Wearable Tech:

adidas miCoach Sports Performance

Qaizar Hassonjee VP Innovation, Wearable Sports Electronics

adidas

Leaders in Innovation

Wearable tech is exploding:

understanding of athletes and sport guides our application of digital technology

adidas miCoach digital coaching platform

Bringing wearable technology to sport

Every fitness athlete is unique

– contestants High-schoolers

– state champs

– 5k finishers – aspiring pros

From youth to elite we believe in personalized training

measure illuminate Coach

the body’s Response to activity

Data into insights

Insights into action

7

Concept - USP

adidas miCoach consumer

Smart run

Speed_cell

X_Cell

Mobile coaching app

Sensor apparel

Expert coaching

Elite athletes have customized training plans with expert

coaches

Fitness athletes need the same expert advice to reach goals faster and

safer

Expert coaching It’s not about training as hard as you can

It’s about training as hard as you should

The principles of micoach •  From Pros to beginners – everyone benefits from

expert fitness advice

•  HR + activity provide the best view of how a unique body responds to work

•  Devices should Measure you, not just what you do

•  Individualized , expert training is the next wave

adidas miCoach elite

adidas miCoach elite

adidas miCoach elite

POWER

speed

distance

heart rate

acceleration

locatio

n

the metrics

POWER

speed

distance

heart rate

acceleration

locatio

n

POWER RELATIVE POWER EFFICIENCY TRAINING IMPACT

ATHLETE C ATHLETE A ATHLETE B

MAX HEART

RATE

85%

70%

55%

40%

ASSESSING WORK LOAD HEART RATE

ATHLETE B Looks like the hardest worker

ATHLETE A

ATHLETE C

ATHLETE C ATHLETE A ATHLETE B

MAX HEART RATE

+ POWER

85%

70%

55%

40%

ASSESSING WORK LOAD HEART RATE & POWER

ATHLETE A Actually did the most work

ATHLETE B Heart rate is high relative to work done – indicating stress

ATHLETE C May be capable of working harder.

Training Plans Community Workout

Data SCV

Moving towards OPEN Platform

Devices

Plaforms

Experiences

OPEN API Consumer value: •  Peformance Brand; Innovative Experiences;

Leading Edge Devices / Sensors; Training Content & Expertise; Unique Insights; Ease of use; Flexibility

Partner benefits: •  adidas Branding; miCoach devices; Training/

coaching content; Sports domain expertise; Revenue generation; Strong IP position; Elite data

THANK YOU

Qaizar Hassonjee adidas

VP Innovation, Wearable Sports Electronics Qaizar.Hassonjee@adidas.com

(610) 459-6203