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IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011....

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Page 1: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory
Page 2: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

IBM PureSystemsExpert integrated systems that fundamentally change the

economics and experience of IT

Peter Brabec

Expert Integrated Systems Leader – CEE GMT

DataPower Ambassador

mailto:[email protected]

Mobile: +43 664 618 67 06

Page 3: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Technology is the leading force for impacting business

% of CEOs using Social to Connect with Customers1

90% of mobile users keep their device within arm’s reach 100% of the time2

8 zettabytes of digital content

created by 20153

1. Technology factors

2. People skills

3. Market factors

4. Macro-economic factors

5. Regulatory concerns

6. Globalization

Factors impacting organizations:1

Source: IBM CEO Study 2012

New systems of

engagement are

driving new

requirements

12012 IBM CEO Study2IBM Forum 2012, Smarter Commerce Prague3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011

Page 4: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Integration by Design

Deeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in Expertise

Capturing and automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions

The IBM PureSystems family fundamentally changes the economics and experience of IT

Systems with integrated expertise and built for cloud

Page 5: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

The PureSystems family delivers greater simplicity, speed & lower cost

Expert Integrated System

General Purpose Components

Custom Built System

Today’s problem: Time and effort is spent tuning general purpose components

The PureSystems solution: Simplifying the entire IT project lifecycle

Reduced Time, Cost and Risk

Design/Deploy Manage/Maintain

Design ManageDeploy Maintain

Page 6: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Infrastructure Application Platform Data Platform

Delivering Cloud Infrastructure Services

Delivering Cloud Application Platform Services

Delivering Big Data Platform Services

The IBM PureSystems family fundamentally changes the economics and experience of IT

Page 7: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

IBM PureFlex System: Integrated Infrastructure, built for cloud

Flexible infrastructure

‒ Compute (x86 & POWER)

‒ Storage

‒ Networking

‒ Advanced Flex Systemtechnology

Unified infrastructure management

Built-in expertise -Infrastructure patterns

Infrastructure

200% increasein performance of critical applications1

66% fastersetup time2

Days to minutesfor virtual machine deployment time3

72% lowersystems costs over 3 years4

1. Based upon testing of IBM Storwize v7000 "Easy Tier" on previous generation IBM system. IBM Storwize v7000 is includedin IBM PureFlex System2. Based upon comparisons to previous generation blade servers. Specific client environments and results may vary.3. Based on IBM Research and Development testing estimating common user environments and manual tasks of selecting server for hosting the vm, allocating storage and networking resources and the virtual machine, compared with PureFlex System achievement of these tasks with existing resource pools. Specific client environments may vary. 4. Estimate based upon the PureFlex System Consolidation Tool leveraging the 3rd party ALINEAN methodology. Specific client environments and results may vary.

Delivering Cloud Infrastructure Services

Flexibility to run your choice of applications and middleware

Page 8: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

IBM PureApplication System: A platform system built-for-cloud that simplifies lifecycle deployment and management of applications

Expert integrated:

Platform for applications

‒ Application server

‒ Database services

‒ Compute (x86 or POWER)

‒ Storage

‒ Networking

Platform management

Built-in expertise –Infrastructure, platform, and application patterns

1) Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments

2) Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4

vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB.

3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192 and W1700-608 automatically scaling a Virtual Application Pattern consisting of WAS VMs by adding an addtional WAS VM

4) Based upon testing of the IBM PureApplication System IBM PureApplication System W1700-384 (Power7+ Processor, 3.61GHz w/ 8-cores)VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node

cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom WebSphere nodes and 1 IBM HTTP Server. Each VM had default CPU and memory settings of 1 virtual CPU and 2 GB of memory

© 2012 IBM Corporation

Install, Config, Tune:

Up and running in less than 4 hours1

Deploy:Deploy a 3-tier web application in

under 15 minutes2 and automatically scale in

minutes3

Manage:Concurrent management of

1000+ VM’s on a single W1700-384 system4Application Platform

Delivering Cloud Application Platform Services

Page 9: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Application Platform

Infrastructure

ExpertIntegration

Client Starting Point

ExpertIntegrationInfrastructure

Virtualized workloads (virtual appliances, systems)

Application patterns from IBM and Partners

Client Starting Point

Integrated server, storage, network

Power management Storage and VM

Optimization Provisioning Security Infrastructure lifecycle

management System design Infrastructure patterns …and more

Integrated server, storage, network

Power management Storage and VM

Optimization Provisioning Infrastructure Security System design Infrastructure patterns …and more

Middleware integration and optimization including DB2 and WAS

Application aware/centric management & provisioning

Automation & self-service Caching and elasticity Usage metering License management Application Security Monitoring IT lifecycle management and

maintenance Platform patterns

• Built in expertise

• Infrastructure management, monitoring, and virtualization

• Built in expertise

• Platform management,

monitoring, and virtualization

Non-virtualized workloads

Client/partner-tuned application/ middleware workloads

Virtualized workloads (virtual appliance, systems)

Application platform from IBM and partners

Focused on application time to valueFocused on infrastructure flexibility and time

to value

Page 10: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Shift from providing individual infrastructure components to

delivering software patterns

Three ways to get the value

of patterns of expertise

• Use IBM patterns of

expertise throughout the

system

• Patterns Add third-party

application patterns of

expertise

• Capture your own

expertise

Page 11: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Patterns Are a Key Capability for Cloud Application Platforms

What’s

required…

What the business

wants…

A pattern automates…

Patterns impact both top line revenue growth and bottom line cost saving

Page 12: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Palette containing

available

components and

layers

Canvas is where you drag and

drop the components,

create linkages between

components and optionally

add policies to the

components

Component, policy and

link properties view

Virtual Application Builder to Build an Application Pattern

Page 13: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Continuous Application Level Optimization and Management

Application Optimization

• Policy-based placement

• Application level prioritization

• Dynamic scaling of applications and

VM resources

• High Availability of applications and

individual VMs

• Mobility of VMs for performance,

management and maintenance

• Performance optimization

• Application level isolation

• System, Application and VM level

monitoring

• Multiple applications and middleware

Monitoring

Lifecycle

Management

Virtual

A

p

p

l

i

a

n

c

e

Metadata

ApplicationServer

Operatingsystem

Virtual

A

p

p

l

i

a

n

c

e

Metadata

ApplicationServer

Operatingsystem

Virtual

A

p

p

l

i

a

n

c

e

Metadata

HTTPServer

Operatingsystem

Deploy

Softwareapplication

Deploy

Softwareapplication

Deploy

Page 14: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

License Management in PureApplication System

Page 15: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

“Patterns of Expertise” covering the breadth of industry segments

Banking

Energy & Utilities

Insurance

Government Retail

Telecom

Financial Markets

Healthcare

*

*

Consumer Products

Page 16: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

For apps like E-commerce…

Database cluster services optimized for

transactional throughput and scalability

For apps like Customer Analysis…

Data warehouse services optimized for

high-speed, peta-scale analytics and simplicity

For apps like Real-time Fraud Detection…

Operational data warehouse services optimized to

balance high performance analytics and real-time

operational throughput

Meeting Big Data Challenges – Fast and Easy!

IBM PureData System

System for Transactions

System for Analytics

System for Operational Analytics

System for Hadoop

For Exploratory Analysis & Queryable Archive

Hadoop data services optimized for big data analytics

and online archive with appliance simplicity

Page 17: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Discover the value and begin your journey with

IBM PureSystems

• Visit ibm.com/puresystems to learn more

• Find out more about PureExperienceJoin the conversation about this new category of computing:

– Twitter: @IBM PureSystems - hashtag: #IBMPureSystems or

#expertintsys

– YouTube Channel: expertintegratedsys

– Blog: expertintegratedsystemsblog.com

• Developers – Get started today with our no charge trial

offerings!

– ibm.com/developerworks/puresystems/try

• Explore PureSystem partner solutions

– Ibm.com/puresystems/centre

Page 18: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

SummaryPureSystems helps IT-leaders to shift the balance of their investments to Innovation, helping drive Business Agility & Market Responsiveness for their business

Optimization

• Focus on consolidation,

virtualization, cost

cutting

• Align IT with needs of

the CFO

Innovation

• Focus on systems of

engagement - mobile,

intelligent infrastructure

• Align IT with needs of

the CMO

Page 19: IBM PureSystems · 3IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011. Integration by Design Deeply integrating and tuning hardware and ... 4 GB of memory

Спасибо!


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