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HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

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MEETING HEALTH INSURANCE CUSTOMERS MORE THAN HALFWAY MAY 14, 2014
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Page 1: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

MEETING HEALTH INSURANCE CUSTOMERS MORE THAN HALFWAY

MAY  14,  2014  

Page 2: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

AGENDA

v  About BCBSRI

v  Health Insurance: Then & Now

v  What BCBSRI is doing…

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Page 3: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

ABOUT BCBSRI Not-­‐for-­‐profit  insurer  founded  in  1939  

About  900  associates  

Over  440,000  members  +        over  90,000  hosted  members  

Community-­‐focused  carrier  

6,100 Volunteer hours*

$1 million Financial & in-kind donations*

* Served/donated in 2013 3  

Page 4: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

HEALTH INSURANCE: THEN

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Page 5: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

HEALTH INSURANCE: NOW

Tiered Networks

$ Coinsurance

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Page 6: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

HEALTH INSURANCE: THEN

Limited  choice  of  carriers  &  plans  

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Page 7: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

More  opEons  across  the  

board  

HEALTH INSURANCE: NOW

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Page 8: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

GOING RETAIL

Sales  &  Service  in  one  convenient  locaEon  

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Page 9: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

GOING RETAIL

Over  5,000  served  in  the  first  6  months  

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Page 10: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

PAY HOW YOU LIKE

ACH debit

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Page 11: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

PAY HOW YOU LIKE

1,600 Payments  

made  online  &  via  phone  

By  the  numbers,  for  the  first  3  months  –  with  no  promo6on  un6l  end  of  month  2…  

1/2 Enrollments  into  auto  ACH  debit  

10% Payments  made  by  

phone  (IVR)  11  

Page 12: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

HOW DID WE DO?

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Page 13: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

HOW DID WE DO?

Discover

Explore

Buy

Engage

We only measured here

Ask  Listen  ACT  

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Page 14: HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

Judy  Weader            [email protected]            @judyweader  

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