Empowering Florida Families

to get out and enjoy Florida!

Presented By: Kay Stelling(407) 682-3037

About The Show

-Discover the “real” Florida… as the how to Do florida television series and website becomes your vacation resource.

About The Show

-The show is designed to empower viewers to get out and enjoy Florida.-The show is captured on High Definition to showcase Florida’s Beauty.

-It’s about turning off the gadgets and having fun with your family.

-Each episode of how to Do florida features multiple destinations, two unique how-to features and a Florida Cooking segment with Florida’s own culinary ambassador, Chef Justin Timineri!

About The Show

-how to Do florida is hosted by Chad Crawford, a third generation Floridian and award-winning cinematographer, who travels the state looking for hidden gems to enjoy…meeting interesting people and places along the way!

Statewide Distribution

Model for 2010

- Broadcast Phase from July-Sept- Cable phase from Sept-Dec- Online phase from July-Dec

Broadcast

Distribution-Broadcast

-The series will launch the first week of July on Broadcast television stations in Florida. There will be one airing per week for seven weeks per week per market.

-Local stations will have vested interest in promoting the series, since local avails will be sold.

-All are weekend runs with air times ranging from 6AM-6PM.

Stations/Markets Cleared: -WJXT-Fox/Jacksonville- WFTV/ABC/Orlando -WWBS- ABC/Sarasota/Tampa -WTXL-ABC/Tallahassee -WBBH-NBC / Ft. Meyers-WALA – Fox/Pensacola

Markets Pending -Miami -West Palm Beach

Important Note: Sponsors’ level of investment will not change as new Broadcast stations are added!

Distribution-Broadcast

Broadcast Markets

Cable

Distribution-Cable

-Sun Sports is the largest regional network reaching over 6.6 million Florida homes.

-how to Do florida will cover all markets in Florida for thirteen weeks with each episode airing 3-6 times per week!

-There will be seven original episodes and one original ‘best of’ series finale that will run the last week of the cycle

Show is estimated but not guaranteed to run an additional 2-3 times each week.

Air Schedule (Subject to Change)      -Tuesday at 5:30PM      -Wednesday at 10AM      -Saturdays at 9:30AM (prime time morning slot)  

6.6 million Florida homes

Distribution-Cable

Online Strategy

Distribution-Online

-how to Do florida will use the power of cable and broadcast to drive web traffic.

-In addition to the on-air, how to Do florida has a strategic social media plan in place. -Based on this aggressive plan, we estimate monthly web traffic to howtodoflorida.com to range from 150,000-200,000 page views per month and with an average time on site being over 5 minutes. -Visitors will be a motivated, upper middle class and eager to learn and enjoy Florida. howtoDoflorida.com will be a resource for vacation and destination planning.

-We will be growing the HTDF social community with various social media servies.

Social Media

-Our primary focus will be building our Facebook, YouTube, and Twitter communities.-The integration of these platforms; with the HTDF website will be crucial for maintaining an interactive relationship with the current, and new followers of the show.

Distribution-Online

howtoDoflorida.com

Ad placement samples

Sponsorship Packages

Presenting Sponsor

Category Exclusive

PRESENTING SPONSORSHIP

-Our how to Do florida PRESENTING SPONSORSHIP offers top billing for your company. There’s no better visibility than being associated with the how to Do florida series title!

-Viewers will hear your company name and see your logo at the open and close of every episode as well as see your commercial at the beginning and ending of the show.

PRESENTING SPONSORSHIP

-The PRESENTING SPONSORSHIP extends to the how to Do florida website ads and promotions. This category exclusive sponsorship package offers you great “in-content” exposure and positive brand association with the series that discovers Florida treasures!

-The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire state. The show will air a minimum of 46 times across the syndicated affiliates. (8 originals and minimum of 38 replays)

PRESENTING SPONSORSHIP includes:

PRESENTING SPONSORSHIP

-Product Placement - Producers will make efforts to place presenting sponsors’ product and/or mention presenting sponsor by name when appropriate.

-At the beginning and ending billboard of each episode, you will receive a 5-second visual (PRESENTING SPONSOR LOGO) and a 5-second verbal announcement or tag-line while your logo appears with the show’s logo.

“In-Content” Exposure

- Your company will receive two 30-second spots: one in the first commercial break and one in the last break of each show.

PRESENTING SPONSORSHIP

Commercial Airings:

Your company will receive:-Inclusion on howtodoflorida.com “Show Sponsors” page -10-second pre-roll ID on four (4) “How to” videos featured

on home page-Two rotating 125x125 ads through site-Header banner ad on home page-Exclusive use of web versions of all “How to” segments for

your marketing purposes.-Logo and link on bi-monthly email newsletter sent to our

opt-in email list

how to Do florida will use the power of the broadcast show to driveweb traffic. The show’s website, howtodoflorida.com, will quicklybecome a resource for how to enjoy Florida. The site will host select content from the show as well as forums and opportunities for viewers to interact.  

Web elements

PRESENTING SPONSORSHIP

“DIY Florida”Sponsorship

-Showcase your company’s experts and message with a category exclusive DO IT YOURSELF SPONSORSHIP (DIY) in the how to Do florida series!

-Each week, this “in-content” custom produced 45-second DIY tip ties into the “How to” format of the series and makes your company a part of the show

-The how to Do florida affiliate network includes 10 local TV broadcast

stations and Sun Sports network cable exposure across 10 DMA

markets covering the entire state. The show will air a minimum of 46

times across the syndicated affiliates. (8 originals and minimum of 38

replays)

“DIY Florida”Sponsorship

-Host mentions within the series to promote tips with sponsor identification

“DIY Florida”Sponsorship

-Sponsor spokesperson and/or expert participates in the production of DIY tips a minimum of 46 airings across the network (8 originals and minimum 38 replays)

DIY SPONSORSHIP includes:

“In-Content” Exposure

-SEGMENT SPONSORSHIP OPEN BILLBOARD: Sponsor logo/audio tag line with voice-over announcer at the beginning of each tip.

-SEGMENT SPONSORSHIP CLOSING BILLBOARD: Sponsor logo/audio tag line/web address at the end of each tip.

“DIY Florida”Sponsorship

-One 30-second commercial included in each episode of the how to Do florida series.

Commercial airings:

Thank You