International Communications CorporationConfidential and Proprietary

ICC Wi-Fi® MobilityContent HandlingDealing with BYOD/BYOC in an ICC IP Data Ecosystem

Streaming

Security

Applications

Content

Proprietary and Confidential 2

LowerOperational

Costs

IncreaseDevices

&Revenue

ReduceRisk

Business Drivers and Concernsfor Hoteliers

Proprietary and Confidential 3

Explosion in the type and quantity of devices

2014 Smith Micro Annual Report

Proprietary and Confidential 4

Evolution in what users want to do with these devices

2014 Smith Micro Annual Report

Proprietary and Confidential 5

New Requirements in HospitalityContent: Delivering it to Guests and Access to it from Guests

Growth of BYOD mobile devices to over 10 Billion by 2018 but also requires user-defined preferences

Demand to Bring Your Own Content (BYOC) increases demand for broadband and use of in-room TV

Technology that enables the Delivery of Services •Specific enough to enable per guest flexibility •Smart enough to handle content for all users

Proprietary and Confidential 6

•Track customers, reviews, and pricing options of on-line goods and services

•Monetize WI-FI to drive ROI

Retailers•How to increase services, loyalty, and

differentiated experiences•Technology that drives either an increase in

services or decrease in costHotels

•Location Services to drive ease of experience and quicker transitions between destinations

•Drive interactive technology for multi-user ecosystems

Travel

New Demands

Proprietary and Confidential 7

UNIFIEDEmployee & Guest

• ONE Unified Wired & Wireless• Device Recognition• Location Analytics

EFFICIENTUser Content Delivery

• Enable Video-over-WI-FI• Seamless WI-FI connection• Integrated Presence

PERFORMANCEEnhanced Experience

• Enable more experiences• Retain location traffic• Reduce broadband cost

Next GenerationIP Data Networking Technology: Unified, Efficient, & Performance

Proprietary and Confidential 8

VOICE VIDEO

SIP PhoneSoftPhoneSmartPhone3G/4G Offload

Host PBX CasesStreaming Content ControlSocial MediaMarketingIPTV

Internet Video Use Cases

Network Access

ReplicationOver WAN

Content ManagementFull Queue Control

Traffic Policing

Disaster Recovery,Long-Term Retention

End-to-End QoS

On Premise or Private Cloud

Flow ClassificationIP Data Controls Client Policy

Gateway

Content EnablementUnified, Efficient, and Performance

Cloud Managed AP

On-Premise or Private CloudController Managed AP

icXcloud

DATA

Management IP DataSecure Traffic (L3)Cluster over NATMultiple Forwarding Options

Ethernet Cases

Proprietary and Confidential 9

Application Enablement: Set by the AdministratorThe icXchange® Link Series Access Control Systems use advanced features to control different policies set the but administrator.

Automated by icXengine® Link Series Access Control SystemsicXcloud Management and Control

User Defined Profile

WMM (QoS)

LOW

ACM/TSPEC

MEDIUM

VLAN/DIFFSERV

IP Data Control Options

ApplicationOwner

CLIENT QoS

Performance: 1.0 IOPS/GB

Availability: Continuous

Tagged: =YES/NO

HIGH PRIORITY

Performance: Set Profile

VOICE

VOICE

Proprietary and Confidential 10

Customer Device

Link2000ACS(active500EM)

Customer Content

Voice

Data

Video

IdentificationWired/WirelessRF Management

Roaming

VLANTSPEC

QoS/ToS/CoSPacket Inspection

End-to-End Service

Unified IP Data CommunicationSoftware-driven to ‘see’ data and ensure high performance

ConnectivityManagement

ContentManagement

Proprietary and Confidential 11

icXengine streamline content flowPerformance is the end result

Competition

A smarter and more flexible network ecosystem to drive performance and more devices on the network

Proprietary and Confidential 12

Appl

icati

ons

ICX

IP D

ata

infr

astr

uctu

re SECUREEASY

EFFICIENTSCALABLE

IP Data Content Control, Profiles, Priorities, and SLA

AnalyticsMobile

Voice Policy

Cloud Management and Monetization

Unified IP Data Control with High Flexibility

icXcloud

Content Delivery is the next issue for HoteliersICC icXchange® Solution resolves these concerns

Proprietary and Confidential 13

Cloud Managed Access Point – only deployments

Large size technology

Small size, cost sensitive, and require technical assistance

Medium size and needs help

Boutique Global locations

National International

Onsite Control systems with Cloud Management

Drive Client Efficiency and Profitability

Drive User Experience, Loyalty, and ROI

Link Series Wired/Wireless Control Systems

ICX and ARC Series Access PointsicXcloud System

ICXmanagerAnalytics, Reporting, Programming

The FoundationPerformance delivery for any size hotel in any location

Proprietary and Confidential 14

Networking Budget Pre-ICC

Networking Budget Post-ICC

Changing the hospitality business model

© Greg Ferro

Proprietary and Confidential 15

Contact

sales@intcomcorp.comwww.intcomcorp.com

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