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Page 1Women’s Active Bee
SPORT LIFESTYLE
SPRING/ SUMMER
2014
Page 2Women’s Active Bee
Page 3Women’s Active Bee
CHANGE THE WORLD THROUGH SPORTFor hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.
We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity.
From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all.
We are on the same team.
Page 4Kids Sport Fashion
One of the extraordinary graphic directions in the collection is the halftone. This “dotted” effect is used both as elements in fabric structure as well as in multiple ways within graphics. Geometric shapes, pixelated camo and typographic prints are other eye-catchers within decoration and design, just as logo prints have gone through a digital transformation offering a cool distorted look with inspiration from QR codes and computer pixels.
Key to silhouettes is the 90’s look with its simple lines and casual-chic appearance. Inspiration has been taken from the active street look of the hummel archives in cool
updated versions. The focus is on comfort and freedom to move, featuring classic sweat materials and sporty poly.
The collection contains both street and leisure wear, as well as functional designs for cross fit, jogging and workout. Key for active styles is within choice of material, where comfort, stretchability, drapyness, quick dry and antibacterial treatments play an important role. The understated casual and sporty design makes these styles multifunctional being suitable for both sport and leisure.
For women, boxy and loose tees are seen among the more classic fitted silhouettes.
SPORT LIFESTYLE SPRING/ SUMMER 2014
Page 6Women’s Active Bee
This season’s hummel Lifestyle collection offers an intriguing flashback to the 80’s and 90’s seen through the screen! With inspiration from a broad range of digital elements, hummel has created a look with an outstanding visual edginess.
Crewnecks, tracksuits and zipped hoodies in striking new designs bring a casual and trendy vibe to the collection followed up by the sporty hummel chevrons and logo. Swimwear offers a broad variety of styles, patterns and colours to mix and match in infinite ways.
For men, cool summery coloured tees come with catchy prints where pixels and halftone elements link and combine the digital direction with authentic sport designs. Crewnecks, zipped hoodies and track tops as well as pants are all created with a sporty look and a casual feel; great for the capricious spring weather or chilly summer evenings.
The colour palette is based on classic black, white, dress blue and grey mélange mixed with pop colours such as coral, sharp green, bright purple and pink for women and orange, Swedish blue and sharp green for men; a solero-inspired palette that neatly sums up the fresh and edgy look of this year’s spring-summer collection.
Page 7Women’s Active Bee
Page 8Women’s Active Bee
Active Bee
ACT IVE BEE.
Page 9Women’s Active Bee
TEXTILE
08—896—6698Ara Top
08—892—6698Angelina Sports Top
39—656—2001Peri Pants
drop 01Spring/ Summer 2014
Page 10Women’s Active Bee
TEXTILE
36—378—2001Kala Zip Jacket
39—655—2001Kala Pants
drop 01Spring/ Summer 2014
Page 11Women’s Active Bee
TEXTILE
08—895—3639Salia Top
08—893—6698Cloe Top SS14
11—179—2800Cloe 3-4 Leggings SS14
drop 01Spring/ Summer 2014
Page 12Women’s Active Bee
TEXTILE
08—894—3436Mara SS Tee
08—891—3650Angelina Top SS14
10—760—2007Classic Bee Womens Tech Shorts
drop 01Spring/ Summer 2014
Page 13Women’s Active Bee
TEXTILE
08—895—3436Salia Top
08—891—3650Angelina Top SS14
39—720—2006Classic Bee Womens Tech Pants
drop 01Spring/ Summer 2014
Page 14Women’s Active Bee
TEXTILE
36—378—2001Kala Zip Jacket
08—892—2001Angelina Sports Top
39—655—2001Kala Pants
drop 01Spring/ Summer 2014
Page 15Women’s Active Bee
TEXTILE
08—891—3652Angelina Top SS14
39—655—2600Kala Pants
drop 01Spring/ Summer 2014
Page 16Men’s Active Bee
TEXTILE
08—938—2006Morris SS Tee
39—669—2006Aage Pants SS14
drop 01Spring/ Summer 2014
Page 17Men’s Active Bee
TEXTILE
36—384—7459Minor Zip Jacket
08—973—8244Geller SS Tee
39—671—7459Quaid Pants
drop 01Spring/ Summer 2014
Page 18Men’s Active Bee
TEXTILE
08—939—6029Nash Tank
39—671—2001Quaid Pants
drop 01Spring/ Summer 2014
Page 19Men’s Active Bee
TEXTILE
08—937—8244Abbott SS Tee
36—385—8244Quaid Zip Jacket
39—669—2001Aage Pants SS14
drop 01Spring/ Summer 2014
Page 20Men’s Active Bee
TEXTILE
36—384—2006Minor Zip Jacket
08—938—2001Morris SS Tee
39—670—2006Aage 3/4 Pants SS14
drop 01Spring/ Summer 2014
Page 21Men’s Active Bee
TEXTILE
08—937—7459Abbott SS Tee
39—670—7459Aage 3/4 Pants SS14
drop 01Spring/ Summer 2014
Page 22Men’s Active Bee
TEXTILE
36—385—2001Quaid Zip Jacket
24—060—2001His Boxers 2Pack
39—671—2001Quaid Pants
drop 01Spring/ Summer 2014
Page 24Women’s Sport Lifestyle
LIFE STY LE.
Lifestyle
Page 25Women’s Sport Lifestyle
TEXTILE
36—459—2006Talli Long Zip Jacket
08—908—9001Uhura SS Tee
39—684—2001Nola Knickers
drop 01Spring/ Summer 2014
LIFE STY LE.
Page 26Women’s Sport Lifestyle
TEXTILE
36—458—2006Lea Zip Jacket
08—893—6698Cloe Top SS14
39—685—2006Sula Pants
drop 01Spring/ Summer 2014
Page 27Women’s Sport Lifestyle
TEXTILE
36—462—2006Sula Zip Jacket
10—760—2006Classic Bee Womens Tech Shorts
drop 01Spring/ Summer 2014
Page 28Women’s Sport Lifestyle
TEXTILE
36—461—6698Sula Sweatshirt
11—181—2001Sonya Leggings
drop 01Spring/ Summer 2014
Page 29Women’s Sport Lifestyle
TEXTILE
08—899—2001Rani LS Tee
24—050—3639Cloe 2Pack Hotpants SS14
40—600—6698Classic Bee Nylon Shoulderbag
drop 01Spring/ Summer 2014
Page 30Women’s Sport Lifestyle
TEXTILE
08—897—9001Natira SS Tee
88—586—2001Shelly Swim Shorts
drop 01Spring/ Summer 2014
Page 31Women’s Sport Lifestyle
TEXTILE
08—908—3436Uhura SS Tee
39—684—2006Nola Knickers
drop 01Spring/ Summer 2014
Page 32Women’s Sport Lifestyle
TEXTILE
08—898—2006Ara SS Tee
10—760—2007Classic Bee Womens Tech Shorts
drop 01Spring/ Summer 2014
Page 33Women’s Sport Lifestyle
TEXTILE
08—907—2094Rani Top
36—461—3436Sula Sweatshirt
39—685—7459Sula Pants
drop 01Spring/ Summer 2014
Page 34Women’s Sport Lifestyle
TEXTILE
36—455—7459Lea Long Poly Zip Jacket
08—897—9001Natira SS Tee
11—181—7459Sonya Leggings
drop 01Spring/ Summer 2014
Page 35Women’s Sport Lifestyle
TEXTILE
81—132—7429Cornelia Raincoat SS14
40—612—7459Classic Bee Gym Sack
drop 01Spring/ Summer 2014
Page 36Women’s Sport Lifestyle
TEXTILE
81—132—6149Cornelia Raincoat SS14
08—429—3650Cloe Top All Year
24—070—6149Hers 2Pack Mini Shorts
drop 01Spring/ Summer 2014
Page 38Men’s Sport Fashion
TEXTILE
36—466—2006Tesla Zip Hood
08—941—6698Volta SS Tee
39—686—2006Tesla Pants
drop 01Spring/ Summer 2014
Page 39Men’s Sport Fashion
TEXTILE
36—465—8244Gauss Zip Jacket
08—940—2006Faraday SS Tee
40—598—8244Classic Bee Pu Shoulderbag
drop 01Spring/ Summer 2014
Page 40Men’s Sport Fashion
TEXTILE
36—465—7459Gauss Zip Jacket
08—941—8244Volta SS Tee
39—686—7459Tesla Pants
drop 01Spring/ Summer 2014
Page 41Men’s Sport Fashion
TEXTILE
87—025—2001Ampere Waistcoat
08—942—2006Joule LS Tee
39—669—2001Aage Pants SS14
40—598—2001Classic Bee Pu Shoulderbag
drop 01Spring/ Summer 2014
Page 42Men’s Sport Fashion
TEXTILE
87—025—2006Ampere Waistcoat
08—961—5265Neo SS Tee
drop 01Spring/ Summer 2014
Page 43Men’s Sport Fashion
TEXTILE
36—463—7459Circuit Crew
39—675—2006Circuit Pants
drop 01Spring/ Summer 2014
Page 44Men’s Sport Fashion
TEXTILE
36—392—7459Ohm Hood
39—670—7459Aage 3/4 Pants SS14
drop 01Spring/ Summer 2014
Page 45Men’s Sport Fashion
TEXTILE
81—131—6149Fused Rain Jacket
39—675—2006Circuit Pants
drop 01Spring/ Summer 2014
SW IM WE AR.
Swimwear
Page 46Men’s Sport Fashion
SW IM WE AR.
Page 47Women’s Swimwear
TEXTILE
88—572—8520Paulina Cup Top SS14
88—573—8520Penelope Hipsters SS14
drop 03Spring/ Summer 2014
Page 48Women’s Swimwear
TEXTILE
88—576—3650Savannah Halterneck
88—586—3436Shelly Swim Shorts
drop 03Spring/ Summer 2014
Page 49Women’s Swimwear
TEXTILE
88—576—6698Savannah Halterneck
88—577—6698Savannah Hotpants
drop 03Spring/ Summer 2014
Page 50Women’s Swimwear
TEXTILE
88—582—7429Maui Top
88—583—7429Maui Tanga
drop 03Spring/ Summer 2014
Page 51Women’s Swimwear
TEXTILE
88—578—7429Coral Top
88—579—7429Coral Tanga
drop 03Spring/ Summer 2014
Page 52Women’s Swimwear
TEXTILE
88—584—2001Maui Swimsuit
drop 03Spring/ Summer 2014
Page 53Women’s Swimwear
TEXTILE
88—570—2001Naima Top SS14
88—571—2001Naja Mini Tie SS14
drop 03Spring/ Summer 2014
Page 54Women’s Swimwear
TEXTILE
88—574—3650Rachel Halterneck SS14
88—575—6598Rhea Hotpants SS14
drop 03Spring/ Summer 2014
Page 55Women’s Swimwear
TEXTILE
88—580—6149Atlantis Top
88—581—6149Atlantis Hipsters
drop 03Spring/ Summer 2014
Page 56Women’s Swimwear
TEXTILE
88—570—3650Naima Top SS14
88—585—6149Atlantis Swim Shorts
drop 03Spring/ Summer 2014
Page 57Men’s Swimwear
TEXTILE
88—472—6149Roland Shorts SS14
drop 03Spring/ Summer 2014
Page 58Men’s Swimwear
TEXTILE
88—467—6149Shock Shorts
drop 03Spring/ Summer 2014
Page 59Men’s Swimwear
TEXTILE
88—467—7459Shock Shorts
drop 03Spring/ Summer 2014
Page 60Men’s Swimwear
TEXTILE
88—470—7671Polar Shorts
drop 03Spring/ Summer 2014
Page 61Men’s Swimwear
TEXTILE
88—474—7459Grid Shorts
drop 03Spring/ Summer 2014
Page 62Men’s Swimwear
TEXTILE
88—471—7671Charger Shorts
drop 03Spring/ Summer 2014
Page 63Men’s Swimwear
TEXTILE
88—468—8242Pylon Shorts
drop 03Spring/ Summer 2014
Page 64Men’s Swimwear
TEXTILE
88—469—3425Spike Shorts
drop 03Spring/ Summer 2014
Page 65Men’s Swimwear
TEXTILE
88—473—2006Roland Melange Shorts
drop 03Spring/ Summer 2014
AC CES SOR IES.
Accessories
Page 66Classic Accessories
AC CES SOR IES.
Page 67Classic Accessories
ACCESSORIES
40—598—8244Classic Bee Pu Shoulderbag
40—601—2001Classic Bee Weekend Bag
40—598—2001Classic Bee Pu Shoulderbag
drop 03Spring/ Summer 2014
Page 68Classic Accessories
ACCESSORIES
40—600—6149Classic Bee Nylon Shoulderbag
40—600—6698Classic Bee Nylon Shoulderbag
40—612—6149Classic Bee Gym Sack
drop 03Spring/ Summer 2014
Page 69Classic Accessories
ACCESSORIES
40—600—2001Classic Bee Nylon Shoulderbag
40—604—2001Classic Bee Toilet Bag
40—602—2001Classic Bee Backpack
40—603—2001Classic Bee Gym Bag
drop 03Spring/ Summer 2014
Page 70Classic Accessories
ACCESSORIES
40—600—7459Classic Bee Nylon Shoulderbag
40—612—7459Classic Bee Gym Sack
drop 03Spring/ Summer 2014
hummel International
Sport & Leisure A/S
Balticagade 20 8000 Aarhus C
Denmark
Tel +45 87 34 48 00 Fax +45 87 34 48 09
[email protected] www.hummel.net
Page 72Classic Accessories