IBM, Linux and You: Real Experience, Real Solutions . . . for Real Business
John SarsgardVice President, WW Linux SalesIBM Corporation
Market Pressures Business Business EfficiencyEfficiency
Process IntegrationProcess IntegrationCostCostIT Asset UtilizationIT Asset Utilization
OpenOpenMovementMovement
FexibilityFexibilityInnovationInnovationStandardsStandards
TechnologyTechnologySubstitutionSubstitution
CommoditizationCommoditizationBladesBladesVirtualizationVirtualizationClusters & GridsClusters & Grids
Business Business ContinuityContinuity
ReliabilityReliabilityPerformancePerformanceSecuritySecurityDisaster RecoveryDisaster Recovery
on demand Companies
Responsive
Variable
Resilient
Focused
An enterprise whose business processes can respond with speed to any customer demand, market opportunity or external threat.
...an approachable, adaptable, integratedand reliable infrastructure deliveringon demand services for on demand
business operations...
on demand Operating Attributes
Open Integrated
Virtualized Autonomic
What is Linux?UNIX-like operating system
Packaged and shipped by distributors such as Red Hat, SuSE, Turbolinux, ...
UnitedLinux = open industry consortium providing a binary-compatible Linux distribution
What is Open Source?Community develops, debugs, maintains
Generally high quality, high performance software
Superior security - on par with other UNIX, superior to Windows
"Hello everybody... I'm doing a (free) operating system (just a hobby, won't be big and professional...)."
Linus Torvalds, creator of Linux, from the first Internet announcement on August 25, 1991. Even he initially underestimated its potential.
What are Linux and Open Source?
"Bynari Insight Server (on zSeries running Linux) gave us a more cost-effective alternative to Microsoft Exchange..."Dave Ennen, Technical Support Manager -- Winnebago
"It's going to be almost 30 times cheaper to run and maintain" (than Sun systems)Josh Levine, Chief Administrative Officer and President - - e*Trade Technologies
"Consolidating our European systems onto iSeries and xSeries will bring significant cost savings and improved administration." (speaking of Linux application)Tim Evans, IT Manager -- Banco do Brasil
"Linux was our first choice to run these new applications... it is easy to manage and costs less than other operation systems to implement" Mr. Makoto Takayama, Managing Director -- Lawson, Inc.
Linux... Lowers Costs
Linux Solaris0
100
200
300
400
500
600
Tho
usan
ds
Year 1Year 2Year 3
Based on Web deployment experiences of 14 customers
Total Cost Of Ownership
Source - Robert Frances Group - July 2002www-1.ibm.com/linux/RFG-LinuxTCO-vFINAL-Jul2002.pdf
TCO TCO (excludes middleware, (excludes middleware, application, services)application, services) 1) OS Purchase Prices 1) OS Purchase Prices 2) HW Purchase / 2) HW Purchase / MaintenanceMaintenance 3) Upgrade Prices 3) Upgrade Prices 4) Admin costs 4) Admin costs
Linux... It All Started With Cost Benefits
Question: Question: Based on what you have seen or heard so far with Based on what you have seen or heard so far with Linux, how would you rate Linux on the following aspects?Linux, how would you rate Linux on the following aspects?
Note: Includes responses from 500 Linux users
Reliability
Acquisition Costs
Performance
Value of Open Source
Security
TCO
Scalability
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Attributes Rated "Outstanding"
Source:IBM Market
Research 2002
Linux... More than Just Cost
"We need a rugged, reliable technology solution for the time-sensitive, high-volume traffic in our concession stands..."
Todd King, Vice President of Technical Information Services - - Regal Entertainment Group
"We chose to deploy Linux on zSeries servers because it provides a robust platform that meets our expected growth in mission-critical applications."Harry Roberts, Chief Information Office, Boscov's Department Stores, LLC
"...Cars+ actually runs faster on Linux, as well as being more stable. It screams along..."Mr. Newman Emanouel, CFO - - Thrifty Car Rental Australia
"Sendmail running on Linux for S/390 provided improved performance and reliability."Donna Lamberth, Senior Manager for IS - - L.L. Bean
Linux... Reliable, Robust, Fast
Why Does Linux "Work"?UNIX was a pre-write of Linux
Development tools used are becoming industry standards
Supported on 70 different system architectures
Straight forward code design
Source code is freely available
Thousands of interested and talented developers around the globe
A free exchange of design innovations
Quick response to design problems
Brutal design and code reviews
Strategic Issue: Consistent EnvironmentLinux runs on virtually everything
Desktops
Blades
iSeries zSeriespSeries
Sun
xSeries
HP
PDAs
Intel Servers
Gaming
Tivo
Linux
Clusters
Notebooks
Linux Market Broadening
Customers Industry adoption expanding
Workload usage maturing
Governments endorsing Linux
Technology 2-way 8-way
Blade acceleration
"Carrier-grade"
2.6 Kernel due 1H 2004 (16-way)
Client functionality
Market Increased industry focus
Standardization increasing
Growing ISV support
Analysts endorsement strengthening
IBM's Perspective on Linux Deployment
Database server-highCommercial ClustersERP, CRM, SCMVertical Industry Applications
Database server-loweCommerceSuper Computing ClustersSW DevelopmentWeb HostingBranch Automation
Database server-loweCommerceSuper Computing ClustersSW DevelopmentWeb HostingBranch AutomationInfrastructure
Maturing
Leading Edge
FirewallPrint/FileWeb Servere-mail
FirewallPrint/FileWeb Servere-mail
FirewallPrint/FileWeb Servere-mail
Linux is Gaining Enterprise Acceptance
2002 2003 2004 2005 2006-10%
0%
10%
20%
30%
40%
50%
LinuxWindows
Other
IDC Server Market ForecasterSeptember 2002
Server Shipments by OSYtY Unit Growth
2003 Linux 2003 Linux surpasses Unix surpasses Unix
in server in server shipmentsshipments
Linux Linux CAGR CAGR 35%35%
Oct 9, 2002: Reuters.ComTowerGroup - Linux gaining ground fast in North American Securities Firms.
Press Shows Enterprise Acceptance
Oct, 15, 2002: InternetNews.Com IBM Take Linux to the Movies
May 30, 2002: USA TodayLinux getting widespread support from Government
Oct 30, 2002: Associated Press Linux, Finding Niche in Automotive Industry
Oct 11, 2002: Forbes.comLinux Goes Shopping
Oct 21, 2002: NewForgeWall Street Leans toward Linux
Financial/Insurance Services Communications
Distribution/Retail Industrial
Education/Government/Health
IBM Customers Running Linux
Application Focus Areas
Financial / Insurance ServicesRisk managementBranch bankingPayments
IndustrialUpstream petroleumComputer Aided EngineeringElectronic Design Automation
CommunicationsWeb & e-commerce infrastructureCarrier Grade LinuxDigital content creation
Distribution / RetailPoint of SaleKiosk and store operationsData Mining
Education / Government / Lifesciences
GRID computingLifesciences bioinformaticsHigher education
Comprehensive IBM Linux Investments
Porting & PrototypingPorting & PrototypingLinux Integration CenterLinux Integration Center
Technical consulting, proof of Technical consulting, proof of concepts, benchmarksconcepts, benchmarks
Linux Porting CentersLinux Porting Centers
Linux CoC for FinanceLinux CoC for FinanceNYC, LondonNYC, London
Linux for Service Providers LabLinux for Service Providers LabGlobal e-business Solutions CenterGlobal e-business Solutions Center
Enterprise LinuxEnterprise LinuxLinux Technology CenterLinux Technology Center
"Help make Linux better""Help make Linux better"Open Source Development LabOpen Source Development Lab
Enabling Linux and Linux-based Enabling Linux and Linux-based applications for data center and applications for data center and carrier-class deploymentcarrier-class deployment
Application DevelopmentApplication DevelopmentEclipseEclipse
Open source IDE frameworkOpen source IDE framework
WebSphere StudioWebSphere StudioSpeedstartSpeedstart
developerWorksdeveloperWorksLinux hubs in US, KoreaLinux hubs in US, Korea
Comprehensive Product EnablementComprehensive Product EnablementIGS ServicesIGS Serviceson demand Linux serviceson demand Linux services
eServer PlatformseServer PlatformsIBM MiddlewareIBM Middleware
Member of the Linux Community
IBM well accepted by the Linux community250+ Developers worldwide
70+ active Open Source projects
80% of IBM's contributions are accepted
IBM engineers leading enterprise Linux focusDeeply involved in Linux kernel development
Motivated community to focus on addressing scalability and threading issues
Defect support for a set of core Linux packages
Led formation of Linux Test Project to validate reliability, robustness, and stability of Linux distributions
Key participant and contributor to "Carrier Grade Linux" project
Experiences with the OSS Community Open source developers and traditional software developers have the same goals
Quality, high-performance, serviceable software that solves real customer problems
Developers trained on proprietary SW can successfully become effective OS developers (hundreds of proof points)
Linux community is enthusiastic about making Linux a mission-critical OS and supporting the necessary Enterprise features
Scalability, security, reliability, serviceability, performance, availability, manageability, standards, ...
IBM is an accepted peer and partner in the Linux development community
The OS community includes all of us
IBM Level 1-2-3 Linux SupportOpen Source Involvement Benefits Our Customers
LTC and IGS teams have experts in every key Linux subsystem and can respond to any problem
IBM works directly with the code owners to integrate fixes into the base quickly and efficiently
Produce fixProduce fix
Defect foundDefect found
Logged into IBM bugzillaLogged into IBM bugzilla
Send to CustomerSend to Customer
Open Source Maintainer Open Source Maintainer accepts fix into next releaseaccepts fix into next release
Linux Distribution Partner Linux Distribution Partner accepts fix into next releaseaccepts fix into next release
Close bugzilla report Close bugzilla report
1100+ Production Servers WW
Internal Linux Projects:
www.ibm.com/linux & w3.ibm.com/linuxredundant xSeries Linux servers
Intranet search enginexSeries servers; Inktomi search engine
IGS Internet Vulnerability Security Scanning61 xSeries scanning 30k IP addresses/ week
Performance monitoring24 xSeries servers75% fewer Linux servers than NT servers for same workload
IBM Global e-Mail Anti-virus ManagementxSeries scans incoming/outgoing mail for viruses
300mm Wafer Manufacturing Equip. ControlMuch more reliable than Win2000159 xSeries; 300-400 by year end
IBM Uses LinuxTransforming IBM's IT infrastructure - $10M+ in Savings
Linux ReliableGlobalized
ScalableModular & Flexible
Platform independentStandards-based
Messagingand
E-learningand
Advanced Collaboration
RelationalDatabase
Information on Demand
OnlineTransaction
Systems
Leading Platform for Integrated
e-business
IntegratedEnterprise
Management
Business Impact
Management
SoftwareDevelopment
Platform
AcceleratedProject
Deployment
IBM Software Delivering Business Capabilities via Leadership Brands
iSeries Small or medium businessFully integrated solution (hardware, software, networking)Infrastructure consolidationEasy administration / operation
zSeriesI/O intensive applicationApplication needs "mainframe features"Large number of parallel servers (horizontal)Most advanced workload management
xSeriesLeading low- to mid-range price/performanceCluster scalabilityLinux and Windows environments
pSeries64-bit performance (e.g. floating point, large memory)Single server multiple applicationsLinux and AIX configurations
BladeCenterScale out and clustered solutionsShared infrastructure with no single point of failureFlexible architecture supports range of servers - Intel, PowerPCIntegrated management
Linux Virtual Serviceson demand capacityFast deploymentNo capital expensePay for what you use
IBM
Linux... Ready for the Enterprise
Linux...is Secure
Clusters very well
has high Availability
is easily Managed
Deployments are accelerating
Industry-specific implementations are growing
ISV applications are rapidly increasing
Summary: IBM's Linux ValueMaking IBM Your Best Choice for Linux
End-to-endLinux-enabled
HW, SW & Services
Enterprise Customer Support
Comprehensive Investments to Advance Linux
IBM, Linux and You: Real Experience, Real Solutions . . . for Real Business
John SarsgardVice President, WW Linux SalesIBM Corporation
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The following are trademarks or registered trademarks of other companies
Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development CorporationLinux is a registered trademark of Linus TorvaldsJava and all Java-related trademarks and logos are trademarks of Sun Microsystems, Inc., in the United States and other countriesUNIX is a registered trademark of The Open Group in the United States and other countries.Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation.SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC.Intel is a registered trademark of Intel Corporation* All other products may be trademarks or registered trademarks of their respective companies.
Notes:Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here.
IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply.
All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions.
This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area.
All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Information about non-IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and cannot confirm the performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.
Prices subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography.