Hunting & Fishing Hunting & Fishing ElkDeerBisonGame BirdsFishing

http://aged.ces.uga.edu/

http://www.whitewalker.com

•Tyler Kessler

•Eric Nielsen

•Greg Pohler

•Shaun Lyons

ORGANIZATIONAL STRUCTURE: BOARD OF DIRECTORS

Signing authority given to 2 of the internal directors

$1,500 will be paid to each external director for service rendered

External Board

Ag-business Expert• Knowledge in agricultural business and elk

production

Archerwill Town Council Member• Maintain good relations with the locals

External directors chosen to give expertise in the areas that employees lack

ORGANIZATIONAL STRUCTURE: EMPLOYEES

General ManagerMaintenance Coordinator

Secretary-Treasurer/Cook/

CleanerHead Guide

Guide

Marketer

Employees

General Manager- President - Is an owner and sits on the board of directors- Maintenance coordinator- Will have training in business and management

Secretary – Treasurer- Office duties- Cooking / Cleaning

Head Guide– Coordinate big game hunts & maintain

safety– Dress and transport animals

Guide– Coordinate fishing & game bird hunts– Dress and transport animals

Marketer– Proven to have many ties to American

market– Promote – Create and maintain company website

President

Contracting Services

Accounting

Butchering

Taxidermy

ORGANIZATIONAL STRUCTURE: CONTRACTORS

Site Plan

Location: Saskatchewan

Rural Municipality Land Description

• Perimeter (excluding lake), yard, and one pen will be fenced

Require ~ 5.5 mi

• Large hunting area

Approx. 800 ac

• X denotes treestands

Yard Site and Layout• Located amidst dense bush

• Lodge situated in middle of yard

• Dense trees provide privacy for hunters

• Eight person hot tub shared between two cabins

• Shop converted into skinning facility/cooler

• Bins used for feed storage

Hunter Capacity Per Season

Hunting & Fishing

 

Trip Length (Days)

Clients Clients/Week Clients/Month10

Month Season

CABIN 1 5 4 4 16 160

CABIN 2 5 4 4 16 160

Maximum Capacity 320

TOTAL CAPITAL PURCHASES

BUDGET

Hunting & FishingCAPITAL PURCHASE EST. BUDGETARCHERWILL FARM $400,000.00

SITE IMPROVEMENTS $82,000.00HUNTING $132,600.00FISHING $68,700.00

TOTAL CAPITAL COSTS $683,300.00

Products and Services

• Trophy big game hunts of a lifetime

ELK WHITE-TAILED DEER BISON

All big game hunts are guarantee kill!

Products and Services

• Both upland and migratory game bird hunts

Located along major migratory flight route

Products and Services

• World class trophy fishing

State of the art “ Ice Shack”

Promotion• Trade shows, website, and magazine ads

• All-Canada Show • Minneapolis, Chicago, Milwaukee, Cleveland, St. Louis, Omaha

• ¼ page ad in All-Canada Adventures magazine

• Link to NSHFAL website from their home page (www.allcanada.com)

Image: Affordable, high quality trophy hunting and fishing adventure

Place• Attract American hunters throughout Northeastern to Midwestern United States• One of the highest densities of hunters and fishermen throughout North America, who are willing and able to purchase high quality outdoors vacation

2003/2004

• 20,350 Non-resident fishing licenses

• 10,148 Non-resident bird licenses

• 6,498 Non-resident big game licenses

SWOT Analysis

STRENGTHS• full range of hunting &

fishing adventures• “ Ice Shack”• experienced guides• ideal blend of forest,

meadows & pristine lake

WEAKNESSES• large hunting area so

challenge to guarantee kill

• close proximity of competitors

• new venture • need excellent customer

service

SWOT Analysis - Opportunities

- SK is only western province where hunt farms legal- adequate supply of game from over 370 SK game

farms- increasing popularity from Americans that like

Canada’s larger game- middle-of-road pricing allows to target middle-class

customers and wealthier hunters looking for a deal

SWOT Analysis - Threats

- competition from 32 existing hunt farms- opposition from those labeling these as “canned

hunts”, and other hunters that see hunt farms negatively impacting public hunting

- gov’t policy changes due to public pressure &/or the Saskatchewan Wildlife Federation

- rising cost for stock trophy animals due to increased popularity of hunt farms

Competitive Analysis

Outfitter Attractions Price (CDN) $

Echo Lake Big Game Hunts

Has on site lodging.Home cooked meals.Elk, Whitetail, and Buffalo hunting.Private fishing pond,

Whitetail $6,130Elk $5,250Bison $4,700

Aspen Ridge Deer RanchBruno, SK

On site 3700sq. ft. lodgeWorld Class Walleye fishing.Duck and geese huntingHiking and canoeing in river available if you want.

Whitetail Deer $6,400Elk $5,250

Northern Saskatchewan Hunting & Fishing

Adventures Ltd.

On site lodge & cabinsBig game huntsUpland & migratory bird huntsFishing and Ice fishing at Tobin Lake

Whitetail $6,000 Elk $5,500 Bison $3,000Bird hunt $350/dFishing $500/d

Competitive Edge

Full range of open-air activities Trophy Hunting (Elk, Deer, Bison, Game Birds) World Record Fishing Golfing at Greenwater Lake Resort, Barrier Lake Resort

Competitive Edge

THE ONE AND ONLY

“Ice-Shack”

Hunting & FishingHunting & Fishing

Outdoorsman Heaven

Marketing Goals

YEAR ONE: 80 Customers

YEAR TWO: 90 Customers

YEAR THREE: 105 Customers

THEREAFTER: 15% Increase/Year

Echo Lake Big Game Hunts Clientele: 80-90 Hunters/Year

Aspen Ridge Deer Ranch Clientele: 60 Hunters/Year

Hunting & Fishing

BALANCE SHEETOpening Balance Sheet as at December 31, 2006 Assets Liabilities Current Assets: Current Liabilities:

Cash 19,169 Accounts Payable 28,664 Accounts Receivable - Long-Term Liabilities Total Inventories 13,507 Long Term Debt 337,110

Total Current Assets 32,676 Total Liabilities 365,774 Long-Term Assets: Owner Equity

Buildings, Machinery & Equipment 403,300 Owner Equity 400,000 Accumulated C.C.A. (30,245) Retained Earnings (80,043) Land 280,000

Total Long-Term Assets 653,055 Total Owner Equity 319,957 Total Assets 685,731 Total Liabilities & Owner Equity 685,731

FINANCING (EQUITY/DEBT)

• Equity Financing (100% from client) $400,000 Sale of Farm

• Debt Financing $350,000 Land Purchase $280,000 Class 06 Buildings & Fixtures $287,500 Total Security $567,500 FCC Loan:Security Ratio

L:S = $350,000 / $567,500 61.7%

TOTAL FINANCING = $750,000

CHART OF SALES & PRICES

Number of Sale s of Elk & Dee r

-

10

20

30

40

50

60

2004 2006 2008 2010 2012 2014 2016

Ye ar

Num

ber

of S

ales

ELK

DEER

AVERAGE PRICE

ELK $5,500

DEER $6,000

BISON $3,000

BIRD HUNT $1,750

FISHING $2,500

ICE FISHING $2,500

Sales increase at 15% per year

CHART OF NET INCOMENet Income (Loss )

(100,000)

(50,000)

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2005

2008

2011

2014

2017

Year

Net

Inc

ome

($)

Net Income (Loss)

Breakeven Year = 2008

RATIO ANALYSISProfitabilty Ratios

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%20

05

2008

2011

2014

2017

Year

Per

cent

age

(%)

Gross Profit MarginNet Profit Margin

RISK ANALYSISCritical Years

2006 (Year One) (MAJOR)

2007 (Year Two) (MAJOR)

2008 (Year Three) (SEMI-MAJOR)

Critical Products

Elk (MAJOR)

Deer (SEMI-MAJOR)

RISK ANALYSISNet Income Breakeven for Elk in 2006

Number of sales MAJOR = 195% increase

Selling price MAJOR = 73% increase

Direct cost of the animals MINOR = 416% decrease

Cash Flow Breakeven for Elk in 2006

Number of sales MAJOR = 33% decrease

Selling price MAJOR = 21% decrease

Direct cost of the animals MINOR = 51% increase

SCENARIO ANALYSIS

E

L

K

▲ Best Case = 35% Better ▼ Worst Case = 35% Worse

VARIABLE WORST CASE BASE CASE BEST CASE

Number of Sales 13 20 27

Average Price $3,575 $5,500 $7,425

Average Direct Cost $1,350 $1,000 $650

Rate of Growth 0% 15% 30%

NPV ($463,285) $501 $1,212,288

IRR -2.66% 20.02% 55.81%

Financial Summary

Net Present Value (NPV) $501

Internal Rate of Return (IRR) 20.02%

External Rate of Return 16.50%

KEY ASSUMPTIONS Discount Rate = 20.0% Interest Rate = 8.0% Inflation Rate = 2.0% Marketing goals on Target (Risk Mitigation) Price of Hunts (Risk Mitigation)

Hunting & FishingHunting & Fishing

•Eric Nielsen

•Tyler Kessler

•Greg Pohler

•Shaun Lyons

QUESTIONS???