Digital GovernanceHealthcare

Lisa Welchman | 2015

2

It’s here!

@lwelchman

3

Defining digital governance

[Digital governance] A framework for establishing accountability, roles, and decision-making authority for an organization’s online presence.

4

Digital maturity

4

@lwelchman

5

The real work of a digital governance framework is to assign appropriate authority for digital strategy, policy and standards definition to the right resources within your digital team.

What is it for?

Governance framework

@lwelchman

6

Building a framework

Step one: establish your digital team field

Step two: determine authority for digital strategy

Step three: determine authority for digital policy

Step four: determine authority for digital standards

@lwelchman

7

Digital team

[Digital team] The full set of resources required to keep digital functioning for your organization.

@lwelchman

8

Who they are and what they do

Your digital team8

Extended

Ad-hoc Committees

Distributed

Core

@lwelchman

Aligning expertise and authority

9

Digital strategy

[Digital strategy] Articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web.

@lwelchman

10

Digital strategy resources

DigitalStrategy

Leadership Focus• Executives• Analysts• Lines of Business

Leads and "Product Managers"

Digital Focus• User Experience• Senior Digitalists

• Content• Technology

@lwelchman

Keeping on track

11

Digital policies

[Digital policies] High level statements of beliefs, goals, and objectives in order to comply with laws, manage risk, or drive competitive advantage.

@lwelchman

12

Digital policy range

• Accessibility• Branding• Domain Names• Language and Localization• Hyperlinks and Hyperlinking• Intellectual Property• Privacy• Security• Social Media• Web Records Management

@lwelchman

Stop the infighting

13

Digital standards

Example[Digital standards] Formal specifications that guide what is to be done in regards to aspects of digital publication and development.

@lwelchman

14

Digital standards domains

• Tools• Protocols• Information Access

• Hosting• Security• Software• Hardware

• Branding• Content• Language

• Typography & Color

• Images• Templates

Design Editorial

Publishing & Development

Network & Infrastructure

@lwelchman

15

Standards lifecycle

Disseminate

Implement

Measure

Define

Drivers

External• Policy• Technology changes• New best practices

Internal• Policy• New projects / initiatives

@lwelchman

16

Resources

Use code “HXR” for 15% discount

Use code “HXR” for 20%

discount

www.digitalgovernance.com

activestandards.com/masterclass

Thank you| activestandards.com410-377-3012