Welcome toS1 Business ManagementPRASETIYA MULYA BUSINESS SCHOOL

Right People Bright Business

INTRODUCTORY to BUSINESS and MANAGEMENT (IBM) BGEN 5201 / Class A,B,C,DFelix F Lukman, M.M.#2 MeetingDate : Sept, 16th 2010

The Philosophy of Our Symbol

Maslows Theory of NeedsHierarchy of Humans Needs

PositifNegatifPerusahaan kelas duniaPerusahaan skala duniaINDONESIADampak Era Perdagangan Bebas

Xm = Pembukaan bisnis baru

Xg = Pertumbuhan bisnis yang sudah ada

Yc = Penutupan bisnis yang sudah ada

Yd = Pengecilan bisnis yang sudah adaD Lapangan kerja optimum = Xm + Xg Yc - YdBagaimana memenangkan persaingan bisnis dalam era perdagangan bebas ?Lapangan Kerja di Indonesia

WillingnessLowLowHighHighEntrepreneurial MatrixCompetency

IdeBisnisProsestransformasiInput

material karyawan energi peralatan manajemenOutput

memberi nilaitambah dimatakonsumenRintangan

keberanian membuka bisnis keterbatasan modal keterbatasan keahlian bisnis keterbatasan jaringan bisnisENTREPRENEURMANAJER PROFESIONALModel Penciptaan Bisnis BaruMengapa Entrepreneur membuka usaha baru?

Masalah yang timbul dalam mengubahide bisnis menjadi realita:

Bagaimana kita dapat mengatasi rintangan awal suatu bisnis baruModal usahaKeberanian usahaKeahlian usahaJaringan usaha

Bagaimana kemampuan kita menjalankan bisnis dengan efektif dan efisienCross Functional SkillManagement SystemNew Business Paradigm

SmallbusinessfailuresNot enoughexperienceLack ofcommitmentEthical errorsInsufficient expertisePoor financial controlGrowing toofastPoor strategyBad leadership

Important issues in new venture creation:Does the entrepreneur have good ideas and the courage to give them a chance?Is the entrepreneur prepared to meet and master the test of strategy and competitive advantage?Can the entrepreneur identify a market niche that is being missed by other established firms?Can the entrepreneur identify a new market that has not yet been discovered by existing firms?Can the entrepreneur generate first-mover advantage by exploiting a niche or entering a market before competitors?How does one start a new venture?Know your Competitor andyour Competitive Advantage!

How does one start a new venture?Questions that keep a new venture focused on its customers Who is your customer?How will you reach key customer market segments?What determines customer choices to buy or not buy your product/service?Why is your product/service a compelling choice for the customer?How will you price your product/service for the customer?How much does it cost to make and deliver your product/service?How much does it cost to attract a customer?How much does it cost to support and retain a customer?

Know your Customer!

Starting a New Business

To be collected at the end of todays IBM class

Homework 1

Homework 2

Thank youEnd of Class21DE4414www.pmbs.ac.idfelix_lukman@pmbs.ac.id

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