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Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Refrigeration Equipment Market Analysis and Forecast to 2017 March 2012 Marketing Research
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Page 1: Ib demo russia refrigeration equipment market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Refrigeration

Equipment Market

Analysis and Forecast to 2017

March 2012

Marketing Research

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Brief Overview

The report on the Russian refrigeration equipment market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report contains information on the following commodity groups:

Deodorants and antiperspirants for individual use;

Tools for deodorization and aromatization of indoor air.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian footwear market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption.

The report contains 258 pages, 36 tables, 35 figures.

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian refrigeration equipment

market and build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Classification of refrigeration equipment

4. Production technology of refrigeration equipment

5. Characteristics of the Russian market of refrigeration equipment

5.1. Volume and dynamics of the Russian refrigeration market in 2008-2011.

Forecast for 2012-2017

5.2. Structure of refrigerating equipment market: production, exports, imports,

consumption

6. Characteristics of domestic production of refrigeration equipment in 2005-2011

6.1. Volume and dynamics of production of refrigeration equipment in 2005-2011

6.2. Structure of production of refrigeration equipment by regions

6.3. Production capacity of enterprises and their level of load

6.4. The main producers of refrigeration equipment and their market shares

6.4.1. LLC "Frigoglass Eurasia"

6.4.2. LLC "ZTO" Biryusa"

6.4.3. CJSC "Ozerskaya Industrial Company"

6.4.4. CJSC "Factory Sovitalprodmash"

6.4.5. CJSC "Ariada"

7. Characteristics of price of refrigeration equipment

7.1. Dynamics of producers’ prices of refrigerated display cases and counters with

refrigerating unit or evaporator for frozen food storage

8. Characteristics of the imports of refrigeration equipment to the Russian market

8.1. Volume and dynamics of imports of refrigeration equipment

8.2. Countries-manufacturers, leading suppliers of refrigeration equipment to the

Russian Federation

8.3. Foreign companies-manufacturers of refrigeration equipment imported to

Russia

8.4. Recipient companies of refrigeration equipment imported to Russia

8.5. Recipient regions of imports of refrigeration equipment

9. Characteristics of the exports of refrigeration equipment in the Russian market

9.1. Volume and Dynamics of exports of refrigeration equipment

9.2. Recipient countries of the Russian exports of refrigeration equipment

9.3. Companies-manufacturers that export refrigeration equipment

9.4. Sending regions of exports of refrigeration equipment

10. Factors affecting the development of the market of refrigeration equipment

10.1. Condition of retail trade

11. Characteristics of consumption of refrigeration equipment

11.1. Volume and dynamics of consumption of refrigeration equipment in 2008-

2011. Forecast for 2012-2017

11.2. Volume and structure of consumption of refrigeration equipment by Federal

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Districts of Russia

11.3. Structure of consumption of refrigeration equipment by industries

11.4. Balance of production and consumption of refrigeration equipment

12. Forecast of development of the market of refrigeration equipment for 2011-

2017

12.1. Evaluation of potential volume of refrigeration equipment’s supply for 2011-

2017

12.2. Evaluation of development of refrigeration equipment market if Russia's WTO

accession

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers

• CJSC "Ariada"

• OJSC "Krasnoyarsk plant of refrigerators "Biryusa "

• LLC "VARIANT-999"

• OJSC "Gran"

• LLC "ITALHOLOD"

• CJSC "OZYORSK INDUSTRIAL COMPANY"

• CJSC "Plant Sovitalprodmash"

• LLC "TEKTA"

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

List of Tables

Table 1. Volume and dynamics of refrigeration equipment market in 2008-2011 and forecast

up to 2017, in units

Table 2. Manufacture of refrigeration equipment in 2005 - December 2011, in units

Table 3. Manufacture of refrigeration equipment by Federal Districts in 2005-2011, in units

Table 4. Manufacture of refrigeration equipment by subjects of the Russian Federation in

2005-2011, in units

Table 5. Dynamics of production of refrigeration equipment by manufacturers in 2010, in

units

Table 6. Average producers’ prices of refrigeration display cases and counters with

refrigerating unit or evaporator for frozen food storage in Russia in 2010 - January 2012

Table 7. Dynamics of imports of refrigeration equipment in 2011, in units

Table 8. Dynamics of imports of refrigeration equipment in 2011, in thousands of USD

Table 9. Volume of imports of refrigeration equipment by countries-manufacturers in 2011,

in units

Table 10. Volume of imports of refrigeration equipment by countries-manufacturers in 2011,

in thousands of USD

Table 11. Volume of imports of refrigeration equipment by companies-manufacturers in

2011, in units

Table 12. Volume of imports of refrigeration equipment by companies-manufacturers in

January 2011, in thousands of USD.

Table 13. Volume of imports of refrigeration equipment by recipient companies in 2011, in

units

Table 14. Volume of imports of refrigeration equipment by recipient companies in 2011, in

thousands of USD

Table 15. Volume of imports of refrigeration equipment by regions in 2011, in units

Table 16. Volume of imports of refrigeration equipment by regions in 2011, in thousands of

USD

Table 17. Dynamics of exports of refrigeration equipment in 2011, in units

Table 18. Dynamics of exports of refrigeration equipment in 2011, in thousands of USD

Table 19. Volume of exports of refrigeration equipment by countries of destination in 2011,

in units

Table 20. Volume of exports of refrigeration equipment by countries of destination in 2011.,

in thousands of USD

Table 21. Volume of exports of refrigeration equipment by companies-manufacturers in

2011, in units

Table 22. Volume of exports of refrigeration equipment by companies-manufacturers in

2011, in thousands of USD

Table 23. Volume of exports of refrigeration equipment by regions in 2011, in units

Table 24. Volume of exports of refrigeration equipment by regions in 2011, in thousands of

USD

Table 25. The largest retail networks in Russia by turnover in 2010

Table 26. Rating of retail networks in Russia by trade area in 2010

Table 27. Rating of retail networks in Russia by number of customers per day in 2010

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Table 28. Forecast of supply and demand balance in the market of refrigeration equipment

for 2011-2017, in thousands of units

Table 29. Forecast of development of refrigeration equipment market in 2011-2017, in units

Table 30. Size of import customs rate for refrigeration equipment and forecast of changes if

Russia's accession to the WTO

Table 31. Volume and dynamics of refrigeration equipment market in 2008-2011 and

forecast up to 2017 under the condition of Russia's accession to the WTO, in units

Table 32. Revenue (net) from sales of goods and services (minus a value added tax, excises

and similar obligatory payments), value of an indicator for a year on the production of

industrial refrigeration and ventilation equipment by regions of Russia, in thousands of RUR

Table 33. Revenue (net) from sales of goods and services (minus a value added tax, excises

and similar obligatory payments), value of an indicator for a year on the production of

industrial refrigeration and ventilation equipment by size of organizations, in thousands of

RUR

Table 34. Business expenses on production of industrial refrigeration and ventilation

equipment by size of organizations, in thousands of RUR

Table 35. Management expenses on production of industrial refrigeration and ventilation

equipment by size of organizations, in thousands of RUR

Table 36. Average number of employees in production of industrial refrigeration and

ventilation equipment

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

List of Figures

Fig. 1. Volume of supply of refrigeration equipment in 2008-2011 and forecast for 2012-

2017, in thousands of units

Fig. 2. Dynamics and structure of refrigerating equipment market in 2008-2011 and

forecast up to 2017, in thousands of units

Fig. 3. Structure of the market of refrigeration equipment in 2008-2017 by origin, in

physical terms

Fig. 4. Production of refrigeration equipment in 2010-2011, in thousands of units

Fig. 5. Production of refrigeration equipment in 2011 – April 2012, in % to the analogical

period of the previous year

Fig. 6. Manufacture of refrigeration equipment in 2005-2011, in thousands of units

Fig. 7. Structure of production of refrigeration equipment by Federal Districts in 2005-2011,

in physical terms

Fig. 8. Capacities for production of refrigeration equipment by Federal Districts in 2010, in

units

Fig. 9. Structure of production of refrigeration equipment in Russia by manufacturers in

2010, in physical terms

Fig. 10. Indices of average prices of producers of refrigeration display cases and counters

with refrigerating unit or evaporator for frozen food storage in Russia in January-December

2010

Fig. 11. Indices of average prices of producers of refrigeration display cases and counters

with refrigerating unit or evaporator for frozen food storage in Russia in January-December

2011

Fig. 12. Dynamics of average prices of producers of refrigeration display cases and counters

with refrigerating unit or evaporator for frozen food storage in the Russian Federation in

2010-2011, deviation in % to the analogical period of the previous year

Fig. 13. Comparison of average producers’ price of refrigerated display cases and counters

with refrigerating unit or evaporator for frozen food storage by Federal Districts in

December 2011

Fig. 14. Dynamics of imports of refrigeration equipment in 2011, in units and %

Fig. 15. Dynamics of imports of refrigeration equipment in 2011, in thousands of USD and in

%

Fig. 16. Structure of imports of refrigeration equipment by countries-manufacturers in 2011,

in physical terms

Fig. 17. Structure of imports of refrigeration equipment by countries-manufacturers in 2011

in value terms

Fig. 18. Structure of imports of refrigeration equipment by companies-manufacturers in

2011, in physical terms

Fig. 19. Structure of imports of refrigeration equipment by companies-manufacturers in

2011, in value terms

Fig. 20. Structure of imports of refrigeration equipment by recipient companies in 2011, in

physical terms

Fig. 21. Structure of imports of refrigeration equipment by recipient companies in 2011, in

value terms

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Fig. 22. Structure of imports of refrigeration equipment by regions in 2011, in physical

terms

Fig. 23. Structure of imports of refrigeration equipment by regions in 2011, in value terms

Fig. 24. Dynamics of exports of refrigeration equipment in 2011, in units and %

Fig. 25. Dynamics of exports of refrigeration equipment in 2011, in thousands of USD and in

%

Fig. 26. Structure of exports of refrigeration equipment by countries of destination in 2011,

in physical terms

Fig. 27. Structure of exports of refrigeration equipment by countries of destination in 2011,

in value terms

Fig. 28. Structure of exports of refrigeration equipment by companies-manufacturers in

2011, in physical terms

Fig. 29. Structure of exports of refrigeration equipment by companies-manufacturers in

2011, in value terms

Fig. 30. Structure of exports of refrigeration equipment by regions in 2011, in physical

terms

Fig. 31. Structure of exports of refrigeration equipment by regions in 2011, in value terms

Fig. 32. Dynamics of consumption of refrigeration equipment in Russia in 2008-2017, in

thousands of units

Fig. 33. Consumption of refrigeration equipment by Federal Districts in 2009-2010, in

physical terms

Fig. 34. Structure of consumption of refrigeration equipment by industries in 2011, in

physical terms

Fig. 35. Forecast of supply and demand balance in the market of refrigeration equipment for

2011-2017, in thousands of units

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Executive Summary

During the two years of financial crisis, the production of refrigeration equipment fell almost

twice. However, after the economy recovered, the turnover in industries such as retail,

hospitality, catering and the food industry in general increased significantly. The increased

demand from consuming industries directly affected the production and consumption of

refrigeration equipment.

The market of refrigeration equipment in Russia is represented by about 70% domestic

production. This indicates that there is a demand for Russian products and raises the

prospects for the domestic producers.

Key figures and

conclusions

about the market

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

5. Characteristics of the Russian

market of refrigeration equipment 5.1. Volume and dynamics of the Russian refrigeration market in

2008-2011. Forecast for 2012-2017

The total volume of the refrigeration equipment market in 2009 decreased by …%,

compared to 2008.

In 2010, the growth rate was …%, compared to 2009.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 1. Volume of supply of refrigeration equipment in 2008-2011 and forecast for

2012-2017, in thousands of units

...

0%

500000%

1000000%

1500000%

2000000%

2500000%

3000000%

3500000%

4000000%

4500000%

2008 2009 2010 2011F 2012F 2013F 2014F 2015F 2016F 2017F

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

6. Characteristics of domestic

production of refrigeration equipment

in 2005-2011

6.1 Volume and dynamics of production of refrigeration

equipment in 2005-2011

The volume of production of refrigeration equipment in 2009 amounted to … units, which

was …% more than in 2008. In 2010, the production amounted to …, which was …% more

than in 2009 and … % more than 2008.

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Source: Data (“Rosstat”, expert survey), Analysis (“IndexBox”)

Fig. 5. Production of refrigeration equipment in 2011 – April 2012, in %

to the analogical period of the previous year

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

6.4 The main producers of refrigeration equipment and their

market shares

The leading Russian refrigeration equipment manufacturers along with their corresponding

market shares are presented in the Fig. below.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9. Structure of production of refrigeration equipment in Russia by

manufacturers in 2010, in physical terms

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

7. Characteristics of price of refrigeration equipment 7.1 Dynamics of producers’ prices of refrigerated display cases and counters with

refrigerating unit or evaporator for frozen food storage

The average manufacturers’ price of refrigeration display cases and counters with refrigerating unit or evaporator for frozen food storage in

Russia in May 2011 was …RUR, which was …% higher than the same price in May 2009 and …% higher than in December 2010.

Table 6. Average producers’ prices of refrigeration display cases and counters with refrigerating unit or evaporator for

frozen food storage in Russia in 2010 - January 2012

2009 2010 2011 2012

RUR /unit

RUR /unit

In %, to

the analogic

al period

of the previous

year

In %, to the

December of the

previous year

In %, to the

previous

month

RUR /unit

In %,

to the

analogical

period

of the previo

us year

In %, to the

December of the

previous year

In %, to the

previous

month

RUR /unit

In %, to

the analogic

al period

of the previous

year

In %,

to the December of the

previous

year

In %, to the

previou

s month

January … … …% …% …% … …% …% …% … …% …% …%

February … … …% …% …% … …% …% …% … …% …% …%

March … … …% …% …% … …% …% …% … …% …% …%

April … … …% …% …% … …% …% …% … …% …% …%

May … … …% …% …% … …% …% …% … …% …% …%

June … … …% …% …% … …% …% …% … …% …% …%

July … … …% …% …% … …% …% …% … …% …% …%

August … … …% …% …% … …% …% …% … …% …% …%

September … … …% …% …% … …% …% …% … …% …% …%

October … … …% …% …% … …% …% …% … …% …% …%

November … … …% …% …% … …% …% …% … …% …% …%

December … … …% …% …% … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”)

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

8. Characteristics of the imports of

refrigeration equipment to the Russian

market 8.1. Volume and dynamics of imports of refrigeration

equipment

… The volume of imports of refrigeration equipment in 2011 was … units. The largest amount

of refrigeration equipment was imported in …, when were imported … units.

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 14 Dynamics of imports of refrigeration equipment in 2011, in units and %

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

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• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

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Market Research Russia: Refrigeration Equipment Market. April 2012 (Demo-version)

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

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