IAM Drive And SurviveCase Study

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IAM approached 3d Marketing Group as it wanted to raise awareness of the work it does and to engage with a wider audience to fill up the free seminars.

IAM drive and survive was looking to work with a marketing partner that could enable them to penetrate the fleet market to a greater extent and generate high quality leads.

Duncan Pickering Market Development Manager IAM Drive & Survive

“”

The Challenge

For over 25 years we have delivered holistic risk management and driver training

solutions which help a business to reduce their exposure to driver risk .We are

continually investing in the development of new products and services to maintain

our position at the forefront of this safety-critical aspect of modern business.

AboutIAM Drive & Survive is a leading occupational driver risk management

provider and helps companies reduce on-road incidents, minimise costs and look

after their drivers. It is the commercial subsidiary of The Institute of

Advanced Motorists (IAM), the UK’s leading independent road safety charity.

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The Solution3d Marketing Group has the largest fleet database in the UK with

over 204,000 telephone researched records. In addition to this 3d

Marketing Group runs an online new source, Fleetpoint, which is the

definitive sourceof news information and jobs for fleet decision makers. The

newsletter goes out to over 100,000 subscribers every week.

IAM Drive & Survive ran an advertorial

on Fleetpoint - Driven to distraction –

How to protect your fleet , this was

advice and information on how to

protect your fleet this advertorial had

aa phenomenal effect in reaching the

right target audience, over 15,000

unique opens and a click through rate

of over 11%. To put this in perspective

this advertorial increased business for

IAM drive and survive more than

any other campaign they had run

inin the past 12 months.

Following on from the Advertorial in Fleetpoint, 3d Marketing Group then

devised and implemented an email campaign designed to get people

to register for the free seminars that IAM drive and survive would be running.

This again resonated with the target audience with over 15,000 people

opening the email and 14,000 of those people being unique, again

an open rate of 12% for the emails meant that IAM Drive and Survive

waswas able to put on more free courses due to the demand generated

by the leads supplied from 3d Marketing Group.

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The Result3d Marketing provided the marketing support to enable IAM Drive & Survive not only to raise awareness of the work they do but also to fill up their seminars. They are so confident that 3d Marketing Group can hit the target audience they are looking to work with 3d Marketing Group further.

3d Marketing Group enabled IAM Drive & Survive to penetrate further the fleet

market and generate specific targeted leads to enrol people on the free seminars

From the outset the team at 3d Marketing Group demonstrated an expert

level of knowledge of the fleet market and accompanying data. In doing so it

enabled us to put together a robust and engaging email prospecting campaign.

Without doubt the results of the campaign were exceptionally good, with the inbox

filling up almost as soon as the campaign had begun. In fact the response times

were 3 times greater than the results from other campaigns with the same aim that

had previously been run.

Such a response is testimony to the thought given by 3d Marketing Group

to the high quality business data they maintain for the fleet industry. We are now

looking to work with them again on new and increasingly creative digital

campaigns

Duncan Pickering Market Development Manager IAM Drive & Survive

“

”

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•••

IAM Drive & Survive saw an up lift 3 times greater

Over 15,000 people responded to the email campaign

IAM Drive and Survive has greater awareness in the marketplace amongst fleet decision makers

The result

••3d Marketing Group ran an advertorial in Fleetpoint

Email campaign to targeted Audience

The Solution

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Challenge

Penetrate the fleet market

Lead Generation for IAM Drive & Survive Seminars

Digital Campaign

Summary