IBM Global Location Trends 2010

8/8/2019 IBM Global Location Trends 2010

1/20

KLD Omhlem Lqskiass Sa|~kcas

Hcphla|


2/20

Nh|awh|`Hq| 0pf eiiqem Omhlem Mhcepkhis P|ai`s|azh|p ch~a|s e pkda h chipkiqa` qica|pekip{ ei`

kic|aesa` chdzmavkp{ h| dei{ h|oeikrepkhis wh|m`wkà) E smhw`hwi ki iaw ki~aspdaip

wes ph la avzacpa`- ei` pfa p|ai`s chi|d pfks) Lqp pfa èpe emsh sfhws pfep pfa h|cas `|k~kio

h|oeikrepkhis ph omhlemm{ kipao|epa e|a ihp mappkio qz) Dh|ah~a|- ada|okio p|ai`s skoiem pfa

chipkiqepkhi ei` àazaikio h iaw lqskiass dhàm ezz|hecfas)

H~a|emm- `k|acp ki~aspdaip ki h|akoi chqip|kas ei` pfa chisauqaip bhl c|aepkhi chipkiqa` kps

àcmkia- wkpf skois pfep ki~aspdaip laoei zkcgkio qz ki pfa sachi` fem h pfa {ae|) _fep de{la a~ai dh|a ihpelma pfei pfa zhskpk~a `k|acpkhi h pfks p|ai`- ei` dh|a ki`kcepk~a h pfa

p|eish|depk~a h|cas pfep e|a |asfezkio de|gaps- |aokhis ei` h|oeikrepkhis- cei la hqi` ki

pfa iepq|a h pfa ki~aspdaips h|oeikrepkhis e|a degkio)

Cq||aip p|ai`s ki`kcepa pfep aipa|z|ksas e|hqi` pfa wh|m` e|a sp|qcpq|kio e dh|a sp|epaokc

omhlem hhpz|kip) Zhskpkhikio h| qpq|a hzzh|pqikp{- h|oeikrepkhis e|a lappa| elma ph lemeica ei`

hzpkdkra c|kpkcem p|eàhs sqcf es |ashq|cas- pemaip- ei` chsp- wfai chiskà|kio iaw mhcepkhis

h| pfak| ecpk~kpkas- la kp e deiqecpq|kio caipa|- sa|~kca fql h| \asae|cf eckmkp{) Lqskiass dhàm

cfeioas adzfeskra eokmkp{ ei` szaa`- wkpf pfa o|aepa| qsa h sfe|a` sa|~kca caipa|s)

Pegai phoapfa|- pfasa p|ai`s ei` hpfa|s hqi` ki pfks |azh|p- sqooasp pfep pfa qmm h|cas h

omhlemkrepkhi chipkiqas ph `|k~a ihp bqsp wfa|a h|oeikrepkhis cfhhsa ph mhcepa- lqp pfa ~a|{

sp|qcpq|a h pfak| lqskiass dhàm ei` ze|pia|sfkzs)

N|eig Ga|i

Saikh| ^kca Z|askàip



3/20


4/20


5/20


Nkoq|a 5) Nh|akoi ki~aspdaip z|hbacps ei` bhl c|aepkhi-


6/20

Eiiqem \azh|p Omhlem Mhcepkhi P|ai`s

Es pfa achihdkc ai~k|hidaip laoei ph waegai ep pfa ai` h


7/20


escaip es e sa|~kcas àspkiepkhi- ei` chi|ds kp sfhqm` ihp la chiskà|a` ei{dh|ada|am{ pfa wh|m`s ecph|{) S|k Meige ks eihpfa| Eskei chqip|{ pfep fes sqccaaà` ki

zhskpkhikio kpsam es ei empa|iepk~a ph Ki`ke)

_fkma Shqpf E|kce ei` Ao{zp chi|d pfak| kic|aesa` epp|ecpk~aiass h| sa|~kcas ki~asp$

daip- ~e|khqs hpfa| chqip|kas fe~a ada|oa` es iaw z|aa||a` àspkiepkhis- ihpelm{ ki

Mepki Eda|kce wfa|a Chspe \kce ei` Chmhdlke e|a ihw lhpf edhio pfa wh|m`s phz pai

|ackzkaip chqip|kas) Nkiemm{- Nkbk ks |ade|gelm{ fkofm{ |eiga`) Pfks ks `qa ph hia skioma me|oa

sa|~kcas caipa|)

Nkoq|a


8/20


Nkoq|a 3) Phz |eigkio `aspkiepkhi chqip|kas l{ aspkdepa` bhls ki z|h`qcpkhi +

51 &5?+5> &56+

5? &5


9/20


Sacph|em p|ai`sPfa cfeiokio ch|zh|epa ki~aspdaip zeppa|is emsh deikasp pfadsam~as ki e `ka|aipsacph|em chdzhskpkhi h ki~aspdaip) P|e`kpkhiemm{ `hdkieip sacph|s h ki~aspdaip- sqcf es

p|eiszh|p auqkzdaip- cfadkcems- ei` kih|depkhi . chddqikcepkhis pacfihmho{ &KCP+- emm

sew skoikceip àcmkias ki pfa iqdla|s h bhls c|aepa` |hd h|akoi ki~aspdaip) Ki chip|esp-

pfa mka sckaicas- aia|o{- ei` mhokspkcs sacph|s emm sew ~e|{kio ào|aas h |ach~a|{ ki ki~asp$

daip ma~ams) Kp ks ze|pkcqme|m{ ihpawh|pf{ pfep ki~aspdaip ecpk~kp{ wkpfki shda cmqspa|s fes

laai dh|a z|hihqica` pfei wfep ks `ksca|ia` wkpfki ki`k~k`qem sacph|s) Nh| avedzma-

|aiawelma aia|o{ks e cmqspa| pfep kicmqàs ecpk~kpkas ec|hss e |eioa h p|e`kpkhiem sacph|s-

|hd dapems ei` amacp|hikcs ph cfadkcems ei` aia|o{ z|h`qcpkhi &saa pavplhv lamhw+- ei`

pfep fes chipkiqa` ph o|hw pf|hqofhqp pfa |acaip achihdkc pq|dhkm- wfkma- àszkpa pfa

o|hwpf h pfks cmqspa|- dhsp sacph|s pfep chip|klqpa ph kp fe~a saai skoikceip àcmkias) Kp de{

pfa|ah|a lachda kic|aeskiom{ kdzh|peip h| mhcepkhis ph qià|spei` fhw pfa{ e|a zhsk$pkhia` h| ki~aspdaip wkpfki pfasa iaw cmqspa|s |epfa| pfei ki pfa p|e`kpkhiem sacph|s)

Nkoq|a 1) Phz |eigkio sacph|s l{ aspkdepa` bhls $


10/20


\aiawelma aia|o{ zhwa|kio h|akoi ki~aspdaip ihw ei` ki pfa qpq|a8

_fkma dhsp sacph|s fe~a saai chisk`a|elma acmkias ki h|akoi ki~aspdaip ki |acaip {ae|s-

pfa |aiawelma aia|o{ cmqspa| fes sphh` hqp l{ kps chipkiqa` o|hwpf ki ki~aspdaip ecpk~kp{)

Pfa cmqspa| es e wfhma c|aepa` dh|a pfei 31-::: bhls omhlemm{ |hd h|akoi ki~aspdaip ki


11/20


Shq|cas hn ki~aspdaipKp ks ~a|{ ihpawh|pf{ pfep pfa `acmkia ki ki~aspdaip ecpk~kp{ ki


12/20


Pfa kipa|iepkhiemkrepkhi h Cfkiasa ei` Ki`kei chdzeikas

Chdzeikas |hd ada|okio chqip|kas ki oaia|em- ei` Ki`ke ei` Cfkie ki ze|pkcqme|- e|a

lachdkio z|hdkiaip h~a|saes ki~asph|s- wkpf sqlspeipkem bhl c|aepkhi h~a|saes es e |asqmp)

_kpf pfa chipkiqa` |ksa ki z|hdkiaica h pfasa chqip|kas hi pfa omhlem achihdkc speoa-

pfak| |hma es shq|cas h ki~aspdaip ks avzacpa` ph q|pfa| kic|aesa) Pfks wkmm ihp him{

chip|klqpa ph e me|oa| h~a|emm de|gap h| ki~aspdaip lqp emsh cfeioa pfa zeppa|i h omhlem

ki~aspdaip- es Cfkiasa ei` Ki`kei chdzeikas zq|sqa pfak| kspkicp ezz|hecfas ph h~a|saes

ki~aspdaip)

Ki`kei ki~aspdaip el|he` fes sh e| laai fae~km{ chicaip|epa` ki pfa KCP ei` lqskiass

sa|~kcas sacph|s- wkpf pfa h|da| ecchqipkio h| emdhsp fem h pfa bhls c|aepa` l{ Ki`kei

ki~asph|s h~a|saes ki pfa mesp hq| {ae|s) Pfasa ki~aspdaips fe~a ohia ph hpfa| Eskei

chqip|kas- sqcf es Cfkie ei` Deme{ske- wfkma ki~aspdaip ecpk~kp{ hqpsk`a h Eske fes laai

chicaip|epa` ki pfa Eiomh$Sevhi chqip|kas- wkpf pfa QS- QG ei` Eqsp|emke pfa deki|ackzkaips)

Cfkiasa ki~aspdaip ks sacph|emm{ dh|a k~a|sa- empfhqof p|eiszh|p auqkzdaip- amacp|hikcs-

ei` dapems e|a pfa phz sacph|s) Pfks emsh |asqmps ki o|aepa| `k~a|skncepkhi ki |ackzkaip

chqip|kas- wkpf mass hdkieica h e aw aspkiepkhis) Dh|ah~a|- kp ks h kipa|asp ph ihpa pfep

ki avcass h ?1! h pfa bhls c|aepa` l{ Cfkiasa ki~aspdaip el|he` fes laai ki z|h`qcpkhi

ecpk~kpkas) Ki chip|esp- Ki`kei ki~asph|s e|a c|aepkio e dh|a a~ai ksp|klqpkhi h bhls ki

z|h`qcpkhi- sa|~kcas- ei` \.@ qicpkhis- wkpf aecf h pfasa qicpkhis ecchqipkio h|

lapwaai


13/20


_kiia|s ei` mhsa|s ki pfa iaw achihdkc ai~k|hidaipPfa cfeiokio ki~aspdaip zeppa|is fe~a skoikceip kdzmkcepkhis h| fhw pfa bhl c|aepkhi ks`ksp|klqpa` edhio chqip|kas ei` |aokhis e|hqi` pfa wh|m`) Ecch|`kiom{- pfa àcmkia ki

ki~aspdaip fes ihp laai qikh|d ec|hss pfa |aokhis h pfa wh|m`- wkpf Eske$Zeckc ei`

Aq|hza avza|kaickio ze|pkcqme|m{ me|oa àcmkias wfkma E|kce ei` Ih|pf Eda|kce sew ei

kic|aesa ki pfa elshmqpa iqdla| h bhls c|aepa` |hd h|akoi ki~aspdaip) Shda ki`k~k`qem

chqip|kas pfep fe~a laai edhio pfa deki laiacke|kas h pfa za|kh` h o|hwpf z|kh| ph pfa

achihdkc c|ksks fe~a saai `|edepkc àcmkias ki ma~ams h ki~aspdaip- wkpf- h| avedzma-

Cfkie- Ki`ke- \qsske- ei` \hdeike emm avza|kaickio emms ki bhl c|aepkhi h dh|a pfei 1:!

|hd pfak| zaegs) Pfasa e|a chqip|kas pfep fe~a |acak~a` iqda|hqs me|oa ki~aspdaips ki

z|h`qcpkhi- sa|~kcas- ei` \.@ ecpk~kpkas ki pfa zesp- ei` fe~a sqa|a` es e |asqmp h pfasa

me|oa z|hbacps lakio ceicamma` h| zqp hi fhm`) Kp ks emsh kdzh|peip ph |achoikra pfep pfasa

chqip|kas mecg pfa sp|hio achihdkc à~amhzdaip h|oeikrepkhis pfep dei{ depq|a achih$dkas fe~a) _fai pfa omhlem achihdkc ai~k|hidaip ks dh|a cfemmaiokio- sqcf h|oeikre$

pkhis cei famz ph de|gap pfak| chqip|kas ei` ckpkas es wamm es sqzzh|p ah|ps ph |apeki ei`

z|hpacp avkspkio bhls ki ki`qsp|kas h| ki`k~k`qem chdzeikas pfep e|a pf|aepaia` wkpf

`hwiskrkio h| cmhsq|as) Cfkie- Ki`ke- ei` \qsske e|a spkmm ki pfa ~a|{ ae|m{ speoas h

c|aepkio sqcf achihdkc à~amhzdaip cezeckpkas ze|pkcqme|m{ ki pfa e|ae h h|akoi

ki~aspdaip z|hdhpkhi) \hdeike sqa|a` |hd e |ah|oeikrepkhi h ki~aspdaip z|hdhpkhi

ah|ps- wfkcf ma` ph ei emdhsp ihi$avkspaip iepkhiem kiwe|` ki~aspdaip sa|~kca h| e me|oa

ze|p h pfa {ae|)

Ki chip|esp- shda chqip|kas pfep ha|a` e spelma ei` epp|ecpk~a ai~k|hidaip h| chishmk$

èpa` hza|epkhis- ihpelm{ ki sa|~kcas- avza|kaica` o|hwpf ki pfa h~a|emm iqdla| h bhls

c|aepa` `q|kio &$+

5? &55+

56 &5?+

5; &$+


14/20


Nh| e dh|a |aemkspkc chdze|kshi h ki`k~k`qem chqip|kas za|h|deica ki epp|ecpkio h|akoiki~aspdaip- ei eiem{sks hbhl c|aepkhi |amepk~a ph zhzqmepkhi skra z|h~k`as lappa| kiskofp)

K|amei`- Fqioe|{ ei` Skioezh|a phzza` pfa mksp h |ackzkaip chqip|kas ki


15/20


Ckpkas e|a kdzh|peip hcem zhkips h achihdkc ecpk~kp{ei` à~amhzdaip h| pfak| wkà||aokhis h| a~ai chqip|kas- ei` pfak| kdzh|peica ks mkgam{ ph chipkiqa ph o|hw ki pfa qpq|a)

Ki e``kpkhi- ckpkas chispkpqpa kdzh|peip essaps h| de|gapkio pfa |aokhis h| chqip|kas ki

wfkcf pfa{ e|a mhcepa`- skdzm{ `qa ph pfa ecp pfep pfa omhlem |achoikpkhi ei` l|ei` h

ckpkas ks qsqemm{ e| o|aepa| pfei pfep h |aokhis) _fep ks dh|a- dei{ ckpkas fe~a c|aepa`

pfak| hwi à`kcepa` ki~aspdaip z|hdhpkhi h|oeikrepkhis ki |acaip {ae|s &hpai h| pfa

wkà| ckp{ |aokhi+- ei` ki ~e|khqs chqip|kas- ckp{$hcqsa` achihdkc à~amhzdaip kikpkepk~as

e|a oekikio kdzh|peica- wfkma |aokhiem ah|ps e|a lakio |a`qca` &`qa ze|pm{ ph oh~a|i$

daipem lqòap |a`qcpkhis+)

Nkoq|a 55) Phz |eigkio àspkiepkhi ckpkas l{ iqdla| hn ki~aspdaip z|hbacps $


16/20


Faica- es chdzeikas chipkiqa ph e`bqsp ph pfa hzzh|pqikpkas ha|a` l{ omhlem ~emqa cfekis ei`de|gaps- pfa{ wkmm saag ph |e`kcemm{ cfeioa pfak| hza|epkio dh`ams phwe|`s omhlem hhpz|kip

hzpkdkrepkhi) Qi`a|spei`kiowfa|a ph hza|epa ks pfqs lachdkio ei kic|aeskiom{ kdzh|peip

amadaip h ch|zh|epa sp|epao{- es chdzeikas saag ph pega e`~eipeoa h omhlem de|gaps- pemaip-

ei` chsp ackaickas) Ecch|`kiom{- pfa avzacpa` |ach~a|{ ki ki~aspdaip ecpk~kp{ ki


17/20


Kp ks emsh kdzh|peip ph gaaz ki dki` pfep pfa iaw dh|a qica|peki ei` ~hmepkma achihdkcmei`sceza- wkpf qiz|a`kcpelma cfeioas ki pacfihmhokas- ki`qsp|kas- ei` ~emqa cfekis- |asqmps

ki sfkpkio mhcemas h achihdkc ecpk~kp{) Ki hpfa| wh|`s- e dh|a chdzmav ei` qica|peki

achihdkc ai~k|hidaip wkmm |asqmp ki chispeip |ksas ei` emms ki wfa|a ei` fhw ~emqa ks

c|aepa` e|hqi` pfa wh|m`) Sqcf ~hmepkmkp{ wkmm zmeca navklkmkp{ ei` eèzpelkmkp{ep e

z|adkqd- wkpf mhcepkhis pfep cei famz chdzeikas pega qmm e`~eipeoa h pfa cfeiokio

achihdkc ai~k|hidaip oekikio chdzapkpk~a e`~eipeoa) Ckpkas ei` |aokhis pfep z|h~kà pfa

ki|esp|qcpq|a- chiiacpk~kp{- sgkmms$lesa- ei` kiih~epkhi sqzzh|p |auqk|a` h| eokma ch|zh$

|epa e|cfkpacpq|as wkmm laiap es z|aa||a` mhcepkhis h| ~emqa c|aepkhi) Pfks daeis pfep es

chdzeikas saag ph hzpkdkra pfak| omhlem hhpz|kips- sh ckpkas ei` |aokhis dqsp kic|aes$

kiom{ hzpkdkra pfak| sqzzh|p s{spads ei` ki|esp|qcpq|as ph daap pfa iaa`s h lqskiass

ei` zahzma) Kp hmmhws- h chq|sa- pfep zhmkpkcem qikps a~ai sdemma| pfei ckpkas sqcf es

phwis cei hzpkdkra ei` de|gap pfak| ki|esp|qcpq|as)

KLD fes cezpq|a` pfa hzpkdkrepkhi h ckp{ s{spads ei` ki|esp|qcpq|as ki pfa chicazp h

pfa Sde|pa| Ckp{- |aa||kio ph pfa elkmkp{ h ckpkas &ei` pfa wkà| ckp{ |aokhis+ ph qsa e

iqdla| h iaw pacfihmhokas ei` shmqpkhis h| kisp|qdaipkio- kipa|chiiacpkio- ei`

avzmhkpkio kipammkoaica ki pfak| ch|a sa|~kcas ei` ki|esp|qcpq|as) Es ze|p h pfak| ah|ps ph

kdz|h~a pfa mhcem lqskiass ai~k|hidaip h| iaw ei` aspelmksfa` chdzeikas- ckpkas pfqs

iaa` ph qià|spei` fhw pfa{ e|a zhskpkhia` h| z|h~k`kio pfa sqzzh|p s{spads ei`

ki|esp|qcpq|a |auqk|a` h| sqccassqm qpq|a achihdkc à~amhzdaip) Lesa` hi sqcf kiskofp-

ckpkas cei kàipk{ ga{ z|kh|kpkas ei` sap hqp e |he` dez h| kdz|h~adaip) 3

$$$$$$$$$$$$$$$$$$$$$$3 Saa KLD Kispkpqpa h| Lqskiass emqa Fhw Sde|p ks [hq| Ckp{8 $


18/20


Elhqp KLD Omhlem Lqskiass Sa|~kcas_kpf lqskiass avza|ps ki dh|a pfei 5>: chqip|kas- KLD Omhlem Lqskiass Sa|~kcas z|h~kàscmkaips wkpf àaz lqskiass z|hcass ei` ki`qsp|{ avza|pksa ec|hss 5? ki`qsp|kas- qskio kiih~epkhi

ph kàipk{- c|aepa ei` àmk~a| ~emqa espa|) _a `|ew hi pfa qmm l|ae`pf h KLD cezelkmkpkas-

spei`kio lafki` hq| e`~kca ph famz cmkaips kdzmadaip shmqpkhis àskoia` ph àmk~a| lqskiass

hqpchdas wkpf e|$|aecfkio kdzecp ei` sqspekielma |asqmps)

KLD Omhlem Lqskiass Sa|~kcas ha|s hia h pfa me|oasp Sp|epao{ . P|eish|depkhi z|ecpkcas ki

pfa wh|m`) Sp|epao{ . P|eish|depkhi z|ecpkpkhia|s famz cmkaips à~amhz- emkoi ei` kdzmadaip

pfak| ~kskhi ei` lqskiass sp|epaokas ph `|k~a o|aepa| ma~ams h aacpk~aiass- ackaic{ ei`

o|hwpf) Sp|epao{ . P|eish|depkhi qsas lqskiass sp|epao{ wkpf pacfihmho{ kiskofp ph famz

h|oeikrepkhis à~amhz ei` emkoi pfak| lqskiass ~kskhi ec|hss hq| sp|epaokc `kdaiskhis lqsk$

iass sp|epao{- hza|epkhis sp|epao{- h|oeikrepkhi cfeioa sp|epao{ ei` pacfihmho{ sp|epao{ ph`|k~a kiih~epkhi ei` o|hwpf)

Elhqp Zmeip Mhcepkhi Kipa|iepkhiemZmeip Mhcepkhi Kipa|iepkhiem &ZMK+ ks e omhlem sa|~kca h KLD Omhlem Lqskiass Sa|~kcas

Sp|epao{ . P|eish|depkhi z|ecpkca- szackemkra` ki ch|zh|epa mhcepkhi ei` achihdkc à~amhz$

daip sp|epaokas) Hza|epkio es e qmm{ omhlemm{ kipao|epa` sa|~kca $ wkpf e omhlem caipa| h

avcammaica ki L|qssams- Lamokqd- sqzzh|pa` l{ à`kcepa` Omhlem @amk~a|{ |ashq|cas- ei`

sepammkpa paeds ki ga{ de|gaps KLD$ZMK z|h~kàs avza|p sa|~kcas ph ch|zh|epa cmkaips h|

eiem{rkio kipa|iepkhiem lqskiass mhcepkhis h| avzei`kio h| chishmkèpkio chdzeikas ph samacp

pfa hzpkdem mhcepkhi &chqip|{(ckp{+) KLD$ZMK emsh e`~ksas achihdkc à~amhzdaip h|oeikre$

pkhis hi kdz|h~kio pfak| e|aes chdzapkpk~aiass- sp|epaokc de|gapkio- à~amhzkio ~emqa

z|hzhskpkhis- ei` de|gapkio phhms- apc)

KLD$ZMK ks e mae`kio kiih~eph| ki mhcepkhi sp|epao{ ei` achihdkc à~amhzdaip phhms ei`

pacfikuqas- wfkcf e|a chispeipm{ lakio kdz|h~a` lesa` hi mepasp kiskofp ki ch|zh|epa mhcepkhi

àckskhi degkio) Avedzmas e|a2

Chsp$Uqemkp{ mhcepkhi sc|aaikio dapfh`hmho{- essasskio pfa p|eà$h lapwaai chsp ei` uqemkp{

h chddqikpkas es ki~aspdaip hzpkhis h| chdzeikas

KLD$ZMKs Mhcepkhi Laicfde|gkio Phhm- lesa` hi pfks chsp$uqemkp{ dapfh`hmho{- emmhwkio

|aokhis ei` ckpkas ph pasp pfak| mhcepkhis ~emqa z|hzhskpkhi h| pe|oapa` ecpk~kpkas ei`

sqccassqmm{ de|gap pfak| chddqikpkas ph ki~asph|s

Pfa Omhlem Ki~aspdaip Mhcepkhis @epelesa &OKM@+ wfkcf p|ecgs mhcepkhi àckskhis h|

chipaspelma ki~aspdaip z|hbacps e|hqi` pfa wh|m`)

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IBM Global Location Trends 2010

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