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| Date post: | 17-Oct-2014 |
| Category: |
Technology |
| View: | 108 times |
| Download: | 1 times |
Me
https://delicious.com/frederik.dewachter
“90% of consumers start a task on one device and finish it on another,”
Agoria App Alliance
Tagger.fmLessons Learned
• Started building before testing
• Outsourced development
• Music industry - Scalability
• Validate assumptions
TapCrowdLessons Learned
• What is your business model?
• Highly competitive global market
• What is your RTB, USP, focus?
BarcoLessons Learned
• Shorter time-to-market
• Business model innovation
• Living Labs
!!
Faster Innovation ▪ Access to creative people,
skilled developers ▪ Corporate accelerator ▪ Building business around
Barco’s products & markets! Exploration
!Startups
!Faster Monetizing
▪ Access to trusted and global distribution
▪ Build credibility ▪ Boost PR & branding!
Exploitation
Cross fertilize
iCinemaLiving Lab
• Work together with all stakeholders
• Mix of very different expertise
• Create a real-life environment to test, measure and learn
• Technology, consumer experience, business value
How Constant Innovation Creates Radically Successful Business
The Lean Startup• Entrepreneurs are everywhere
• Entrepreneurship is management
• Validated Learning
• Build-Measure-Learn
• Innovation Accounting
WhatInstead of making complex plans, based on a lot of assumptions…
We make constant adjustments in Build-Measure-Learn feedback loops
Use feedback to persevere or pivot
value hypothesis growth hypothesis
MVPtest
Innovation Accountingmeasure
Pivot or Persevere
initial MVP after optimisation
registration 5% 17%
activation 17% 90%
retenetion too low 5%
referreal too low 4%
Accelerate
Strategy
Principles
Tactics
Strategy
Principles
Tactics
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an iOS app
Average revenue / app in Apple App Store
~$10,000 - $50,000
~$4,000
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an Android app
Average revenue / app in Google Play Store
~$11,000 - $55,000
~$1,125
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
of downloaded apps are opened just one time
of an app’s users are lost after one month
22%
62%
Sources: http://www.localytics.com/bloghttp://blog.flurry.com/
Monday, December 9, 13
PrinciplesInterface prototyping answers questions like:!!
• Can people navigate through my interface?!• Do people understand what these buttons do?!• Can people perform basic tasks in this app?!
Principles...and often misses important questions like!!
• Will people come back every day?!• Will they become passionate evangelists?!• Will they pay for your value proposition?
PrinciplesWhat does a user need to do to make themselves AND your business successful?!!
1. Return regularly!2. Contribute content!3. Invite friends!4. Make repeat purchases
Principles!
1. Ask the Right Question
2. Focus on Value / Experience
3. Test Your Core Loop
Strategy
Principles
Tactic
Strategy
Principles
Tactics
Strategy!
1. Prototyping simplicity
2. Prototyping emotion
3. Prototyping engagement
4. Prototyping distribution
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
Over 5 mil downloads since May launch!Average of 4.5 star rating!
It's easy to use, powerful and free
purchase more for $0.99 to $1.99 apiece, including a green screen, split-screen, party effects, and more.
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
RUN GAME
Monday, December 9, 13
GameSalad!
Platform that lets you build 2D mobile games without any code!
> 200,000 games have been made 70 have been in the top 100 in US App Store!
What is the right level of “virality” to get consistent growth yet maintain credibility?!!
• Do my own contacts want to connect with me on a professional networking site?!
• Are people willing to upload their rolodexes in order to access 2nd degree connections?
Strategy
Principles
Tactics
Tactics!
1. Concierge prototypes
2. Prototyping on platforms
3. Prototyping with competitors
4. Creative prototypes
TacticsHow would you prototype Instagram with NO code written?
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Take Photo
Add FilterShare Socially
Monday, December 9, 13
!
1. Have testers email you photos they want filtered!2. Have a professional editor edit photos on
demand!3. Upload edited photos on tester’s behalf!4. Measure change in key metrics
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Take Photo
Add FilterShare Socially
Monday, December 9, 13
TacticsHow would you prototype Instagram with NO code written?
@iminds
The iMinds Living Lab approach - an enabler for downstream innovation
@iminds
Opportunities……to experiment …to monitor …to explore …to discover …to identify …to validate …to demonstrate …to create
@iminds
The iMinds Living a real-life test and experimentation
environment
where users and producers co-create innovations
in a trusted, open ecosystem that enables business innovation
Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben omtrent mobiele applicaties. Enkele concrete vragen die wij kregen zijn:!
!• Mediahuis: 'We zoeken iemand die een second opinion kan geven over
onze gerealiseerde apps’!• Eriks (http://eriksbaudoin.be/) : 'We willen gebruik maken van mobiele
applicaties binnen onze bedrijfsprocessen maar weten niet hoe er aan te beginnen’!
• Westkans : 'Hoe kunnen we onze data over toegankelijkheid (voor mindervaliden) aan de kust beter bekend maken’!
• Een StartUp : 'Kunnen jullie een Minimum Viable Product maken voor mijn idee’!
• Macx : 'We zoeken mensen om te brainstormen over een visuele interface'
THX
