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Bringing the Games to Life

Northwest Legacy Frameworkfor the London 2012 Games

Update 2010

2012 update 2010 final:Layout 1 22/7/10 16:30 Page 2


contentsINTRODUCTION

1. Foreword

BRINGING THE GAMES TO LIFE

3. Key Achievements

4. Inspire Programme

5. Sporting

9. Economic

16. Social

27. Paralympic Legacy

WHAT HAPPENS NOW?

X. Summary of Ambitions

. What’s Next

X. Roadmap

X. Further Information

Front Cover image - Mandeville visits St. James’ CE Junior School, Whitehaven


forewordHERE IN THE NORTHWEST, WE’VE COME A

LONG WAY SINCE 2007 WHEN WE LAUNCHED

‘BE INSPIRED’, THE REGION’S LEGACY

FRAMEWORK FOR THE LONDON 2012 OLYMPIC

GAMES AND PARALYMPIC GAMES.

We have always said the most important

thing about the Games was the region

playing a full part – not only in contributing

to its delivery, but also ensuring a lasting

legacy for the Northwest beyond 2012. With

less than two years to go, our journey so far

shows exactly how we are helping to bring

London 2012 to life.

This year has seen major progress being

made on maximising the benefits and

ensuring a lasting legacy. Our regional

businesses are continuing to play a major

role in building the Games, the Inspire

programme has also been hugely

successful, meanwhile the WE PLAY

programme is to drive forward a real cultural

legacy for the region. We also can’t forget

the excitement of last summer, which saw

the first of the UK’s Pre Games Training

Camps being held right here in the region,

not to mention the more recent launch of

the London 2012 mascots in Bolton.

It’s been a busy year of achievements, but

there is still much to look forward to. A key

highlight will be the Torch Relay, which

presents us with a great opportunity to

showcase the region on a national and

international stage. Importantly, it’s

something that each and every person in

the Northwest can be a part of. It’s no

surprise therefore to see the overwhelming

level of interest from the region in terms of

route ideas.

With partners, and in conjunction with the

Government Olympic Executive and

LOCOG, we’ll also be working hard on

planning for Games-time operations. 2010

has also seen the launch of the Games-

time Volunteering Programme, and with our

knowledge and expertise in this area, I

believe we have much to offer in

contributing towards a smooth and

successfully-run Olympic Games and

Paralympic Games.

Of course, the reduction in public sector

budgets will mean we will need to do more

for less. There is no doubt that this will be

challenging, but I’m convinced that our

commitment will ensure we continue to

work together to deliver our ambitons for

London 2012.

The time to plan and start delivering is now.

With your continued support, passion and

belief, we can make the most of this once-

in-a-lifetime opportunity.

Andy Worthington

Chair of the Northwest Steering Group for the 2012 Games


AT LONDON 2012, WE HAVE LEARNED A GREAT DEAL FROM

HOW THE NORTHWEST DOES THINGS.

Over the past year alone you have shown

the fantastic way you make things happen -

from hosting the UK’s first London 2012 Pre

Games Training Camps in July, having the

highest number of projects receiving the

Inspire mark, to your businesses playing

such an instrumental role in building the

Games venues themselves. This is in no

small part down to the leadership you’re

showing as a region in making sure you

play a full part in the London 2012 story.

It’s no secret that I’ve always been a big

supporter of the Northwest and I’ve been

lucky enough to be part of the region’s

‘London 2012 experience’ on a number of

occasions. Each time, I’ve been thrilled to

see the effect it’s having on everyone from

organisations and businesses to young

people and aspiring athletes, and the

enthusiasm of everyone involved.

I was delighted to be part of last year’s

Northwest Annual London 2012 Conference,

held to coincide with a really incredible

range of Open Weekend events, and see

for myself this strong legacy coming to life.

Our bid promised a Games for everyone,

and from seeing this in action in the

Northwest I’m even more convinced that

the whole of the UK is becoming more

inspired, more creative and more involved.

We’re now only two years away from

hosting what I’m convinced will be the most

exciting event the UK has ever seen. My

hope is that it truly is the best Games for

everyone and that you all have the

opportunity to have your own ‘London 2012

moment’.

Charles Allen

London 2012 Nations & Regions Group

2Marking the launch of Open Weekend 2009


Key AchievementsTHE NORTHWEST IS MAKING SIGNIFICANT PROGRESS IN HELPING TOBRING THE GAMES TO LIFE. KEY ACHIEVEMENTS INCLUDE:

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businesses winning 275Games-related

contracts to date

204

economic impact fromthe region’s Pre Games

Training Campagreement with

Swimming Australia

£1m

projects and eventsgranted the London

2012 Inspire mark, themost in the UK

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92

people attendingCultural Olympiad

events in the Northwestin 2009/10

1.1m

economic impactgenerated from hosting

major events in2009/10

£60mschools registered on

London 2012’seducation programme

Get Set to date

1,339

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1 Construction of the Velodrome at the Olympic Park2 Lakes Alive

3 Swimming Australia training camp, Manchester Aquatics Centre


The London 2012 Inspire ProgrameTHE INSPIRE PROGRAMME IS A ONCE-IN-A-LIFETIME OPPORTUNITY FORORGANISATIONS ACROSS THE NORTHWEST TO BECOME PART OF LONDON 2012.

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Recognising outstanding non-commercial

projects, programmes and events inspired by the

Games, the programme has already seen huge

success in its first year in the Northwest.

92 regional projects spanning sport, culture,

education, sustainability, health, volunteering and

business – the highest of any region - have been

granted the prestigious London 2012 ‘Inspire

mark’. Examples of some of the region’s

innovative Inspire projects are highlighted within

this publication - wherever you see the Inspire

mark symbol.

From inspiring young disabled children to take

part in sport and cultural activity, to developing

projects that have been so successful they are

now being rolled out nationally, the Inspire

programme in the Northwest is continuing to go

from strength to strength. Over 300,000 people in

the Northwest will benefit from being involved in

these projects by 2012, and this figure is set to

rise further as the programme gathers pace.

As well as playing an important role in helping to

bring the Games to life, Inspire projects

themselves are benefiting from the range of

opportunities the programme brings. This ranges

from being profiled in Games-related events,

publications and official London 2012 visits, to

seeing the Games being brought to life first-hand

through tours of the Olympic Park. Our aim is to

continue to open up opportunities to enable other

outstanding projects throughout the region to be

inspired and join in.

Further information on the Inspire Programme in

the Northwest can be found at

www.nwbeinspired.com

Image: BMX Beats, part of the youth-led culture and sport programme ‘Blaze’


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Sport and Physical Activity

A major focus for Sport England is to fulfil the Olympic and

Paralympic pledge to get one million people taking part in sport by

2012/13. To build this successful sporting legacy, Sport England

and partners are working together to focus on a number of key

priorities. These include building and maintaining a strong network

of governing bodies, facilities, clubs and providers, helping people

of all ages and backgrounds to take part in sport and physical

activity, and sharing best practice on the impact of sporting

initiatives taking place in the Northwest.

Good progress has been made throughout the year in driving this

forward. In December 2009, results from Sport England’s annual

Active People Survey showed the number of adults in the Northwest

playing sport at least three times a week had risen by 8,000 to over

952,000, complemented by over 267,000 adults in the region

contributing at least one hour a week to volunteering in sport.

Other achievements throughout the year include:

• Ongoing work with the National Governing Bodies of Sport to

deliver their Whole Sport Plans, which identify future growth and

development opportunities for specific sports.

• Creating a new partnership with national charity StreetGames, to

enable national governing bodies, local councils and sports

providers to engage with young people in disadvantaged

communities. As a result, more sporting organisations are set to

benefit from the charity’s expertise in making sport accessible to

young people, regardless of their social circumstances,

delivering a lasting Olympic participation legacy.

TO CAPITALISE ON THE LEVEL OF INTEREST CREATED IN SPORT BY LONDON 2012,THE REGION IS WORKING HARD TO DEVELOP ITS SPORTING ASSETS, CREATEOPPORTUNITIES FOR PEOPLE TO TAKE PART IN SPORT, AND LAY THE FOUNDATIONSFOR THE UK TO BECOME A WORLD-LEADING SPORTING NATION.

SPORTING LEGACY

1 Shanaze Reade at the launch of the National Indoor BMX Centre, Manchester 2 Developing community sport

3 Streetgames in action4 LOCOG Chief Executive Paul Deighton tries out Warrington Wolves’ Handball Leadership Programme

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Warrington School Sport Partnershipand Warrington Wolves Foundation areusing London 2012 to inspire newleaders, coaches and volunteers, aswell as increase participation in sport.

The project uses the Olympic sport of

handball to instil leadership skills in 16-19

year olds across Warrington. Through

linking colleges with schools where there

are handball clubs, college students act

as mentors to inspire younger pupils who

need additional support to get involved in

sport.

To date, the project has seen major

success, with around 400 students

participating and over 100 gaining a

National Governing Body qualification in

handball leadership. As a result, many

now help to teach and officiate in primary

schools, with around 30 players taking

part in the Warrington Wolves Gifted &

Talented Programme, which is on course

to establish Warrington’s Handball

Academy. The programme is also helping

to produce handball talent of the future,

with five players being selected for the

England Youth Development Squads

participating in the 2010 Partille Cup,

Sweden.

INSPIRING FUTURESPORTS LEADERS

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STREETGAMES STEPSUP DOORSTEP SPORT

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Greater Manchester is using ‘Olympic fever’to help build the capacity of communitysports clubs.

In the build up to the Games, GreaterSport’s

Club, Coach and Volunteer Support project

is helping to develop the area’s community

sport network through training Sports

Development Professionals in ‘needs

analysis’. This is a standardised method of

what a club needs to do to improve the

quality of its activities.

Backed up by an online resource, the

project is helping sports clubs to develop

improvement plans so that they are

prepared for the increase in members as

a result of London 2012. This will in turn

increase participation rates, contribute

towards getting more people healthy and

active and, in some cases, leading to

more talented athletes emerging to elite

level competition.

The project is set to help clubs develop

500 coaches and other volunteers to

support their activities, creating the

capacity for 2,500 new participants to be

active members of community sports

clubs.

COMMUNITY SPORTSCLUB BOOST FORGREATER MANCHESTER

The charity’s Legacy Leadersprogramme aims to empower anetwork of grassroots sportscoaches, leaders, volunteers andparticipants to introduce ‘doorstepsport’ projects into theircommunities. In addition to creatingnew opportunities to get involved insport, the programme also works toimprove health, develop communities andsupport community safety.

In the Northwest, the programme has gonefrom strength to strength. Over 1,000 youngpeople aged 7-16 took part in the 2009North West StreetGames festival atSportcity, making it one of the biggestannual youth events in the region’s sportingcalendar. As a direct result of Legacy

Leaders, the region’s network of 32doorstep sports projects have so farhelped almost 22,000 young people inthe region access sport and recruit over700 coaches and volunteers.

National charity StreetGames, established tomake sport more accessible to young people inanti-social behaviour ‘hot spots’, is helping toprovide young people across the Northwest withopportunities to take part in sport.

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SPORTING LEGACY

PRE GAMES TRAINING CAMPS

Bringing world-class teams toEngland’s Northwest

The NWDA has taken a leading role for the region in advancing its

Training Camp programme, and this approach has seen major

success. Seventeen countries have already committed to use the

region’s world-class training facilities ahead of London 2012 –

Thailand, the 15 Pacific Island countries of Oceania and Swimming

Australia. The region has also been developing strong links for

Team GB’s preperations.

Building on the Northwest’s reputation as the first region to sign

these agreements, in summer 2009 the region was proud to host

the UK’s first Pre Games Training Camps. Ahead of the 2009 World

Swimming Championships in Rome, Manchester hosted Swimming

Australia while Liverpool saw the national swimming teams of Fiji

and Palau using its facilities.

Along with the excitement of having world-class teams training in

local communities, the Camps themselves helped the region to

develop operational plans for future Training Camp delivery. In

Manchester, the Swimming Australia Training Camp also enabled

the city and region to develop additional programmes of activity

including a business networking event for Australian businesses, a

swimming competition involving over 300 local schoolchildren, and

a coaching seminar linking the expertise of Australian coaches with

150 swimming coaches in the region.

HOSTING PRE GAMES TRAINING CAMPS HAS THE POTENTIAL TO DELIVER REAL BENEFITS FORTHE REGION, NOT ONLY IN GENERATING DIRECT AND INDIRECT ECONOMIC IMPACTS, BUTALSO THROUGH INSPIRING LOCAL COMMUNITIES, CREATING LOCAL VOLUNTEERINGOPPORTUNITIES, AND BUILDING CULTURAL AND EDUCATIONAL LINKS BETWEEN COUNTRIES.

“Over the years we’ve come to Manchester for the CommonwealthGames and World Short Course, and the athletes and coaches arebecoming more and more familiar with the surroundings and fantasticfacilities on hand. To have a familiar base going into London 2012 willbe a huge benefit to the athletes and coaches.”

Leigh Nugent, Head Coach of Swimming Australia

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1 School swimming competition as part of Swimming Australia’s training camp2 LOCOG Chief Executive Paul Deighton marks Fiji and Palau’s training camp

3 Supporter 2 Reporter report from the Mini Pacific Games as part of the Oceania training camp agreement


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Progress to date

In addition to the 2009 swimmingTraining Camp at Liverpool AquaticsCentre, this year has seen key activity tolink Oceania and the Northwest moreclosely on a sporting, educational andcultural level.

Working as part of a consortium, Edge Hill

University, MMU Cheshire and the University

of Central Lancashire have been invited to

participate in the development of a sport

education framework for the Pacific region

under the umbrella of the Oceania Sport

Education Programme (OSEP). This aims to

provide sport education opportunities for all

people of the Pacific from coaching a local

team through to those seeking a

professional career in sports administration

or coaching.

Meanwhile, partnering relationships have

been developed to match the 15 National

Olympic Committees to specific host areas

within the Northwest. This year has seen

Vanuatu partnered with MMU and Cheshire

East, with activity to date including visits to

the Vanuatu National Games to

scope out appropriate

development programmes, as well

as establishing links with the

British Friends of Vanuatu to

explore the community, cultural

and educational links.

Through ongoing development of

its relationship with Oceania, the

Northwest hopes to put training

programmes in place for around

70 teams over the next two years.

“Having visited theNorthwest and seen thewonderful sports andeducational facilities, Iknow that Oceania’sathletes and coacheswill have the bestpossible preparation forLondon 2012.”Dr Robin Mitchell, President ofthe Oceania National OlympicCommittees (ONOC)

DEVELOPING TRAININGCAMP PARTNERSHIPS

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ECONOMIC LEGACY

Business

Over 6,800 Northwest firms are now registered on CompeteFor,

London 2012’s groundbreaking service linking the business

community with Games-related contract opportunities. To date, the

contracts awarded through this service alone has already boosted

Northwest business by £3.7 million and in total, at least 204

businesses across the region have won 275 direct and indirect

Games-related contracts.

As construction work continues to move forward on the Olympic

Park and work is being procured downstream by main contractors,

Northwest businesses are benefiting from a number of key contracts.

M G Fabrications (Horwich) is just one of the 46 Northwest

businesses in the supply chain of the Bolton firm providing the steel

for the Olympic Stadium. Leighs Paints in Bolton is also capitalising

on this success, winning a contract to provide a range of coatings for

the steel frame of the Olympic stadium.

Companies are also building upon their experience from supplying

the Games to win contracts for other venues on the Olympic Park.

Northwest business wins include Manchester-based building

protection provider Icopal, which has secured a contract to supply a

gas protection scheme for the Handball Arena. It is the second round

of London 2012 business success for the company, which also

completed a contract to supply 10,000m of geomembrane to the

Olympic Park.

To ensure the number of regional businesses winning contracts rises

further, the NWDA and Business Link Northwest (BLNW) are offering

support to build business skills and capabilities so that they are ‘fit to

supply’. So far, 3,745 companies have benefited from the specialist

advice and support on offer. Other initiatives have included a

regional programme of events specifically to help businesses find

out more about the opportunities being created from the Games,

from tendering for contracts, through to marketing and opportunities

within specific business sectors. 40 events have been attended by

almost 2,300 delegates.

This year has also seen the establishment of a Northwest Sponsors

Networking Forum, working with the regional contacts of official

London 2012 sponsors. By working to understand sponsors’

objectives and regional activation plans, the Forum develops ways of

engaging them within legacy activity being delivered in the

Northwest.

NORTHWEST COMPANIES ARE CONTINUING TO BENEFIT FROM NEW BUSINESSOPPORTUNITIES BEING CREATED FROM THE GAMES, BUILDING UPON THE REGION’S STRONGPOOL OF COMPANIES WHICH HAVE SUPPLIED OTHER MAJOR SPORTING EVENTS.

Construction work on the Olympic Park

site will be at its peak from summer 2010,

with contracts rapidly flowing down the

supply chains of sub-contractors.

Additional opportunities will emerge as the

Olympic Delivery Authority (ODA)

completes construction of the main

venues prior to test events in 2011.

In addition to construction opportunities,

LOCOG has begun procurement activity

for the £700 million-worth goods and

services required to stage the Games in

2012. Ranging from events, security and

facilities management through to catering,

technology and transport, the Agency and

BLNW will continue to help companies

target these remaining opportunities.

Further work is also planned to help

companies who have won Games-related

work to use their experience as a

springboard to secure further business

from other major sporting events taking

place across the region, nationally and

globally.

LOOKING AHEAD

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“We’ve had over 15cranes per day workingon the Park for the last16 months and this isset to continue untilearly 2011. Thecontract has definitelybeen good for businessin these challengingeconomic times.”Neil Partridge, managing directorat Ainscough Crane Hire,Standish, Wigan

A national crane hire company with its

head office in the Northwest has won a

key contract to supply and direct cranes

on a number of key London 2012 sites.

Ainscough Crane Hire, based in Standish,

Wigan, began work on London 2012 within

months of the host city being announced. It

was accepted as an accredited supplier to

the Olympic Delivery Authority (ODA) and

went on to win a contract to provide crane

hire and contract lifting to the main

contractors and sub-contractors working on

sites including the Athletes’ village, Aquatics

Centre, Basketball Arena and the

International Broadcast Centre and Main

Press Centre.

The three-year contract has increased

company annual revenue by 4%, enabling

Ainscough to safeguard jobs across the

whole of its 30 depots nationally.

CRANE COMPANY GETS ALIFT FROM LONDON 2012

A contract to supply and maintain high-

security roller shutter and steel hinged

doors for the London 2012 International

Broadcast Centre and Main Press Centre

have been completed by specialist

manufacturer and installer Ascot Doors.

The company, which employs over half of its

200 employees at its Bolton headquarters,

registered on CompeteFor in order to tender

for the opportunity. They were awarded the

contracts due to their ability to meet the

demanding specification required for the

project.

MAJOR CONTRACTS BOOST FORNORTHWEST MANUFACTURER

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1 The Olympic Stadium2 Ainscough Crane Hire works on Liverpool 08’s La Machine

3 International Broadcast Centre and Main Press Centre


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CHORLEY BUSINESSSUPPLIES THE LONDON2012 GAMESLondon 2012 has provided the impetus for

Chorley-based Adlington Welding to

benefit from supply chain success.

The company won a key £12 million

contract to supply welding equipment to

the Bolton firm supplying the steel for the

Olympic Stadium. Through an existing

supply chain relationship, Adlington

Welding was able to take advantage of the

opportunity to get involved in the project.

As a result of being involved in the

project, the company has strengthened

its reputation in the market, as well as

managing to retain every one of its

employees, despite tough economic

conditions.

The firm is keen to continue its

involvement and make the most of further

London 2012 opportunities, registering

with CompeteFor, the London 2012 portal

for Games-related contract opportunities

and business support services.

ECONOMIC LEGACY

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Major Events

In 2009, Lakes Alive provided the key cultural event, with an innovative

and exciting programme of outdoor performances across Cumbria.

Meanwhile in sport, the prestigious line-up for the region included

world-class events ranging from the BT Paralympic World Cup, held in

Manchester for the sixth consecutive year, to Ironman UK, which saw

1,500 professional and amateur athletes from 35 countries going head-

to-head in Bolton. As a result of the event’s success, the Agency is now

working with partners to examine how the event can link to sports

development and London 2012 opportunities, particularly around the

triathlon and individual disciplines of the competition.

Elsewhere in the region, the Great North Swim (Cumbria) attracted over

6,000 swimmers in only its second year and has already been voted

fifth top open-water swim in the world. More than 7,000 people have

already registered to be part of the 2010 event, which provides

opportunities for both Olympic competitors as well as recreational

swimmers.

The region’s strong sporting credentials have been given further

recognition this year with Manchester being named the world’s top city

in its category for hosting international sports events. Leading sports

information service SportBusiness also awarded the city with the

accolade of ‘best legacy’, following the success of the 2002

Commonwealth Games.

THROUGHOUT THE YEAR, THE NORTHWEST HAS CONTINUED TO BUILD ON ITS STRENGTHSIN BIDDING FOR AND SECURING HIGH-PROFILE SPORTING AND CULTURAL EVENTS, WITHTHE REGIONAL MAJOR EVENTS PROGRAMME NETTING £60 MILLION FOR THE REGIONALECONOMY DURING 2009/10.

Future eventsA number of major events with a London 2012 link will

be taking place throughout 2010/11, highlights of

which include:

Lakes Alive (Cumbria)

British Masters Showjumping (Chester)

Ironman UK (Bolton)

Great North Swim (Cumbria)

Tour of Britain Cycle Race (Rochdale toBlackpool)

UCI Track Cycling World Cup Classic(Manchester)

SportAccord* (London)

*The NWDA is ensuring that the Northwest is profiled atthe annual gathering of the world's International SportsFederations.

1 Progress on the London 2012 Velodrome2 Great North Swim, Windermere

3 Tour of Britain Cycle Race

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ECONOMIC LEGACY

SUPPORTINGTEAM GB

This has been further evidenced this yearwith a significant agreement signedbetween British Showjumping, ChesterRacecourse and the NWDA.

The agreement sets out a number of areaswhich will ensure Chester and Cheshirestrengthens its credentials in eliteshowjumping. This includes providingcompetitive opportunities for the BritishShowjumping Team to prepare for London2012, developing the British MastersShowjumping event into an officialInternational Equestrian Federation event,

as well as promoting the development ofthe sport as a whole.

The Northwest is also playing a key role insupporting Team GB across a range ofother disciplines, hosting a number ofinternational events as part of the UK SportProgramme. Eighteen of these events havebeen held in the region since 2007,including the Judo GB World Cup, LENWomen’s European Nations WaterpoloTrophy and European BadmintonChampionships.

THE NORTHWEST IS ALREADY AHEAD OF THE GAME WHENIT COMES TO MEETING THE REQUIREMENTS OF WORLD-CLASS TEAMS AND ATHLETES, SUPPORTING THEIRPREPARATIONS FOR LONDON 2012.

CYCLING CAPITALOF THE UK

Throughout 2009, the Northwestcontinued to build upon its reputation asa cycling powerhouse, hosting a rangeof major cycling events. The UCI TrackCycling World Cup Classic and UCIParacycling Track World Championships,both held at Manchester’s world-famousVelodrome, attracted record audiences,the latter being an instrumental part ofParalympicsGB preparations for London2012.

The city’s strong cycling legacy is set tocontinue, following the construction ofthe UK’s first purpose built indoor BMXtrack. The 110,000 sq ft National IndoorBMX Centre at Sportcity will include a2,000 seater capacity BMX arena, housethe headquarters of the British CyclingFederation and, along with theManchester Velodrome, will form theNational Cycling Centre. Importantly thefacility, made possible from investmentby Manchester City Council, the NWDAand Sport England, will ensureManchester remains at the heart ofcycling in the UK and continues to offerworld-class facilities for elite athletes,including providing crucial trainingopportunities for the Olympic disciplineof Supercross.

Outside of Manchester, September 2009saw the region host the UK’s biggestcycle race as the Tour of Britain headedto Blackpool. The region has been aregular fixture on the route since The Toursuccessfully re-launched in 2004 and2009 was the fourth time that it visitedBlackpool, making it one of the mostvisited venues for the race outside ofLondon. Blackpool will once again beinvolved as the Stage finish for 2010 withRochdale providing the start.

1 British Masters Showjumping, Chester2 Blackpool Illuminations, winner of a National Enjoy England Award for Excellence 2010

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seven Northwest finalists and three awardwinners in 2010.

The region’s five tourist boards are workingto improve skills training and the image ofthe sector. A number of ‘welcome’ schemesand local product knowledge trainingcourses have been running throughout theNorthwest, targeting frontline staff in arange of customer facing roles fromaccommodation and attractions through toshops and taxi drivers.

In addition, Manchester has alsoimplemented an updated Accessibility Auditfor all hotels and serviced apartments in thecity, which will seek to establish the levelsof accessibility that accommodationproviders can offer visitors and athletes in2012. Meanwhile, building on its reputationas a key gateway to the region, ManchesterAirport is on course to being recognised asan example of best practice, havingcompleted a Ports of Entry Welcome Auditas part of the national Welcome to Britaininitiative.

Tourist Boards and partners are also playinga key role in suggested Torch Relay routesto ensure both the region’s image andpotential visitor economy benefits aremaximised.

The NWDA and the region’s five touristboards are working hard to use theopportunities of London 2012 to growthe region’s £14.3 billion visitor economy.

Over the past year, key areas of focus havebeen to improve the region’s visitorwelcome, boost skills and enhance thequality of experiences that visitors receive inthe Northwest.

To help drive this vision forward, in October2009 the Agency unveiled a new blueprintto help shape great destinations across theNorthwest. The ‘Guide to Place Making’aims to help local authorities, developers,planners and businesses who have a role increating places. This work has since beenrecognised by VisitEngland with the NWDAbeing given a lead role in establishing bestpractice in destination management.

This approach has already paid dividends.Following the introduction of a nationalquality-assured-only policy in Blackpool, theresort has seen a rise in star-ratedaccommodation to well over 300. Thequality of the region’s tourism product andexperiences also continues to berecognised through the national EnjoyEngland Awards for Excellence, which saw

NEW ERA FORVISITORINFORMATIONSERVICESIn the past year, the Northwest hascontinued to see major investment inits visitor information services. Withsupport from the NWDA, new andrefurbished Tourist InformationCentres (TICs) have been opened atkey locations including Cheshire OaksRetail Outlet, Cumbria's RhegedCentre, Garstang and Whitehaven,while high-profile Visitor InformationCentres are due to open inManchester and Chester in 2010.

The investment has beencomplemented by an extensive stafftraining programme, which has seenover 250 staff across the regiontrained in courses ranging fromcustomer service to businessplanning and income generation. Thisdrive to improve customer service hasalready proved successful, with thelatest round of mystery shoppingshowing three quarters of TICs scoreda satisfaction rate of over 80%.

The investment is also helping toensure TICs can offer visitors a servicewhich is complemented by up-to-the-minute technology. The introduction ofenhanced websites, social mediacampaigns and innovative mobilephone applications has since helpedto drive over five million visitors totourist board websites and generate£3 million in online bookings.

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Tourism and theVisitor Economy


15Liverpool Waterfront

ECONOMIC LEGACY

A £2.2 million regional businesstourism project is underway toimprove the value of conferences,exhibitions and events in theNorthwest.

The investment, which is supporting arange of actions designed to strengthenthe region’s reputation as a premierbusiness tourism destination, includesthe introduction and adoption of a qualityaccreditation scheme tailored specificallyfor the conference and meetingsindustry.

Channelled through the five touristboards, the programme is also helping toidentify new business opportunities andprovide the region with the tools to buildon its reputation in bidding for, andsecuring, major internationalconferences, ahead of, during andbeyond 2012.

Visit Manchester, the official tourismwebsite for Greater Manchester is alreadyimplementing a number of schemes tocapitalise on what has become thefastest growing tourism sector in the UK.Following on from successfully hostingSoccerex, the world’s largest footballexhibition, Visit Manchester is committingall of its conference guide partners tobecome quality accredited. This will resultin the city being home to moreconference venues with qualityassurance than any other UK destination.They will also be focusing onundertaking sports-led research toidentify leads and bid opportunities forsports conferences in 2012 and beyond.

BOOST FOR BUSINESS TOURISM

Skills & EmploymentSKILLS AND TRAININGDEVELOPMENT ISVITAL IN ENSURINGTHAT PEOPLE ANDBUSINESSES IN THENORTHWEST AREEQUIPPED TO TAKEADVANTAGE OFGAMES-RELATEDOPPORTUNITIES.

Personal Best, the pre-employmentprogramme that uses the potential prospectof becoming a Games Time Volunteer in2012, is now being delivered across theNorthwest. Nearly 400 places are availableto people over the age of 16 who are not inwork or education, but want to gainvolunteering experience in their communityand at the same time improve their skills andchances of gaining employment.

Delivery of the community-based teachingprogrammes commenced in April 2010, andare currently being run through ManchesterCollege, Accrington & Rossendale Collegeand Burnley College, with more institutions

set to follow suit. Students who successfullycomplete the programme gain a Level 1Award in Event Volunteering and will beeligible for a 2012 Games-time interview.

One participant already seeing the benefitsof the programme is Burnley-based CraigPollitt. The 22-year-old, who suffers fromTourette Syndrome, has been unemployedfor over three years, with communicationbeing a major barrier to him entering the jobmarket. Since enrolling on Personal Best,Craig has volunteered on several localschool sports events, which has boosted hisconfidence and future employmentprospects.

REACHING YOURPERSONAL BEST

1 Manchester Central Conference Centre2 ‘Pass It On - Playing for Success’, Wythenshawe

3 Woven Cultures

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Our vision is that London 2012 will act asa catalyst to inspire people in theNorthwest to raise their skills levels,which in turn will also help to deliverexisting skills and employment prioritiesfor the region.

To ensure this happens, the region isworking to implement the Skills andEmployment Framework for Action for theNorthwest, an important component of

the wider Regional Skills Strategy.Developed in close consultation withregional partners, this identifies key areasin which the region can use London 2012to help deliver skills improvements in theregion. This includes getting people backinto work through improved health fromsport, inspiring more people to volunteerand helping regional businesses tosecure London 2012-related work.

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SOCIAL LEGACY

Culture

As a direct result of projects and programmes developed as part

of the Cultural Olympiad, over 400 public performances have

taken place across the region, involving over 8,000 artists and

volunteers and attracting audiences of 1.1 million.

In addition to the successful events staged, a number of

pioneering cultural programmes are being developed or

delivered in the Northwest, including the announcement of ten

commissions for Unlimited, the UK’s largest programme

celebrating arts, culture and sport by disabled and deaf people.

Another project taking shape is Artists Taking the Lead, the most

ambitious and wide-ranging art commission in the UK, which is

currently being developed by Arts Council England in partnership

with London 2012. October 2009 saw artist Anthony McCall

successfully win the opportunity to create the Northwest

commission, Projected Column. His ambitious vision for the

project is to create a spinning column of cloud rising a mile high

from the Mersey which will be visible up to 60 miles away.

OVER THE PAST YEAR, THE NORTHWEST HAS CONTINUED TO EMBRACE EVERYOPPORTUNITY TO USE THE GAMES AS A CATALYST NOT ONLY FOR SHOWCASING ITSEXCELLENCE IN PERFORMING ARTS AND CREATIVE INDUSTRIES, BUT ALSO BUILDINGA RICH CULTURAL LEGACY FOR THE REGION.

WOVEN CULTURESA unique arts commissioning programme,developed as part of the Cultural Olympiad, ishelping to promote equality and diversityacross the Northwest.

Woven Cultures, which will run until November2010, presents screenings, performances,online projects, exhibitions and workshopsacross the region, spanning areas includingrace, gender, age, faith and disability.

Six new works commissioned will take placeacross the region throughout 2010. In GreaterManchester, projects being brought to lifeinclude a groundbreaking arts initiative for theQueer Up North Festival, along with NXT XPression, a programme working with youngpeople from the area’s refugee and asylumseeker communities.

Elsewhere in the region, Cumbria will see thecommissioning of Carnival without Frontiers, aspectacular carnival performance for the‘Welcome the Light’ event in Carlisle.Continuing on this theme, Liverpool will also

stage a summer carnival linked toOpen Weekend 2010.

Other commissions include aprogramme of participatory artworkshops, town centre installationand creative trail (Blackburn), alongwith a short film, screening and paneldebate to be presented as part of theAbandon Normal Devices Festival inOctober 2012 (Cheshire).

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SOCIAL LEGACY

WE PLAYSINCE MARCH 2009, WE PLAY, THE NORTHWEST CULTURAL LEGACY PROGRAMMEFOR THE GAMES, HAS MADE A SIGNIFICANT IMPACT IN ENGAGING PEOPLE RIGHTACROSS THE NORTHWEST.

BLAZEDURING 2009/10, OVER 100 YOUNG PEOPLE

ACROSS LANCASHIRE, BLACKPOOL AND THEFYLDE COAST HAVE TAKEN PART IN MAJOR YOUTH-

LED CULTURE AND SPORT PROGRAMME, BLAZE.

Following participation in a training anddevelopment programme involvingprofessional artists, designers andbusinesses, this year six groups of youngpeople took the lead in devising a creativeprogramme for Blaze. Rising to the challengeof becoming young producers, they

commissioned an exciting programme of newwork for 2010 linking art with sport, designedto engage local audiences and visitors toLancashire in new art activities.

As a result, key programmes of activity takingplace this year include BMX Beats, a biker-

controlled music and video challenge, and aseries of lighting designs for bike wheelswhich will form a part of August 2010’s ‘Ridethe Lights’, a unique opportunity to cyclethrough Blackpool’s world-famousIlluminations on a traffic-free promenade.

The three strands of WE PLAY - Lakes Alive, Abandon Normal Devices and Blaze – have

resulted in the creation of a year-round programme of public events, community

programmes and new work, involving around 1,000 artists, the recruitment of over 150

volunteers, and the development of 34 new commissions.


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LAKES ALIVEAiming to leave a legacy for outdoor

performance across Cumbria, Lakes Alive

has seen huge success over the past year,

with over 85,000 people attending a wide

variety of exciting and inspiring events and

festivals.

The 2009 programme saw the development

of the UK’s first outdoor international circus

festival in Barrow-in-Furness, Zircus Plus.

Showcasing young and emerging circus

talent, the event worked to engage young

people across the Borough by featuring a

community workshop programme in the

month leading up to the June 2010 festival,

with a core group going on to create a

special parade piece for the annual Barrow

Carnival.

Since July 2009, Lakes Alive has created

and delivered ten events and festivals

across Cumbria. This has involved more

than 600 performers and artists from across

the globe, generating £2.9 million for the

local economy in visitor spend. The

programme is now widely recognised as a

leader in its field, having joined Without

Walls, a consortium of cutting-edge arts

events for the UK, as well as being granted

five Inspire marks by London 2012 for its

innovative work.

To build on this success, additional

developments being brought forward

include a new international street arts

summer school and a partnership with

English Heritage celebrating Cumbria’s

natural environment and built heritage.


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FUTURE PLANSTO BUILD ON THE PROGRESS MADE DURINGTHE YEAR IN DEVELOPING A STRONGCULTURAL LEGACY LINKED TO THE GAMES,FORTHCOMING WORK WILL INCLUDE:

• Development of the WE PLAY Expo programme, which includes preparation for the delivery of WE PLAY@Guild – a two-day celebration marking the end of the Games at the Preston Guild Festival in September 2012. The celebration, which will showcase work from Lakes Alive, Blaze and Abandon Normal Devices, will also involve a regional network of young producers responsible for programming and curating a House of Inspirationand Youth Expo.

• Curation of further regional and local projects for the Inspire programme, around the regional programming themes of body and economy, play and space and routes and trails.

• Involvement and engagement of the Northwest in the plans for Festival 2012, a 12-week ‘once in a lifetime’ arts festival running from Midsummer Day June 21st until the last day of the

Paralympic Games on 9th September. This will include commissions from some of the world’s finest artists.

• Development and activation of a range of London 2012 ‘Major Projects’ in the region including:

- The delivery of Anthony McCall’s Projected Column (Artists Taking the Lead);

- Special events for Discovering Places, a programme which aims to introduce a new generation to the hidden places andspaces of the UK;

- Ongoing commissioning for Unlimited;

- Regional exhibitions for Stories of the World, a project enabling people of all backgrounds and from every part of the UK to become ‘curators’ of collections held in museums, libraries and archives; and

- Regional engagement in Film Nation’s Short Film programme, a once-in-a-lifetime opportunity for young film makers to make films celebrating the Olympic and Paralympic values. These will be screened during the Games.

SOCIAL LEGACY

A regional festival of new cinema anddigital culture, Abandon Normal Devices(AND) launched in Liverpool in September2009. Since then the programme hasentertained and engaged audiences ofover 65,000 people right across theregion, working with over 280 artists andfilmmakers and commissioning over 25new projects to create work of aninternational standard.

The programme has already had globalsuccess, with Primitive, one of thecentrepieces produced by AND, providingcreator, Apichatpong Weerasethakul, withearly research into his resulting film, Uncle

Boonmee Who Can Recall His Past Lives.The film went on to win the prestigiousPalme d’Or at Cannes Film Festival, atestament to the bold programming riskstaken by Abandon Normal Devices.

February 2010 also saw AND take part inthe first ever cultural co-fundedproduction between a Winter and SummerGames, when it joined forces with W2, aVancouver-based media centre todevelop a series of critical debates andfilm showings. The legacy generated fromthe collaboration between two CulturalOlympiads and the cities of Vancouverand Liverpool is set to be showcased in

the Northwest as part of the CulturalOlympiad in 2011/2012.

In 2010, October will see AND takingplace in Manchester when it will onceagain invite a host of international artistsand filmmakers to take part in a host ofgroundbreaking film screenings, onlineprojects, installations, debates, workshopsand live events.

ABANDON NORMAL DEVICES

1 The Sound Before You Make It, Jaki Middleton and David Lawrey, AND Festival - Brian Slater

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In the Northwest, we are aiming to use London 2012 to help kick-start the movement towards and beyond national recommendedlevels of physical activity, addressing health inequalities andbecoming a healthier region.

To lead this agenda, this year has seen the development of theNorthwest 2012 Health and Wellbeing Legacy Group, led by NHSNorthwest. The Group has developed a framework identifying fourways to use the Olympic and Paralympic values to help achieve theregion’s health priorities, through to 2012 and beyond. This includes:

• Getting 262,200 Northwest adults more active by 2012 (as part of the overall Government Legacy Action Plan target of two million).

• Narrowing the gap in health inequalities by ensuring that the whole Northwest health system promotes physical activity.

• Promoting physical activity and sport for 2012 through NHS/Primary Care Trust workplace health and wellbeing.

• Inspiring the next generation to choose an active and healthy lifestyle.

HEALTH & WELLBEINGLONDON 2012 PROVIDES A UNIQUE AND ONCE-IN-A-LIFETIME OPPORTUNITY FOR ALLNHS ORGANISATIONS IN THE UK TO IMPROVE THE HEALTH OF THEIR WORKFORCESAND COMMUNITIES, AS WELL AS INSPIRING THE NEXT GENERATION TO CHOOSEACTIVE AND HEALTHY LIFESTYLES.


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Young cancer patients‘OnTrack’ to recovery

The OnTrack project has been established

to inspire teen and young adult cancer

patients to access local facilities and take

part in sport and physical activity. The aim is

to help patients understand the pathways

and access that is available to them within

the sports community and use sport as a

means of helping in their recovery.

Former Olympic triple jump champion

Jonathan Edwards and Paralympic swimmer

Marc Woods, who is championing the

project, attended the official launch of the

project in February 2010. Teen and young

adult patients from the Centre had the

opportunity to meet the sporting heroes and

talk through their experience of how sport

has benefited their rehabilitation.

SPORT AND REHABILITATIONARE BEING BROUGHTTOGETHER IN AN EXCITINGCOLLABORATION BETWEENCLATTERBRIDGE CENTREFOR ONCOLOGY (WIRRAL)AND GREENBANK SPORTINGACADEMY (LIVERPOOL).

‘Altogether Now: A Legacy for Blackpool’ is

an innovative, new, multi-sport programme

targeting the hard-to-reach and those

residents who find it difficult to engage with

sport. The programme includes a ‘Passport’

to a host of free Olympic-related sporting,

recreational, educational and cultural

An innovative programme is helping to improve the healthprospects of Blackpool by developing a series of initiatives aimedat linking physical activity to the health agenda.

activities aimed at raising awareness of, and

increasing participation in, physical activity.

It is spearheaded by NHS Blackpool,

working in partnership with Blackpool

Council, Blackpool Football Club

Community Trust and the Football League

Trust.

BLACKPOOL CREATESPASSPORT TO HEALTH

SOCIAL LEGACY

1Jonathan Edwards visits OnTrack2 Volunteering at Kirkby Sports College

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CREATING A VOLUNTEERING SPIRIT

Volunteering

Summer 2010 sees this drive take a major step forward with the

launch of the London 2012 official Volunteering Programme.

Requiring a variety of roles ranging from spectator services through

to medical care, the Games will provide volunteering opportunities

not only in London itself, but up and down the country wherever

Olympic and Paralympic-related events are taking place.

In the Northwest alone, we will see opportunities linked to Pre

Games Training Camps, the Torch Relay and Olympic football at Old

Trafford, along with events taking place as part of the Cultural

Olympiad. In addition, a number of other 2012-related volunteering

opportunities will also be created by Northwest cultural and sporting

organisations, community groups, colleges, businesses and local

authorities.

The strong volunteering expertise in the Northwest, gained from

successful events such as the 2002 Commonwealth Games,

Liverpool 08 and the regional Major Events programme, means that

the region is well placed to benefit from, and contribute towards, an

outstanding Games in 2012.

To ensure this happens, this year has seen the establishment of a

Northwest 2012 Volunteering Steering Group. The Steering Group is

working to increase the levels of volunteering, strengthen our

existing volunteering infrastructure, and develop volunteering

programmes which provide a pathway to employment and further

training.

Over the next year, key areas of focus for the Steering Group will be:

• Working to promote ‘The 25th Hour’, a campaign to inspire

people of all ages to give their time to their communities before,

during and after the Games.

• Promoting best practice in event volunteering and exploring the

feasibility of developing an event standard for volunteering in the

Northwest.

• Developing a Host City Volunteering Programme for Manchester,

with Old Trafford being an Olympic football venue.

• Supporting increased volunteering options for disabled people

and the Northwest Access to Volunteering Pilot.

• Working to ensure relevant Northwest 2012-inspired

volunteering opportunities are advertised on national

volunteering database ‘Do It’, with a particular emphasis on

developing a diverse volunteering network of all ages and

backgrounds.

Moving forward, Volunteering England and YouthNet will be jointly

leading the ‘Inspiration and Legacy from the 2012 Games’ project,

to ensure everyone inspired by London 2012 can find volunteering

opportunities quickly and easily.

Organisations in the Northwest are being invited to create Games-

inspired volunteering opportunities through accessing interactive

website www.volunteering.org.uk/gamesinspired. The resource

takes organisations through the process step-by-step, assisting

them with finding funding to support their work. During 2010,

workshops will be held across the region to enable local groups

from sport, arts & culture and environment & conservation to find

out how to bring the excitement and inspiration of the 2012 Games

to their organisations. These will be advertised through the ‘Do It’

website.

LONDON 2012 DEPENDS ON THE SKILLS AND ENTHUSIASM OF UP TO 70,000 VOLUNTEERSTO MAKE SURE THE OLYMPIC GAMES AND PARALYMPIC GAMES RUN SMOOTHLY ANDSUCCESSFULLY.

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SUPPORTING PHYSICAL ACTIVITYACROSS MANCHESTER

Coordinated by Manchester City Council

and Manchester Leisure, Manchester

Volunteer Sport Bureau is recruiting

people from all backgrounds across

Greater Manchester, developing their

skills and signposting them to

opportunities within sports events, clubs,

local communities and schools.

Once prospective volunteers have

registered with the service and created a

volunteer profile, specialist advisers work

to support them in creating their own

unique development plan relevant to

personal interests. Importantly, volunteers

can also benefit from training and

encouragement into future employment.

The approach has already seen success

with 450 volunteers now registered and

150 volunteering placements being

offered in a variety of roles including the

National Squash Championships,

European Badminton Championships,

IFNA World Series Netball and the BUPA

Great Manchester Run.

THIS YEAR HAS SEEN THE DEVELOPMENT OF AN INNOVATIVEONLINE SCHEME WHICH AIMS TO IDENTIFY, TRAIN ANDDEPLOY THE VOLUNTEERS OF THE FUTURE.

SOCIAL LEGACY

SPORTING HEROESGET QUALIFIED

Thanks to the ‘Get Qualified’programme, led by Knowsley SportDevelopment, local volunteers andcoaches in the area can now accesscoaching opportunities and free ordiscounted education courses in awide range of sports including football,basketball, athletics and rugby league.

The programme, which is currently deliveringover 30 coach education courses, hasenabled 150 coaches to gain NationalGoverning Body qualifications in its first twomonths, as well as recruiting almost 40volunteers. The programme has since beenawarded the London 2012 Inspire mark inrecognition of its vision in using the Games asa catalyst to boost sport participation.

KNOWSLEY IS SET TOBENEFIT FROM 2,012NEW VOLUNTEERS ANDQUALIFIED SPORTCOACHES AS A RESULTOF LONDON HOSTINGTHE GAMES.

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OLDHAM SIXTHFORM COLLEGEGETS SETOldham Sixth Form College is one of15 schools in the Northwest to gothe extra mile and join the Get SetNetwork – benefits of which includehaving access to exclusive London2012 rewards and opportunities,ranging from tours of the OlympicPark to visits from inspiringOlympians and Paralympians.

Realising how London 2012 couldinspire its students to become moreactive, in January 2010 the Collegewas successful in becoming part ofthe Network and since then hastaken on a number of projects todemonstrate how it is living theOlympic and Paralympic values. Thisincludes holding a physical activityweek, as well as involving studentsin a challenge to ‘walk the distanceto London’. The College alsowidened the range of activities itruns, and now caters for a number ofdifferent interests by offeringsessions on streetdance, Bollywooddance, martial arts and climbing.

As a result of being part of the GetSet Network, the College is nowincorporating activity into theteaching of A-Level PE, is part of thepilot group for a programmepromoting leadership in students,and won the opportunity to haveBritish cyclist and Olympic andCommonwealth medallist BryanSteel visit the College.

Young People and Education

In the Northwest, we are using the Gamesas a unique opportunity for engaging andinspiring young people in the region acrosssport, culture and education.

Along with plans to develop a regionalnetwork of young ‘cultural producers’ aspart of the WE PLAY Expo, two of the keyprojects in helping the region achieve itslegacy ambitions for young people includethe London 2012 education programme,Get Set, and the Inspire programme.

18 months after launching, Get Set isinspiring young people in schools andcolleges across the Northwest to developexciting Olympic and Paralympic-relatedprojects. Driven through the interactivewebsite www.getset.london2012.com, theprogramme is already benefiting 1,339schools in the region, with children andyoung people being inspired to think aboutthe Olympic and Paralympic values throughgames, factsheets, films, news articles andmuch more.

INSPIRING A GENERATION OF YOUNG PEOPLE IS AT THEHEART OF THE LEGACY AMBITION FOR THE GAMES.

1 Knowsley’s Golden Sports event2 Mandeville visits St James’ CE Junior School, Whitehaven3 Oldham Sixth Form College, part of the Get Set Network

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SOCIAL LEGACY

Ten lucky students from schools and

colleges in Cheshire and Merseyside had

a once-in-a-lifetime opportunity to see

first-hand the progress being made in

preparing for the London 2012 Olympic

Games and Paralympic Games.

Students at Altrincham Boys Grammar

School, Malbank School and Sixth Form

College, Ellesmere Port Catholic High

School, St John Plessington Catholic

College (Wirral) and Kirkby Sports

College, won a Get Set competition to visit

the Olympic Park, and see the

construction of some of the iconic

facilities which will play host to the world’s

greatest athletes in 2012.

The tour also highlighted the many ways

in which the Northwest is getting

involved with London 2012. Manchester-

born Olympic Gold and Silver medallist

Darren Campbell was on hand to tell his

story of living the Olympic dream, while

Shaunna Thompson (100m

Commonwealth Youth Games record-

holder and Sale Harrier) shared her

ambitions for competing at London 2012.

Students were also given a sneak

preview of the Olympic Stadium,

highlights of which included being driven

around where the running track will

eventually be laid.

NORTHWEST SCHOOLSGET SNEAK PREVIEW OFOLYMPIC PARK

“It was really exciting seeing the Olympic Park. I thinkLondon 2012 will inspire lots of young people my age tofollow their ambitions and dreams and maybe one day bean Olympian themselves.”Mark Mazier, student at St John Plessington Catholic College, Wirral

1Paralympian Marc Woods at the 2009 Northwest 2012 Conference2 Mandeville visits St James’ Junior School, Whitehaven3 Jonathan Edwards at the Lakes School, Windermere


Communication and Engagement

Key communications activity throughout the year, led by theNWDA, has included:

• Hosting the third annual Northwest 2012 Conference in Liverpool to communicate the region’s progress in contributing to, and benefiting from, London 2012.

• Hosting visits for key London 2012 executives including Charles Allen, Sir Philip Craven, Jonathan Edwards and Paul Deighton, to showcase projects and events taking place in the region.

• 206 news articles/broadcasts generated throughout 2009, 100% of which were either favourable or strongly favourable.

• A tour of the Olympic Park for Northwest journalists to see first-hand how the region is helping to build the Games.

• The development of www.nwbeinspired.com, a central hub of all Games-related information and activity in the region.

Other notable activity led by partners has included:

• Supporting Open Weekend 2009 with 55 exciting sporting and cultural events taking place across the region to mark the two year countdown to the start of London 2012. Events ranged from multi-sport competitions to street festivals and dance performances.

• Four of five County Sport Partnerships integrating a new Be Inspired award within their annual Sports Awards to recognise individuals who are contributing to delivering a legacy from London 2012.

• Hosting annual 2012 conferences in Cumbria (attended by Jonathan Edwards) and Cheshire (attended by Paul Deighton) to showcase sub-regional benefits from London 2012.

A KEY ELEMENT FOR ALL STAKEHOLDERS IN THE NORTHWEST IS TO ENGAGESTAKEHOLDERS AND THE PUBLIC IN THE OPPORTUNITIES AND BENEFITS OF LONDON2012, AND TO ENSURE THAT POSITIVE MESSAGES ARE BEING COMMUNICATED.

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HALTON’S YOUNG PEOPLE GET INSPIRED A Halton scheme championed by

Paralympic silver medallist Mark

Eccleston is inspiring young people

across the Borough participate in

Olympic and Paralympic sports.

‘Get Inspired’, a programme run by Halton

Borough Council’s sports development

team, has been awarded the Inspire mark

for its unique approach to enabling

schools to try new sports other than

traditional team games, as well as those

which are not easily accessible.

Since the programme began, the number

of schools in Halton registered for Get Set

has increased from 18% to 30%, with

many more looking to follow. As a result

of the programme there are currently five

schools running Olympic-themed after

school sports clubs. A number of schools

have also engaged in wider Olympic-

related activity, for example holding a

Greek day, including making Greek food

as part of a healthy lifestyle linked to the

sporting activity.

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CREATING APARALYMPIC LEGACYMARCH 2010 SAW THE LAUNCH OF ‘LONDON 2012: A LEGACY FOR DISABLED PEOPLE’,A NATIONAL FRAMEWORK SETTING OUT PLANS TO USE THE POWER OF THE GAMESTO TRANSFORM THE LIFE EXPERIENCE OF DISABLED PEOPLE AND TO ACCELERATEPROGRESS TOWARDS THE GOAL OF ACHIEVING DISABILITY EQUALITY BY 2025.

In the Northwest, we are taking thiscommitment very seriously, having alreadycarved out a reputation for championing,developing and showcasing Paralympicsport. The London 2012 Paralympic Gamesoffers a unique opportunity for theNorthwest to build on this reputation further,creating a strong and lasting legacy forParalympic activity in the region.

There are a number of ways in which theNorthwest is leading this agenda:

• Since 2005, the region has played host to the world’s largest annual multi-sport elite disability event, the Paralympic World Cup. The competition not only provides a platform for British athletes tocompete in world-class international sport and prepare for London 2012, but also brings around 400 competitors from 31 countries to Manchester to compete.

• Manchester is home to the education partner of the International Paralympic Committee, the IPC Academy. This provides a means to improve educational standards within sport throughout the Paralympic movement.

• Through its ongoing work to attract Pre Games Training Camps, the Northwest has signed an agreement for the Thailand Paralympic team to prepare in Manchester ahead of the London 2012 Paralympic Games. This, alongside plans to attract other Paralympic teams to the region, will help to provide a catalyst for helping to drive forward participation in disability sports.

• A number of innovative disability projects in the region are being recognised through the Inspire programme, ranging from FUN4U, a series of Olympic-themed sports campsfor disabled children at Northwich Multi Sport Club, to DaDaVisions, a series of films celebrating deaf and disability arts developed for the BBC Big Screen in Liverpool to mark the 1,000 day countdown to the Paralympic Games.

• Over a third of schools and colleges in the Northwest are registered on London2012’s education programme Get Set, which encourages schools and collegesto use the Olympic and Paralympic values to inspire young people and aid learning both in and out of the

curriculum. The successful amalgamation of two schools into KirkbySports College, a New Centre for Learning, owes some of the success to being part of the Get Set Network. With the planned relocation of The Elms and Springfield School on the Campus, a programme has begun to integrate pupils into mainstream PE lessons. The recent Paralympic UK athletic trials wererecently held at the college.

• The Paralympic Torch Relay in 2012 provides the Northwest with opportunities to showcase the region’s strengths in Paralympic sport, as well asuse the passion and courage of Northwest Paralympians to inspire and engage people in the Northwest.

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For more information on theGovernment’s Legacy Action Plan –‘Before, During & After’ and ‘London2012: A Legacy for Disabled People’visit:

www.culture.gov.uk

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PIONEERING DISABILITY ARTCelebrating disability arts andculture, Unlimited is the UK’s largest-ever disability arts programme,launched as an integral part of theCultural Olympiad. The programme,which aims to transform the disabilityarts movement in the UK, includes a£1.5 million commission fund tosupport collaborations betweendisability arts organisations, disabledartists and producers, andmainstream arts organisations.

In the Northwest, Liverpool-basedFittings Multimedia Arts aredeveloping The Ugly Truth, as one ofonly ten commissions to be awardedfunding nationally. The project, whichworks with disabled and able-bodiedyoung people across the entireregion, aims to develop achallenging performance pieceexploring issues of identity, tocomplement the Northwest 2012cultural programme’s theme of Bodyand Economy. The resulting piecewill tour a variety of mainstreamvenues and unusual settings aroundthe country.

A programme being run by the Seashell Trust charity inCheadle Hulme is enabling both able and disabled childrenand adults to get involved in sport, regardless of theirbackground or ability.

The CADS programme delivers a variety of fully inclusive sportand leisure activities and facilities, ranging from sport eventsto multi-sport weeks, allowing disadvantaged groups,particularly those with severe and complex multipledisabilities, the same opportunities as their peers. Participants,volunteers, coaches and support staff all take part in the sameactivities, helping to create a better understanding of disabilityissues amongst non-disabled participants.

CADS has had great success since itbegan and now approximately 1,500young people benifit from the eventstaking place. Following funding fromSport England and the Peter HarrisonFoundation, the programme is nowbeing delivered across the wholeregion. In December 2009, CADS’work was also given nationalrecognition, by being awarded theBBC ‘Power of Sport’ award, whichcelebrates inspiring sports projectsand the people behind them.

OPENING UP SPORTING OPPORTUNITIES

1 Paralympic World Cup, Manchester2 Showcasing Disability Arts

3 The CADS Programme

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This publication clearly highlights how the Northwest is bringing our vision for the Games to life with the volume and qualityof Games-related activity taking place across the region. It is important to acknowledge these programmes in terms of howthey contribute to achieving the region’s legacy ambitions under each of the respective legacy themes.

Please follow this link to see a more detailed summary of the national, regional and sub-regional legacy programmes thatare contributing to achieving the Northwest’s vision for the Games.

Summary of Northwest Legacy Ambitions

LEGACY SUMMARY


http://www.nwda.co.uk/media-library/publications/quality-of-life/summary-of-northwest-legacy-am.aspx

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What’s Next?

This document clearly outlines the manyways in which the Northwest is helpingto bring the Games to life. However,whilst we have made key progress overthe past year, the continued support andcommitment of all partners is vital if theregion is to gain the maximum benefit.As the pace and volume of London2012-related activity increases, we mustall commit to communicating theopportunities that are available for theNorthwest. It is also particularly importantfor those organisations who are not yetengaged to step up and realise thebenefits that can be gained.

Moving forwards, one of the biggestareas of opportunity for the Northwest isthe Torch Relay and the positiveresponse from stakeholders so far hasbeen very encouraging. We will continueto have a close dialogue with LOCOG toensure we have a key role to play inhosting the Torch, and examine how weuse the excitement of this to engagecommunities and showcase theNorthwest on a global scale.

Over the coming year, an increasinglyimportant area of work is to ensure theNorthwest is ready on an operationallevel to host the Olympic football at OldTrafford. Work will also be underway tocoordinate and prepare the region forhosting Pre Games Training Camps,Games-time celebrations and CulturalOlympiad and major sporting events. Thiswork is being lead by the host localauthorities (for Olympic Football) andGovernment Office for the North West (forregional operations activity.)

To bring together all of the Northwest’sLondon 2012-related activity, the websitewww.nwbeinspired.com has beendeveloped. As we move forward to 2012,this will be a vital source of informationfor the Northwest and will showcase howwe are engaging with, and benefitingfrom, the Games across sport, business,culture, tourism and education.

The range of Games-related initiatives,projects and activity taking place showshow the Northwest is playing a full part inthe future success of London 2012. Withtwo years to go, we must continue tobuild on our achievements and beproactive and positive that we canachieve more. It is only by doing this thatwe will grow the sporting, social andeconomic impact that London 2012 hason the Northwest.

LONDON 2012 IS ALREADY CREATING REAL BENEFITS HERE IN THE NORTHWEST, AND WITHTWO YEARS TO GO THERE ARE STILL MANY MORE OPPORTUNITIES FOR THE REGION TOGAIN A STRONG SPORTING, ECONOMIC AND SOCIAL LEGACY FROM THE GAMES.

Olympic football venue, Old Trafford


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23-25 JulyOpen Weekend

27 JulyTwo years to the start of the Olympic Games

23 AugustChris Holmes visit to the Northwest

29 AugustTwo years to the start of the ParalympicGames

Q3London 2012Volunteer Programme launched

15 SeptemberNational London 2012 Inspire Networkevent, Manchester

28 SeptemberSeb Coe visit to the Northwest

Q1 Northwest Inspire Network event

15 March500 days to the start of the Olympic Games

17 April500 days to the start of the ParalympicGames

Q2London 2012 tickets on sale to the public

22-24 JulyOpen Weekend

27 JulyOne year to go to the start of the OlympicGames

29 AugustOne year to the start of the Paralympic Games

Q4Main programme for Festival 2012announced

Q2Olympic Torch Relay starts

June - SeptemberFestival 2012

27 July - 12 AugustLondon 2012 Olympic Games

Olympic Football, Old Trafford

AugustParalympic Torch Relay

31 August - 11 SeptemberLondon 2012 Paralympic Games

June - AugustLakes Alive, Cumbria

AugustUK School Games - Tyne & Wear

SeptemberGreat North Swim, Windermere

1-7 OctoberAbandon Normal Devices, Manchester

26 NovemberCumbria 2012 Conference

18-21 FebruaryUCI Track Cycling World Cup, Manchester

AprilAbandon Normal Devices, Cumbria &Lancashire

June - AugustLakes Alive, Cumbria

JulyManchester International Festival

AugustUK School Games, Sheffield

7-13 SeptemberCommonwealth Youth Games, Isle of Man

SeptemberAbandon Normal Devices, Liverpool

Preston Guild

Artists Taking the Lead ‘Projected Column’,Birkenhead

AprilAbandon Normal Devices, Cumbria &Lancashire

May - SeptemberLakes Alive, Cumbria

JuneHer Majesty the Queen’s Diamond Jubilee

June - SeptemberWE PLAY Expo

June - SeptemberBlaze, Lancashire

June -JulyBritish Masters Showjumping, Chester

July - AugustCore period for Pre Games Holding Camps(Olympic/Paralympic)

SeptemberAbandon Normal Devices, Manchester

Roadmaps

2010 2011 2012

London 2012 Roadmap

Northwest Roadmap


Further Information:For further information on how the Northwest is engaging with London 2012, and how you canget involved:

Visit www.nwbeinspired.com – the Northwest’s website for the 2012 Games

London 2012 Olympic Games and Paralympic GamesFor further information on the Games themselves:

www.london2012.com

London 2012 Inspire Programme

www.london2012.com/beinspired

London 2012 Business Network

www.london2012.com/business

London 2012 Education Programme Get Set

www.london2012.com/getset

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NWDA k6-16


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