Date post: | 25-May-2015 |
Category: |
News & Politics |
Upload: | johnifc |
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STRATEGY
John BaguleyCEO
International Fundraising Consultancy
Strategy is about recognising the
challenges and adapting to meet them.
CHALLENGES
• Government.• Grant-making
organisations.• Companies.• Individuals.• Trading – fees.• Events.• Internet.• Recruiting fundraisers…
AGE COHORTS
Age Cohort Media
SENIORS 1901 - 1924 Letter
SILENTS 1925 - 1945 Letter
BOOMERS 1946 - 1964 Letter. Phone. Email
GEN X 1965 - 1980 Email. Internet. Phone.
GEN Y 1981 - 2000 Mobile. Internet. Email.
Many people have become very very rich indeed…
A strategy based on incremental improvement is not going to meet ambitious plans.
Research is far more important than we realise.
If no one has heard of you no one is going to give to you…
“BE DISTINCT OR EXTINCT”
Trust in Allah but tether your camel…
BEST PRACTICE
Research: benchmarks, techniques, prospects, supporters, internet.
Invest Major donors.Legacies.Social media.Special events.Design.
The Fundraising Pyramid
Legacies
Major GiftsCommitted Giving
AppealsRecruitment
Special events Marketing:StoriesVideoRelationships
Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year.
Strategic investment
ResearchBusiness plan
Best techniques
Invest in fundraising &
communications
Monitor and evaluate to
meet targets
“I saw the angel in the marble and carved until I set him free.”
MICHELANGELO
QUESTIONS?
John Baguley
www.ifc.tc
THANK YOU!