Date post: | 08-May-2015 |
Category: |
Mobile |
Upload: | beaconinside |
View: | 374 times |
Download: | 0 times |
iBeacon LOCATION-BASED INDOOR EXPERIENCES JUNE 13th 2014, PRAGUE C. Rabsch, BEACONinside
2
Connecting the HERE and the NOW
• Indoor LBS • Accuracy, responsiveness, Mobile OS integration, accessibility • Various trade-offs with Wifi, GPS, ultrasonic, light, Bluetooth
• Bluetooth Low Energy (aka Bluetooth Smart) • "New" 2010 standard: Low power, low cost, low bandwidth and low
complexity • Android (4.3+) and iOS support (no licensing fees)
• iBeacon / BLE Beacons • Protocol developed by Apple Inc. (Spec under NDA) • BLE as Location Service (beacon = light tower), 1-way comms • BLE advertising packet must follow iBeacon spec • Outlook:
• iOS 8 Indoor LBS, Visit Tracking, MAC address anonymisation • Android Nearby?
3
BLE Beacon Interaction
4
Retail Deep Dive
How proximity enables engaging mobile experiences
5
iBeacon Cases
• 2014 Year of iBeacon Pilots. Learning how to scale & ROI. • Apple Store, Macy’s (via Shopkick), Walgreens, Tesco, Walmart,
Kenneth Cole (via Swirl) MLB, Paypal and many more • Proximity and mobile: geofences, in-store mode, auto check-ins,
loyalty programs, indoor navigation, local search, product finder, LBA, LBS,…
6
Location-based in-store experiences
• Provide valuable CONTENT and intelligent Services • Beacons are dumb enablers (but easy to install and maintain)
BEACONinside Campaigns
7
Contact
• Cornelius Rabsch, Founder & MD BEACONinside • www.beaconinside.com • [email protected]
• BEACONinside GmbH • Mauerstr. 83-84 • 10117 Berlin