© 2012 IBM Corporation1

IBM: an overview

© 2012 IBM Corporation2

IBM: an overview

"IBM is an innovation company.

Both in what we do and how we do it, we pursue continuous transformation –

always remixing to higher value in our portfolio and skills, in the capabilities we deliver to our clients and in our own operations and management practices.“

Ginni Rometty, IBM CEO

© 2012 IBM Corporation3

IBM: an overview

New era of computing

"Two decades ago, 70% of researchers were working in materials science, hardware and related technologies.  Today, 60% are in fields that support our key growth initiatives.”

Now targeting:

Chief Marketing Officer

140 acquisitions since 2000

($33 billion)

© 2012 IBM Corporation4

IBM: an overview

New era of computing

© 2012 IBM Corporation5

IBM: an overview

Where does IBM income come from?

© 2012 IBM Corporation6

IBM: an overview

Where does IBM income come from?

© 2012 IBM Corporation7

IBM: an overview

Towards a Smarter Workforce

And we are now taking the next step, becoming a Smarter Enterprise:

• In part, it means using social technologies to identify IBM experts and enable them to deliver their knowledge and leverage our entire portfolio to create a seamless, high-value client experience.

• In part, this means applying analytics to every part of our business — changing how we manage risk, drive efficiency, increase marketing effectiveness and infuse business insight across the company.

9,500 sellers with industry expertise: eg. Healthcare, energy, telecom, banking

© 2012 IBM Corporation8

The project

© 2012 IBM Corporation9

IBM: an overview

The steps involved

Each team present a proposal mobile project on their focus area

All presentations due by Thursday Oct 24 prior to class

• Points for presentation skills• Bonus points for linking social/mobile/cloud/big data• Bonus points for displaying understanding of • • Build/Transform/Engage/Optimize• Bonus points for incorporating and integrating the proposal from another team• Bonus points for for being featured in the proposal from another team

© 2012 IBM Corporation10

Sales/Marketing

Finance

Manufacturing

Human Resources

Customer Support

Research & Development

A

F

C D

E

B

IBM: an overview