Date post: | 09-Apr-2017 |
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The Polar PlungeBorden, Indiana
Ashly Burrell, Tyler Klopp, Elias Lucio, Trevor Swearingen, Ashley Vance, Emily Walker
Overview
The Polar Plunge and
The Special OlympicsWhat is the Polar
Plunge? Our Theme
11,000 athletes across Indiana with disabilities
70% of revenue comes from grants and other contributions
$500,000+ is raised in Indiana alone to fund the Special Olympics
10 counties in area 2 will benefit from the Borden Polar Plunge
Area 2 Special Olympics
Attendance
LOU
ISVILLE
BORD
EN
Descriptive Statistics
This figure illustrates the percent of our target audience within the ten counties classified as the Special Olympics Indiana Area 2 Division.
Descriptive Statistics
The figures above represent the median income for the ten counties classified as the Special Olympics Indiana Area 2 Division. Figures used to identify potential sponsors, donors and “plungers” for the Borden Polar Plunge.
Descriptive Statistics
Collectively our target audience in Clark County makes up 43.6% of the total population within the county.
Descriptive Statistics
Collectively our target audience in Floyd County makes up 41.9% of the total population within the county.
Social Media
Use hashtags ex; #BordenPlunge
@ Organizations with tons of followers.
Social media is the most free way to promote...but
The Website
The Website Continued
Promotional Materials
Bookmarks and Flyers to T-Shirts and Cups.
Different promotional tools ranging from
Bookmark
Where is this distributed? Why it will be effective?
How much would these be?
FlyersWhere will this be
placed?What will this cost?
Post Card
Where and how will these be distributed?
Cost of Post Card
Cups and Koozies
16 oz Travel Mug: $5.12
Koozie $2.00
*Each price varies according to quantity ordered.
Shirts and HoodiesHoodie: $18.47 each
Long Sleeve T-Shirt $8.47 each
*Prices vary depending on quantity
Why The New Bear?
and
work together!
Sponsor Funding & Costs
Donations
New Sponsors
Cost of Polar Plunge Sponsor a plunger
TimelinePromotional Materials can be adapted yearly
Event takes place February 20, 2016
Registration
Target promotion time
Ways to ParticipatePhysical Plunger
Virtual Plunger
Sponsor
Donate
Volunteer
Slogan
“Embrace the cold, young or old”
Benefits of Donating
Altruistic cause
Provides funding for local chapter
Helps organization of eventsSupporting local chapter
Action