP Revenue Intelligence is based on HP CentralView and features modular, tightly-integrated applications that offer monitoring and business intelligence (BI) analysis capabilities to transform your data into right-time, actionable knowledge, enabling better business decisions. Each application provides the insight to solve a specific revenue challenge. With the knowledge harnessed, you can better plan new services, increase advertising effectiveness, retain customers, optimize dealer channels, and safeguard revenues.

HP Revenue Intelligence applications can be implemented as either standalone or in any combination. Additionally, the applications share an underlying flexible, open, standards-based platform that accelerates deployment while reducing cost of ownership and can be used to create new solutions for unique needs.

Available solutions include:

Fraud Management applications: ● Fraud Risk Management● Dealer Performance Audit● SIM Gateway Fraud Control● Roaming Fraud Control● Subscription Fraud Control

Credit, and Revenue Assurance and optimization applications: ● Revenue Leakage Control● Credit Risk Control● Video Usage Insight ● Customer Retention Maximization

Revenue Intelligence - HP CentralView

HP CentralView Credit Risk ControlHP CentralView Customer Retention MaximizationHP CentralView Dealer Performance AuditHP CentralView Fraud Risk ManagementHP CentralView Revenue Leakage ControlHP CentralView Roaming Fraud Control HP CentralView SIM Gateway Fraud ControlHP CentralView Subscription Fraud PreventionHP CentralView Video Usage Insight for cableHP CentralView Video Usage Insight for IPTV

Partners Enabling Software Operating Systems

HP Business IntelligenceOracle

SAP Business Objects

SPSS

HP CentralView,Partner software

HP-UX



HP Integrity servers HP Solutions Consulting, Delivery and Management Services

Solution components

Application

37

Sales and OrderingCustomer ServiceStrategy and Planning

Service Change

Termination / Churn

Customer Retention

Maximization

Dealer Performance

Audit

Billing and Collections

Credit Risk Control

Subscription Fraud

Prevention

Activation

Usage

Fraud Risk Management

RoamingFraud Control

SIM Gateway Fraud Control

Revenue Leakage Control

Vide

o U

sage

Insig

ht

Legend: HP CentralView solutions

Customer Lifecycle

HP CentralView solutions solve critical revenue challenges

Solution value● Enables business-wide revenue intelligence ● Transforms data into actionable knowledge for better decision-making● Breaks down data and functional silos● Adapts readily to unique circumstances with modular, extensible components ● Adjusts to your requirements with reports and interactive dashboards that display timely information ● Improves financial performance while you protect, grow, and optimize your revenue● Delivers proven ROI with lower total cost of ownership (TCO), through solutions that are open, adaptable, extensible, scalable, and based on a common platform

Why HP?● More than 15 years of proven, industry-specific success in providing successful revenue intelligence solutions for 90+ providers worldwide● Complete and efficient, with monitoring and analytics supported by robust case and workflow management● Out-of-the-box solutions for specific revenue challenges, and which grow with your needs● Single vendor accountability for software, hardware, services, and support● Predictable capital/operating expenditure

HP DRAGONRequest

Management

Users

HP DRAGONData Retention

HP DRAGONLawful intercept

Com

mun

icat

ion

netw

ork

infra

struc

ture

HP DRAGON

core

Communications Service Provider Law Enforcement Agency

HP DRAGONSecure portal

LEA monitoringcenter

Users

Users

HP DRAGON architecture


Communications technology is at the heart of the global fight against terrorism, child exploitation, drug trafficking, and other serious crimes. Law enforcement is asking more of service providers; both heightened cooperation and expanded capabilities. Lawful requests for communications information to support criminal investigations must be fulfilled in a timely manner. Service providers need a cost-effective way to manage these requests. They need to quickly identify, locate and retrieve data surrounding historic activity, perform real-time interception of content, and deliver it securely to authorities with the appropriate permissions.

HP DRAGON:

● Delivers an end-to-end solution for all three areas of Investigation Support Systems (ISS) - Request management, lawful intercept, and communications data retention functionality in a single solution - HP guidance manages the entire process from initial consultation and solution design through delivery, implementation, training, and ongoing support services - high-performance hardware and adaptable software

● Enables a real-time approach to ISS - Fulfills regulatory mandates for rapid response - Features seamless integration with Law Enforcement Agency (LEA) systems for request fulfillment - Captures communications (both traditional and new IP-based services) in real- time for lawful interception - Real-time collection of communications data for data retention - Built on an open, modular architecture provided by the HP RealTime BSS Platform

● Speeds the time to benefit while mitigating risk - Configurable solution shortens deployment time and cost while providing agility to meet future requirements - Implemented through a proven deployment methodology by highly-experienced, locally available HP personnel - Leverages technologies proven successful in more than twelve years of deployments around the world

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Investigations: Request Management, Lawful Intercept, and Data Retention - HP DRAGON

39

Solution value● Delivers a purpose-built solution for communications data retention, request fulfillment, and integration based on HP expertise and intellectual assets● Increases flexibility through simple configuration, not customization, to speed deployment, and reduce cost to implement new functionalities● Provides efficient request fulfillment for both retained data and lawful intercept, dramatically reducing cost of fulfillment● Delivers scalability in performance, capacity, and functionality● Lowers risk through demonstrated success in more than a decade of complex and varied deployments● Integrates with existing operations support systems (OSS), business support systems (BSS), and intelligence support systems (ISS)

Why HP?

● Proven solution—operating now with over twelve years of deployment● Leads the market in Data Retention (according to Yankee group and other analysts)● Uniquely capable of delivering a complete end-to-end intelligence support systems solution● Local HP personal available worldwide● Highly-scalable, leveraging HP’s broad range of servers and storage● Alliances with leading vendors and industry organizations● Thought leader in industry standards, including the new ETSI Retained Data Handover Interface and ETIS● Hosted and outsourced solutions are available through HP Enterprise Services

Data Retention

Request Management

Data repository

Data repository

Lawful Intercept

Lawful Intercept

LEA monitoring center, analytics, and case management

Enabling SoftwarePartners Operating Systems

HP DRAGON

HP DRAGON

Oracle

Sensage

AQSACOM

Trovicor (formerly NSN Intelligence Solutions)

Trovicor (formerly NSN Intelligence Solutions)

HP-UXRed Hat Enterprise Linux






HP Integrity serversHP Storage




HP Integrity servers

HP Solutions Consulting, Delivery and Management Services

Solution components

Application

Policy and Charging - HP SNAP


Service providers are seeking to manage data services volume growth, control network costs, manage and monetize usage, and provide personalized services to their customers. HP Policy and Charging solutions provide a rich feature set that enables service providers to address key issues such as fair usage, parental control, premium charging, tiered services, identity management, service promotions, congestion control, and regulatory compliance. HP’s Policy and Charging solution portfolio consists of solutions for policy management, real-time charging, and mediation.

For policy management, HP offers HP Subscriber, Network, and Application Policy solutions (HP SNAP). The HP SNAP product suite includes HP Unified Policy Manager (PCRF—Policy and Charging Rules Function), HP

RealTime Charging (OCS – online charging system), HP Dynamic Profiler (intelligent subscriber profiling), and HP Promotion and Campaign Manager (targeted promotions). Components can be deployed in any combination or as a complete, pre-integrated solution.

HP SNAP delivers network, application, and subscriber-aware policy rules to accurately apply fine-grained policies across voice, data, and video networks. Network resources, subscriber data, and application information come together in real-time and resources are managed down to the individual subscriber, driving revenue generation through personalized services while ensure efficient network use and managed customer experience.

Policy and Charging Rules Function (PCRF)

Intelligent subscriber profiling

Online charging

Promotions and campaigns

Bill Shock (Roaming Cost Control)

Policy Enforcement

Multimedia network media gateway

Billing

Rating

Billing

Billing

Billing


HP Unified Policy Manager

HP Dynamic Profiler

HP RealTime Charging

HP Promotion and Campaign Manager

HP Bill Shock Solution

Allot

Starent

CBOSS

Highdeal

Interact

LHS

Oracle

HP-UX

Microsoft Windows



HP 9000 servers


HP ProLiant servers

HP Storage

HP Solutions Consulting, Delivery, and Management Services

Solution components

Application

40

Customerintelligence

CRM

Strategicmarketing

Capacityplanning

Advertising

Billing

Partnersettlements

Online ChargingSystem

HP RealTimeCharging

PromotionsHP Promotion &

CampaignManager

Subscriber Notifi cation

ServerIntegrated into

HP UPM

PCRFHP Unifi ed

Policy Manager

Subscriber Profi leRepository

HP DynamicProfi ler

OSSHP NGOSS SDP

HP SDP

Access Network

HP SNAP

PolicyEnforcementHP Partner

Active MediationHP IUM

Policy Management ComponentsSolution value

● Helps to generate additional revenue using personalization, bundling, promotions and loyalty programs, rather than competing on flat-rate pricing● Enables charging for unique or personalized services in distinct ways● Enable real-time innovative service solutions such as fair usage, tiered services, account controls, targeted promotions and much more● Deliver real-time personalized services and promotions to each customer● Deliver managed customer experience across fixed and wireless networks● Optimize and control networks resources in real-time● Reduces costs by using an advanced IT solution versus legacy IN systems● Built on the HP RealTime BSS platform for lower TCO and better scalability ● Single solution across prepaid and postpaid models● Pre-integrated with BSS/OSS systems, partners, and platforms

Why HP?

● HP is the leader in IT platforms, with associated benefits proven in global deployments in Tier 1 and 2 customers● Modular, out-of-the box solutions are easy to configure and change● Best-in-breed partnerships offer solution flexibility● Unique experience combining Telecom network and IT assets that reduces risks and costs● Standards-based for best path to NGN and IMS-based services● Benchmarked on high performance, scalable, low-cost platforms

41

Policy and Charging - HP RealTime Charging


Increased adoption of converged services is placing a heavy burden on charging and billing systems, introducing new service models and massive transaction volumes that can overstress legacy systems. HP RealTime Charging capably handles these extreme volumes with globally-proven benchmarked performance. The solution delivers high throughput and low latency for instant authentication and authorization of services, and delivers massive scalability to answer customer uptake of services. It provides the end-to-end session management, service access control, charging control, and billing integration required to roll out new, converged voice and data services faster, and bill for them in real-time. The solution supports a variety of charging scenarios, with less risk and reduced complexity. Deployed worldwide, the solutions’ modular, standards-based foundation supports flexible deployment scenarios, from phased evolution of prepaid to next generation, IMS, and Web 2.0 services.

Solution value

● Accelerates growth ● Rapidly deploy high-value services● Helps to generate additional revenue using bundling, promotions and loyalty programs, rather than competing on flat-rate pricing● Enables you to charge for unique services in discrete ways● Deliver personalized service plans to promote loyalty and maximize profit● Scales easily to handle geometrically-expanding data volumes● Reduces costs by using an advanced IT solution versus legacy IN systems● Systems consolidation● Unified platform for same services across prepaid and postpaid models● Flexible architecture to facilitate fast and simple innovation and reaction to market changes● Mitigates risk through a measured evolution: - Stepped approach to convergence - Existing systems not disrupted - Fits into all deployment scenarios - Pre-integrated with BSS/OSS systems, partners, and platforms

Billing

Rating

Billing

Billing

Billing

Policy Enforcement

Multimedia network media gateway

Partners Operating Systems

CBOSS

Highdeal

Interact

LHS

Oracle

Allot

Starent

HP-UX

Microsoft Windows



HP 9000 servers


HP ProLiant servers

HP Storage

HP Consulting

HP Customer Support

Solution components

Application

42

HP RealTime ChargingWhy HP?

● HP is the leader in IT platforms, with associated benefits proven in global deployments in Tier 1 and 2 customers● Modular, out-of-the box solutions are easy to configure and change● Best-in-breed partnerships offer solution flexibility● Unique experience combining Telecom network and IT assets that reduces risks and costs● Standards-based for best path to NGN and IMS-based services● Benchmarked on high performance, scalable, low-cost platforms

43


HP Internet Usage Manager (IUM) offers active/convergent mediation for complex, real-time, multi-technology event collection and processing for online and offline charging. The solution supports the convergence of fixed and mobile services—such as voice, data, and broadband across ADSL, cable, VoIP, and IPTV. HP IUM is a single, cost-effective platform for triple/quad play offerings, providing insight into network and customer usage patterns, and includes usage accounting and consumption billing capabilities. Capturing all customer transactions, HP IUM supplies this critical data to downstream business support systems, including online charging, data retention, policy management, business intelligence, settlement, and marketing, expanding its value into capacity planning, subscriber analytics, and fraud management. Built on high-performance, scalable cost-effective HP architecture, HP IUM handles the tremendous growth of mobile data traffic and meets the demands of next generation and IMS services.

Solution value

● Enables new and expanded revenue streams and quicker time to market ● Supports rapid creation, testing, and withdrawal of services ● Offers modular, configurable templates● Reduces complexity of service deployment● Performs complex correlation of IP events● Supports staffing efficiencies with Web-based operations management● Enables phased transition to next generation and IMS services

● Embraces industry standards and frameworks, including IP Multimedia Subsystem (IMS), NGN, service-oriented architectures, and related protocols ● Combines HP expertise in Telecom and IT systems● Built on the HP RealTime BSS platform, for lower TCO, reduced risk and better scalability

Why HP?

● #1 in Mediation market share ● 15+ years of proven innovation for mediation with 160+ global deployments● Purpose-built for IP-based services and standards● Industry best practices developed by mediation and charging teams worldwide ● Unique HP ability to combine Telecom and IT assets: platforms, products, and services● Thought leadership in standards organizations

Policy and Charging - HP Internet Usage Manager

44

45

Active and Convergent Mediation


HP IUM HP-UX

Microsoft Windows



HP 9000 servers


HP ProLiant servers

HP Storage

HP Solutions Consulting, Delivery, and Management Services

Solution components

Application

PartnerMgmt

Billing &Rating Marketing CEM Data Retention RA & Fraud

Internet Usage Manager (IUM)Convergent / Active Meditation

Voice/videodata/content

Fixed-Mobile-Converged networks

HP IUM

46

Next Generation Operations Support Systems

The HP Next Generation Operations Support System (NGOSS) Solution helps communications service providers enhance operations support system flexibility and shorten time-to-market for new services, while reducing the costs of both operations and ownership of their OSS environments. HP addresses both Fulfillment and Assurance with a ready-for-telecom infrastructure, as well as support for the new IT infrastructure that is rapidly becoming part of today’s telecommunications landscape. The HP NGOSS Solution includes Solutions Consulting Services (SCS) for all aspects of an OSS project, coupled with a complete Fulfillment and Assurance product offer including strategic partners, HP hardware, as well as comprehensive delivery and support services.

In modernizing the OSS, HP integrates people, processes and technology to deliver solutions that:

● Rationalize and unify business processes to increase agility ● Implement a next-generation OSS architecture that can be cost-effectively expanded as needed ● Address requirements across Fulfillment and Assurance including standards-based integration● Feature fast, non-disruptive deployment programs that mitigate risk and deliver better business outcomes

The HP NGOSS solutions portfolio is organized into two functional domains: Fulfillment and Assurance. The portfolio features a broad, integrated application

suite, addressing all major OSS functions, enabling HP to provide a complete and cost-effective OSS solution.

HP NGOSS solutions enable a true service-oriented architecture (SOA) OSS. They incorporate the full range of HP Software, as well as offerings from partners, and deliver a robust set of carrier-class, commercial-off-the-shelf (COTS) applications. Combining expertise based on industry standards as well as practical project experience, these applications include business processes and flows, pre-built information models, management capabilities, and a library of plug-ins to address the ongoing convergence of telecom and IT.

The solutions are implemented by HP Consulting and Delivery teams utilizing a unique set of methodologies and best practices to drive a comprehensive and consistent approach to OSS transformation. This field-proven approach enables service providers to achieve significant and ongoing cost reductions, increased visibility and control, and faster response to market shifts. The entire HP NGOSS Solutions portfolio is driven by industry standards such as OSS/J, Enhanced Telecommunications Operations Map (eTOM) and IT Infrastructure Library (ITIL), and draws upon both HP intellectual assets and deep industry expertise developed through decades of complex deployments worldwide.

People, processes, and technology come together in high-value HP NGOSS solutions, delivering the business outcomes providers want—more satisfied customers, increased revenue, lower costs, and easier, more rapid deployment of new services.

Service Management

ServiceLevel

AgreementInventory

ServiceInventory

ResourceInventory

Fault and Event Management

Service Quality

Quality ofExperience

Service Health

Problem Management

Performance Management

Correlation

FaultManagement

Discovery & Reconciliation

PerformanceReporting

ProbeSystems

TroubleTicket

47


Assurance is vital for any Next Generation Operations Support System (NGOSS) deployment. The HP NGOSS Assurance solution offers a comprehensive integrated portfolio of Assurance solutions and services that help communication service providers ensure that business and customer expectations are met, while providing sophisticated features that improve service and network operations efficiency. These integrated products provide an end-to-end view of the service and network infrastructure, encompassing the IP, IT, and telecom domains, and the services that span these domains.

The HP NGOSS Assurance solution consists of hardware, software, consulting and integration services, and addresses the following key functional Assurance areas:

● Problem Management—features a repository, along with a workflow for problem resolution, as based around the ITIL service desk concept and implementing the eTOM problem management function

● Service Management—monitors the quality of service being delivered to ensure it meets customer expectations, whether formal, through a service level agreement (SLA), or informal

● Fault Management—provides a consolidated real-time view across all network and service domains, deduced from domain-specific collection and processing of alarms, and including correlation and root cause analysis

● Performance management—collects performance data and key performance indicators, generates threshold events, and provides reports for trend analysis and capacity planning

HP NGOSS Assurance

HP NGOSS Assurance

48

HP NGOSS Assurance continued

HP NGOSS Assurance

Trouble Ticket

Service Quality

Service Level Agreement

Quality of Experience

Service Health

Fault Management

Correlation

Performance Reporting

Discovery andReconciliation

Service Inventory

Resource Inventory

Probe Systems


HP Service Manager software

HP Service Quality Management Solution

HP Service Quality Management Solution

Partner software

HP TeMIP Service Console

HP TeMIP softwareHP Network Node ManagerHP Operations Manager

HP Unified Correlation Analyzer

HP Performance Insight with CMS Performance Reporting Solution

HP Discovery and Dependency Mapping (DDM)HP Unified Topology Manager

HP Universal Configuration Management Database

Partner software

HP Route Analytics Management SystemPartner software

HP-UX

Microsoft Windows


Sun Solaris



HP-PA-RISC

Sun

HP Solution Consulting Services

HP Solution Delivery Services

HP Solution Management Services

Solution components

Application

Solution value

● Lowers risk and total cost of ownership (TCO) through a single vendor-supplied solution across all key areas● Provides consolidated service health views across converged telecom and IT environments● Enables proactive detection of service issues with automated trouble ticket creation, root cause analysis, service impact analysis, and service quality monitoring● Increases overall network and service availability

Why HP?

● Deployed across hundreds of fixed and mobile operators around the world— more than 250 deployments of HP TeMIP alone● Lower total cost of ownership through expertise gained from hundreds of successful projects, proven standards-based integration, and the broadest OSS solution offering in the industry from a single vendor, spanning fulfillment, assurance, and mediation

49


HP Service Quality Management Solution (HP SQM) manages service quality from end-to-end, enabling service providers to optimize and consolidate their operations processes and shorten the delays in service problem identification and resolution. The proven HP SQM second-generation platform provides a comprehensive service quality management solution that enables service providers to manage services and monitor associated service levels, and support Quality of Experience (QoE) across the entire network and IT infrastructure. Based on a modular, standards-based, pre-integrated framework that has been designed to evolve with your needs and growth, HP SQM provides guided workflows and customizable alarms. These can be triggered or email messages generated to alert the appropriate personnel to take action before service level agreements are violated or the customer experience suffers.

Operations can be optimized by simply configuring the solution to help prioritize response according to the most profitable services and customers, QoE metrics, or other pertinent criteria. This targeted service quality information can be automatically delivered to the relevant groups inside your organization, allowing them to focus on the most critical issues. Further, the HP SQM solution provides end-to-end monitoring of the service infrastructure to enable more efficient resource usage and aid in capacity planning.

Solution value

Key features

● Provides real-time monitoring and reporting of service levels, quality of service, and QoE, with prioritized response to service issues● Includes service models, key quality indicators, and service components library● Delivered with adapters for off-the-shelf integration with reporting sources● Integrates with operations support systems to offer alarms, reporting of service quality violations, launching tickets, or starting diagnosis● Provides an end-user experience view● Cuts costs and increases agility with dynamic service discovery and synchronization

Why HP?

● Capabilities proven through more than 20 complex deployments worldwide ● Ability to bridge IT and telecom service quality measurements to provide a single view● Off-the-shelf packages for different service types reduce product deployment time and risk

HP NGOSS Assurance - HP Service Quality Management Solution

HP NGOSS Assurance●Service Quality●Service Level Agreement

HP Service QualityManagement Solution

Operating Systems

HP-UX

Microsoft Windows XP



HP Solution Consulting ServicesHP Solution Delivery ServicesHP Solution Management Services

Solution components

Application Enabling Software


The HP Performance Reporting Solution deals with the measurement, monitoring, and reporting of key performance metrics and thresholds for next generation networks and services.

HP Performance Reporting Solution is based on the HP Performance Insight product. HP Performance Insight software is a highly scalable and customizable reporting tool that collects, processes, analyzes, and summarizes management data from the most complex multivendor, multi-technology networks to build end-to-end service performance views.

HP Performance Insight software comes with standard report packs such as System Resource report pack, Interface report pack, Quality Assurance, MPLS/VPN, and many others. HP Performance Reporting Solution complements the existing standard product report packs with an expanding Telecom report pack library including Wireless and Transmission and other network domains. You can customize the out-of-the-box reports, create new reports and pull in new sources of data to report on. HP Performance Reporting Solution gives you the flexibility you need to report on the data that is most important to you and your customers. HP Performance Reporting Solution is flexible and scalableto meet the diverse business requirements of smaller operators up to the world’s largest carriers.

Solution value

Key features● Collects raw performance data or counters by polling the network at regular intervals● Converts the raw data into KPIs using pre defined formulae● Aggregates the data at various levels● Summarizes the data for various time periods● Produces regular or on-demand reports containing the KPI data● Flexible reporting system for administrators to quickly configure and deploy reports● Feeds alarms into a fault management system based on KPI thresholds being breeched● Provides “hot-spot” analysis based on maximum or minimum KPI values● Supports capacity management based on trend analysis

Why HP?● Solution based on widely-deployed HP Performance Insight product● Capabilities proven through more than 1000 Performance Insight deployments worldwide● Depth and breadth of industry experience, expertise and assets● 30+ years experience developing OSS solutions for communications service providers

HP NGOSS Assurance - HP Performance Reporting Solution

HP NGOSS Assurance● Performance Management


HP Performance Reporting Solution

HP Performance Insight

HP-UX

Microsoft Windows XP


HP Integrity servers HP Solution Consulting Services



Solution components

Application

50


HP’s flagship operations support systems (OSS) product, HP TeMIP, helps operators of fixed, wireless and data/IP networks stay ahead of the competition by reducing network downtime, improving service quality, and quickly identifying the availability of resources. HP TeMIP has been proven successful in managing everything from smaller networks to some of the world’s largest carrier networks for mobile, fixed line, transmission, cable operators, Internet service providers, satellite operators, and corporate or government communications networks. HP TeMIP can be seen as a framework for building OSS Service Assurance applications, because its use is not restricted to pure Fault Management. TeMIP is a Manager of Managers (MoM), consolidating vendor Element Management Systems (EMS), and domain (e.g. IP, IT) managers and can cover diagnostics, rules-based workflows, performance and configuration. Proven successful in deployments worldwide, the TeMIP family provides multi-vendor and multi-technology integration for switching and optical transmission, IP and data, and cellular radio, including the migration to next-generation networks. HP TeMIP is also sold via and with many leading network equipment providers.

Solution valueKey features● Automates and prioritizes key operations tasks, reduces downtime, improves service quality, and increases operational efficiency

● Delivers off-the-shelf connectivity to more than 200 kinds of network elements and management systems with a low-cost approach for building and maintaining new integrations.● Provides a rich set of features for alarm handling, root-cause and service impact analysis, task automation, and state and configuration management● Offers a complete, end-to-end view of services health● Implements compliance to major telecom industry standards (e.g. NGOSS, MTOSI, and OSS/J) from 3GPP, TMF, IEEE, IETF, ITU-T, and other standard bodies● Integrates seamlessly with other HP Software products and key partners

Why HP?

● Proven deployments across more than 250 Tier-1 and Tier-2 communications networks worldwide● Relationships with major network equipment providers—such as Motorola, Huawei, Siemens, Marconi, Tellabs, and Ericsson— which help ensure up-to-date access to vendors’ equipment● Unique model- and rule-based correlation, task automation, and service impact analysis technologies

HP NGOSS Assurance - HP TeMIP

HP NGOSS Assurance● Fault and Event Management


HP TeMIP FrameworkHP TeMIP ClientIntegration with HP Network Node ManagerIntegration with HP Operations ManagerHP TeMIP Development ToolkitsTeMIP Access Module LibraryLiaisons with Inventory systems (HP and partners)Liaisons with Trouble Ticketing systems (HP and partners)Liaisons with Performance Managers (HP and partners)Northbound applications and gateways

HP-UX

Microsoft Windows

Red Hat Linux

Sun Solaris



HP-PA-RISC

Sun




Solution components

Application

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HP NGOSS Fulfillment


HP NGOSS for Fulfillment is a multi-service, multi-technology solution that comprehensively addresses service provider fulfillment processes for both high-volume and tailored business services. The solution, which consists of hardware, software, and services, prepares all the infrastructure elements required for taking and fulfilling customer orders, and maintaining the associated resources. It is open and adaptable, aligning with various industry standards and best practices like the enhanced Telecom Operations Map (eTOM), Information Technology Industry Library (ITIL) and others. Through process automation, HP NGOSS for Fulfillment shortens the time needed to meet customer demand for services, helping to raise satisfaction and loyalty.

Solution value

● Delivers a unified solution for multi-service and multi-technology fulfillment● Automates processes for predictable service deployment and optimized use of the workforce

● Accelerates order-to-delivery time and streamlines manual processes for customer orders● Reduces mean time to install/configure

Why HP?

● Proven versatility with deep assets developed through deployments across all kinds of networks and services● Global strengths in consulting, integration, and support to reduce project risk and enhance functionality● Standalone solution suitable for small to midsized CSPs and readily integrates with partner products for larger scale environments● Ongoing, innovative investments that align with industry standards and partner solutions to optimize efficiency and enhance the customer experience

52

HP NGOSS Fulfillment●Service Order Management● Product Catalog●Service Catalog●Service Inventory ●Resource Inventory●Activation●Change Management●Configuration Management


Partner: ConceptWave

Partner: ConceptWavePartner: ConceptWaveHP Universal Configuration Management DatabasePartner softwareHP Service ActivatorHP Service Manager

HP Network and Server AutomationHP Mobile Device Management

ConceptWave HP-UX

Microsoft Windows Server

Sun Solaris

Red Hat Linux


HP Integrity Servers

Sun




Solution components

Application

53

Productcatalog

Service catalog

Order Management

Service OrderManagement

Service inventory

Resource inventory

Inventory

Activation

Activation

Change and Confi guration Management

Change Management

Confi guration Management

HP NGOSS Fulfillment solution areas

HP NGOSS Fulfillment●Activation


HP Service Activator HP-UX Microsoft Windows Server Red Hat LinuxSun Solaris



Sun




Solution components

Application


HP Service Activator (HPSA), and its suite of solutions, helps service providers bring to market new service offerings quickly, consistently, and cost-effectively. This robust provisioning and activation platform is comprised of adaptable workflows, a service and resource inventory, an extensive catalog of network plug-ins, and management and monitoring tools that help speed time-to-revenue and improve the overall customer experience. The field-proven HP Service Activator defines, organizes, and automates the many configuration tasks for servers, software, and complete network infrastructure, as well as the applications that manage services. With broad capabilities across order management, inventory, and activation, HPSA transcends the boundaries of “traditional” service activation, resulting in more efficient deployment of any type of service on any network infrastructure, significant cost savings, and more satisfied and loyal customers.

Solution value

● Provides a flexible, multi-vendor platform with associated services for quickly deploying solutions to today’s multi-vendor, multi-domain fulfillment requirements ● Automates activation and management tasks to lower operating expense and improve margins● Delivers ongoing value through an open and extensible architecture that is readily adaptable for unique customer-specific deployment scenarios ● Helps open new revenue streams by offering packaged solutions that enable the efficient deployment of Virtual Private Network (VPN), Carrier Ethernet and Number Portability Services

Why HP?

● Proven versatility with deep assets developed by experience with more than 80 complex deployments worldwide● Global strengths in consulting, integration, and support to enrich the customer experience● Solutions seamlessly integrate across the OSS infrastructure to deliver powerful capabilities for both current and next-generation technologies

HP NGOSS Fulfillment - HP Service Activator

54

55

HP NGOSS Fulfillment●Service Order Management● Product Catalog●Service Catalog


ConceptWave Order Care

ConceptWave HP-UX


HP Integrity servers HP Solution Consulting Services



Solution components

Application


HP Order Management solutions build on ConceptWave’s Order Care suite. HP Order Management provides process and data management to fulfill service orders. The solution also coordinates with other B/OSS applications involved in the management of services once active. Additional catalog management capabilities make it easy to dynamically create and offer new services and products, and work with Order Management processes to simplify and automate the complex lifecycles of technology agnostic offerings—from concept through launch and retirement. HP Order Management deftly handles orders by decomposing them into the constituent parts that must be acted upon to fulfill the orders, and uses customized workflows and business logic to ensure high performance orchestration of the processes required to execute the orders. Streamlining the order fulfillment process results in reduced fallout, faster time to revenue and enhanced customer satisfaction. Furthermore, seamless integration with the existing B/OSS infrastructure, such as CRM, activation or billing helps optimize IT investment and maximize operational efficiency.

Solution value

● Accelerates time to market of telecom and IT services● Catalog-driven solution maximizes automation and operations efficiency with zero-touch delivery processes● Rapid Application Delivery improves deployment reliability, ROI speed and consistency of customer experience● Open architecture and robust management tools offer flexibility and control to adapt to market conditions

Why HP?

● Based on proven, high performance order and catalog management products from ConceptWave● Solution accelerators and extensions combine industry and OSS expertise with best-practices● Delivery best practices using Rapid Application Delivery methodologies● HP NGOSS products and solutions are complementary to and integrate with ConceptWave to cover the total Fulfillment order-to-cash lifecycle

HP NGOSS Fulfillment - HP Order Management

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Digital Media Designed to deliver the rich capabilities needed for today’s evolving media environments, HP Digital Media solutions deliver a unique combination of media-specific software, field-proven hardware, and global delivery and implementation skills. They accelerate digital media workflows, enable more effective content management and enhance the value of content from creation through delivery to the end user. For any type of content, delivered to any type of device, anytime that users demand it, HP Digital Media solutions provide cost-effective, easy-to-implement capabilities for today’s evolving media environments. We have a record of success in helping digital media companies integrate and automate their digital processing workflows, increase efficiency, and drive greater value for their content assets. Our open, standards-based approach helps to control costs and risks, while providing increased flexibility. As a leading innovator in both IT and telecommunications, with a long history working with the distribution channels, HP can help you move faster than traditional media suppliers or classic IT system integrators. We offer a comprehensive portfolio of capabilities that support the imperative to go digital across the content workflow.

These include: ● HP Media Control solution family, for effective and efficient scheduling, delivery, and monitoring of content to ensure quality of experience

● HP Media Workflow solution family, featuring pre-defined offerings geared toward specific media workflow functions, utilizing HP Media Workflow Master, an enabling technology that streamlines and automates the workflow experience while reducing costs across the digital media value chain

● HP Media Storage, a centralized storage platform for high-speed content workflow and integrated archive for retrieval of media assets, combined with CMS delivery and consultancy services for a complete content management solution

As communications and media companies go digital, evolving towards a tapeless environment and looking to offer new media online, they need an IT company that can offer a full solution; one that is open and flexible. HP has exactly that, along with a broad range of associated solutions and services that can streamline operations across the enterprise..

57


High service quality is critical to customer satisfaction, and expanded content choices are now the norm. As a result, the costs of monitoring large numbers of video feeds—often 100 separate feeds or more—for quality at various points along the workflow is pressuring the bottom line. The expense of monitoring and maintenance is compounded by the common use of proprietary multi-image display hardware that requires backhauling channels over expensive traditional video networks.

The HP Control Room solution uses off-the-shelf HP workstations and servers to receive and view multiple unicast or multicast streams in a variety of formats. It then places and scales them onto a single display with full video and audio monitoring and enhanced alerts for situational awareness via traditional feed monitoring combined with operational support systems (OSS). The solution features a scalable and configurable tool that enables your organization to encode multiple IP and baseband video feeds and store months of archived content. A simple and intuitive Web-based system is used for content retrieval, making it easier than ever for users to find and view content. The solution is made up of three software products: HP Video Wall for displaying the IP feeds, HP Media Monitor for situational awareness, and HP Ingest Archive for the efficient archiving of distributed content.

The HP Control Room solution delivers end-to-end IP monitoring and archiving capabilities using state-of-the-art, standards-based technologies. It is backed by HP’s experience designing, delivering, and deploying complex infrastructure solutions, and addresses the key operational challenges facing today’s media and entertainment companies and service providers. These include managing quality of experience across complex distribution architectures, responding to service issues rapidly by integrating video and service events, and controlling the costs of real-time archival operations while supporting regulatory compliance.

Solution value

● Monitors multiple IP streams on a single screen ● Allows operators to monitor streams at each step of the workflow—from ingestion through distribution

● Reduces integration cost of probes and alert management through a centralized monitoring and archival systems ● Enables faster response times to service issues with alert management ● Lowers operating cost versus tape-based archiving systems ● Increases return on investment by leveraging multiple stream types versus single baseband video solutions

Media Control - HP Control Room

HP Video WallHP Media MonitorHP Ingest Archive

Operating Systems



HP WorkstationsHP ProLiant servers

CMS DeliveryCMS Support

Solution components

Application

Media Control - HP Control Room


The volume and types of content offered to consumers continues to grow and distribution channels proliferate, making it difficult to get the right content and advertising to the right consumer at the right time. In addition, the contracts surrounding content and advertising typically specify content delivery within specified timeframes, with significant penalties for failure to meet these obligations.

The HP Traffic Control solution simplifies all scheduling operations into a single, unified, and highly automated system that enables you to schedule syndicated content and interstitials for multiple delivery platforms. Now Digital Video Broadcasting (DVB), IPTV, WebTV, and 3G services can all be scheduled at the same time. The operations are performed quickly, accurately, and with reduced headcount requirements.

The HP Traffic Control solution features HP software and off-the-shelf hardware to provide key capabilities within a service-oriented architecture (SOA) framework. This framework simplifies management of digital media workflows—from content syndication to scheduling issues to distribution/presentation. The solution accommodates the ingestion of various video/audio digital media content via existing workflows, and then can generate playlists via an intuitive scheduling Web application. These playlists define Video on Demand (VOD) or linear streaming in specified timeslots for the video/audio digital media content that is to be sent

across various types of streaming servers. Further, you can quickly create or update schedules for content that is live, on-demand, or advertising, plus, there’s automated contract management capabilities to help you achieve compliance with contractual terms and conditions for specific content.

Solution value● Increases efficiency and lowers capital and operational expenses by eliminating redundant systems ● Saves time by allowing template schedules to be pre-built prior to the actual content creation ● Manages content distribution, usage, and contracts ● Provides easy scheduling with content placeholders ● Enables data aggregation for reports and surveys ● Obtains rapid implementation of schedule changes across multiple platforms

58

Media Control - HP Traffic Control

Operating Systems

Red Hat LinuxMicrosoft Windows


HP WorkstationsHP ProLiant servers


Solution components

ContentProviders Traffi c Control

Broadcast Production

Media production

Advertisers

Content aggregators

Others

Contract Manager

Content Manager

Report

Workfl ow Scheduler

Ingest schedule

DistributionChannels

IPTV/Broadcast

Mobile

Internet

End User

distribution

Media Control - HP Traffic Control


Being first to market with engaging content offers competitive advantage. HP Media Workflow Master (MWM) helps to simplify and streamline complex media-related workflows from acquisition through content delivery. The modular, standards-based service-oriented architecture (SOA) solution enables the disparate systems within siloed departments to be merged into a single, homogeneous system. HP MWM enables you to more quickly repurpose and repackage content assets and get them into the marketplace faster. Where currently each silo has its own workflows and metadata models, HP MWM provides an integration layer to enable seamless implementation with existing applications and metadata models. Changes can be made dynamically, and evolve over time. The solution monitors and tracks both automated and manual activities, helping drive down re-work costs and inefficient workflows. The open standards design helps to ensure integration with existing and future environments without compromising existing assets. With HP Media Workflow Master, you can more fully leverage your existing media assets across the organization, operate more efficiently, and eliminate vendor lock-in.

Solution value● Generates new revenue streams through the reuse of existing assets ● Helps you to adapt to market trends more quickly by making dynamic changes to business processes and models ● Accelerates workflows by automating background operations and monitoring manual tasks for a quicker availability of assets to the market ● Achieves faster exchanges by automating cross-organization and cross-department business processes ● Enables your organization to focus on core business processes by hiding the complexity of your underlying infrastructure

59

HP Media Workflow Master

Operating Systems

Red Hat LinuxMicrosoft Windows


HP ProLiant serversHP BladeSystem serversHP StorageWorks


Solution components

Users from various groups, departments and organizations

Programmanagement

Process schedulingtracking, monitoring Approvals Search and Browse Media

management

Composite applications

Security

Workfl ow manager

Dynamic adaptation layer (metadata mapping for Web services and data)

Ingest FTP, HTTP,CDN transfers Rights checks

Cipheringwatermarking Transcoding Asset

management

Third-party products and custom development

Repositoriescustomizable

data structures, reference models,

storage

HP Media Workflow Master

60


Rich media content presents a unique set of challenges to content creators and distributors. Because these content files—whether video or audio content—can be extremely large, a more efficient way had to be found to increase the speed at which these files can be moved, accessed, and manipulated throughout the complete content lifecycle. The HP Media Storage solution provides that better way, featuring world-class technology and the unsurpassed storage domain expertise of HP and our valued software solution partner Quantum Corporation.

HP Media Storage is a fully integrated, standards-based solution that meets the specialized needs of the content creation and distribution marketplace. This includes the capability to give multiple users concurrent access to media files, both during the content creation process and when preparing content for distribution to end users. HP Media Storage seamlessly integrates with existing infrastructure, even when some part of the environment is based on heterogeneous operating systems. The solution offers greatly simplified operational control and improved media workflow, enabling high-performance and secure access to rich media content.

CMS is able to offer different services to help with not only the implementation, but also in defining a storage solution that maximizes a customers distinct workflow. HP CMS consultancy services help to refine technical requirements using analysis of the customer’s media workflows, and then define the optimum storage architecture

for best performance. The CMS delivery services ensures a smooth deployment from the time the equipment arrives to the first day of production for the customer. This service offering includes the installation and configuration of the solution. CMS Media Storage Services also enable the integration of the Media Storage solution to other CMS software solutions such as Media Workflow Master.

Solution value● Delivers ongoing value through a modular, flexible, and highly scalable architecture● Utilizes a robust, high-performance storage virtualization environment, which provides a simple method to manage the intensive storage needs of media applications● Handles extremely large files and up to petabytes of overall storage capacity● Improves collaboration across heterogeneous workgroups by enabling concurrent access to the same files● Saves time and money by reducing the wait for large media files to be transferred and shared during the production process, and by eliminating the need for creating and administering redundant storage islands● Offers a one-stop shopping experience by integrating standards-based hardware with best-in-class software

HP Media Storage

HP Media Storage


Quantum StorNext File System

Quantum StorNext Storage Manager

Quantum Corporation Red Hat LinuxMicrosoft Windows®


HP ProLiant serversHP StorageWorks disk arrays and tape libraries

CMS Consultancy

CMS Delivery Services

CMS Support Services

Solution components

Application

61

Content ProductsMedia storage virtual disk

High-performancefast disk

Audio/music

Video

Film

Metadata/text

Broadcast

Computers

Consumer

Repurpose

Less expensivehigh-opacitystorage

Near-line robotictape storage

Archive off-linetape storage

HP Media Storage

62

Services and Products

Outstanding people using field-proven methodologies unlock the true potential of any solution. That’s why HP Communications & Media Solutions (CMS) Services is based on a foundation of people, processes, and technologies with a proven track record of successful customer engagements. HP CMS Services has more than 30 years of experience delivering and supporting telecom solutions in the communications and media industry. Trained and certified HP CMS Services consultants are available worldwide, delivering world-class solution services that address the challenges and concerns of the communications media and entertainment industries and the local marketplace. HP CMS Services consultants approach technology in a strategic manner, enabling enterprises to respond with new flexibility to change. HP is equipped with the expertise to design, build, integrate, manage, and update communications and media environments to achieve targeted business goals.

HP has a legacy of innovation, deep industry knowledge, and proven experience with multi-vendor systems, including building, integrating, and managing complex global environments. Our service portfolio is designed to enable new revenues, reduce risk

and costs, and improve service while optimizing the value of investments. This technical expertise and global reach, combined with the expertise of our best-of-breed partners, enables HP CMS to help you achieve better business outcomes.

To accompany service providers at each step of their transformation and optimize business results, CMS Services leverages field-proven methodologies and best practices across a complete service portfolio:

● HP CMS Solution Consulting Services to drive service providers business transformation, and define strategies that translate into actionable solutions

● Packaged HP CMS Solution Delivery Services to map business needs, shorten time to revenue, and mitigate project risk throughout the complete solution lifecycle

● HP CMS Solution Management Services to ensure maximum availability and operational efficiency

TRANSFORM DELIVER IMPROVE

- Defi ne businesstransformation strategies

- Develop new business models that boost revenue

- Choose the right technologies

- Bring new services tomarket faster

- Better predict and manage project costs

- Minimize the risk of unexpected delays

- Easily manage your entire, multivendor environment

- Track and improve service performance

- Reduce the risk of unexpected downtime

SOLUTIONCONSULTING

SERVICES

SOLUTIONDELIVERYSERVICES

SOLUTIONMANAGEMENT

SERVICES

CMS Services

63


HP Solution Consulting Services (HP SCS), powered by COSMOS, is an integrated consulting portfolio that translates the customer’s business requirements and corporate strategies into actionable solutions. At the core of HP SCS is COSMOS, a unique asset of HP intellectual property, methodologies, processes, and best practices for managing transformational change across people, process, and technology. Emphasizing a holistic approach, HP SCS helps communications service providers (CSPs) to reexamine their business models, strategies, processes, services, systems, information models, and organizations—in order to understand key interrelationships and interdependencies, thus enabling them to lay the foundation for change. Once business strategies are clearly defined, HP works with CSPs to evolve an appropriate operational and organizational infrastructure.

Solution value● Helps grows top-line revenue● Capitalizes on new revenue opportunities● Enhances the customer experience● Improves operational efficiency● Manages risks in new technology implementations

Why HP?● Comprehensive Solution Consulting Service portfolio● Proven consulting methodology● Communications and media industry expertise● HP Communications & Media Solutions industry solutions and best practices● Optimization of industry standards● Unique COSMOS asset enables faster delivery at lower cost

Services - Solutions Consulting Services

Financial evaluationProcess improvementOrganizational changeArchitecture optimizationTransformation governance

Customer Value Proposition

Align with business strategy and establish need with qualitative and/or quantitative analysisAlign processes with customer experience and establish optimum level of automationOrganizational efficiency optimization delivers an organization redesign based on process efficiencyTransformation of “as-is” infrastructure and performance simulations Program management, including risk mitigation and change management, to verify performance goals

Solution components

Primary Service Areas

TRANSFORM

64


HP Communications & Media Solutions Solution Delivery Services (SDS) portfolio is designed to help service providers rapidly and cost-effectively deliver new user experiences. The portfolio is based on a proven four-step methodology, to accompany service providers at each step of their transformation while minimizing project risk and operating risk. It includes evaluating, capturing, deploying and operating services packaged for each solution. Solution Delivery Services are delivered locally and benefit from the central expertise rooted in 35 years of expertise integrating communication and media solution across the world.

Primary SolutionComponent Customer Value

Evaluate HP CMS consultants analyze service provider’s business and architecture, elaborate business strategies and design the optimum service offering, business model and solution architecture, as well as a plan for optimum deployment

Capture Tailored services and adaptors can be developed and captured in the standard solution for unified solution support

Deploy HP CMS consultants deploy and validate the solution in the service provider network. A complete portfolio of education service ensure optimum results for the solution

Operate Operational services projects such as performance optimization, upgrade to latest solution, or service migration to help service provider maintain the solution, improve performance and identify opportunities for improvements

Value proposition● Offers a proven track record delivering services and solutions for more than 35 years● Accelerates service providers’ time-to-revenue● Improves operational efficiency● Manages risks in new technology implementations

Why HP?● Deep CMS industry knowledge and CMS solution expertise● Global HP communication and media expertise delivered locally ● Proven methodology for managing the end-to-end solution lifecycle

Services - Solutions Delivery Services

Evaluate Capture Deploy Operate

Identify and designactionable solutions

that will create value and drive operational effi ciency

Develop and capturespecifi c

customizations in thestandard solution

Deploy new telecomservices “right the

fi rst time” into live networks,accelerating your time to revenue

Maximize your operational effi ciency

and profi tability

Solution Delivery Services

DELIVER

65


Operational pressures are increasing in step with the growing volumes and types of services offered to your customers. Additional complexities are resulting from converged services. Human resources stretched to the limit, and operations budgets being carefully scrutinized for savings and efficiency at every turn. In the face of these challenges, competitive advantage goes to those able to launch compelling services more quickly and cost-effectively. HP CMS offers service providers a unique portfolio of modular solution management services, each designed to support HP CMS solutions, streamline operations, and reduce operational costs to help you to focus on delivering innovative services.

Solutions value● Frees up human and financial resources to drive innovation in network services● Attains always-on service availability● Improves time-to-revenue for new services● Maintains management visibility and control via agreed SLAs, governance, and reporting

Why HP?● Most stringent Service Level Objectives in the industry—Telecom Critical Support ensures fastest relief and fixes● Proven best practices based on more than 35 years of Telecom experience● Dedicated support professionals who are familiar with your specific environment allow us to deliver support services that are tailored to your needs and constraints.● Global reach and local expertise with HP Support Services and Delivery professionals and resources available worldwide

Services - Solutions Management Services

Reactive Services

Proactive Services

Operational Services

Customer Value Proposition

Immediate problem resolution across the entire solution as implemented in your environment

Identify operational risks, address emerging issues, and intervene before predictable issues arise

Maintain solution optimization to keep ahead of business changes and deliver predictable operation at reduced total cost of ownership (TCO)

Solution components

Primary Service Areas

ReachingOperational

Limits

ServicesDiversify

OPEXTightens

Time to LaunchShortens

ComplexityIncreases

Shortage inInternalSkills

FacebookGoogle

skype

OperationalServices

Ongoing Operation

Proactive ServicesInsight & Guidance

Reactive Services“Break-Fix“

Operation keeps getting more challenging

Tiers of Solutions Management Services

IMPROVE

66

Services - Partner Program

Products - overview

Overview

HP Communications & Media solutions help you transform the customer experience and achieve operational excellence through improved service delivery, customer intelligence, real-time billing systems and next-generation operations support systems, as well as mobile and digital media offerings. The HP CMS Partner Program ensures that we engage with and empower world class partners that will deliver genuine value to our customers.

HP CMS works in partnership with the world’s leading providers of network solutions and technology to complement and enrich our portfolio with innovative applications, shortening the time needed to turn those applications into revenue for service providers. Our Partner Program insures that partners are properly trained and have access to the latest information and technology.

Benefits include:● The ability to experience and evaluate applications for yourselves and your end users● Shorter timeframes from evaluation and decision-making to solution deployment ● Comprehensive support and service during deployment and production HP CMS also works with software resellers, including Value Added Resellers and System Integrators, who have undergone extensive education, qualification or certification in HP CMS solutions. HP has worked with these resellers to ensure that they provide expert personnel who understand the issues and can determine the right solution for your requirements. HP CMS backs these HP-certified consultants with extensive resources and services. Our authorized channel partners have proven their HP CMS Products expertise and commitment by excellent customer sales and service, or by providing extensive technical expertise and implementation skills for a wide range of HP CMS products.

In the evolving marketplace, it makes sense to draw upon products and technologies developed and deployed by an industry leader. HP has a broad and deep portfolio of products that are designed to the control costs and risks of delivering a rewarding and profitable consumer service experience. We apply a legacy of innovation and our experience with complex multi-vendor service environments to enable you to roll out services faster and manage them more effectively. We’ll help you choose the

right mix of products for your precise needs, drawn from HP products and those of our solution partners. These products are standards-based and modular, for ease of integration with legacy infrastructure and systems, as well as ongoing investment protection. You can count on HP to implement these products quickly, integrate them for maximum efficiency, and even manage their functionalities for you if you so choose. Our expertise and worldwide availability make HP the right technology partner for today’s dynamic services arena.

67

Product description

Cut costs while consolidating and evolving the mobile network core. Eliminate the fragmented databases common to legacy HLR implementations, and better serve your subscribers. The HP OpenCall Home Location Register (HLR) provides consolidated mobile network mobility management on a general-purpose computing-based platform. It offers a centralized repository for transient and static subscriber information for ANSI, GSM, and GPRS subscribers within a single network, while supporting interoperability between the various technologies. It’s open and scalable, and has been proven reliable in over 35 years of deployment with a record of availability and reliability unmatched in the industry. In fact, HP OpenCall HLR currently supports over 250M+ subscribers worldwide. It enables an evolutionary approach to deploying next-generation networks including 4G (Long Term Evolution and wireless broadband) and IP Multimedia Subsystem (IMS) technologies. In real time, the attributes of the HP OpenCall HLR are opened to services using HP OpenCall Profile Manager, enabling unique revenue-generating services to be delivered quickly, along with providing ongoing cost-savings through infrastructure consolidation and streamlined operations.

Product valueKey features

● Supports multiple applications on a single platform, enabling providers to consolidate and lower operational costs● Focuses on helping service providers build an open network that enables them to quickly embrace new technology● Provides a distributed and layered architecture for a single HLR behind one Global Title with a proven non-directory-based database● Delivers telco-grade performance and single database scalability beyond 100+ million subscribers

● Enables coexistence between 2G/3G voice/video and evolving broadband core by addressing evolved HLR /HSS interfaces; this includes AAA/Profile components critical for carriers interested in 3GPP, 3GPP2, and LTE evolutions, as well as CDMA convergence● Provides the utmost in reliability due to the flexible underlying framework featuring HP OpenCall Intelligent Network Server and HP Integrity NonStop Server platforms

Why HP?● Wide array of co-located applications, including HLR, HSS, Equipment Identity Register/Automatic Device Detection (EIR/ADD), and USSD on a single platform, enabling cost savings with proven and unmatched scalability● Clear evolutionary path to next generation networks, while leveraging existing network and platform investment● Vendor independence opens network to multiple Network Equipment Providers● Over 35 years of proven reliability and experience in telecommunications environments

Products - HP OpenCall Home Location Register

HP OpenCall HLR




HP Integrity serversHP NonStop servers

CMS Delivery

PRODUCT Components

Application

HP OpenCall HLR

Call Processing

Switch Confi guration

Subscriber Services

DatabaseSynchronization

SystemManagement

NetworkConfi guration

ANSI

Vendor andd Version andVendor a d VersionVersionVersion andVendor a d VersionVersionVersion andVendor a d VersionVersionVersion Vendor and Version

Subscriber Enablement

ANSI ANSI

Class of Service Enablement

ANSI

68

Product description

For service providers migrating existing wireless platforms, converging wireless with wireline, or delivering broadband services, HP OpenCall HSS makes the transition towards IP Multimedia Services simple while keeping existing 2G operations running smoothly. HP OpenCall Home Subscriber Server (HSS) is an industry-standard element of IP Multimedia Subsystem (IMS)/Multi-Media Domain (MMD) next-generation networks. As the master user database supporting IMS/MMD network entities that handle calls and sessions, the HSS is critical to any next-generation network. It is also a key element for service providers extending their networks to include next-generation service capabilities. HP OpenCall HSS provides integrated subscriber data storage and management for instant group communication services within the network. The solution’s flexible architecture scales massively and cost-effectively, for significant and ongoing savings.

Product value● Includes the commercial-ready HP OpenCall Home Subscriber Server based on 3GPP and 3GPP2 standards● Supports standard diameter-based Cx/16, Sh/11, and Wx interfaces● Furnishes real-time database synchronization capability using the proven mated- pair technology of the HP OpenCall HLR● Offers extended authentication support using different network requirements, including Authentication and Key Agreement (AKA), HTTP Digest, NASS, password, and Early IMS Security● Uses Subscriber Locator Function (SLF) with Dx and Dh interfaces● Integrates with HP OpenCall Profile Manager to allow for a distributed data model

Why HP?● Protects service providers’ 2G investments and allows them to leverage those networks to jump-start the all-IP network● Standards-based solution supports IMS elements from a variety of vendors, leaving the service provider free to choose the right technology for the best price● More than 35 years experience in installing and supporting mission-critical, telecom networks

Products - HP OpenCall Home Subscriber Server

HP OpenCall HSS





CMS Delivery

Product components

Application

69

Product description

HP OpenCall Profile Manager is a comprehensive subscriber data management enabler that allows service providers to unlock the valuable potential of the subscriber data assets they already possess. HP OpenCall Profile Manager provides the critical building block for achieving a unified view of the subscriber data assets, regardless of the underlying database technologies. It also provides access to subscriber data assets from key network elements, including the HP OpenCall Home Location Register (HLR) and HP OpenCall Home Subscriber Server (HSS). Using open standard-based interfaces, it provides unified access to the data under its control, and acts as a single management tool for network operations staff. The solution’s ability to consolidate and replicate a variety of databases contributes to cost savings and simplicity in building unified profile solutions that can help enhance the customer experience and drive new revenue.

Product value● Features a centralized data model for cost-effective service provisioning and access● Uses standard interfaces, such as Java Database Connectivity (JDBC) and Lightweight Directory Access Protocol (LDAP), for ubiquitous access● Provides the unique ability to choose and mix between replicating data and data migration● Simplifies service creation and deployment with data access, provisioning, replication, and data modeling tools● Helps to ensure safe, consistent data updates through built-in data integrity systems Why HP?● More than 35 years of expertise in subscriber profile management● Flexible data model can accommodate service provider-driven design● Standard-based interfaces, pre-integrated with HP mobility management components

Products - HP OpenCall Profile Manager

HP OpenCallProfile Manager

Operating Systems

HP NSK



CMS Delivery

Product components

Application

HP OpenCall Profile Manager

Front-End Layer: InterfacesService Processing

Diameter

MAP

SOAP

LDAP

XA

ODBC HLR SLF

HSS

DPA

Mid-Layer: Data Management

DataIntegrity

RulesEngine

DataVersioning

Control

DataFederation

DataPartitioning(IMSI/IMPI)

DataReplication

GPRSSubs

EPSSubs Profi le MIND App

DataAppData

Federated andFuture ServicesRepositories

HP Profi le Manager

Service & Application Requests

Access Control

VIP Broker

Abstraction

User Data Silos

Other Network Element Sources

ExternalCommercial

SourcesRDBMS

Presence&

AvailabilityCRMLDAP

XDMSHSS LocationServices

MicrosoftExchange

HLR

Product description

HP Virtual Identity and Profile Broker (HP VIP-B) provides secure single-point, single-transaction access to user-centric data that is dispersed across multiple independent data stores. It presents a virtual view of user-centric data to requesting applications via a central interface and single protocol. Native security controls for authentication, authorization and access are delivered through HP and solution partner technologies, while the solution’s virtual aggregation capabilities offer protocol independence, and allow the operator to choose a single standard protocol to access this user data. By giving an application independence from complex data access tasks, HP’s VIP Broker quickly impacts the subscriber experience while minimizing the mobile network operator’s investment. The broad coverage of HP VIP Broker’s query and reporting capabilities provides a high degree of personalized service to subscribers because it aggregates data from across the mobile network and beyond.

Product value● Provides virtual, intelligent, and dynamic aggregation of back-end data sources presented as XML or LDAP; this “use-in-place” approach to dispersed subscriber data allows for the use of data from legacy applications without an expensive migration to a consolidated database● Enables intelligent federation using abstraction to ensure application independence from data’s source, its location and access protocols, the data structure, and its access keys (identities) for out-of-the-box access data from to sources● Provides conditional handling of data enabled with extensible architecture via internal Programmable Control Logic function

● Improves security through data release policy controls that determine which application can access which elements of a user’s profile at the user, data element, and requestor levels ● Performs identity aliasing across back-end sources, enabling applications to request data, using its own “known” identity, from sources that know the subscriber by other identities● Includes multiple protocol support, for both access (front-end) and virtual dynamic aggregation (back-end) ● Enables inbound and outbound data transformation and enumeration Why HP?● Subscriber data management expertise and delivery experience bridges telecommunications and IT environments● Experienced service professionals with proven ability to deliver highly complex solutions ● The most comprehensive end-to-end offering● Rich feature set integrates with a broad array of HP products, solutions, and services ● Incorporates best-in-class software and hardware alongside services, support, and training

Products - HP Virtual Identity and Profile Broker

70

HP VIP Broker

EnablingSoftware

OperatingSystems

Oracle ALDSP,WLS, TimesTen,10G RAC

Red Hat LinuxSUSE Linux


HP ProLiantDL serversHP ProLiantBL servers

CMS Delivery

Product components

Application

VIP Broker Graphic

71

Product description

The HP Equipment Identity Register (HP EIR) provides a centralized, highly-scalable database for storing the unique identification numbers that are assigned to each of the mobile devices operating within a mobile network. These numbers, known as the International Mobile Equipment Identity (IMEI), are primarily designed to act as a preventative measure against the use of stolen handsets and for controlling the serious threats from fraud and potential criminal activities associated with untraceable usage of such handsets. With the HP solution, Individual IMEIs can be listed in the “allowed” list until they are reported as stolen. At that point, they are moved to the “disallow” list and calls made from the device with the specified IMEI are not processed. This capability helps service providers protect their brand and improve compliance with government regulations surrounding handset security, while offering subscribers additional protections.

Product value● Prevents usage of stolen devices which helps to actively reduce phone theft● Flexibility for allow, disallow, and conditional treatment of handsets● Supports proactive fraud detection● Protects service provider brand image

Why HP?● Integrates with HP OpenCall HLR and HP OpenCall HSS for a comprehensive solution ● Proven delivery and availability of mission-critical telecommunications solutions ● Professional service delivery experts available worldwide

HP Equipment Identity Register

HP Equipment Identity Register

OperatingSystems

HP NSK


HP NonStop servers


CMS Delivery

Product components

Application

HP EIR

White Black Grey

No tracenormalservice

Do notallow

Trace butdo notdisruptservice

IMEA Database

EIR and Theft Detection

SignalingNetwork

MSC / VLR

72

NodeManagement

2-16Processors

ProcessAdministrationand Persistence

Application and ProcessDefi nition

OverloadProtection

IP CLIMs

DynamicLoad

Balancing

MessageTransferSystem

Scalability andResponsiveness

Telco CLIMs

SIGTRAN(M3UA)

Context andSmart

Routing

Gen I/O

Flexibility

T1 / E1 cards

LSL, ATM (SAAL),

Unchannelized

Read / Writemsg HeaderInformation

IP Gateway

OA&M, logsand SNMP

Storage CLIMs

Event Reportand Alarming

StatisticsSubsystem

GeographicDiversity

JBOD Racks

Remote DataReplication

Memory-basedDatabase

Native C API

NonStop OS

TSCE Execution Environment

HLR

HSS PDE

Prep

ay

GVP

N

Toll

Free Pr

epay

LNP

Col

lect

Cal

ling

DA

CC

Oth

er C

usto

m Profi leManager

INS

Man

agem

ent

OS

Man

agem

ent

OpenCallINS

IntegrityNonStop

BladeSystem

Product description

HP Intelligent Network Server (HP INS) provides a proven, robust and highly-scalable IN services platform that supports services delivered across legacy wireline, legacy wireless, and next-generation IP Multimedia Subsystem-based networks (IMS). Proven to be one of the most reliable transaction processing server in deployments worldwide, this fault-tolerant platform is what providers of converging telecommunications services need to deliver the rich services that attract and retain customers. The INS was designed to manage advanced telecommunications services, such as Home Location Register (HLR), fraud prevention, prepay services, location services, enhanced networking services, and others. With HP INS, network equipment providers and independent software vendors can quickly respond to market dynamics and offer customers an engaging suite of off-the-shelf wireless and wireline services.

Product value

Key features● Supports multiple applications on a single platform for consolidated services and lower operational costs● Includes overload protection to ensure that surges of network traffic will not halt service availability● Provides two application development environments—a C Application Programming Interface (C API) for utmost application flexibility and performance, and a graphical service creation environment and execution environment for rapid prototyping or trials● Supports both ITU and ANSI SS7 protocol stacks running on top of time-division multiplexing (TDM)-based SS7 connectivity options, as well as SIGTRAN (SS7 over IP)● Supports sessions with Session Initiation Protocol (SIP) entity types on the network● Delivers the utmost in reliability, scalability, and data integrity leveraged from the capabilities of the underlying HP Integrity NonStop server platforms

Products - HP Intelligent Network Server

HP INS

Why HP?● Broad range of related service offerings, including HP Home Location Register (HP HLR); Home Subscriber Service (HP HSS); Position Determination Entity (PDE); Prepay/Convergent Charging solutions; Virtual Private Network (VPN); and various Call Management solutions● More than 35 years of experience with IN server-based solutions

Product description

HP OpenCall Media Platform (OCMP) is a scalable, carrier-grade Media Server and Media Resource Function (MRF), which helps telecommunication service providers accelerate the creation and deployment of interactive access to content, person-to-person, and community multimedia services. It integrates easily with existing network architectures, and enables the deployment of a wide range of services. It supports interactive voice and video response systems, multimedia portals, multimedia messaging, virtual contact center, and entertainment solutions such as multimedia sharing, and blogging.

Support for a range of legacy TDM standards as well as advanced Internet Protocol (IP) features makes the HP OCMP perfectly suited to support convergence scenarios for the evolution of networks from TDM to all IP/IMS.

OCMP comprises a complete, flexible carrier-grade media server platform with a rich media-processing feature set, along with an extensive set of applicative interfaces for deployment with Web application servers and IP application servers, as well as legacy Intelligent Network Service Control Points (IN SCPs).

Product value

Key features● Supports network convergence and protects investments—HP OCMP is ready for deployment into today’s 3G, broadband, NGN, and IMS networks● Enables a wide range of advanced multimedia services, contributing to increased Average Revenue Per User (ARPU)● Delivers rich, easy-to-use, and very reactive user interaction, so new subscribers can be attracted and churn reduced with a top-quality user experience● Supports the complete HP Rich Communication solutions portfolio● Enables service providers to take advantage of the OCMP partner ecosystem with flexibility to choose from a wide selection of the most compelling audio and video services or define customization of existing services● Delivers an industry-standard platform implementing W3C, IETF, and 3GPP standard interfaces

Why HP?● Over 750,000 ports deployed in over 50 countries within more than 150 major service providers● Largest WW carrier VoiceXML base with 250,000 ports deployed● World’s largest single carrier VoiceXML deployment with 30,000 ports● First deployments of video applications in 2005● More than 35 years of experience in signaling (SIP/SS7)● Over 35 years of experience in SoftDSP technology and products● Holder of more than 100 patents in video technology● Choice of TDM media server, IP Media server, or Media Resource Function (MRF) based on the same OCMP software ● Backed by a worldwide delivery, services, and support organization

Products - HP OpenCall Media Platform

73

Call and media control

Signaling

ISDN ISUP SIP

SoftDSP

Resource manager

VoiceXML

netann,MSCML

CCXML CallOutmanager Centra

lized m

ana

gem

ent ala

rms

CDR

Telecom network

ASR

TTS

HP OpenCall Media Platform

74

Products - HP OpenCall Media Platform continued

Network IVR Self-service IVRPrepaid IVRIN IVR

Entertainment and communities:Video blogVideo PortalVideo surveillance

Call completionNext Generation Messaging

Enterprise Communications: HP Video ConferenceHP IP Contact Center

Application Partners Operating SystemsServer Hardware

Marand Mobile Video International

Speech Design Carrier Systems

CosmocomOcton

Red Hat Linux

Red Hat Linux

Red Hat Linux

Red Hat Linux




HP ProLiant servers HP BladeSystem servers

Telecom Hardware HP Services

TMC board and SS7 boardsor standard LAN boards




HP Consulting & IntegrationDeveloper servicesCustomer trainingActivation servicesCustomer support




Product components

75

Product description

The HP OpenCall Service Controller (HP OCSC) is an open and flexible, carrier-grade platform for the developing, building, testing, and off-switch deployment of multi-network-based services and applications in 2G and 3G, fixed, or mobile network architectures. It helps service providers to meet the demands of an increasingly sophisticated customer base by enabling the global delivery of converged and next-generation call management services. HP OCSC consists of fault-tolerant software, a fault-resilient hardware service execution platform, and a workstation-based service creation environment. A high-availability service management platform is also available. Proven in major deployments worldwide, the HP OpenCall Service Controller provides you with the flexibility to rapidly deploy new services to either test the market or differentiate from the competition, using a reliable, cost-effective service platform that is easily tailored to your specific business needs.

Product value

● Allows rapid deployment of new services to test market and differentiate, with faster time-to-revenue● Provides a competitive edge through lower total cost of ownership; reduces infrastructure costs while delivering integrated, high-value services across the converged network● Leverages platform investment with multiple co-existent services● Streamlines development by insulating applications from SS7 and IP network behavior● Offers an extremely high availability of service, maintaining high levels of service quality and protecting revenue streams● Keeps pace with evolutions in technology and regulatory compliance● Supports yesterday’s, today’s, and tomorrow’s services with backward compatibility and interoperability with legacy HP OpenCall systems

Why HP?● 60+ operators with 100M+ prepaid subscribers worldwide are live on HP OpenCall service control platforms● Offers “one-stop shopping” that includes support, end-to-end professional services, and a robust partner program

Products - HP OpenCall Service Controller

HP OpenCall Service Controller

HP OpenCall

Application Server MMSC GGSN

SMSC

MSC

MSC

IVR

SS7 Network

IP Network

SLPs

SCP

76

Product description

HP OpenCall Service Access Controller (HP OCSAC) is a carrier-grade platform that provides service-logic-based, real-time control of voice and video calls, data sessions, and content in conjunction with an external rater and balance manager. It is the cornerstone of a convergent charging solution, bringing together prepaid and postpaid voice and data services. These services come together through a flexible architecture, enabling innovative payment solutions to be quickly rolled out. HP OpenCall Service Access Controller integrates with leading billing vendors’ online charging systems and implements the Intelligent Network (IN) model as well as standardized IP protocols (SIP, Diameter) to provide real-time control of users’ voice and video calls, data sessions or content. This enables service providers to control usage in real-time and virtually eliminate prepay revenue leakage.

Product value

● Provides real-time control of calls, sessions, and content● Enables charging scenarios for voice and video as well as Short Message Service (SMS) or GPRS using IN protocols● Allows for data- or content-based charging scenarios (such as SMS, MMS, WAP browsing) through Diameter or HP proprietary protocol● Provides management of end-user interaction● Supports roaming services● Enhances collaboration API for deployment of value-added services combined with charging options● Delivers massive scalability and migration path for millions of users● Enables high-availability through platform attributes and solution behavior● Integrates seamlessly with legacy solutions and provides ease of customization as needed

Why HP?● 60+ operators with 100M+ prepaid subscribers worldwide are live with HP OpenCall-based service control platforms● 50,000+ interactive voice response (IVR) ports have been deployed for IN and/ or prepaid● Largest number of billing and customer care installations in the world

Products - HP OpenCall Service Access Controller

Interact

Intervoice

LHS

Portal Software

OperatingSystems

HP-UX


HP 9000 (PA RISC) servers


Activation services

HP Consulting & Integration

Customer support

Customer training

Developer services

Product components

Partners

77

Product description

HP OpenCall Universal Signaling Platform (USP) is an integrated, standards-based signaling platform which serves as the foundation for developing and deploying a wide range of advanced telco-grade solutions. HP USP enables existing applications to evolve smoothly toward all-IP infrastructure, using any combination of protocols (SS7, SIGTRAN). Robust, proven, highly efficient, and reliable, it’s an cost-effective platform for building and deploying new solutions.

A key part of USP platform is the HP OpenCall Internet Protocol Signaling Transfer Gateway (IP-STG), which ensures the network connectivity to both SS7 and SIGTRAN. IP-STG can be deployed as a standalone product, transporting SS7 traffic over IP SIGTRAN networks. OpenCall IP-STG also provides an STP-Lite function, complementing core network STP and concentrating regional signaling traffic to core STP, and allowing for a cost-effective, geographically-dispersed network access point. It helps bridge the next-generation IP networks and the SS7 network, enabling service providers to connect present and future applications across multiple networks.

The HP OpenCall signaling portfolio accommodates the convergence of fixed, mobile, and broadband technologies, reducing the cost of operating networks, streamlining the introduction of new services, and simplifying migration from inflexible, vertically siloed legacy environments to IP environments that support innovative next-generation services.

Product value● Reduces OpEx and CapEx ● Simplifies management—both operations and maintenance—of legacy, hybrid, and next-generation networks● Leverages lower-cost IP-based technology and enables reuse of applications across this common infrastructure● Breaks down operational silos, replacing them with a unified IP-based environment● Expands the ability to quickly deploy rich, interactive services by separating the network connection from the application software

Products - HP OpenCall Universal Signaling Platform (HP OC-USP) and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG)

HP OpenCall Universal Signaling Platform

USP APIs

Back-End (BE)

Can be co-located

Runs user applications built on top of supplied APIs

Runs upper SS7 protocollayers and provides accessto IP network

OCIP-STG

Provides access toSS7 network

IP network

SS7 network

Front-End (FE)

HP OpenCall Universal Signaling Platform (HP OC-USP) and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG) continued

78

Partners Operating SystemsServer Hardware

Acision

Nokia Siemens Networks

Nortel

Telenity

MCTel

Gemalto

HP-UX

Red Hat Linux


HP ProLiant servers

HP rack-mountHP BladeSystem servers

Network Equipment Building Standards(NEBS) servers

Telecom Hardware HP Services

SS7 boards E1/T1 and ATM Activation services

HP Consulting & Integration

Customer support

Customer training

Developer services

Product components

HP OpenCall Universal Signaling Platform

● Provides seamless connectivity to traditional SS7 and next-generation IP SIGTRAN networks● Draws upon HP off-the-shelf servers, for rapid, cost-effective deployment● Offers a fully N+1 distributed and highly-scalable environment● Places telecommunication applications into an IT infrastructure, sharing network access through HP OpenCall IP-Signaling Transfer Gateway front-ends● Reduces risks and maximizes service availability, because deployment can be distributed over several geographical sites

HP OpenCall IP-Signaling Transfer Gateway

● Transports Signaling System 7 (SS7) traffic over IP networks to help bridge next- generation IP networks and SS7 network● Enables communications and media companies to connect present and future applications to legacy signaling infrastructure

● Offers N+1 scalability with high performance● Provides intelligent routing and traffic load-sharing capabilities, with high-density connectivity to the SS7 and IP SIGTRAN SUA, M3UA, and M2PA networks● Delivers unsurpassed availability and smooth upgrades with no downtime through N+1 architecture

Why HP?

● HP OpenCall signaling platforms are used in more than 5,000+ installations with 25,000 servers in fixed and mobile networks in over 100 countries● 80+ service providers worldwide are using the IP-STG product as signaling gateway, STP Lite, or new IP SIGTRAN network infrastructure● 35 years of experience in signaling (SIP/SS7)● Rich solutions portfolio with comprehensive ecosystem of more than 60 partners● Agile delivery and support organizations to customize and deploy solutions worldwide

79

Product description

HP XML Document Management Server (HP XDMS) is an Open Mobile Alliance (OMA)-compliant Extensible Markup Language (XML) document management server that securely stores and manages subscribers’ personal data at a central point in the service provider’s network. It allows application servers to easily access and manipulate XML documents, provides the functions required to establish multi-user communication sessions, and enables the sharing of status information while protecting the privacy of the owner. HP XDMS also helps to drive additional user traffic and satisfaction, because it facilitates searching of shared resources across the server, so that users can, for example, find new friends who share common interests within the community.

Product value

● Provides OMA-compliant authentication user through aggregation proxy● Validates data with configurable XML schema● Secures data management and storage using digest and Transport Layer Security (TLS) authentication● Customizes data presentation for multi-language support● Allows the owner of the data to control who sees what data with robust access policy capabilities● Maintains detailed charging records● Alerts you to any changes to data for shared information● Uses XQuery search to quickly filter data

Why HP?● Backed by a worldwide delivery, services, and support organization● Supports all OMA-defined XDMS flavors in one box; service providers can leverage a single XDMS for multiple application usage● Flexible authorization policy controlled by the end users on a centralized repository for personal data; end users decide who to share their information with, and what should be shared

Products - HP XML Document Management Server

HP XDMS

Operating Systems

Red Hat Linux


HP ProLiant BL460c servers

CMS Delivery

Product components

Application

High Level Architecture of XDMSClient

User Equipment (UE)

Client Browser(End users, systems administrations)

Application servers (AS), e.g. Presence PoC, Location

XDMS

XDM-3 Aggregation Proxy

XDM 2

EnablerServer

SharedXDMS

XDM

S-4

(Man

ipul

atio

nof

XM

L do

c)

Enable Specifi c XDMS

SIP IPCore

XDM-1 (Subscription to change notifi cation)

W BEMFTP

Diameter

OA&M(Event/ Alarm, stats, confi g)Billing system (Retrieve CDR)HSS (Retrieve user profi le)

© Copyright 2007, 2009 Hewlett-Packard Development Company, L.P. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors oromissions contained herein. The information contained herein is subject to change without notice. Intel, Xeon,Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States andother countries. Java is a US trademark of Sun Microsystems, Inc. Linux is a U.S. registered trademark of LinusTorvalds. Microsoft is a US registered trademark of Microsoft Corporation. Oracle is a registered US trademarkof Oracle Corporation, Redwood City, California.

4AA0-8152ENW Rev 2, December 2009

To learn more, visit www.hp.com/cms

http://www.hp.com/cms

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