IBM Express Seller Marketing - Ingram Micro · 2015-09-12 · Co-marketing materials should include...

IBM Express Seller MarketingGuidance for Business Partners

March 2012

Overview ...................................................................................................... 3

Purpose ...................................................................................................... 3

Overview ..................................................................................................... 3

IBM Express Seller Toolkit ........................................................................... 4

Marketing Assets ....................................................................................... 5

Co-Marketing Guidelines ............................................................................. 6

IBM Business Partner Emblem Usage Guidelines ........................................ 7

Product Imagery & Descriptions/Copy Blocks ........................................... 10

Flexible Assets .......................................................................................... 11

Sample Flexible Asset: System x ............................................................... 12

Sample Flexible Asset: System Storage..................................................... 13

Sample Co-Marketing Banners: System x and System Storage ................ 14

Sample Co-Marketing Emails: System x and System Storage ................... 15

Sample Co-Marketing Posters: System x and System Storage ................. 16

Co-Marketing Flyer Templates ................................................................... 17

IBM Flash Videos ...................................................................................... 18

Resources ................................................................................................ 19

Marketing Resources And Tools ................................................................ 20

Co-Marketing Center (CMC) ...................................................................... 21

Selling Resources: IBM Midmarket Offerings Sales Plays ........................... 22

Event Resources ....................................................................................... 23

“Why IBM” Resources ............................................................................... 24

Business Partner Education ...................................................................... 25

Additional Resources ................................................................................ 27

Table Of Contents

Overview

This document is designed to support IBM Business Partners by:

1. Providing co-marketing guidance in support of select midmarket offerings targeting IT buyers of midsize businesses

2. Sharing co-marketing assets which promote select midmarket offerings

3. Highlighting the tools and resources available from IBM

The IBM® Express® Seller Marketing Guidance for Business Partners supporting select midmarketofferings provides an overview of the marketing assets, guidelines and resources available to help you execute demand generation activities.

This document:

• Outlines IBM co-marketing guidelines

• Describes the objective and components of each marketing asset

• Explains how each marketing asset can be used and how to access it

• Provides an overview of available Business Partner resources and tools

The assets detailed in this guidance document align to IBM-led advertising and demand generation efforts that lead with select System x x86 one- and two-way rack, tower and blade servers and System Storage entry disk and tape systems. These assets also promote complementary IBM software, services and financing offerings.

These marketing materials and other channel enablement and channel marketing communications support the Express Seller program. Express Seller is the IBM initiative that provides Business Partners with competitive prices and fast delivery on select midmarket offerings. IBM directly supports and promotes Express Seller offerings through investments in print and web banner advertising as well as demand generation activities that target IT buyers at midsize companies.

You can access additional marketing assets by working with a Marketing Service Vendor (MSV).

IBM Express Seller Marketing Guidance for Business Partners Overview 3

Purpose

What is the Express Seller Toolkit?It’s an online, one-stop resource for all the information on the Express Seller program, including product offerings and associated enablement and education deliverables.

What’s available on the Express Seller Toolkit website?

• A program overview

• Details about features and benefits

• Marketing resources including demand generation assets (e.g., product imagery, business-themed copy, etc.) and links to additional marketing materials

• An offering page that highlights products and features links to dedicated platform pages. These platform pages showcase specific offering and Business Partner/client-facing resources

• Support that includes quick links to education, communications and sales/technical enablement resources

Tip: Click on “Go to member resources” in the Membership box on the upper right hand side of the Web page to sign in and access all of the Express Seller Toolkit content including entitled content. You may access limited content without signing in (see call out in adjacent screen shot.)

If you are not a member of PartnerWorld® yet or haven’t registered for your PartnerWorld ID and Password, get started now.

ibm.com/partnerworld/express-seller

You must sign in to access all of the Express Seller Toolkit content. Click on “Go to member resources” to sign in.

IBM Express Seller Toolkit

IBM Express Seller Marketing Guidance for Business Partners Overview 4

http://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_jnw_joinallBPs

http://www.ibm.com/partnerworld/express-seller

Marketing Assets

5. Co-marketing materials should include your own copyright information in the legal copy. They cannot include an IBM copyright statement.

6. All copy should be in your voice, not IBM’s voice.

7. Co-marketing materials should include your own pricing and a call to action.

8. Do not drive traffic to an IBM website or telephone number.

9. Please include the below trademark attribution statement above your legal copy at the end of or bottom of your co-marketing materials (including web sites). You will need to adapt the list of trademarks based on the IBM trademarks found within your co-marketing materials. Click here to be connected to the list of current IBM trademarks.IBM, the IBM Business Partner emblem, (IBM trademarks used in the deliverable such as System Storage, System x® and BladeCenter®) are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both.

10. Include the following disclaimer in the legal copy of your co-marketing materials. Validate the disclaimer with your legal department.

The fulfillment of any conditions or offers described herein is the sole responsibility of the IBM Business Partner. Where an IBM Business Partner provides IBM products and/or services, they do so under their own terms, as an independent reseller/dealer. IBM and its Business Partners are separate companies, and neither company makes any warranties, express or implied, concerning the other’s products and devices. Information may be subject to change without notice. Starting price may not include a hard drive, operating system or other features.

11. If IBM and Intel® have agreed to locally fund a joint marketing tactic or campaign with your firm, please ensure that the marketing execution follows the IBM co-marketing branding guidelines noted as well as complies with any Intel guidelines. To ensure compliance with the Intel guidelines, please work with your lBM System x or IBM Run Rate marketing and Intel focals. In addition to complying with IBM and Intel guidelines, the goal is to ensure that the Business Partner's identity is the primary branding identity with the Intel and IBM Business Partner emblems as the secondary identity of the execution.

Demand Generation OfferingsMany Business Partners simply don’t have the time or budget to address all aspects of a marketing plan. That’s why IBM offers numerous options to help you generate demand and grow your business.

Here are some important considerations for developing co-marketing assets:

1. Clearly identify your company as the source of the communication.

2. Your company logo should be the primary identity in the communication.

3. The IBM Business Partner emblem should also be featured. (See page 7 for IBM Business Partner Emblem Usage Guidelines.)

4. Co-marketing advertising and demand generation materials cannot feature the IBM logo.

Co-Marketing Guidelines

IBM Express Seller Marketing Guidance for Business Partners Marketing Assets 6

http://www.ibm.com/legal/us/en/copytrade.shtml

The IBM Premier Business Partner mark recognizes the achievements of IBM Premier Business Partners and provides visual evidence of their high level of qualification. The use of this mark is restricted to Business Partners who have attained the Premier membership level in PartnerWorld.

The IBM Advanced Business Partner mark is restricted to Business Partners who have attained the Advanced membership level in PartnerWorld.

The IBM Member Business Partner mark is available to IBM Member Business Partners who have signed the Business Partner Agreement (BPA) or marketing/relationship agreement which authorizes Business Partner companies to resell, receive a fee for influencing the sale of, IBM hardware, software, and/or services, and/or represent IBM in go-to-market activities. The BPA is separate from the PartnerWorld Agreement, which all Business Partners agreed to when joining the PartnerWorld program. IBM Member Business Partners who have only signed the PartnerWorld Agreement are not eligible to use the mark.

A

B

C

Purpose of the IBM Business Partner emblemsThe IBM Business Partner emblems were developed as the identifying marks that approved Business Partners may employ to communicate their special relationship with IBM. The primary role of the Business Partner emblems is to authenticate and endorse our Business Partners in the minds of their clients. They validate our channel relationships, and represent access and a connection to IBM.

IBM Business Partner emblems available to eligible Business Partner firms are:

A. IBM Premier Business Partner B. IBM Advanced Business Partner C. IBM Member Business Partner

IBM Business Partner Emblem Usage Guidelines


A Business Partner can display as few or as many earned Achievements as desired, along with the appropriate level base mark, to showcase the Business Partner’s areas of expertise and accomplishment. The examples above show just three possible combinations of base marks plus Achievements.

Specialty Dynamic infrastructure System x

Authorized Power Storage System z

Authorized Software Value Plus Information Management Lotus Rational Tivoli WebSphere

Authorized Software Value Plus Information Management Lotus Rational Tivoli WebSphere

Authorized Software Value Plus Information Management Lotus Tivoli

Specialty Dynamic Infrastructure

AchievementsThe Achievements represent higher levels of accomplishment by and recognition of your company within the IBM Business Partner program, and authoritatively convey this additional value to your clients. Correct application and usage of these Achievements strengthen the overall impression of your company’s expertise and professionalism, and enhance its official and important relationship with IBM. These usage guidelines explain how to apply the Achievements to your Business Partner mark. To access the Mark Generator Tool to create Achievements, click here

IBM Business Partner Emblem Usage Guidelines (cont.)


https://www-304.ibm.com/sales/gss/bpmg/

Premier IBM Business Partner markThe IBM logo and the IBM Premier Business Partner mark are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both.

Advanced IBM Business Partner mark The IBM logo and the IBM Advanced Business Partner mark are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both.

Member IBM Business Partner mark The IBM logo and the Business Partner mark are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both.

DO

• Use marks as provided, without alteration.

• Use the actual mark in all membership level versions.

DON’T

• Distort or skew the mark in any way.

• Change the typeface, size, and position of the typography within the mark.

• Recolor the mark’s background box or typography.

• Outline the background box.

• Add additional typography to the mark (except for Achievement listings).

• Position the mark within copy as a read-through.

• Position the mark on an angle.

The IBM Premier Business Partner emblem and the standard Business Partner emblem should always be positioned as free-standing and sufficiently distinct from all other copy and graphics. A protected space should be kept around the emblems. This space should be at least equal to the height of the IBM logotype in the emblem.

The protected area around the emblem is equal to the height of the IBM logo type. The registration mark “®” and trademark symbol “™” should be displayed when using the emblems at 1.3 inches (33mm) wide or larger. The IBM logo in each emblem and the IBM Business Partner emblem itself should have registration marks. The IBM Premier Business emblem receives the trademark symbol.

For additional information about the usage guidelines of the IBM Business Partner emblems, or visual examples of the guidelines and to download the emblems†, click here

†An IBM PartnerWorld ID and password are required. If you are not yet a member of PartnerWorld or haven’t registered for your PartnerWorld ID and password, get started now

IBM Business Partner Emblem Usage Guidelines (cont.)


www.ibm.com/partnerworld/bpmarks


Product imagery Downloadable product images have been posted to the marketing section of the IBM Express Seller Toolkit†. The imagery is updated on a regular basis.

Product descriptions/copy blocksDownloadable product descriptions are also available in the marketing section of the IBM Express Seller Toolkit†. These product descriptions are available as copy blocks and you may use them for your demand generation activities and on your website. You may also adapt the copy as needed.

In the Toolkit you will find product descriptions for:

• IBM System x Express servers

• IBM System Storage Express disk and tape systems

• IBM software offerings

• IBM Global Technology Services offerings

†An IBM PartnerWorld ID and password are required. If you are not yet a member of PartnerWorld or haven’t registered for your PartnerWorld ID and password, get started now.

Product Imagery and Descriptions/Copy Blocks



https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pas_express_seller_market


What is a Flexible Asset?IBM develops Flexible Assets to help Business Partners build their own customer-facing marketing deliverables and promote select midmarket offerings. The content in a Flexible Asset can be used to create direct mail, emails, brochures, etc.

A sample of available Flexible Assets are reviewed on the following pages. New Flexible Assets will be posted to the IBM Express Seller Toolkit† throughout the year.

What are the components of a Flexible Asset?The Flexible Asset can be either a pdf or a word document and consists of:

• Background copy about a business theme

• Introductory copy about that theme

• Promotional headlines

• Listing of recommended offerings

• Sample legal copy

• Sample financing copy

Links to download product imagery and product descriptions can be found in the Express Seller Toolkit† on the IBM PartnerWorld website.


Flexible Assets





Note: This Flexible Asset is available now. Additional new System x assets will be released throughout the year.

The pages shown are selected pages from the full asset.

IBM System x Flexible Assets: Performance at a Low Cost

Overview Midsized companies are facing growing business demands everyday. A direct result of this is increased workloads. IT decision makers are now faced with the challenge of managing these increasing workloads with minimal to no increase to their IT budgets. They are looking for products that will deliver the performance they need at an affordable price.

Key Message The new IBM System x3100 M4 Express server is the perfect entry-level business-class server optimized for midsize businesses. It can deliver high performance at a low price enabling you to respond quickly to changing customer demands and keep your growing business running.

Access This marketing deliverable is posted for Business Partners as a stand-alone downloadable document in the marketing section of the Express Seller Toolkit† under "business themed copy." The document is available as a word and/or a pdf document.

† An IBM PartnerWorld ID and password are required. If you are not yet a member of PartnerWorld or haven’t registered for your PartnerWorld ID and password,

get started now.

Sample Flexible Asset: System x





Note: This Flexible Asset is available now. Additional new System Storage assets will be released throughout the year.


IBM System Storage Flexible Assets: Increase Productivity OverviewOne of the major problems faced by midsized businesses is the exponential growth of data that needs to be stored, accessed and retained securely. With limited resources and IT personnel, midsized businesses must find a storage solution that is cost-effective and easy to implement and maintain, yet at the same time able to fulfil all of the storage requirements of the business to the same rigorous standards as those found in large enterprises.

Key Message IBM System Storage offers powerful, cost-effective solutions to manage the complexities that come with rapid business growth. The IBM System Storage DS3500 Express and TS2900 Tape Autoloader Express systems are designed with increased capacity to help you take control of ever-increasing data and make your business more productive.

AccessThis marketing deliverable is posted for Business Partners as a stand-alone downloadable document in the marketing section of the Express Seller Toolkit† under "business themed copy." The document is available as a word and/or a pdf document.

† An IBM PartnerWorld ID and password are required. If you are not yet a member of PartnerWorld or haven’t registered for your PartnerWorld ID and password,

get started now.

Sample Flexible Asset: System Storage





System x

System Storage

Purpose Use these banners to promote IBM System x servers and System Storage devices on your own company website or on paid media websites.

How to Customize Your Banner:

1. Select the product to feature.

2. Select corresponding product photography via files and place into banner.

3. Optional: Include your customizable copy. This is where you could feature an offer. If you want to include pricing, we suggest placing that information on the last frame of the banner ad.

4. In the final frame, adjust the product name to match the featured product.

5. Include your logo in final frame.

6. Select the appropriate IBM Business Partner Emblem from PartnerWorld†. Click here for more info.

Accessing Banner Files

Contact your IBM Client Representative for Business Partners (CRBP) and ask them to contact their local Run Rate Marketing Manager. Your Run Rate Marketing Manager may make these assets available to you via the Co-Marketing Center (CMC). (Refer to page 21 for information on the CMC tool.)

† An IBM PartnerWorld ID and password are required. If you are not yet a member of PartnerWorld or haven’t registered for your PartnerWorld ID and password, get started now.

Sample Co-Marketing Banners: System x and System Storage


Note: These templates are available now. Additional new System x and System Storage assets will be released throughout the year.

http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/emblem_welcome.html


Purpose Use these co-marketing emails to promote IBM System x servers and System Storage devices.

How to Customize Your Email template:

1. Select the products to feature.

2. Include the corresponding product photography and specifications.

3. Include your logo in the upper right-hand corner.

4. Include call-to-actions featuring an offer or driving to your website.

5. Optional: Include copy relating to your company.

6. Select the appropriate IBM Business Partner Emblem from PartnerWorld.

(Please see page 7 for details on IBM Business Partner Emblems.)

Accessing Email Files

Contact your IBM Client Representative for Business Partners (CRBP) and ask them to contact their local Run Rate Marketing Manager. Your Run Rate Marketing Manager may make these assets available to you via the Co-Marketing Center (CMC). (Refer to page 21 for information on the CMC tool.)

Sample Co-Marketing Emails: System x and System Storage

IBM Express Seller Marketing Guidance for Business Partners

System x System x

System Storage

Marketing Assets 15

Note: These templates are available now. Additional new System x and System Storage assets will be released throughout the year.

System x System x

System Storage

Purpose IBM develops posters to promote System x and System Storage offerings. Co-marketing posters provide you with attractive and eye-catching wall art to promote IBM servers and storage systems at your company or event location.

Size These posters are designed to be 20 inches x 30 inches (50.8x76.2cm) but may be resized to fit your needs.

Product Images The poster displays a hero image and may, or may not, include secondary and tertiary images.

How to Customize Your Poster:

1. Include your company logo.

2. Include the appropriate version of the IBM Business Partner emblem.

3. Include a URL at the bottom.

Accessing Poster Files Contact your IBM Client Representative for Business Partners (CRBP) and ask them to contact their local Run Rate Marketing Manager. Your Run Rate Marketing Manager may make these assets available to you via the Co-Marketing Center (CMC). (Refer to page 21 for information on the CMC tool.)

Sample Co-Marketing Posters: System x and System Storage


Note: These templates are available now. Additional new System x and System Storage posters will be released throughout the year on intorduction of new products.

Note: If you are planning a joint marketing tactic with IBM and Intel, please refer to page 6 and section 11 for guidance.

IBM has developed two-product and three-product versions of Business Partner co-marketing flyer templates in two sizes: A4 and 8.5" x 11". Business Partners can use these flyers as collateral materials to send out or use as leave behinds for clients. The templates are not populated with content.

Customizing Flyer TemplatesThe templates are completely customizable. You can populate any of the fields listed below, however, not every field is required. For example, you may choose to exclude pricing and financing. The templates shown in this document are fully populated with content to show an example of a finished flyer.

Customizable Fields • Business Partner logo • Headline/header • Introductory copy • Primary product image on campaign illustration background • Product specifications • Price • Financing • Product description or specs • Offer • Call-to-action • IBM Business Partner emblem • Legal copy

ImageryProperly sized product image files are available along with the flyer templates.

Accessing FilesContact your IBM Client Representative for Business Partners (CRBP) and ask them to contact their local Run Rate Marketing Manager.

Co-Marketing Flyer Templates


Note: Co-marketing flyer templates will be updated throughout the year, as needed.

IBM provides flash videos which can be used in your marketing activities-as an interest offer, at local events and within your channel marketing communications.

Videos must be used “as is”–they are not customizable.

Flash videos are available on the marketing page of the Express Seller Toolkit†. and include the following:

• System x, System Storage and Services video

• Information Infrastructure video

• System x and System Storage Run Rate products video


IBM Flash Videos





Resources

The Web Content Syndication Tool Augment your websites with complete, compelling marketing assets to help your company generate leads and drive sales.

• Leverage IBM web content within your own websites with minimal effort.

• Customize the content to include only the IBM products and services that you carry.

• Available at absolutely no charge to Business Partners.

• Content is easy to maintain and IBM regularly updates the information.

• Content syndication is easy to implement. Setup is simple and generally takes less than an hour – just add a single line of HTML code to your website.

To learn more†, click here

To register†, click here

Plan. Execute. Promote. Access marketing resources and tools to help you efficiently and effectively build your marketing plan and reach new potential customers. Explore the many marketing assets available on PartnerWorld† website, click here


Marketing Resources and Tools

IBM Express Seller Marketing Guidance for Business Partners Resources 20

http://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/mkt/mkt_comp_syndication.html


http://www.syndicationsupport.com

http://www.ibm.com/partnerworld/mem/mkt/mkt_camp_components.html

http://www.ibm.com/partnerworld/mem/mkt/mkt_camp_components.html


The IBM Co-Marketing Center, available via PartnerWorld, is a single, integrated co-marketing environment, to make it easier for our Business Partners to drive demand. It is a resource for you to get to market quickly with “ready to execute” campaign materials that can be customized easily. The user interface is easy to navigate and see a full palette of related materials. You can draw from the professional copy-writing and images from IBM to quickly create unique customized campaigns.

To learn more, click here.


Co-Marketing Center (CMC)


Nithyalaxmi.P

Line

Nithyalaxmi.P

Line

http://www.ibm.com/partnerworld/page/pw_com_cfm_index


Selling Resources: IBM Midmarket Product and Services Sales Plays

Your one-stop resource for product or solution-specific sales and marketing tools.

• Access Quick Reference Guides (QRGs) to help you sell targeted IBM offerings.

• Get competitive selling points, benchmarking information and customer testimonials.

• To access the Sales Plays and QRGs†, click here.


Selling Resources: IBM Midmarket Offerings Sales Plays


https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pwp_smb_products_services#hw



The Event Resource Kit (ERK) and supporting Event Flex Asset are for use with IBM-led or BP-led events targeting End-User midsized business customers.

The Event Resource Kit includes event recommendations, event messaging guidance, creative guidance, assets which can be co-branded and links to supporting resources including:

• Customer presentations

• Literature

• Videos

• Sales Kits

• White Papers

• Case Studies

• Presentation Templates

The Event Flex Asset contains headlines, subject lines, body copy and an illustration relative to IBM’s System x and System Storage product offerings and can be used in creating the following event communications:

• Event invites

• Reminder invites

• Registration landing pages

• "Thank you for registering" emails

The Event Flex Asset includes a section for IBM-led communications and a separate section for Business Patner-led communications.

To access the Event Resource Kit, Event Flex Asset and presentation templates, click here.

Event Resources




“Why IBM for the Midmarket” brochures are available to educate you on the benefits of doing business with IBM in the midmarket. Two Business Partner versions are available–one for Business Partner firms and another version for Business Partner sales representatives.

Specific content in the brochures includes:

• IBM PartnerWorld

• Express Seller

• IBM midmarket product offerings

• System x Specialty

• Education & training

• Marketing & enablement

• Selling resources

A “Why IBM for Midsize Business” brochure is also available for you to use with endusers to communicate the message that:

• IBM provides product offerings that are strategically designed and priced for midsize businesses and address important customer

pain points.

Specific content in the end-user brochure includes:

• System x value prop and focus offerings

• System Storage value prop and focus offerings

• Pre-Sales Advisor Tool – public site for customers

• Small and Medium Business Center & Concierge

• Business Partner Locator Tool

To access the “Why IBM” brochures, click here.

“Why IBM” Resources


https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pas_express_seller_details

As a Business Partner, you have access to an extensive and broad range of training and certification resources to help you acquire skills that can make you more successful and demonstrate your expertize to clients. As a quick start to your education, we recommend you begin with the following training initiatives:

Know Your IBM (KYI)These interactive e-learning modules are quick and easy-to-use.

• Designed to help you sell more — and ultimately earn more revenue — by increasing your understanding of IBM programs, products and solutions.

• Earn points toward awards by successfully completing online training modules to grow your knowledge of an IBM offering, or by recording sales of qualifying products or services.

Begin to learn and earn now. Click here for more info(Know your IBM registration and IBM PartnerWorld ID and Password required.)

Note: The KYI program and KYI points may vary and may not be offered in all countries.

Business Partner Education


http://www.ibm.com/partnerworld/knowyouribm

Systems Connect eXpert Your worldwide portal for easily locating System x, BladeCenter and entry-storage certification and education.

• This training initiative offers a multi-faceted approach to your education, with either a sales or a technical focus.

• Offers the benefits of a select community of skilled experts and professionals and helps you build the critical skills necessary to help you sell more, sell faster and sell with greater confidence.

• Structured roadmaps for those who are new to working with IBM.

• Flexible roadmaps for those who are more experienced.

• Track your achievements as you progress through our technical and sales education leading to advanced certifications.

Click here to enroll†.

PartnerWorld University This web-based, self-study education tool features a broad range of sales and technical topics that are available when and where you need them—all at no charge.

• Designed to assist you in developing new skills and refining existing ones.

• Training is readily available without travel and time away from your sales territory.

• Bookmark lectures and complete them at your own pace.

• Great for initial education or as a refresher prior to sales calls.

• Assessment tests help you determine how well you have retained the material.

Click here to visit† PartnerWorld University.

†An IBM PartnerWorld ID and password are required. If you are not yet a member of

PartnerWorld or haven’t registered for your PartnerWorld ID and password,

get started now.

Business Partner Education (cont.)


https://www-304.ibm.com/services/weblectures/dlv/Gate.wss?handler=Default&sequence=1&customer=partnerworld&offering=sysc&action=index

http://www-304.ibm.com/services/weblectures/dlv/Gate.wss?handler=Login&action=index&customer=partnerworld&offering=pw2&sequence=1


PartnerWorld AccessYou must sign in to the PartnerWorld site to access the full range of the content within the Express Seller Toolkit. You may navigate the IBM Express Seller Toolkit without signing in, however, your access to content will be limited.

To sign in, click on “Go to Member Resources” in the Membership box on the upper right hand side of the web page. (See call out in screen shot below.)

If you are not yet a member of PartnerWorld, or have not registered for your PartnerWorld ID and password, get started now.

Express Seller Toolkithttp://www.ibm.com/partnerworld/express-seller

IBM Business Partner Emblems and Visual Guidelineshttp://www.ibm.com/partnerworld/pwhome.nsf/weblook/emblem_welcome.html

Web Content Syndication Toolhttp://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/mkt/mkt_comp_syndication.html

Co-Marketing Centerhttp://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_cfm_index

IBM Midmarket Offerings Sales Playshttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pwp_smb_products_services#hw

Know Your IBMibm.com/partnerworld/knowyouribm

Systems Connect eXpertibm.com/partnerworld/systemsconnectexpert

PartnerWorld Universityhttp://www-304.ibm.com/services/weblectures/dlv/Gate.wss?handler=Login&action=index&customer=partnerworld&offering=pw2&sequence=1

Integrated Demand Generation Toolkit for IBM Business Partners

This guide helps you look at your demand generation program more holistically, starting with building campaign strategies up front that help determine your success all the way through measuring ROI. https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pas_express_seller_market

IBM Trademarks Reference this web page to verify IBM trademarks. http://www.ibm.com/legal/us/en/copytrade.shtml

ibm.com/partnerworld/express-seller

You must sign in to access all of the Express Seller Toolkit content

Additional Resources



http://www.ibm.com/partnerworld/pwhome.nsf/weblook/emblem_welcome.html







https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pas_express_seller_ market

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pas_express_seller_ market

http://www.ibm.com/legal/us/en/copytrade.shtml





http://www.ibm.com/partnerworld/knowyouribm

https://www-304.ibm.com/services/weblectures/dlv/Gate.wss?handler=Default&sequence=1&customer=partnerworld&offering=sysc&action=index

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